HBR IdeaCast

The amount of work we need to get done seems to grow daily. To avoid becoming overwhelmed, we have to become more productive than ever. Laura Mae Martin has advice on what has worked well at one of the biggest organizations in the world. She's the Executive Productivity Advisor at Google and shares the practical ways she helps her colleagues and company executives manage their time, calendars, email inboxes, and more. Martin is the author of the new book Uptime: A Practical Guide to Personal Productivity and Wellbeing.

It's been nearly two decades since the term "glass cliff" was coined; it refers to the tendency for women to break through the glass ceiling to top management roles only when there is a big crisis to overcome, which makes it more difficult for them to succeed. In short, senior female leaders are often set up to fail — and this continues to happen today, as recent examples from business, politics, and academia show. Sophie Williams, a former C-suite advertising executive and global leader at Netflix, has researched why the glass cliff remains a problem and offers advice for women facing them — as well as lessons for the broader corporate world. She's the author of the book "The Glass Cliff: Why Women in Power Are Undermined - and How to Fight Back."

A growing number of workers are reaching retirement age around the globe. At the same time, many countries face a worker shortage, especially in critical areas like health care. Ken Dychtwald, cofounder and CEO of Age Wave, says it’s time for companies to stop overlooking this valuable labor pool, because AI alone won't alleviate the tight supply. He explains why many late-career people want to work longer. And he shares creative and often simple ways that companies can keep older workers engaged, including phased retirements, non-ageist recruiting, mentorship programs, and grandparental leave. Dychtwald is a coauthor of the HBR article "Redesigning Retirement."

There's a lot of advice out there on how to get job interviews right, whether you're the one trying to get hired or the one evaluating the candidates. But the dos and don'ts aren't always applicable to every person. In fact, author Anna Papalia thinks we're better served by understanding and leveraging our own natural interviewing style. Having spent years as a corporate recruiter, organizational consultant, and coach to students and professions, she's conducted thousands of real and mock interviews and noticed that people tend to fall into one of four categories: charmer, examiner, challenger, or harmonizer.  She outlines the strengths and weaknesses of each and explains how this framework can help us get better from both sides of the desks. Papalia wrote the book "Interviewology: The New Science of Interviewing."

The coauthor of the classic book Getting to Yes has new advice on how to negotiate, designed for a world that feels more conflicted than ever. William Ury, cofounder of Harvard’s Program on Negotiation, has come to learn that the biggest obstacle in a negotiation is often yourself—not your opponent. Ury, who also coined the term BATNA, explains the latest thinking from his research and consulting. He shares his tried-and-true methods for overcoming yourself to negotiate better outcomes at work and in life. Ury wrote the new book Possible: How We Survive (and Thrive) in an Age of Conflict.

Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and profits over the long term, adjusting for inflation. He says that it’s important for leaders to think more strategically about not just the rate of growth they want to achieve but the direction they want to grow in and their method for doing so. Trying to grow too fast can be the downfall of many organizations. He shares examples of companies that have fallen into this trap, as well as those getting the balance right.  Pisano wrote the HBR article "How Fast Should Your Company Really Grow?"

Organizations regularly reward devoted workers who put in long hours. At the same time, “always-on” communication spurred by the pandemic and new digital tools encourage workaholism. But research shows that it’s not just individuals who are harmed by overworking. Their employers are, too. Malissa Clark, associate professor and head of the Healthy Work Lab at the University of Georgia, explains how companies unwittingly create a workaholic culture — one that ultimately backfires with higher turnover and disengaged employees. She shares what companies can easily do to change that. Clark wrote the new book Never Not Working: Why the Always-On Culture Is Bad for Business--and How to Fix It.

In a globally connected and highly politicized world, organizations are increasingly expected to comment on social, political, and environmental issues. But taking a stance doesn't always make business sense and can backfire when employees or consumers see a disconnect between leaders’ words and actions. Alison Taylor, associate professor at New York University, says there's a better way to make decisions on corporate speech, which includes involving workers in the process. Taylor is the author of the HBR book Higher Ground: How Business Can Do the Right Thing in a Turbulent World and the HBR article “Corporate Advocacy in a Time of Social Outrage.”

Many leaders confidently go about tackling challenges. After all, relying on their experience got them to where they are. But taking the same approach over and over again can actually hold you back. Sometimes you need to switch up your tactics to break through to the next level. Decision-making expert Cheryl Strauss Einhorn says the first step is to understand your personal problem-solving style. Then she explains a framework to assess the situation and select the best approach. Einhorn is founder and CEO of Decisive. She also wrote the book Problem Solver: Maximizing Your Strengths to Make Better Decisions and the HBR article “When Your Go-To Problem-Solving Approach Fails.”

Organizations too often subject their employees and customers to unnecessary friction that creates inefficiency and causes frustration. But, in some situations, friction can be a positive force, spurring more innovation and better decision-making. So how do you reduce the bad kind and embrace the good?  Stanford professors Bob Sutton and Huggy Rao have studied this problem for seven years and offer strategies for leaders at every level to help them recognize when friction is needed or not and then add or subtract accordingly. They share ample examples of people and companies getting it right. Sutton and Rao are the authors of The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder, as well as the HBR article, "Rid Your Organization of Obstacles that Infuriate Everyone."

The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled by artificial intelligence. John Winsor and Jin Paik say these structural changes call for a reimagining of your talent strategy — one that is open to flexible, project-based work for talent inside or outside your organization — and they explain how to go about it. Winsor is the founder and chair of Open Assembly and an executive-in-residence at the Laboratory for Innovation Science at Harvard. Paik is a cofounder and managing partner at the AI consultancy Altruistic and a visiting research scientist at Harvard Business School. Together, they wrote the book Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges and the HBR article "Do You Need an External Talent Cloud?"

Research shows that happiness bottoms out for people in their mid to late 40s. We might struggle with mid-career slumps, caring for both children and aging parents, and existential questions about whether everything has turned out as we'd planned. But Chip Conley says we can approach this phase of our personal and profesional lives with a different perspective. He's a former hospitality industry CEO and founder of the Modern Elder Academy, and he explains how to reframe our thinking about middle age, find new energy, and become more fulfilled and successful people at work and home. Conley wrote the book Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age.

Most good bosses know that they should schedule regular one-on-ones with each of their team members. But fewer know exactly how to manage these meetings well, in part because organizations rarely offer relevant training. Steven Rogelberg, Chancellor's Professor at the University of North Carolina at Charlotte, has spent years researching the best way to prepare for, structure, engage in, and follow up on one-on-ones. He says they're a key way to boost performance, and offers tips for ensuring that we all get more out of them. Rogelberg is author of the book Glad We Met: The Art and Science of 1:1 Meetings.

A growing number of companies are mandating office time for employees and structuring hybrid work under broad, rigid rules. But pushing people into the office is a mistake, argues Kimberly Shells, a senior director in the Gartner HR practice. She shares research showing how much flexibility and autonomy and belonging workers want. And Shells says organizations can still foster those qualities in an in-person office culture that also improves productivity and collaboration. She explains that companies should follow through on a clear purpose and craft policies that allow for options, flexibility, offsite team-building events, and support services such as on-site childcare. Shells cowrote the HBR article “Return-to-Office Plans Don’t Have to Undermine Employee Autonomy.”

