Playbook For Amazon

https://youtu.be/BvufZVUH-9I
Mastering Product Selection: Profitable Products on Amazon

Insights, Tips, and Strategies to Help You Stand Out and Succeed on AmazonIn this session, we'll explore the nuances of choosing a winning product on Amazon. Whether you're already exploring the platform or honing in on your options, let these 11 rules guide you in selecting a product set for triumph.Rule #1: The #1 seller on Amazon is selling at least $100,000/month minimumThis indicates a strong demand for the product and signifies potential opportunities for you to make an impact.Rule #2: The Number Ten Seller's PerformanceSimilarly, the number ten seller on Amazon should be selling at least thirty thousand dollars per month for your specific category. This shows that there is enough demand in the specific category that even the tenth seller has strong monthly sales. Rule #3: The #10 seller on Amazon has less than 500 reviewsIts standing is a result of a consistent commitment to delivering exceptional value and ensuring customer satisfaction. Rule #4: You can find at least 1 way to make your version of the product unique and significantly better than 99% of your competitors (longer battery life, durability, user-friendliness, etc..)Differentiation is the key. Your product should offer a unique and superior feature compared to 90-99% of your competitors. It could be a distinct design, improved functionality, or enhanced quality.Rule #5: The Price Point is at least $9.99 - $150This range allows for flexibility in promotions, advertising, and maintaining healthy profit margins.Rule #6: Repeat Purchase Product capability Consider products that have repeat purchase potential. Items like coffee, supplements, and vitamins can encourage customers to become repeat buyers, contributing to long-term revenue growth.Rule #7: You can clearly define and imagine who your ideal customer avatar is that would be proud to share your brand’s products on social media or at a party for exampleClearly define your ideal customer avatar. Understand their needs, preferences, and pain points. Your product should resonate with them, making them proud to share it with others.Rule #8: Smaller and Lighter (ping pong balls) is better than big and heavy (like a ping pong table) because of cheaper storage and shipping costs.When choosing a product, prioritize smaller and lighter options. Amazon fees can be significant, and reducing size and weight helps optimize profitability.Rule #9: You can think of at least 5 other products that compliment this product and would serve the same customer and fit under your brand.Choose a product that can be complemented by at least five other related items. By offering a range of products that cater to the same customer base, you can increase the lifetime value of each customer.Rule #10: Avoid Low-Price CommoditiesSteer clear of low-price commodities like paperclips or easily sourced items with narrow profit margins. Aim for products with at least 50% profit margins to ensure a sustainable business model.Rule #11: Low legal liability or infringement issues (patents/trademarks)Lastly, ensure your product selection has minimal legal liability, including issues related to patents and trademarks. Avoid products with potential infringement complications.Selecting the right product is crucial for the success of any business. By following these rules, you can increase your chances of choosing a profitable and sustainable product. Remember to focus on customer demand, product complementarity, and legal considerations, while avoiding low-price commodities. With thorough research and strategic decision-making, you can find a product that will not only attract customers but also bring in long-term profits. Keep these rules in mind as you continue your journey towards building a successful business.Remember, these rules serve as guidelines rather than strict mandates. Adjust them based on your specific situation and in...

https://youtu.be/Kd6IMvHqEO4
5 Proven Ways to Get More Amazon Product Reviews
Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As an Amazon seller, getting reviews is crucial for driving conversions and establishing credibility. But where do you start when your product is still unknown?
In this podcast, Amazon expert Mary goes over some proven tactics for collecting more reviews in a compliant way. Use these strategies to give your product the social proof it needs to succeed on Amazon.
Key Takeaways:



*
Use Amazon Vine when launching new products. This program lets you enroll products to receive up to 30 free reviews from vetted Amazon reviewers. It costs $200 per parent SKU but can give you a major boost out the gate.







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After the Vine reviews come in, tap your friends and family network (in a careful way). Have them organically purchase and leave honest reviews. Space these out over time and avoid reviewers who share your IP address.







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Send review requests to customers. Amazon allows this directly from the orders page. Use browser extensions like Jungle Scout to streamline the process. Wait at least 2-3 weeks so customers have time to try the product.







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Check the review dashboard for any 1-3 star reviews and reach out to dissatisfied customers. Offer assistance or refunds, but never ask for reviews to be changed or deleted.







