Social Media Marketing Podcast

Need to grow substantial YouTube reach? Wondering what’s working in 2024? To explore creating viral reach on YouTube, I interview Liz Germain.

Wondering how to build lasting relationships with industry influencers? Looking for a framework that doesn’t rely on a budget? To explore how to create a no-cost B2B influencer marketing program, I interview Justin Levy.

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? To explore how to use benefits and outcomes to differentiate your business, I interview Allen Weiss.

Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.

Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? To go behind the scenes to explore how we market one of our products—the Social Media Marketing Society, I interview Ali Kelly.

Wondering if your email marketing needs an upgrade? Curious what works in 2024? To explore the latest email marketing best practices based on 6 billion emails sent annually, I interview Jay Schwedelson.

Want to boost your lead conversions instantly? Wondering what makes a lead gen offer irresistible? To explore how to build lead generation funnels that convert, I interview Alisha Conlin-Hurd.

Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? To explore Instagram lead generation strategy, I interview Michelle Gifford.

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Not getting the results you want from your organic social efforts? Looking for a social media marketing framework that converts casual followers into brand evangelists? To explore an organic social marketing strategy and discover actionable tips tailored for achieving standout organic performance, I interview Jenny Li Fowler.

Want to elevate your social media marketing? Looking for a strategy that forges connections and builds genuine community? To explore social posting strategy, I interview Katie Brinkley.

Want to put your podcast on YouTube? Wondering how to adapt your show for video viewers? To explore creating video podcasts on YouTube, I interview Jay Clouse.

Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? To explore a social content strategy, I interview Allie Mason.

Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? To explore a creative way to get more out of your LinkedIn activities, I interview Louise Brogan.

Wondering how to adjust your Facebook and Instagram campaigns for the changes coming from Meta? Looking for advice to adjust your audience targeting, placements, and creative? To explore how to prepare for the changing world of Meta ads, I interview Jon Loomer.

Michael Stelzner openly shares numerous professional and personal challenges he faced in 2023, including significant financial struggles in his business.

Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? To explore how constraints can unlock creativity, I interview Andrew Davis.

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? To explore behavior science tips that lead to better marketing results, I interview Nancy Harhut.

Are you able to establish the value of your marketing activities? Looking for a way to deliver data anyone can understand? To explore how to clearly convey your marketing value using analytics, I interview JJ Reynolds.

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? To explore how to adopt AI inside your business, I interview Ron Callis.

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? To explore content marketing strategy in the age of AI, I interview Robert Rose.

Want to leverage the reputation of your company’s leadership on LinkedIn? Wondering what types of content your owner or CEO can write about? To explore how to position leaders to take advantage of LinkedIn, I interview Richard Bliss.

Want to use your content on multiple social platforms? Looking for a system to batch the creation, prep, and scheduling of your marketing content? To explore a strategy for social content repurposing, I interview Amber Figlow.

Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? To explore a process that provides flexibility and allows you to show up authentically on TikTok, I interview Tyla Brimblecombe.

Want to make Reels more efficiently? Looking for actionable tips on how to more easily create your Reels? To discover how to easily create Instagram reels, I interview Laura Bitoiu.

Want to reach more of your ideal audience on TikTok? Wondering how to create content that shows up in TikTok search results? To explore TikTok search and what it could mean for marketers, I interview Melissa Laurie.

Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? To discover how to target the right prospects with Google Search Ads, I interview Brooke Osmundson.

Want to create more short-form videos for your business? Looking for a repeatable system to take you from ideation to publication? To discover how to build a system for creating short-form video on TikTok and beyond, I interview Austin Falter.

Want to simplify your content creation process? Wondering how AI tools can help? To discover how to use AI tools to enhance your content marketing workflows, I interview Mike Kaput.

Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? To discover how to improve your Instagram account, I interview Jade Beason.

Wondering how to attract and build trust with the people you want to serve as you develop your product and message? Have you considered documenting your journey in public? To discover how to build in public by leveraging Twitter, I interview Arvid Kahl.

Want your brand to stand out on Instagram? Wondering how to create content that stays in people’s minds? To discover how to be more creative with your Instagram content, I interview Manu Muraro.

Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? To discover a strategy to create compelling short-form video for social media, I interview Jera Bean.

Want more people to see your LinkedIn content? Wondering which signals the LinkedIn algorithm uses to assess and rank your content in the feed? To discover how to take advantage of the LinkedIn algorithm to maximize your exposure, I interview Richard Van Der Blom.

Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? To discover AI tools for content creators, I interview Matt Wolfe.

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption.

Want to grow your business? Wondering how to use Facebook ads to reach more customers at scale? To discover three advanced strategies for scaling Facebook ads to grow your business, I interview Tim Burd.

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.

Want to grow your business? Wondering how to create videos that position you as a relatable authority? To discover how to use video to connect with your target audience, I interview Virginia Kerr.

Want to convert more followers on Instagram? Wondering how Stories can help you close more business? To discover how to convert with Instagram Stories, I interview Chelsea Peitz.

Want to publish more Instagram reels without recording every day? Looking for a workflow to create weeks’ worth of content at one time? To discover how to batch your Instagram reels, I interview Elise Darma.

Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? To discover how to get started with GA4, I interview Zack Duncan.

Need more clients and customers? Looking for a framework you can model to fit your own business? To discover a strategy to generate demand for your products and services, I interview Philip Ilic.

Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? To discover how to improve your YouTube video strategy with analytics, I interview Justin Brown.

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn.

Need better stories to improve your marketing? Wondering why customers connect with some stories and not others? To discover the theory and practice of using stories in your marketing, I interview JJ Peterson.

Want to launch a new podcast or video series? Wondering how Social Media Examiner does it? To share how Social Media Examiner conceived and launched a new show in 9 weeks, I talk with Brooke B. Sellas.

Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? To discover a new ad strategy for YouTube, I interview Tom Breeze.

Want to drive more sales? Wondering how to convince people to act on your offer immediately? To discover how to use scarcity to improve your marketing conversions, I interview Dr. MIndy Weinstein.

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? To discover a YouTube ad targeting strategy, I interview Ben Jones.

Need a way to re-engage people who don't purchase your products or services? Looking for a strategy that doesn’t involve ads? To discover how to target visitors to your website organically with emails, I interview Steve Chou.

Are you looking for a strategy to attract your ideal audience with YouTube? Do you want more quality leads? To discover a YouTube content strategy for businesses, I interview Nate Black.

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.

Looking for a guaranteed way to reach prospects and customers with your messages? Wondering how email could help you attract and retain more customers? To discover an email content marketing strategy that nurtures and converts, I interview Alex Cattoni.

Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? To discover how to create Facebook ads that convert with user-generated content, I interview Dara Denney.

Wondering how to build a scalable business with YouTube? Looking for a proven model that turns followers into customers? To discover how to create a YouTube community that people will invest in, I interview Danie Jay.

Want to grow your business? Wondering how to set up a marketing system that delivers consistent results? To discover how to build a five-stage marketing plan that works, I interview Adam Erhart.

Want to generate more leads and close more sales? Looking for an automated process that does the heavy lifting for you? To discover a marketing strategy for acquiring new customers, I interview Ravi Abuvala

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? To discover how to use LinkedIn Messages to develop relationships and sell, I interview John Nemo.

Want to boost conversions on your website? Looking for a process to make a landing page that converts? To discover how to create sales pages that convert, I interview Wes McDowell.

Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? To discover a four-phase launch strategy that drives enormous sales, I interview Amy Porterfield.

Wondering what types of content perform well with TikTok ads? Need fresh and proven ideas that really work? To discover how to make TikTok ads that work, I interview Chase Chappell.

In this special episode, Leslie Samuel interviews Michael Stelzner to share behind-the-scenes details about an event 10 years in the making— Social Media Marketing World.

Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? To discover a three-step Facebook ads strategy to scale your business results, I interview Charley Tichenor.

Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? To discover AI tools to help marketers design images and write better, I interview Paul Roetzer.

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.

SUMMARY: Want more people to follow your LinkedIn company page? Wondering how to improve your LinkedIn content marketing? To discover a LinkedIn content strategy that works for company pages, I interview Michelle J. Raymond.

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? To discover how to develop communities with Facebook, I interview Mari Smith.

Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? To discover how to keep people watching YouTube videos to the end, I interview Pat Flynn.

Are your Facebook ads underperforming? Wondering what can be done to increase your conversions? To discover a Facebook ads strategy that really works, I interview Molly Pittman.

Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business? To discover how to use YouTube videos to generate organic leads, I interview Marley Jaxx.

Want your content to rank higher in search? Looking for a proven strategy to follow? To discover how to improve your Google search rank, I interview Jeff Oxford.

Want more prospects and customers from Instagram? Looking for a strategy to follow? To discover how to use Instagram DM automation for more leads and sales, I interview Natasha Takahashi Willis.