For the qualities that top-performing CEOs have in common, research shows some surprising results. It turns out that charisma, confidence, and pedigree all have little bearing on CEO success. Elena Botelho, partner at leadership advisory firm ghSMART and coleader of its CEO Genome Project, studied high performers in the corner office. The analysis found that they demonstrated four business behaviors: quick decision making, engaging for impact, adapting proactively, and delivering reliably. Botelho cowrote the HBR article “What Sets Successful CEOs Apart.”

For a long time, conventional wisdom ruled that companies should avoid reselling their own products in used condition. There’s the threat of cannibalization, marketing confusion, and tricky logistics that can erase margins. But more name-brand retailers are jumping into resale, says Wharton marketing professor Tom Robertson. Thanks in part to Gen Z with its zeal for sustainability, he says consumer demand is rising fast for reused goods. He sees a revolution where brands cash in on resale, knowing that if they don’t own those customer relationships and sales, others will. Robertson wrote the HBR article “The Resale Revolution.”

Economic activity has long been concentrated in big metropolitan areas. But has the rise of remote work technology -- and its accelerated adoption during the pandemic -- changed that? How are talent flows between geographies changing? And what does it mean for employers? Richard Florida, professor at the Rotman School of Management at the University of Toronto known for coining the term "creative class," shares his latest research, which shows the deepening links between urban centers in various parts of the world, and he explains how these "meta cities" remain important places for people to connect. He is coauthor of the HBR article “The Rise of the Meta City.”

Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can take to increase your odds of success. Iavor Bojinov, assistant professor at Harvard Business School and former LinkedIn data scientist, breaks down five critical steps for an AI project to turn into an effective product: selection, development, evaluation, adoption, and management. He’s the author of the HBR article “Keep Your AI Projects on Track.”

Introducing HBR’s podcast for young professionals, New Here, hosted by Elainy Mata. Whether it’s your first job or a fresh start, New Here will help you build a meaningful career on your own terms. In this episode, author and personal finance expert Anne-Lyse Ngatta and author, career advisor, and past HBR IdeaCast guest Gorick Ng explain how to lay the groundwork before you ask for a raise, when and how to start the conversation with your manager, and how to navigate the negotiation that may follow.

The restaurant business is notoriously competitive and often propelled by passing fads. But, first at the helm of Au Bon Pain, and then as the founder of Panera Bread, Ron Shaich managed to create an entirely new category of dining between fast food and table service and then dominate that market in the United States. He says the strategies that brought him success can be applied in any type of organization:  listen to and observe customers so you know what they want, create a truly differentiated offering, execute with excellence, and find the right opportunities to grow. He’s employed this playbook as an investor in newer ventures like Cava and Tatte, as well. Shaich wrote the book Know What Matters: Lessons from a Lifetime of Transformations.

Traditionally, private equity companies have created value at the companies they own by taking on debt, restructuring, and exploiting underserved opportunities. But surging interest rates and increased competition have made it much harder to deliver strong returns. Ted Bililies, a partner and managing director of AlixPartners, says private equity leaders can no longer count on financial engineering to drive performance. Instead, they need to invest in the human capital at their portfolio companies. Bililies wrote the HBR article “Private Equity Needs a New Talent Strategy.”

The future of AI goes far beyond individuals using ChatGPT. Companies are now integrating artificial intelligence into all aspects of their businesses. One key player in this transition is Nvidia, the AI-driven computing company, which makes both hardware and software for a range of industries. In this episode, HBR editor in chief Adi Ignatius speaks with Nvidia’s CEO and cofounder Jensen Huang at HBR’s Future of Business conference about how he keeps his company agile in the face of accelerating change and where he sees AI going next.

What holds many people back from attaining the success they want - whether it's winning an Olympic medal or a seat in the C-suite - isn’t a lack of effort or talent. It’s the fear of other people’s opinions. That’s according to Michael Gervais, a performance expert and founder of the consultancy Finding Mastery. He works with top athletes and executives around the world to help them overcome FOPO and improve their performance and well-being. Gervais is the author of the book The First Rule of Mastery: Stop Worrying about What People Think of You.

The rapid expansion of artificial intelligence technology is creating, destroying, and changing jobs. And Harvard Business School professor Raffaella Sadun has been studying how leading companies are training and reskilling employees for this new paradigm. She says many firms underestimate how quickly and significantly workers will need to be reskilled and leave this effort to the HR department. Instead, she explains leaders and middle managers across the company are essential to manage this change. With Jorge Tamayo and Leila Doumi of HBS and Sagar Goel and Orsolya Kovács-Ondrejkovic of the BCG Henderson Institute, Sadun wrote the HBR article “Reskilling in the Age of AI.”

We know that teams mixing people of different generations, genders, and cultures yield better outcomes, and that frank, constructive feedback is key to improving individual, group, and organizational performance. But these two attributes -- diversity and candor -- often clash, says Erin Meyer, a professor at INSEAD. She's studied the challenges that arise when teammates with different backgrounds try to give one another advice and offers recommendations for overcoming them, including establishing norms around regular feedback and ensuring that it is asked for, designed to assist, and actionable. She’s the author of the HBR article “When Diversity Meets Feedback.”

It’s a reality that more employees are discussing their mental health in the workplace. And proactive leaders can serve their teams better by listening and responding. At the same time, managers can’t play the role of a therapist or the HR department. Counseling psychologist Kiran Bhatti and University of Cambridge leadership professor Thomas Roulet argue that following the basic practice of cognitive behavioral therapy can serve managers well. The researchers explain the mental-health first-aid tool, how managers can help employees address emotional distress and negative behavioral patterns, and how that can strengthen the work culture and ultimately the business. Bhatti and Roulet wrote the HBR article, “Helping an Employee in Distress.”

How does someone who's been told he will die much sooner than expected find contentment in the time he has left? As a former therapist, cofounder of the Deeper Coaching Institute, and business book author, Mark Goulston has spent his entire career trying to help others manage their emotions, improve their communication, and find the right balance between the personal and the professional. Faced with his own cancer diagnosis, he's been reflecting on lessons learned in his own life, things he and clients wish they'd done differently, and how to both prepare for a "good" death and leave a meaningful legacy. He shares his newfound perspective and his advice for early, mid- and late-career leaders.

When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolved. Instead, Anne Morriss offers a different framework: to increase trust and transparency and the speed of execution to truly tackle big problems. Morriss is an entrepreneur, leadership coach, and founder of the Leadership Consortium. With Harvard Business School professor Frances Frei, she wrote the new book, Move Fast and Fix Things: The Trusted Leader’s Guide to Solving Hard Problems.