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Create a review funnel using marketing inserts. Drive traffic to a landing page that rewards customers and nudges them to leave Amazon reviews before redirecting to your product page. This builds your email list too.




Getting reviews requires patience and persistence, but it's essential for every Amazon seller early on. Use these proven strategies to kickstart your product’s credibility and social proof. Don’t take shortcuts that violate Amazon’s terms of service. Maintain a long-term, customer-focused mindset with reviews.  
What's worked for building up your Amazon product reviews? Have you tried any of these strategies?

https://youtu.be/Kd6IMvHqEO4
The Small & Light Program is Ending!
The Amazon Small & Light program is shutting down on 8/28/2023. I know, major bummer!  But wait, it's not all bad news...
Low Price FBA to the Rescue
Introducing the new Low Price FBA rate for items under $10! No more weight/size rules - this opens up reduced fees for way more sellers! Time to celebrate and see if your products qualify.
Holiday Deadline Dates
The 2023 holidays will be here so fast it'll make your head spin!  Here are the can't-miss deadlines:    8/18/2023:   Top Deal submissions due for BF & Cyber Mon!    9/1/2023:      Apply for Lightning Deals!    9/14/2023:    Last day to ship for Prime Fall deals!    10/19/2023:  Final ship date for BF & CM!No snoozing on these dates! Set your reminders and let's get planning!
Prime Fall Event Details
The tea is that Amazon is brewing up a special Prime-only event in October 2023! This will feature large discounts and deals to drive major sales before the holiday rush! Don't miss out! Tips to Conquer Amazon in Aug- Review inventory & prices before holiday chaos- Submit Lightning Deals apps ASAP- See if your products qualify for new low rates!  - Use Prime Fall deals to gain momentum!- Call us if you need help preparing!With smart planning, you can absolutely crush Q4 this year! Let's do this! 

https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4
Navigating the E-commerce Landscape:
Unveiling the Power of Networking and SOPs for Scaling Amazon BusinessesToday, we have a fascinating conversation with Jeff Lieber, the CEO and founder of Turnkey Product Management, a successful Amazon agency based in San Diego, California. Jeff shares his journey from starting his own brands to exiting them and finally establishing his agency in the ever-changing landscape of Amazon. We'll explore the importance of networking and the role of Standard Operating Procedures (SOPs) in scaling an e-commerce business. So, let's dive in!Getting Started in the Amazon Space:Jeff Lieber began his journey in the e-commerce world back in 2014, selling his own brands on Amazon. With firsthand experience, he witnessed the continuous evolution of the platform over the years. After exiting his own brands, Jeff founded Turnkey Product Management in 2017, transitioning from a seller to an agency owner.The Importance of Networking and Partnerships:Jeff emphasizes the significance of networking and building partnerships in the e-commerce space. He recalls meeting Ryan Moran from Capitalism.com early on, and their friendship led to an official advisory role for Turnkey Product Management. Networking allowed Jeff to learn from others, expand his knowledge base, and foster valuable relationships in the industry.The Value of Standard Operating Procedures (SOPs):SOPs are essential for scaling any business, including e-commerce ventures. Jeff stresses that SOPs streamline operations and enable entrepreneurs to delegate tasks efficiently. A combination of video and written SOPs proves effective in training team members to perform tasks at the same level as the founder. He also emphasizes the need to continuously update and refine SOPs to adapt to changes in the market.Critical SOPs for Amazon Sellers:For Amazon sellers, two crucial SOPs are listing optimization and product launch strategies. Many sellers neglect listing optimization, which impacts conversion rates and overall success on the platform. Jeff advises developing a checklist for listing optimization to ensure all components are present. Additionally, a well-structured product launch SOP can lead to more successful product introductions.Turnkey Product Management's Services:Turnkey Product Management offers a range of services to e-commerce brands. For established brands with consistent sales, the full-service package includes Amazon channel management, listing optimization, advertising management, and launch strategies. Additionally, they provide coaching and SOP development for brands looking to improve their internal processes.The Small World of E-commerce:Jeff shares an intriguing anecdote about meeting Reggie Young, who had previously been a customer of Turnkey Product Management. The story highlights the interconnectedness of the e-commerce community and the importance of strong networking ties.In this blog post, we explored Jeff Lieber's journey from an Amazon seller to the CEO of Turnkey Product Management. Jeff's emphasis on networking, partnerships, and the implementation of SOPs offers valuable insights for aspiring e-commerce entrepreneurs. Whether you're looking to build an agency or scale your own brand, investing in relationships and effective procedures can be the key to success in the e-commerce world. Happy selling!

