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FIPP Insider Podcast

FIPP Insider Podcast

Freehand Podcasts
Business

FIPP Insider Podcast takes a look at how the media industry is being shaped by culture, technology and emerging business models. It is published by FIPP – Connecting Global Media and presented by journalists and podcasters Charlotte Ricca and Ashley Norris, who have written extensively about media and technology. In each episode they are joined by industry experts and thought leaders, and ask the questions you want answered. Established in 1925, FIPP – Connecting Global Media, is one of the world’s leading media trade bodies, with a membership comprised of professional content creators.

4 - FIPP Insider Episode 4: Sustainability
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  • 4 - FIPP Insider Episode 4: Sustainability

    In the fourth episode of FIPP Insider podcast we take a look at what is set to become a huge issue for publishers and media companies in the coming years - climate change.

    FIPP recently delivereda report on climate change, in collaboration with UPM Communication Papers, and in this episode many of the topics discussed in that publication are unpacked here.

    Many issues concerning print publishers around sustainability, such as using recycled paper or changing  the way that magazines are packaged, are a clear way forward. But what of digital only media companies? What can they do to combat climate change, especially in an era in which many of their staff are not working directly from company offices.

    In this episode of FIPP Insider we hear from Edie Lush, writer, broadcaster and editor/ presenter of the Global Goalscast podcast, who is an authority on sustainability issues. She paints a picture of what the world might look like if companies don't take action.

    John Wilpers, publisher of the annual Innovation in Magazines World Report, has extensively studied and considered how media companies should respond to sustainability questions. In this episode he presents three reasons why companies need to change.

    Tom Reynolds is the production director of TI Media, a company that has put sustainability at the centre of its agenda. Here he outlines his company's strategy for both print and digital titles.

    Henrik Thøgersen of Adundas Medier, is a Danish based consultant, offering advice to publishing companies who want to address sustainability. Here he offers some prescient advice citing companies who have adopted innovative and groundbreaking strategies.

    Finally we hear from Stefanie Eichiner, manager sustainability at UPM Communication Papers. She outlines why the company worked with FIPP on the report, highlights some of its key findings and paints a positive picture of how print based companies can evolve successfully and sustainably in the future.

    You can now hear the FIPP Insider Podcast inBreaker,Google Podcasts,Radio Public, andSpotify!

    Find our features, reports, webinars and other resources useful?FIPP is a not-for-profit trade body with the sole purpose of helping the media industry to develop better strategies and build better businesses. Support our work with an individual contribution of any size so we can keep communicating trends, sharing knowledge, and improving skills, worldwide.Click here for more.



    Wed, 29 Jul 2020 - 32min
  • 3 - Episode 3: How startups are empowering publishers to create paid-for content

    In this latest episode of FIPP Insider we take a look at one of biggest challenges in media: paid-for online content.


    We speak to four start-ups who have developed new ways to reduce friction when making payments.


    First up we have Dominic Young, founder of Axate, which is a digital wallet that enables media companies to take casual, instant payment for articles on a pay-to-read basis. The Axate wallet sits in the corner of every enabled site and product, and contains a cash balance which users have pre-paid. When they read one of your paid items, the cost is automatically deducted from their balance. 


    We then speak to Tony Haile founder of high-profile startup Scroll, which claims to be a “membership to a better internet”. Its monthly subscription service directly funds Scroll partner sites so they don’t have to rely on ads to make their money. Tony claims this means users get a better, cleaner, faster internet, with no ads and 80% fewer trackers.


    Next up is Jason Bade from Pico, a Brooklyn-based startup founded in 2016. Pico is an ‘audience relationship management’ platform that offers a 360 solution for paid-for online content, by empowering publishers to manage registrations and email signups, build audience funnels, and ultimately charge readers for content.


    Finally we hear from Mattias Liivak from PayRead, which is a mobile payment platform that aims to take the friction out of paywalls. Built by Fortumo, the platform connects service providers with more than 280 mobile operators across Europe, Asia, Latin America, the Middle East and Africa and is used by thousands of digital merchants including Google, Spotify and Amazon.


    We hope you enjoy listening. For more great media insights visit FIPP.com, for the latest media new, views and interviews.

    Thu, 07 May 2020 - 52min
  • 2 - Episode 2: The next decade in media

    After taking a look back at the pivotal moments in publishing over the last decade, FIPP Insider now looks ahead at the next 10 years. With the help of industry experts, Ashley and Charlotte explore the three key areas shaping the media:


    Technology
    Business and finance
    Culture


    Representing the technology strand we speak to Sören Karlsson from United Robots, a Swedish technology company, which uses a combination of Artificial Intelligence (AI) and Natural Language Generation (NGL) to automate content production.


    United Robots provides automated editorial services to the majority of Swedish local media groups, including the country's largest news site Aftonbladet. We speak to Sören about what this means for the media industry – and how his robots are complementary to journalists and not replacing them. 


    Delving deep into the future of media business are Mark Maddox from Vida Media and Lucy Kueng, a professor, author and respected authority on strategy, innovation and leadership in the media, with a focus on the impact of digitalisation.


    Vida Media is a specialist startup studio, growing next-generation media brands, and Mark talks about what the future of what media start-ups looks like. On the other end of the spectrum, Lucy discusses venture backed media, such as Vice and BuzzFeed, explaining why they didn't meet expectations of their backers and how they are having to pivot their business models to survive.


    Finally, we speak to Rachel Arthur founder of boom saloonand one of the FIPP Rising Stars Award winners. Boom saloon is a printed magazine, that aims to "democratise creativity for good", which Rachel runs alongside boom project, an ongoing series of community-led projects which use creativity to inspire and empower people in underprivileged areas. Both are funded by boom room, creative studios that design editorial strategies for clients all around the world. Rachel speaks to FIPP insider about how the culture of millennials and generation Z is shaping media - some of her insights are quite surprising.


    You can find out more about the people we speak to here:


    http://unitedrobots.ai/

    https://www.vidamedia.co.uk/

    http://www.lucykung.com/

    http://www.boomsaloon.com/


    We hope you enjoy listening. For more great media insights don’t miss World Media Congress, which takes place on 15-16 September in Estoril, Portugal. To find out more and to register visit Fippcongress.com.



    Fri, 20 Mar 2020 - 47min
  • 1 - Episode 1: Key moments in media over the last decade, with FIPP CEO James Hewes

    In the inaugural episode of FIPP Insider, we take a look back at the past 10 years in publishing. Charlotte pulls out an article Ashley wrote back in 2010 and discovers whether his outlandish predictions, such as Twitter taking over Facebook and the death of print media, actually came true. 


    Then, to find out what really happened, Charlotte and Ashley chat with FIPP CEO James Hewes, who runs through some of the key ways that  media has changed over the last decade.


    James was made in CEO in 2017, but has been a director of the FIPP management board since 2015 and has been involved with FIPP since 2004, when he was working for BBC Worldwide and and BBC Magazines. He was previously publishing director for Top Gear, Good Food, Easy Cook and Lonely Planet Magazine, and has seen first hand how media has evolved.


    In this podcast James talks about:


    Facebook 'wobble' - the decline of publishers advertising on social media


    Privacy in digital media


    Resilience of print


    Growth of membership and subscriptions


    Growth of alternative revenue sources


    Rise of fake news


    We hope you enjoy listening. For more great media insights don’t miss World Media Congress, which takes place on 15-16 September in Estoril, Portugal. To find out more and to register visit Fippcongress.com.


    Mon, 24 Feb 2020 - 37min

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