We all know that leaders need to captivate audiences and effectively convey their ideas. But not every speaking opportunity can be prepared and practiced. That's why it's so important to learn the skill of speaking off-the-cuff, and Matt Abrahams, lecturer at the Stanford Graduate School of Business and host of the podcast Think Fast, Talk Smart, has advice to help. He explains how to stay calm in these situations, craft a compelling message, and ensure you've made a good impression. Abrahams is author of the book Think Faster, Talk Smarter: How to Speak Successfully When You’re Put on the Spot as well as the HBR article “How to Shine When You’re Put on the Spot.”

After the summer of 2020 in the United States, many organizations made a big push to increase diversity, equity, and inclusion in their ranks and operations. But now, many fear that that momentum is slipping, especially in the face of economic headwinds. Laura Morgan Roberts, organizational psychologist and professor at the University of Virginia Darden School of Business, says it is time to recommit to these efforts by creating the conditions for all workers to flourish. She explains four freedoms that organizations can foster to allow employees to become their best selves — and even be able to fade into the background when they choose. Roberts wrote the HBR Big Idea article “Where Does DEI Go From Here?”

It is now accepted wisdom that increasing the diversity of your workforce in any dimension can improve both organizational culture and performance. But one group — people living with intellectual, developmental, and physical disabilities — continues to be overlooked by many companies. Luisa Alemany, associate professor at London Business School, has studied workplaces that do recruit and hire employees with disabilities and found that it can be a true source of competitive advantage. She explains four main ways this talent strategy benefits the firm. She’s the coauthor, along with Freek Vermeulen, of the HBR article “Disability as a Source of Competitive Advantage.”

Many leaders realize they need to change their organization’s culture to save the business. But employees usually resist change and stick to past norms. Jay Barney, professor at the University of Utah’s Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread stories. He says it's not about making up stories but taking action — in authentic, yet theatrical and memorable ways. The new stories then emanate throughout the workforce and rewrite the old narrative. Barney explains the six rules of this practice that leaders need to follow. He’s a coauthor, with Manoel Amorim and Carlos Júlio, of The Secret of Culture Change: How to Build Authentic Stories That Transform Your Organization and the HBR article “Create Stories That Change Your Company’s Culture.”

New AI technology enables anyone to become a programmer — opening doors to faster analytics and automation but also presenting big challenges. Organizations need policies and strategies to manage the chaos created by what Tom Davenport calls “citizen developers.” Davenport is a professor of management and information technology at Babson College, and he’s been studying how employees are using new AI tools and how companies can both encourage and benefit from this work. He suggests practical ways for team and organizational leaders and IT departments to best oversee these efforts. Davenport is coauthor of the HBR article “We’re All Programmers Now” and the book All-in On AI: How Smart Companies Win Big with Artificial Intelligence.

Companies plan for crises and aim to be resilient and adaptive in the face of all kinds of risks, but it’s always easier said than done. And perhaps none of these threats is as serious as war. That’s what Roman Rodomansky had to prepare his company for. He’s the cofounder and COO at Ralabs, a Ukrainian software development company. As Russia prepared to invade his home country, Rodomansky and his leadership team crafted a plan to survive and keep serving clients. He shares how his firm put people first, communicated with customers, and managed to become resilient. Rodomansky wrote the HBR article “A Cofounder of Ralabs on Leading a Ukrainian Start-Up Through a Year of War.”

How does a brand or product that's been around for decades suddenly become popular with a whole new segment of consumers? Terence Reilly has some pointers. As CMO of Crocs, he used social media and celebrity collaborations to drive sales of its signature boat shoes. Now, as president at Stanley, he has made the company's durable mugs TikTok famous and bestsellers across numerous retail outlets. He explains how listening to employees and customers and acting quickly on their insights can help any organization spur growth.

Much of the business world has bought into the idea of stakeholder capitalism. But Freada Kapor Klein and Mitch Kapor say that doing some good by doing well isn’t enough when the business impact still creates negative effects and broader disparities overall. Freada, with a background in social justice and empirical research, and Mitch, an entrepreneur and investor who got his start making early spreadsheet software, strive to invest in ventures that close the distance between those with wealth and privilege and those without. The founders explain their metrics and decision-making process at Kapor Capital. The profitable firm explicitly invests in tech startups serving low-income and underrepresented communities. Freada and Mitch wrote the book Closing the Equity Gap: Creating Wealth and Fostering Justice in Startup Investing.

After decades of industrial policy that favored globalization and free trade, we are entering a new era. Prompted by the pandemic, climate change, rising geopolitical tensions and economic concerns, countries and groups of countries are once again using the power they have to intervene in the private sector, whether it's investing in drug development, offering clean energy tax breaks, or incentivizing domestic manufacturing. Harvard Business School professor Willy Shih wants to help corporate leaders navigate these changes in a way that protects their businesses, workers, and customers. He explains the new challenges - as well as opportunities. Shih wrote the HBR article, "The New Era of Industrial Policy is Here."

There are few jobs that demand decisive, clear thinking under pressure more than that of a fighter jet pilot. But the best combat pilots don't act on gut and muscle memory alone. They train to use proven mental models for making tough, fast decisions with extremely high stakes. Hasard Lee is a U.S. Air Force fighter pilot and instructor who has learned, practiced, and taught these techniques. He breaks down the tools that individuals and organizational leaders alike can apply to some of their biggest problems and most difficult situations. Lee wrote the new book The Art of Clear Thinking: A Stealth Fighter Pilot’s Timeless Rules for Making Tough Decisions.

Middle managers are meant to serve as a go-between for leadership teams and individual contributors. But in large organizations, with many layers of hierarchy, some of these roles feel like bureaucratic bloat, which, in tighter economic times, makes them a target for elimination. Emily Field, a partner at McKinsey & Company, thinks in many cases that's a mistake. She argues that most middle managers are critical to corporate performance and productivity, executive team insight, and employee well-being. The key is making sure their roles adapt to the times. Field is the coauthor, along with Bryan Hancock and Bill Schaninger, of the HBR article "Don’t Eliminate Your Middle Managers," as well as the book Power to the Middle: Why Managers Hold the Keys to the Future of Work.

If you had the chance to talk to hundreds of business leaders at the top of their game, what habits and patterns would you learn? Adam Bryant has done just that. He's the senior managing director of the ExCo Group and founded the “Corner Office” interview series at The New York Times. Along the way, he has identified the mindset and attributes that the world's best leaders have acquired to truly influence and change their organizations. He shares what they are and how to develop them in your own career. Bryant wrote the HBR article “The Leap to Leader” as well as the book The Leap to Leader: How Ambitious Managers Make the Jump to Leadership.

We know that trying new things, taking risks, and even failing are vital to most success stories. But getting out of areas where you’re comfortable and breaking through to the next level is easier said than done. Andy Molinsky, professor of organizational behavior at Brandeis International Business School, says that there are actions we all can take to get out of our safe zone and achieve our goals. In this classic episode, he shares his research and advice with former IdeaCast host Sarah Green Carmichael. Molinsky is the author of Reach: A New Strategy to Help You Step Outside your Comfort Zone, Rise to the Challenge and Build Confidence.