https://youtu.be/TH5GA3W6cV8
Don't Miss Out on These Post-Prime Day Secrets
Prime Day, the much-awaited annual shopping extravaganza, has come and gone, leaving sellers with a surge of traffic and orders. As an Amazon seller, it's crucial to capitalize on this momentum and make the most of the influx of customers. In this blog post, we'll explore essential strategies to leverage the Prime Day success, including requesting reviews, optimizing your review funnel, running regular promotions, engaging with customers, and introducing a new promotional tool, Brand Tailored Promotions. Moreover, we'll also discuss the significance of reflecting on Prime Day's performance to prepare effectively for the upcoming major shopping days in Q4, such as Prime Fall Event, Black Friday, and Cyber Monday.Requesting Reviews: The Key to Post-Prime Day SuccessNo matter the time of year, requesting reviews from customers is essential for building credibility and driving future sales. However, after Prime Day, when there's an increase in shoppers, it becomes even more critical to seek reviews actively. Learn why this strategy is vital for your long-term success and how to approach it effectively.

Optimizing Your Review Funnel for Sustainable GrowthFor sellers with a review funnel, optimizing it is a game-changer. Discover the power of welcome emails and value-added sequences, tailored to the type of products you sell. Uncover effective strategies for supplement and kids' product sellers, such as health and wellness content or parenting videos, to keep customers engaged and coming back for more.Embracing Regular Promotions: Coupons, Lightning Deals, and MoreNow that Prime Day is over, it's time to resume regular promotions. Delve into the different types of promotions you can run, from coupon clippings to lightning deals and best deals. Uncover the potential of subscribe and save coupons for subscription products and learn how to set them up for success.Customer Engagements: Keeping the Momentum GoingWith the influx of traffic during Prime Day, you likely gained new store followers and potential customers. Learn how to set up effective customer engagement campaigns to nurture these relationships, bring customers back to your store, and boost your sales. Discover the optimal frequency for customer engagements based on your catalog size.

Introducing Brand Tailored Promotions: The Future of DiscountsPost-Prime Day has brought us a new promotional tool called Brand Tailored Promotions. Dive into this beta program that offers exclusive discounts for past and prospective Amazon customers. Learn how to leverage this tool to increase brand loyalty, bring back past customers, and entice new ones. Preparing for Q4: Reflecting on Prime Day for Black Friday and Cyber Monday SuccessAs we approach Q4, it's time to reflect on your Prime Day strategies and apply successful tactics to Black Friday and Cyber Monday. Discover the importance of early preparation and how to work on your marketing materials, customer engagements, and Amazon posts to make the most of these major shopping days. Navigating Inventory Challenges for Q4One of the most critical aspects of Q4 preparation is managing your inventory effectively. Get insights into how to handle inventory shipments for Prime Fall Event, Black Friday, and Cyber Monday, taking into account lead times and inventory cutoffs to ensure a smooth and successful Q4.Post-Prime Day success hinges on capitalizing on the increased traffic and orders. Requesting reviews, optimizing your review funnel, running regular promotions, and engaging with customers are crucial strategies for continued growth. Additionally, the introduction of Brand Tailored Promotions opens up new opportunities for discounts and customer retention. As we prepare for Q4, it's essential to reflect on Prime Day's performance and prepare in adva...