Wondering how to easily write marketing content? Looking for a step-by-step model? To discover how to create written content that helps businesses, I interview Ann Handley.

Need to diversify your online advertising? Wondering how to leverage Google's entire ecosystem to reach more people? To discover how to get started with the Google Performance Max ads solution, I interview Brett Curry.

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? To discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future, I interview Dana DiTomaso.

Is your Instagram marketing working? Are you using outdated strategies and tactics? To discover how to audit and improve your existing Instagram strategy, I interview Millie Adrian.

Wondering how to become the top-of-mind provider in your industry? Looking for a plan to develop extreme influence via social media? To discover a three-step process for building a strong personal brand that gets you noticed by the right audience, I interview Phil Pallen.

Wish more people trusted your business? Looking for a content marketing model that helps establish trust? To discover how to combine three kinds of content to earn and sustain a trusted relationship in today’s marketplace, I interview Melanie Deziel.

Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? To discover how to create a video content strategy to serve marketing goal., I interview Saj Adibs.

Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? To learn everything you need to know to create quality videos using your smartphone, I interview Steve Wright.

Want to become the go-to expert in your industry? Wondering what types of TikTok content will position you as a recognized authority? To learn how to build your influence and convert customers with TikTok, I interview Keenya Kelly.

Wondering how to run successful Facebook ad campaigns every time? Looking for a process that relies on data rather than a best guess? To learn which metrics to consider to make smart decisions for Facebook ad campaigns that work, I interview Andrea Vahl.

Wondering how to sell your products or services on Instagram? Need a better strategy? To discover a three-step method to improve your sales, I interview Carla Biesinger.

Wondering how to make great TikTok videos? Looking for a proven organic content strategy? To discover how to develop and execute a TikTok plan that works, I interview Gerardo Perez.

Have you noticed a drop in your Facebook or Instagram ad performance? Could your campaign structure or targeting be at fault? To discover how to align your Facebook and Instagram ad strategy with Meta’s algorithms for better campaign results, I interview Zaryn Sidhu.

Do you want raving fans? Wondering how to build a fan-first experience? To discover a 5-step framework for creating great experiences that your customers and fans will share on social media, I interview Jesse Cole.

Are you using TikTok or Instagram for business? Looking for a content strategy that works and won’t leave you exhausted? To discover a three-step strategy to create highly engaging TikTok and Instagram content that will scale your audience while helping you avoid burnout, I interview Kat Norton.

Asking yourself whether ads still work on Facebook and Instagram? Wondering what’s working for other businesses? To discover three ad strategies proven to convert on Facebook and Instagram, I interview Allie Bloyd.

Wondering how to sell more on TikTok? Looking for a content strategy designed around business goals? To discover a proven TikTok content strategy designed to build awareness, support consideration, and drive conversions, I interview Austin Armstrong.

Trying to grow a following on Instagram? Could chasing new followers be negatively impacting your connection to current followers? To discover a strategy for growing and sustaining an engaged and responsive community on Instagram, I interview Jonny Keeley.

Want more people to respond to your LinkedIn posts? Wondering how to ideate and create LinkedIn content people will engage with? To discover a LinkedIn engagement marketing strategy that will improve your content creation process and help you interact with more prospects, I interview Daniel Kading.

Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? To discover how to use TikTok Spark Ads to amplify authentic user generated content that authentically promotes your business and products, I interview Dennis Yu.

Struggling to attract and connect with your audience on social media? Could you be working with outdated content strategies and tactics? To discover common content strategy mistakes and learn how to develop content that draws a loyal community to your business, I interview Brooke Sellas.

Curious how to market on TikTok? Already on TikTok and wondering how to grow your audience? To learn how to make TikTok videos that engage your target audience and attract more followers, I interview Drea Okeke.

Do you want more sales? When did you last revisit your messaging? To learn a framework for writing persuasive copy that delivers results in today’s FOMO-saturated climate and discover a method to fine-tune your copy so you hit just the right tone, I interview Ray Edwards.

Has your YouTube channel growth stalled out? Looking for advice to pinpoint where you’re going wrong? To learn common mistakes marketers make and what to do instead. You’ll also discover some overlooked metrics that can help you grow faster, I interview Daniel Batal.

Want to turn your Instagram followers into paying customers? Not sure where to begin? To discover the biggest mistakes to avoid and how to turn engaged fans into customers, I interview Vanessa Lau.