With all the hype in the startup world around unicorns and hypergrowth, entrepreneurs feel enormous pressure to raise massive amounts of cash from venture capitalists. But now, as interest rates have risen, a lot of that funding has dried up. And a growing number of founders are seeking ways to scale without burning through cash to acquire users. Mike Salguero is the CEO and founder of the meat subscription service ButcherBox. After a negative experience with venture capital at his prior company, Salguero pledged to grow his new startup without it. That meant a "Box One Profitable" strategy built on the creative leverage of influencers, laser focus on costs, and making tough decisions during the pandemic. Salguero shares how he grew a $600 million company in seven years without outside money.

Most of us can point to a few key people who have made a real difference in our lives and careers - a family member, a coach, a boss. And many who get that kind of mentoring build on the lessons they learn to become leaders and role models themselves. Basketball star Chris Paul is a prime example. He had the support of a tight-knit family growing up, was mentored by a great coach in college, and as an NBA rookie looked to league veterans for guidance. Now, at age 38, he's the seasoned vet, a perennial All-Star across multiple teams who led the National Basketball Players Association from 2013 through the 2020 Covid-19 crisis and racial reckoning in the United States and is widely regarded as one of the best point guards of all time. Paul's new book is "Sixty-One: Life Lessons from Papa, On and Off the Court." Note: This episode was taped before the start of the 2023 NBA playoffs.

It's easy to see how big stresses at work or home -- like layoffs, illnesses, or even a complex and important project -- cause anxiety too spike. But sometimes the stresses that cause the most hard are the tiny, everyday ones that build up over time into a much bigger problem because we don't take the time to recognize and manage our reactions to them. Former HBR editor Karen Dillon and Babson College professor Rob Cross studied the most common types of "microstress" and the ways in which they impact individuals, teams, and organizations. They explain why, if left unchecked, microstress can lead to mistakes, burnout, damaged relationships, and poor mental and physical health. But they also offer advice for better handling it -- and helping others to do the same. Dillon and Cross wrote the book The Microstress Effect and the HBR article "The Hidden Toll of Microstress."

Sabbaticals have long been thought of as an academic privilege, but a growing number of companies offer them, especially since the pandemic. DJ DiDonna, a senior lecturer at Harvard Business School and founder of The Sabbatical Project, has interviewed hundreds of workers who’ve taken them and studied organizations that offer them. From his research and his own experience on a sabbatical, DiDonna shares the surprising impacts that extended time off—paid or unpaid—can have on workers, teams, and the overall organization. And he explains how organizations can make sabbaticals work both financially and culturally.

The use of artificial intelligence and specifically generative AI is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as its parent company Alphabet, which he's led as an AI-first company for several years. He speaks with HBR editor in chief Adi Ignatius about shaping Google's AI strategy, putting safeguards in place, and how work and leadership will change as AI advances.

Strategy is about making the future happen, not just reacting to it, according to author Gary Hamel. And with generative artificial intelligence, senior leaders suddenly wield an awesome new tool to change the fortunes of their organizations. The promise of generative AI is more than just a sweet hack to boost productivity and streamline operations. Its deeper potential lies in companies that rethink what they do and conjure brand-new, AI-first products and services. Simply put, generative AI is blasting open new strategic paths to create novel business opportunities, even as it brings serious risks and heightened competition. In this episode, How Generative AI Changes Strategy, HBR editor in chief Adi Ignatius speaks to Microsoft’s head of strategy Chris Young and Harvard Business School professor Andy Wu. They lay out the technology, its emerging value chains, and its main providers. They also break down the key choices and tradeoffs that large and small companies alike will be making in this fast-changing market. This is the fourth and final episode in the special series How Generative AI Changes Everything. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein have been hosting conversations with experts and business leaders about the impact of generative AI. Find those episodes on the impact on productivity, creativity, and organizational culture in the HBR IdeaCast feed. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

One of the first things we learn about people is what they do for a living. But the link between work and identify has moved far beyond that, especially in certain industries, geographies, and cultures. Many of us put everything we have into our jobs, expecting our careers to fulfill us. Author Simone Stolzoff argues for a different approach. He wants us to find work that keeps us engaged and gives us the security we need, while still allowing us to define ourselves in other ways. Drawing on research and real-life stories, he explains what it means to have a "good enough" job, and why this shift in thinking could be good not just for individuals but also for teams and organizations. Stolzoff is the author of The Good Enough Job: Reclaiming Life from Work.

Read just about any business history and you realize just how much a firm’s success depends on its culture. Without the right culture, you can't have successful innovation. You can't compete successfully. You can't thrive over the long term. So, if you want to lead your organization into a future that features generative artificial intelligence, you need to build the right culture for it. In this episode, How Generative AI Changes Organizational Culture, HBR editor Amy Bernstein speaks to two experts, Nitin Mittal and Tsedal Neeley, about how to adopt generative AI effectively and ethically within your organization. Mittal leads Deloitte’s global AI business and cowrote the book All-in On AI: How Smart Companies Win Big with Artificial Intelligence. Neeley is a professor at Harvard Business School and wrote the HBR article “8 Questions About Using AI Responsibly, Answered.” They discuss the risks, challenges, and emerging best practices of adapting organizational culture to generative AI. How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

You don’t have to be a famous author to suffer from writer’s block. We all can get stuck in our thought processes and mired in our actions. That's true for leaders and managers as well, explains Adam Alter, a marketing professor at the NYU Stern School of Business. He has studied how people hit plateaus or roadblocks in their work and careers. And he shares different methods for breaking free, including one proven tactic that seems very wrong: doing nothing. Alter wrote the new book Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most.

From prehistoric cave paintings to an inventor’s Eureka moment, creativity has always been described as a particularly human trait. But something strange can happen with generative artificial intelligence. Your ideas can take shape far faster. You also get ideas that you might never have imagined on your own. So, who is the creator here? What is creative work in the era of generative AI? What is innovation in this emerging world? In this episode, How Generative AI Changes Creativity, Adi Ignatius speaks with video artist and consultant Don Allen Stevenson III about how generative AI is disrupting creative work and the creative industry. Then Ignatius speaks to two innovation researchers, Jacqueline Ng Lane and David De Cremer, about changes to the creative process within organizations. Lane is a professor at Harvard Business School. De Cremer is a professor at the National University of Singapore Business School and a coauthor of the HBR article “How Generative AI Could Disrupt Creative Work.” How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. And for more on ethics in the age of AI, check out HBR’s Big Idea on implementing the new technology responsibly.

Unless you're famous - or want to be - you might not think of yourself as a brand. But whether you're in a meeting or on social media, interviewing for a job or asking for a promotion, the way you carry yourself conveys a certain image to the people around you. Jill Avery studies marketing and is a senior lecturer at Harvard Business School, and Rachel Greenwald is a professional matchmaker and dating coach. Together, they explain why a strong personal brand is important for professional success. They walk us through how to think about reputation, identify core values, and project our authentic selves. Avery and Greenwald wrote the HBR article “A New Approach to Building Your Personal Brand.”