https://youtu.be/HfsEOLiqqAE
Kick Further:
Revolutionizing Inventory Financing
Kick Further is a unique funding marketplace that provides capital for businesses to produce inventory that they need to sell at a future date.Many businesses face a cash gap between paying for raw materials or finished goods and receiving the proceeds from sales, especially as they grow. Kick Further offers an inventory financing marketplace to help businesses access capital using inventory as the vehicle.Besides Kick Further, there are other types of funding options for Amazon sellers to consider. These include Amazon's collaboration with Goldman Sachs for proactive funding offers to sellers, revenue financing, loans from friends and family, equity raises through venture capitalists, and traditional bank loans or lines of credit. Each option has its own advantages and considerations, such as cost, eligibility, and the value-add provided by the funding source.When it comes to seasonal fluctuations in demand, sellers should consider partnering with a financing company like Kick Further or planning well in advance. The ideal time to secure financing depends on production and shipping times, ensuring that sellers have enough buffer inventory and can avoid stockouts. Managing cash flow and financial projections is crucial to avoid negative impacts on credit. Sellers should focus on maintaining healthy margins, paying obligations on time, and being realistic about growth and debt.To leverage Kick Further for rapid inventory turnover and prevent sellouts or fulfillment delays, sellers should plan their orders well in advance based on production and shipping times. It's important to have enough buffer inventory while avoiding excessive storage fees. Kick Further offers resources on their website for sellers to better manage their inventory and financing needs.The pandemic has created both challenges and opportunities for financing. While increased strains on the supply chain have led to a higher demand for financing, some businesses have faced difficulties due to changing sales patterns and overstocked inventory. Kick Further primarily focuses on businesses that are confident in their ability to sell through new inventory and facilitate growth.

https://youtu.be/O4-zI0lxkx4
Accrueme: Exclusively Providing Amazon Sellers with Interest-Free Financing
How Accrueme's interest-free financing differ from traditional financing options for Amazon sellers
Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme offers a unique financing model that does not charge interest, fees, or monthly payments. Instead, Accrueme earns a percentage of the profits that sellers make with the money they borrow. This model is designed to be more beneficial for sellers than traditional financing options.

Accrueme is the only company that offers this type of financing for Amazon sellers. The company has been in business for 4 years and has helped over 1,000 sellers grow their businesses.

To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.

The podcast episode highlighted the following key points about Accrueme:

* Accrueme's financing model is unique in that it does not charge interest, fees, or monthly payments.
* Accrueme is the only company that offers this type of financing for Amazon sellers.
* Accrueme has been in business for 4 years and has helped over 1,000 sellers grow their businesses.
* To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.

If you are an Amazon seller who is looking for financing, Accrueme is a great option to consider. The company's unique financing model can help you save money and grow your business.

https://youtu.be/_qUSW3xexjo
Maximizing Amazon's Tools for Your Brand
Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you're an experienced seller or just starting out, it's essential to understand and leverage the various tools and features that Amazon offers.

Amazon's Brand Registry provides sellers with a range of tools tailored to enhance brand visibility, engagement, and performance on the platform. Let's explore some of these tools:
Brand Registry-Specific Tools:

Brand Dashboard: This includes the customer review dashboard, where you can respond to reviews of three stars or below, and brand analytics, which provides valuable data about your brand's performance on Amazon.
Customer Engagements: This feature, which is not available to everyone, allows you to send emails within Amazon to drive sales.
Amazon Storefront: This is a brand-specific tool that provides a landing spot for your brand on Amazon.
Amazon Posts: This feature, is Amazon's version of Instagram, it allows you to post on your storefront while also pushing the content in different placements throughout Amazon.
Advertising Tools: These include sponsored brand ads, sponsored display ads, and Amazon attribution, which tracks the success of your external marketing efforts.
Listing Tools: These include A+ content, Premium A+ Content, brand story, and video on the listing, all of which can enhance your conversion rates.
Brand Support: This includes two levels of support for brand-registered sellers - seller support and brand support. The latter can be accessed at brand services.amazon.com and can be used to report IP issues.

Amazon Promotions:

Lightning Deals: These 12-hour opportunities can feature your product on Amazon's deals page.
Best Deals: Formerly known as seven-day deals, these are located in the deal section under advertising with Lightning Deals. They run for 7 days on the Amazon deals page.
Coupon Clippings: This promotional type can help your product stand out in the search results by offering a dollar-off amount or percentage-off amount.
Subscribe and Save Coupons: These are designed to encourage customers to subscribe to your product.
Prime Exclusive Discounts: These are great for events like Prime Day, Black Friday, and Cyber Monday.
Promotional Codes: These promotions are best used for external efforts where you can provide a private promo code that only certain customers have.

Remember, no matter how long you've been selling on Amazon, it's crucial not to overlook these tools that Amazon provides. If you have any questions about how to best use these strategies for your brand, don't hesitate to reach out to your coach or support team.

https://youtu.be/6eO9zqsheHc
Amazon Introduces Subscribe & Save Coupons
New feature lets customers save money on eligible products
Amazon's introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons are accessible through the coupon dashboard under the advertising tab. Users can customize the coupon by specifying the discount type (percentage or dollar off), duration, and budget. The coupon appears as an orange badge with the message "save an extra $X on your first subscribe and save order," but it can only be used for subscriptions, not regular purchases.