How Generative AI Changes Everything is a special series from HBR IdeaCast. Each week, HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein host conversations with experts and business leaders about the impact of generative AI on productivity, creativity and innovation, organizational culture, and strategy. The episodes publish in the IdeaCast feed each Thursday in May, after the regular Tuesday episode. Generative artificial intelligence is grabbing headlines with the widespread public excitement over tools like ChatGPT. And early academic research shows significant productivity gains in written communications, customer service, market research, computer coding, and professional analysis such as legal work. Meanwhile, the technology is rapidly evolving and getting better the more people use it. As a leader, it’s hard to stay ahead of the developments. In this episode, How Generative AI Changes Productivity, Amy Bernstein speaks with Karim Lakhani, a professor at Harvard Business School and a coauthor of the book Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. They discuss initial productivity gains for individuals from the technology, how that will scale across a workforce, and the pressing challenges facing organizational leaders.

Disruptive innovation has proven such a powerful idea that many people now equate innovation with market disruption. But INSEAD strategy professor Renée Mauborgne says there's a powerful way to create new markets without destroying jobs, companies, and communities: "nondisruptive creation." She explains how some entrepreneurs and companies have been able to grow billion-dollar businesses that are new markets rather than displacements of existing ones. Two examples are the microfinance industry and the firm Square. And she explains how leaders can seek out these opportunities to foster profitable growth with less social harm. With fellow INSEAD professor W. Chan Kim, Mauborgne wrote the new book Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.

Generative AI seems to be everywhere right now, but what do you actually need to know? HBR IdeaCast is cutting through the noise in the special series How Generative AI Changes Everything. How will this new technology upend workforce productivity? What impact will it have on creativity and innovation? How can you build an internal culture that uses generative artificial intelligence and adopt it effectively in your organization? What could it mean for your company's strategy? Hosted by HBR editor in chief Adi Ignatius and HBR editor Amy Bernstein, you'll hear directly from the business leaders at the leading edge, as well as experts, who in some cases are questioning the ethics and speed of this rollout. If you want to understand what this technology means for your organization and how you can lead effectively, listen every Thursday in May in the HBR IdeaCast feed, after the regular Tuesday episode.

As a founding board member of PayPal, cofounder of LinkedIn, and a partner at Silicon Valley VC firm Greylock, Reid Hoffman has long been at the forefront of the U.S. tech industry, from the early days of social media to the launch of new artificial intelligence tools like ChatGPT. He acknowledges that technologists are often better at seeing the benefits of their products and services than they are at predicting the problems they might create. But he says that he and his peers are working harder than ever to understand and monitor the downstream effects of technological advancements and to minimize risks by adapting as they go. He speaks about the future of A.I., what he looks for in entrepreneurs, and his hopes for the future. Hoffman is the host of the podcast Masters of Scale as well as the new show Possible.

Many people blame the shortage of low-wage workers on the enduring impact of the pandemic. But management professor Joseph Fuller and senior researcher Manjari Raman of Harvard Business School say that the real reason has been long in the making. Their studies show that companies view low-wage workers as people who will be in the job only for a short time. Instead, the researchers find that these employees are loyal and want development and a clear path to career advancement. The researchers share practical suggestions for how leaders and managers can do better in hiring, development, and mentoring. Fuller and Raman wrote the HBR article "The High Cost of Neglecting Low-Wage Workers."

The business world has increasingly begun to recognize the importance of mental health, but we still have a long way to go in openly acknowledging our challenges with it. Writer, entrepreneur, and podcast host Morra Aarons-Mele says that when we take the time and energy to better understand and talk about our own issues, we can actually harness the learnings to become better managers and colleagues. She says that there are a number of ways to stop anxiety from spiraling and instead use it for good. She also has recommendations for organizations trying to enhance the mental health of their workforces. Morra Aarons-Mele is the article "How High Achievers Overcome Their Anxiety" and the book The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower.

From Theranos to Enron, we can't get enough of corporate scandals. We also can't get enough of the intriguing people who perpetrate them. But instigators of fraud are not all Disneyesque villains chasing money and power at any cost, says DePaul University accounting professor Kelly Richmond Pope. She studies white-collar crime and finds that besides intentional perpetrators, there are also accidental and righteous ones. And she shares real stories of these long-overlooked employees and explains exactly which behaviors and incentives should raise red flags for managers and leaders. Pope is the author of the new book Fool Me Once: Scams, Stories, and Secrets from the Trillion-Dollar Fraud Industry.

How do you solve the world's toughest problems? Or find the next big thing in tech? Lots organizations fail to explore and take big bets on new ideas because they can't tolerate the mess of experimentation and the fear of failure. At X, Alphabet's dedicated innovation factory, they don't have that problem, and Astro Teller, Captain of Moonshots at X, can explain why. Undertaking projects on everything from rural communication to ocean health to machine learning, he and his teams operate with different creative mindsets and decision-making principles than many of us. He spoke with host Alison Beard at HBR at 100: Future of Business live virtual conference.

What seemed like science fiction for decades is now a reality: companies are selling wearable tech and monitoring devices that can sense people’s brain activity. Neurotechnology opens incredible opportunities for new products and safer workplaces. It also raises huge red flags for privacy and ethics. And managers and organizational leaders are on the front lines of these dilemmas, says Duke University School of Law professor Nita Farahany. She explains the commercial products based on neurotechnology, the impact on workers and organizations, and the need for regulations and corporate policies. Farahany wrote the book The Battle for Your Brain: Defending the Right to Think Freely in the Age of Neurotechnology.

The online application ChatGPT and its integration into Microsoft search engines have put generative artificial intelligence technology in the hands of millions of people. Early adopters are using them in their daily jobs, and preliminary academic studies show big boosts in productivity. Managers can’t sit on the sidelines, says Ethan Mollick, an associate professor of management at The Wharton School of the University of Pennsylvania. He argues that companies urgently need to experiment with ChatGPT and eventually develop policies for it. He explains the breakthrough, some promising uses, open questions, and what the technology could mean for workers, companies, and the broader economy. Mollick wrote the HBR article "ChatGPT Is a Tipping Point for AI."

For years, employers have used university degrees as a major requirement for hiring. But, for many jobs, success depends more on skills -- and the ability to adapt and learn -- than on piece-of-paper credentials. Ginni Rometty, former chairman and CEO of IBM, realized this early on -- first by watching her mother and other female relatives support their families and later by seeing what it took to rise to the top in her own career. At the helm of IBM from 2012 to 2020, she pushed the company to adopt skills-first recruitment and development practices, and now she's encouraging other organizations to do the same through her work at the non-profit OneTen. Rometty is coauthor of the HBR article “The New-Collar Workforce,” and the book Good Power: Leading Positive Change in Our Lives, Work, and World.

Online influencers are an increasingly important way for companies to find new customers and drive sales. Whether you're a marketer who wants to more effectively use social media or a consumer targeted by influencer content - in good ways and bad - you'll benefit from better understanding how the industry works. Emily Hund, researcher at the University of Pennsylvania, explains that it was born from not only increased connectivity but also Great Recession job cuts which forced people in creative fields to innovate. She argues that these are entrepreneurs who now have an impact on many different sectors of the economy and offers advice for both them and the brands wanting to develop better influencer marketing strategies. Hund is the author of the book The Influencer Industry: The Quest for Authenticity on Social Media.

Many people believe that leaders instinctively make the best decisions based on past experience, almost like muscle memory. But Carol Kauffman, assistant professor at Harvard Medical School and the founder of the Institute of Coaching, says falling back on automatic patterns of behavior is often wrong—especially in a crisis or high-stakes choices. Instead, she explains a framework of stepping back, evaluating options, and choosing the tactics that work best in each situation. Kauffman is a coauthor, along with View Advisors founder David Noble, of the HBR article "The Power of Options" and the book Real-Time Leadership: Find Your Winning Moves When the Stakes Are High.

Whether you're someone who enjoys ruffling feathers or the type of person who'd like to challenge the status quo but shies away, you'll benefit from understanding the best, research--backed ways to practice disagreement - even insubordination - while holding onto others' respect at work. Todd Kashdan is a psychology professor at George Mason University and the author of the book The Art of Insubordination: How to Dissent and Defy Effectively. He explains how contrarians, and those with ideas that run counter to the mainstream, can pick their battles, articulate their arguments, and gain allies along the way.

From Microsoft to Google to Meta, many of the world's biggest tech companies have been announcing layoffs recently. Their explanation is usually that they overhired and need to cut costs. But Harvard Business School professor Sandra Sucher, who has been studying layoffs for years, says companies often underestimate the downsides. Layoffs don’t just come with bad publicity, she explains. They also lead to loss of institutional knowledge, weakened engagement, higher turnover, and lower innovation as remaining employees fear risk-taking. And she says it can take years for companies to catch up. Sucher is a coauthor of the HBR article "What Companies Still Get Wrong About Layoffs."

We all know that creativity is the backbone of innovation and, ultimately, business success. But we don't always think deeply about how creative people get their ideas and the steps we might take to do the same. Gabriella Rosen Kellerman, a physician and chief product and chief innovation officer at BetterUp, and Martin Seligman, a professor of psychology at the University of Pennsylvania, say there are four types of creativity -- integration, splitting, figure-ground reversal, and distal thinking -- and explain how each shows up at work. Amid startling advances in artificial intelligence, people who hone these skills will set themselves apart. Kellerman and Seligman are the authors of the HBR article “Cultivating the Four Kinds of Creativity” and the book Tomorrowmind.

By hosting the podcasts How I Built This and Wisdom from the Top, Guy Raz has won an inside look at how visionary leaders build their own careers and incredible companies. While many leaders have unique qualities that help them succeed, he has identified three behaviors that consistently rise to the surface. These leaders create a culture of collaboration. They encourage risk-taking. And they allow for failure. Raz shares stories of leaders of everything from Starbucks to Proctor & Gamble.

Even in a slowing economy, the battle to attract and retain talent persists. But employers need to look beyond what people are currently demanding — whether it’s higher salaries, more stock options or the flexibility to work from home. Studies show that, over the long term, employees also find value in aspects of work that they overlook in the short term, such as community and opportunities for growth. Professor Amy Edmondson and INSEAD associate professor Mark Mortensen offer up strategies for a holistic talent acquisition and retention strategy that incorporates more lasting benefits, even if workers aren't asking for them right now. Edmondson and Mortensen are the authors of the HBR article "Rethink Your Employee Value Proposition."

It's the start of a fresh year, and optimism is in the air. But if you want happiness to extend far beyond your New Year's resolution, Robert Waldinger says you can take some inspiration from the longest-running study of happiness out there. He’s a psychiatrist who runs the Harvard Study of Adult Development. The longitudinal research has followed individuals and their families for nine decades. He shares what makes people happiest in the long run and how their work factors into that. Waldinger is the author of the new book "The Good Life: Lessons from the World’s Longest Scientific Study of Happiness."

From incivility for frontline workers to struggles with hybrid work to actual progress made since the murder of George Floyd, HBR IdeaCast spent 2022 sharing impactful management research and exploring the social and business trends that affect workers and leaders. Join hosts Alison Beard and Curt Nickisch as they listen in on some of their favorite interviews of the year. They share what made these conversations so memorable and insightful and why they’re still worth a listen—or a re-listen—in 2023. Alison’s and Curt’s Picks: The Positives—and Perils—of Storytelling Let’s Protect Our Frontline Workers from Rude Customers Fighting Bias and Inequality at the Team Level Sad, Mad, Anxious? How to Work Through Your ‘Big Feelings’ NASA’s Science Head on Leading Space Missions with Risk of Spectacular Failure Advice from the CEO of an All-Remote Company

In The New World of Work video series, host and HBR Editor in Chief Adi Ignatius explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, he interviews a top leader live on LinkedIn, and in this special IdeaCast episode, he speaks with LinkedIn CEO Ryan Roslansky on how his company adapted during the pandemic (and after) and how he approaches growth, talent management, and more. You can browse previous episodes of The New World of Work on the HBR YouTube channel and follow HBR on LinkedIn to stay up-to-date on future live interviews. Ignatius also shares an inside look at these conversations —and solicits questions for future discussions — in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up here.

For decades, actor-producer-director Ron Howard has made popular and critically acclaimed movies while also maintaining a reputation for being one of the nicest guys in Hollywood. He explains how he turned early TV gigs into long-term success and why he often involves his cast and crew members in creative decisions. His latest film is Thirteen Lives.

Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School senior lecturer Jeffrey Rayport. He has researched some of the biggest stumbling blocks to long-lasting success and explains how to make the tricky transition out of the start-up phase successfully. With professors Davide Sola and Martin Kupp of ESCP Business School, Rayport cowrote the HBR article “The Overlooked Key to a Successful Scale-Up.”

Over the past few years, organizations around the world have invested in diversity, equity, and inclusion initiatives with varying results. But to achieve lasting change, they'll need to commit to that work for much longer, says Ella Washington, organizational psychologist and professor at Georgetown University’s McDonough School of Business. Her research shows that companies move toward DEI maturity in five stages (aware, compliant, tactical, integrated, and sustainable) and each takes time to work through. She explains why some organizations get stuck, and how to overcome those challenges. Washington is author of "The Necessary Journey: Making Real Progress on Equity and Inclusion" and the HBR article "The Five Stages of DEI Maturity."

From corporate social responsibility to ESG to “doing well by doing good,” an increasing number of organizations are pursuing positive social impact, and it’s not just nonprofits and government agencies. But incorporating social impact into a for-profit business raises all kinds of system dilemmas, says Jacob Harold, a cofounder of the philanthropy data platform Candid and the former CEO of GuideStar. He explains a bundle of tools that can be used together to create meaningful change. Harold wrote the new book “The Toolbox: Strategies for Crafting Social Impact.”

From videos of drunk and disorderly airline passengers to stories of hospital visitors angrily refusing to wear masks, customer-facing work seems to have gotten a lot more difficult – even dangerous -- over the past few years. It's important that organizations understand the experience of frontline workers now, and help to better protect their employees, says Christine Porath, professor of management at Georgetown University. She's studied incivility for 20 years, and has spoken to workers in many industries in the last few years about what it's like working with customers today - with stress, anger, and incivility seemingly on the rise. And she has advice for managers and leaders. Porath is the author of the HBR Big Idea article "Frontline Work When Everyone Is Angry."