The possibility of combining these subscribe and save coupons with prime exclusive discounts is currently being tested for potential use during Prime Day. The effectiveness of percentage off versus dollar off coupons should be tested, although dollar off coupons are generally preferred due to simplicity. The discount range for subscribe and save coupons spans from 5% to a maximum of 50%.

Tracking the performance of these coupons can be done through the coupon clipping dashboard, but evaluating their impact on subscriber acquisition requires monitoring subscription numbers. Comparing the percentage increase in subscriptions during the coupon period to regular months helps gauge the effectiveness of the coupons. Employing this strategy for all subscribe and save products can greatly enhance customer acquisition and subscription rates.

https://youtu.be/yePMrRklx4Q
Mastering Prime Day 2023: Unlocking Winning Strategies for Sellers
Unlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert Guidance
Get ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in the April 2023 roundtable. Optimize your listings, update images and pricing, and run effective PPC campaigns. Explore off-Amazon marketing tactics like engaging social media graphics and impactful email blasts. Take advantage of top promotional strategies such as prime exclusive discounts, coupon clippings, promo codes, and lightning deals. Leverage various on and off-Amazon tactics, including Amazon posts, Amazon Live, social media posts, email blasts, and collaborations with influencers. Increase your PPC budgets, adjust bids, and maintain visibility throughout Prime Day. Don't miss the opportunity to effectively leverage the Prime Day audience. Prepare with confidence and make the most of this highly anticipated sales event.

https://youtu.be/Jv6KG1gux-c
Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the Platform
Learn how to stay compliant with Amazon's policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in preventing Amazon suspensions.Leo, a specialist in Amazon suspensions (Amazon Suspension Lawyer), advises sellers to carefully review Amazon's policies before listing their products to avoid suspension and legal issues. As drop-shipping services and other passive income schemes are prohibited on Amazon, it is essential for sellers to conduct due diligence before starting any business models that may conflict with Amazon's policies. Additionally, it is important for sellers to have a good understanding of the platform's expectations to avoid logistical issues related to order fulfillment that can lead to performance issues and suspension.He emphasizes the significance of providing excellent customer service and addressing buyer concerns promptly to avoid negative reviews and agency claims that could impact a seller's performance. To establish a reputable brand, sellers should focus on providing quality post-purchase customer and tech support, particularly if they sell tech products. Furthermore, Leo mentions Amazon's arbitration process, which serves as a faster and more exclusive dispute resolution mechanism between Amazon and sellers.To succeed as an Amazon seller, it is crucial to be familiar with Amazon's policies and take responsibility for understanding and adhering to them. By avoiding dubious practices, offering exceptional customer service, and building a trustworthy brand, sellers can expand their business on Amazon.

https://youtu.be/GI3NrPI0p_Q
Maximizing Sales on Amazon:
How PR Can Help Businesses Launch Products and Drive Promotions
PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media coverage, PR can generate excitement and increase the visibility of new products, creating a sense of urgency that can help drive sales.

Optimizing product listings is an important part of PR for Amazon businesses. PR can assist in improving the language and visuals used in product listings to make them more compelling and effective in converting shoppers into buyers. Additionally, PR can assist with keyword research and optimization to enhance search rankings.

When partnering with a PR agency, it's crucial to establish clear objectives and expectations for the campaign, such as identifying the target audience, messaging, and desired outcomes. It's also important to establish a timeline and budget for the campaign and to communicate regularly with the agency to ensure the campaign stays on track.