Companies offer sponsorship programs to help a more diverse group of high performers and future leaders advance. But the efforts can often misfire. Herminia Ibarra, professor at London Business School, says that’s because these arranged developmental relationships can lack authenticity and meaningful paths for action. She explains the key distinctions of mentorship and sponsorship and recommends that companies focus on two vital qualities: public advocacy and relational authenticity. Ibarra wrote the HBR article “How to Do Sponsorship Right.”

From politics to sports to business, we tend to glorify those who persevere, show grit, never give up. But former professional poker player and consultant Annie Duke argues that there is also great value in quitting — whether it’s a project, job, career, or company. She walks us through the biases that keep us stuck in the status quo even when other paths would be more fruitful and explains how to make better decisions. Duke is the author of "Quit: The Power of Knowing When to Walk Away.”

The number of women—especially women of color—in leadership ranks at the world’s largest companies remains desperately small. Tina Opie, associate professor of management at Babson College, offers a new practice for women to lift each other up and fight systemic bias in the workplace, something she calls “shared sisterhood.” The idea is to be more honest with each other, forming truer bonds. That involves listening, understanding yourself, and a willingness to take risks. With University of Iowa management professor Beth Livingston, Opie wrote the new book “Shared Sisterhood: How to Take Collective Action for Racial and Gender Equity at Work.”

In the early 1990s, publishers told science journalist Daniel Goleman not to use the word “emotion” in a business book. The popular conception was that emotions had little role in the workplace. When HBR was founded in October 1922, the practice of management focused on workers’ physical productivity, not their feelings. And while over the decades psychologists studied “social intelligence” and “emotional strength,” businesses cultivated the so-called hard skills that drove the bottom line. Until 1990, when psychologists Peter Salovey and John Mayer published their landmark journal article. It proposed “emotional intelligence” as the ability to identify and manage one's own emotions as well as those of others. Daniel Goleman popularized the idea in his 1995 book, and companies came to hire for “EI” and teach it. It’s now widely seen as a key ingredient in engaged teams, empathetic leadership, and inclusive organizations. However, critics question whether emotional intelligence operates can be meaningfully measured and contend that it acts as a catchall term for personality traits and values. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, shareholder value, and scientific management. Discussing emotional intelligence with HBR executive editor Alison Beard are: Daniel Goleman, psychologist and author of Emotional Intelligence Susan David, psychologist at Harvard Medical School and author of Emotional Agility Andy Parks, management professor at Central Washington University Further reading: HBR: Leading by Feel, with Daniel Goleman New Yorker: The Repressive Politics of Emotional Intelligence, by Merve Emre HBR: Emotional Agility, by Susan David and Christina Congleton Book: Emotional Intelligence, by Daniel Goleman

Nouriel Roubini, professor emeritus at NYU’s Stern School of Business, says that a confluence of trends – from skyrocketing public and private debt and bad monetary policies to demographic shifts and the rise of AI – are pushing the world toward catastrophe. He warns of those interconnected threats, but also has suggestions for how political and business leaders can prepare for and navigate through these challenges. He draws on decades of economic research as well as his experience accurately predicting, advising on, and observing responses to the 2008 global financial crisis, and he's the author of "Megathreats: Ten Dangerous Trends that Imperil our Future, and How to Survive Them.”

The idea that maximizing shareholder value takes legal and practical precedence above all else first came to prominence in the 1970s. The person who arguably did the most to advance the idea was the business school professor Michael Jensen, who wrote in Harvard Business Review and elsewhere that CEOs pursue their own interests at the expense of shareholders' interests. Among other things, he argued for stock-based incentives that would neatly align CEO and shareholder interests. Shareholder primacy rapidly became business orthodoxy. It dramatically changed how and how much executives are compensated. And it arguably distorted capitalism for a generation or more. Critics have long charged that maximizing shareholder value ultimately just encourages CEOs and shareholders to feather their own nests at the expense of everything else: jobs, wages and benefits, communities, and the environment. The past few years have seen a backlash against shareholder capitalism and the rise of so-called stakeholder capitalism. After reigning supreme for half a century, is shareholder value maximization on its way out? 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, scientific management, and emotional intelligence. Discussing shareholder value with HBR editor in chief Adi Ignatius are: Lynn Paine, professor at Harvard Business School Mihir Desai, professor at Harvard Business School Carola Frydman, professor at Kellogg School of Management Further reading: HBR: CEO Incentives—It’s Not How Much You Pay, But How, by Michael C. Jensen and Kevin J. Murphy New York Times: A Friedman doctrine‐- The Social Responsibility Of Business Is to Increase Its Profits, by Milton Friedman HBR: The Error at the Heart of Corporate Leadership, by Joseph L. Bower and Lynn S. Paine U.S. Business Roundtable: Statement on the Purpose of a Corporation, 2019

In 2021, the U.S. space agency NASA launched a spacecraft toward a pair of asteroids more than 11 million kilometers away. The target? The smaller of the two asteroids, just 170 meters wide. The success of the $300 million, seven-year project demanded careful coordination of scientists, engineers, and project managers across different national space agencies. It also required strong leadership from NASA's head of science, Thomas Zurbuchen. He shares his path to an executive role at NASA, his management philosophies, and how he oversees trailblazing space missions with high risk of failure.

In the 1980s, Clayton Christensen cofounded a startup that took over a market niche from DuPont and Alcoa. That experience left Christensen puzzled. How could a small company with few resources beat rich incumbents? It led to his theory of disruptive innovation, introduced in the pages of Harvard Business Review in 1995 and popularized two years later in The Innovators Dilemma. The idea has inspired a generation of entrepreneurs. It has reshaped R&D strategies at countless established firms. And it has changed how investors place billions of dollars and how governments spend billions more, aiming to kickstart new industries and spark economic growth. But disruption has taken on a popular meaning well beyond what Christensen’s research describes. Some critics argue that the theory lacks evidence. Others say it glosses over the social costs of lost jobs of bankrupted companies. And debate continues over the best way to apply the idea in practice. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as shareholder value, scientific management, and emotional intelligence. Discussing disruptive innovation with HBR editor Amy Bernstein are: Rita McGrath, professor at Columbia Business School Felix Oberholzer-Gee, professor at Harvard Business School Derek van Bever, senior lecturer at Harvard Business School Further reading: HBR: What Is Disruptive Innovation?, by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald New Yorker: The Disruption Machine: What the Gospel of Innovation Gets Wrong, by Jill Lepore Business History Review: How History Shaped the Innovator’s Dilemma, by Tom Nicholas HBR: Disruptive Technologies: Catching the Wave, by Joseph L. Bower and Clayton M. Christensen

No industry has had more impact than technology over the past few decades. Tech companies have changed the way we live, work, and interact with each other. They’ve helped us in a lot of ways, but they’ve also created some big problems. Kara Swisher is a journalist, entrepreneur, and host of the podcast On with Kara Swisher. She’s had a front row seat to the tech industry’s evolution and interviewed all of its biggest players. She speaks with us about key trends — past, present, and future — and the lessons she’s learned as not just an observer but also a media entrepreneur herself along the way.