Another benefit of successful PR campaigns for Amazon sellers is improved search engine rankings through generating high-quality backlinks from reputable media outlets. This benefit of PR can have a lasting impact on the business by driving more organic traffic to their listings.

https://youtu.be/LvFy1_pZzyM
Introducing Creator Connections:
Amazon's Brand-Creator Marketplace for Increased Reach
Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers to connect with Amazon affiliates without having to search for them organically or pay for third-party services. Creators develop content about the seller's product to help customers make purchases. The current offering, Affiliate Plus, is a pay-for-performance ad model that pays a bonus commission for every qualified sale during a campaign window. This model does not charge any service fees, and brands can request campaigns at any time. Seller participation helps share the Creator Connections marketplace, and they gain access to an all-inclusive end-to-end campaign management program with performance metrics. If interested, sellers can contact Turnkey Product Management to get the sign-up link.

https://youtu.be/9YA5ynH-zpk
Maximize Your Sales Potential with Buy with Prime
Seamlessly Integrate Amazon Prime into Your Website for Easy Purchases and Hassle-Free Returns!
Have you ever visited a website to purchase a product only to be discouraged by a lengthy checkout process? Well, Amazon's "Buy with Prime" feature aims to change that. This feature allows website owners to integrate Amazon Prime into their sites, enabling customers to purchase items with ease. 
By clicking the "Buy with Prime" option, Prime members can quickly and easily buy products using their saved contact and payment information, including shipping addresses. The benefits of this feature are numerous, including increased website conversion rates, faster shipping through Amazon's fulfillment, and simplified returns managed by Amazon. 
Explore the Buy with Prime feature and how it can benefit website owners looking to boost sales and improve customer experience.

https://youtu.be/4ukl3MfWELM
Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail Landscape
Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across all channels to avoid damaging the brand's reputation. Retailers must also ensure their content, such as product descriptions, images, and reviews, is up to date and appealing to potential customers. Controlling access to the catalog by limiting the number of third-party sellers is also important to avoid pricing conflicts and maintain the brand's reputation. To maintain a positive rating on Amazon, retailers should respond professionally to negative reviews and address customer issues promptly.

When expanding their business, retailers should consider selling directly to Amazon via 1p or 3p and evaluate the benefits of using Fulfillment by Amazon (FBA) versus Fulfillment by Merchant (FBM). Johan emphasizes that Amazon is an extension of a retail brand and should be treated as such. Entrepreneurs must carefully consider whether to start their business on Amazon or in a physical retail store, depending on the product category and their goals.

Retailers have adapted to the changing times by offering convenient shopping options like buy-online-pick-up-in-store or curbside pickup. To succeed in the future, entrepreneurs should consider both retail and online platforms and offer customers multiple buying options. This can lend legitimacy to the brand and give entrepreneurs negotiating leverage with retailers. Overall, Johan's expert strategies can help physical stores coexist with Amazon and thrive in the current retail landscape.

https://youtu.be/Puz-y8FK0Fg
Manage Your Customer Engagement Efficiently Through
Brand FollowersRecent CustomersHigh Spend CustomersRepeat Customers
Requirements:
Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaignsAverage opt out to click rate less than 1% over the last 10 customer engagement campaigns

https://youtu.be/GcD9v13-J_c
For the Prime Fall Event we would recommend the following promotions:



Lightning Deals and 7-Day Deals
Should have been submitted a month ago, need to monitor what date and time you are given 
Coupon Clippings
Should have been submitted last week 
Prime Exclusive Discounts
Can we be submitted two weeks prior to the event



Additional Exposure:



Customer Engagements 
Amazon Posts 
Amazon Storefront Deals Tab  
A/B Experiments



Our team recommends that during the holidays you use external assets like email and social media to get additional reach to your products. 

Your team should consider rolling out the following tactics to get some additional visibility to your products: 

Email Blasts 
Facebook Advertising 
Social Media Posts 
Influencers 
Google Advertising 
Anything else you have at your disposal!

https://www.youtube.com/watch?v=Ga9GB9u1YJE
Everything You Need To Know About Amazon Post
In this week's episode, Krista Rinehart, one of Turnkey's Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts.
Why should you use Amazon Posts?
Amazon posts provides an excellent platform for sellers to not only promote their products, but to also share engaging content that tells their brand story. This is a great way to showcase customer photos and build social proof.        

Amazon posts are essentially a mini Instagram on Amazon. Sellers can find it in their storefront, on their own listing, and sometimes on their competitors' listing. Here is what it looks like:



Before sellers begin creating their post, make sure they check the following requirements:

* Image size: 640 x 320 px or larger
* Aspect ratio: Between 1:2 and 2:1
* File format: JPG or PNG
Color format: RGB

Also consider the following when designing Amazon Post.