In 1878, a machinist at a Pennsylvania steelworks noticed that his crew was producing much less than he thought they could. With stopwatches and time-motion studies, Frederick Winslow Taylor ran experiments to find the optimal way to make the most steel with lower labor costs. It was the birth of a management theory, called scientific management or Taylorism. Critics said Taylor’s drive for industrial efficiency depleted workers physically and emotionally. Resentful laborers walked off the job. The U.S. Congress held hearings on it. Still, scientific management was the dominant management theory 100 years ago in October of 1922, when Harvard Business Review was founded. It spread around the world, fueled the rise of big business, and helped decide World War II. And today it is baked into workplaces, from call centers to restaurant kitchens, gig worker algorithms, and offices. Although few modern workers would recognize Taylorism, and few employers would admit to it. 4 Business Ideas That Changed the World is a special series from HBR IdeaCast. Each week, an HBR editor talks to world-class scholars and experts on the most influential ideas of HBR’s first 100 years, such as disruptive innovation, shareholder value, and emotional intelligence. Discussing scientific management with HBR senior editor Curt Nickisch are: Nancy Koehn, historian at Harvard Business School Michela Giorcelli, economic historian at UCLA Louis Hyman, work and labor historian at Cornell University Further reading: Book: The One Best Way: Frederick Winslow Taylor and the Enigma of Efficiency, by Robert Kanigel Case Study: Mass Production and the Beginnings of Scientific Management, by Thomas K. McCraw Oxford Review: The origin and development of firm management, by Michela Giorcelli

Artificial intelligence technology has been advancing, and businesses have been putting it into action. But too many companies are just gathering a bunch of data to kick out insights and not really using AI to its fullest potential. Joshua Gans, professor at Rotman School of Management, says businesses need to apply AI more systemically. Because decision-making based on AI usually has ripple effects throughout the organization. Gans cowrote the HBR article “From Prediction to Transformation" and the new book "Power and Prediction: The Disruptive Economics of Artificial Intelligence."

Influential business and management ideas have tremendous influence over us. Like it or not, they shape how organizations are run and how people around the world spend their days. And Harvard Business Review has introduced and spread many of these consequential ideas since its founding in 1922. HBR IdeaCast is taking this 100th anniversary to ask: how have these ideas changed our lives? And where are they taking us in the future? Each Thursday in October, the podcast feed will feature a bonus series: 4 Business Ideas That Changed the World. Each week, a different HBR editor talks to world-class scholars and experts on influential business and management ideas of HBR’s first 100 years: disruptive innovation, scientific management, shareholder value, and emotional intelligence. Listen to the conversations to better understand our work life, how far it’s come, and how far it still has to go.

Most organizations have now accepted that the days of all their knowledge workers coming into the office full time are over. So what's next? Sid Sijbrandij, CEO and cofounder of Gitlab, thinks all-remote can be the answer. His open-source software development company took that approach from the start not because of the pandemic but because its founding team was dispersed and early employees were more productive at home. Now with more than 1,300 people spread across more than 60 countries, GitLab is said to be the world’s largest all-remote company. He shares the lessons he's learned about the best way to manage a distributed workforce.

Measuring a broad set of standards across the organization seems like a fair way to judge employees’ performance year over year. But Heidi Gardner, distinguished fellow at Harvard Law School, says performance management systems often incentivize employees to scramble to hit their numbers and lose sight of the organizations’ bigger objectives. To boost collaboration and long-term customer value, Gardner shares a four-part scorecard that establishes shared organizational goals while also holding employees accountable for individual results. With Ivan Matviak of Clearwater Analytics, Gardner wrote the HBR article “Performance Management Shouldn’t Kill Collaboration.”

Rolling Stone launched in 1967 with a mission to not only redefine music journalism but also chronicle important societal changes. Under the leadership of founding editor and publisher Jann Wenner, it published work from some of the 20th century’s greatest writers, reporters, designers and photographers. He explains how he identified and managed that talent and shares other lessons from his five decades at the forefront of rock and roll. Wenner is the author of "Like a Rolling Stone: A Memoir."

Work-life support programs have long been known to lower turnover and raise employee loyalty. But new research shows they also have a positive effect on promoting diversity among managers at those firms, an effect that’s even stronger than that of some popular racial-equity programs. Alexandra Kalev chairs the Department of Sociology and Anthropology at Tel Aviv University, and she explains why having strong, thoughtful policies around flexibility, time off, and dependent care pay off for companies. With Harvard sociologist Frank Dobbin, Kalev wrote the HBR article “The Surprising Benefits of Work/Life Support.”

It might still seem like a buzzword, or something that only matters to tech CEOs. But Matthew Ball, CEO of Epyllion and the former global head of strategy for Amazon Studios, says the metaverse is the "new internet" – and that it's already here. He argues that companies large and small need to not only better understand what the metaverse is, but should also be developing strategies around it today. That can have an impact on marketing, customer relations, product development, and much more, he says. Ball is the author of "The Metaverse: And How it Will Revolutionize Everything."

It's a dilemma facing more and more brands: should you sell your goods on Amazon? It's the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. There are downsides like costs, competition, and lack of data. Ayelet Israeli is an associate professor at Harvard Business School and a coauthor of the HBR article "Should Your Company Sell on Amazon?" She talks through step-by-step how businesses can decide whether Amazon is right for them.

Work is challenging for lots of reasons, but most of us have probably come to realize that what makes or break a professional experience is people - and sometimes we encounter a boss, peer, or direct report that isn’t at all fun to work with. Amy Gallo is a contributing editor at HBR, and author of the book "Getting Along: How to Work with Anyone, Even Difficult People" and the HBR article “How to Navigate Conflict with a Coworker.” She shares some of the best ways to deal with these kinds of colleagues – how to identify them, engage with them, and manage yourself through the conflict.

Making business decisions often means choosing one path over another. And psychology research shows that our brains are wired to make either-or choices. But Wendy Smith, management professor at the University of Delaware, and Marianne Lewis, dean of the University of Cincinnati Lindner College of Business, argue for moving beyond tradeoffs. The researchers teach leaders how to embrace ambiguity and paradox to come up with solutions that are far better than one choice or the other. And they share practical advice as well as stories of people who have discovered opportunities for innovation and personal growth. Smith and Lewis wrote the new book "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems."

Around the world, we've become increasingly cynical about other people, public institutions, and corporations. In Edelman's 2022 Trust Barometer, nearly 60% of respondents across 27 countries reported that their default is to distrust. And that's very bad for business, says Stanford University associate professor of psychology Jamil Zaki. He says that cynics perform and feel worse, and in workplaces, they breed toxicity and lead to poor outcomes . He explains how to identify and change this kind of behavior at your organization. Zaki wrote the HBR article, “Don't Let Cynicism Undermine Your Workplace."