* Lifestyle Images
* Strong Captions
* Tag Multiple Products
* Instagram Content

The primary objective here is to increase customer retention with their Amazon brand followers. By creating Amazon Posts now, they can develop their brand loyalists and be in a better position to manage their customer engagement with Amazon.

https://www.youtube.com/watch?v=6lzC5d491E8
Now that Prime Day has passed it is important to do the following:
Make sure you are requesting a review on the influx of ordersFor those of you that have a ReviewFunnel make sure we are set up to ask for the review but also get continuous follow upsStart implementing regular promotions again:– Coupon Clippings– Lightning Deals– 7 Day DealsImplement customer engagements if you haven’t done so already
The event is expected to fall between the end of September and early October

* The event is expected to fall between the end of September and early OctoberInventory must be inbound by September 12th in order to be to the FBA warehouses on time for the eventPromotions– Lightning Deals– Right now this is the only promotion being offered– We expect more will be offered soon– Book these by Friday (7/22)Amazon Posts and Customer– Engagements– Once the date is announced we suggest scheduling out both Amazon– Posts and Customer – Engagements for the day of– It should feature products you are having the deal on
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage. 
Learn more about our services today! Schedule a call with one of our Amazon Experts.

Talk With An Amazon Expert

https://www.youtube.com/watch?v=vitxQo5gcPw
What expert says about the state of the market
The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the Playbook For Amazon podcast filled with tips on what you can do to maximize your opportunity this year! There's a ton of potential out there, go take it!
 During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage. 
Learn more about our services today! Schedule a call with one of our Amazon Experts.


Talk With An Amazon Expert

https://youtu.be/cNXP8N1dV3Q

Trying to figure out how to do product research?

When it comes to analyzing ecommerce markets, there’s one thing that matters the most.

It’s a product/market fit.

Don’t get too caught up on specific products, it's the product research niche that you need to key in on for your winning product.

You don’t want to spend money and time on a product that no one or very few people want. That is why keyword research is a good idea.

Demand alone isn’t enough. You need to make sure that your niche has a marketing opportunity for your online business.

In this episode with Jon Tilley of Zonguru, let’s talk more about finding amazing product opportunities, analyzing your market and the best approach when you want to expand your Amazon business internationally.

Get the best deal on Zonguru here:
https://turnkeyproductmanagement.com/zonguru
Timestamp:

* 00:55:22 - What is the story behind Zonguru?
* 04:44:12 - Any tips on finding amazing product opportunities on Amazon?
* 13:03:24 - Are there any tips for testing out international waters when you want to expand your Amazon business?
* 16:34:01 - Strategies for boosting conversions.
* 24:03:22 - Connect with Jon Tilly.

Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage. 
Learn more about our services today! Schedule a call with one of our Amazon Experts.


Talk With An Amazon Expert

New Brand Analytics search dashboards are now available

* There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
* The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases. 
* The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.

For each term it will break down the following:

Query Volume 
Impressions 
Clicks 
Add to Carts 
Purchases 

Helps you determine what terms are converting for you the best not only for the PPC side of things but also organically 
For each product it will have the following:

Impressions 
Clicks 
Add to Carts 
Purchases 

This can really help on the conversion side of things, you can see how many people added the product to the cart and how many actually led to a purchase. Based on this you can decide if your listing is enticing enough. 
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage. 
Learn more about our services today! Schedule a call with one of our Amazon Experts.


Talk With An Amazon Expert

Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!

In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.

Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!

Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!

Todays episode is with Joe Valley of The Quite Light Podcast. In this episode, he will share his business expertise, as well as some pointers on what to avoid when you're selling your business!

Playbook for Amazon Podcast Episode 61 - Amazon DSP GEO Tag Interview With Adam & Jenna

Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

Today our guest is the legendary, John Lee Dumas. Host of the EO Fire podcast and wearer of many entrepreneurial hats, JLD has become a household mentor to entrepreneurs everywhere. Today we're talking about his background, his path and tips for uncommon success, his podcast and work schedule, and his brand new book available for pre-order.

Minute Markers:
1:50- Background on JLD
5:09- How to manage profitable revenue streams
6:24- How to develop content if your services are not your content
9:30- What is JLD’s actual workload
13:00- How does JLD keep up his energy on long days?
14:30- JLD shares about his new book
17:00- One step common entrepreneurs miss out on
19:52- How to Pre-Order the book (and get the bonuses!)
21:55- How JLD got content to grow
www.eofire.com/book
www.uncommonsuccessbook.com
 
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

Today we're getting you up to speed with what's new on Amazon in January 2021. Don't miss it!

Minute Markers: 
1:26- Amazon removed customer review response option
2:35- Inventory threshold changes
3:55- Storage limits for new sellers
4:45- Improving IPI score
6:20- Bulk upload images 
7:00- Pricing limitations from Amazon
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

2020 has been an epic year, for more reasons that one. While online sellers have faced a myriad of new challenges with the worldwide pandemic, we have also helped our clients to strengthen and pivot their businesses to become stronger than ever. Has this year been clarifying for you? We hope so. Today, our team is sharing some of our biggest client wins from 2020. And if you are feeling like you wish we were talking about you, be sure to book a call with a member of our client success team and we’ll let you know how we can help you make 2021 your biggest year yet on Amazon! Happy New Year!

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies.

With every online platform, there is an algorithm at play which dictates as user's experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all down!
Minute Markers: 
1:55- What hasn’t changed with the algorithm
3:12- Conversion rate info
4:35- Organic ranking
5:15- Off Amazon traffic is becoming a heavier hitter
6:15- Fear with using off amazon traffic
6:40- Advertising tactics
8:15- Google ads
9:00- Concern about getting data from off Amazon marketing
10:15- Storefront source tags
11:20- Specific promotional codes
12:30- Make sure to build external assets and presence
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

https://youtu.be/gvqcpUNqhwM
Episode 54: Q4 Amazon PPC Advertising Must-Dos
Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big impact on your sales.

You'll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren't doing that already, let's chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.

Minute Markers: 

1:05- Meet our Ad Mgr Neelie

2:12- Biggest piece of advice for Q4

3:17- How is Q4 different in terms of ads?

4:55- Video ads

6:30- How is bidding different in Q4

7:49- How can people use past data to inform advertising decisions

9:20- How DSP is great for Q4

12:00- Listener question about DSP vs display ads

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.

We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.

We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

Today we are chatting about a common problem sellers face when they have seasonal products. Just because a majority of your sales come during a specific timeframe, it doesn't mean the rest of the year needs to be a wash. Jeff is giving you some great ideas of how to utilize the full year as a business owner.

Minute Markers: 
1:00- What if you’re in a seasonal product scenario?
1:40- In season time for your product…
3:00- Study the data on your sales
4:10- Look for opportunities in the off season
5:40- Create your own promotions
6:12- Go international to capitalize on opposite seasons
7:15- Can you expand your product catalogue to make some products not seasonal?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.

Episode 50: Use Amazon Customer Returns To Your Advantage
How can customer returns actually be used to your advantage? Tune in today to find out!

Minute Markers: 

:50- How to find customer return info

2:30- Look at the info to address customer complaints

3:30- When should you pull inventory?

3:57- How address bad customer experiences and returns?

5:00- Listen to customer pain points

Have you considered hiring an expert to help accelerate your sales on Amazon?

Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.

We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.

We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.

For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource

Have you joined our Facebook Group? It’s super fun and helpful!

To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/talk

We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies

In today's episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules!

Minute Markers: 
:45- Changes in Autoresponder TOS
1:00- What are autoresponders
1:40- What happens if you break the guidelines?
2:11- No external links
2:53- Don’t include Amazon page links either
3:41- No promotions
4:25- No logos containing links
5:05- Can’t ask for reviews
6:05- Don’t use the work IMPORTANT in subject line (6:05- 6:28)
6:35- Don’t ask for a review
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/call

What's new on Amazon this month? Have you tried out Super URL's and are you aware of Helium10's Gems to help you? We are loving Dynamic bidding with PPC for our clients. We've also had great results with Amazon's IP accelerator, helping our clients get their trademarks approved and our newest client using Vine reviews has received 10 reviews from the program in a week! We're getting you up to speed on what you need to know on Amazon! Minute Markers: 
1:05- Amazon IP accelerator
3:05- Amazon Vine
5:25- Helium10 Gem’s: Super URL
8:05- Super URL options
9:05- Dynamic bidding for PPC
11:55- Requesting a Review
13:40- Jungle Scout extension adds request a review function
15:55- Autoresponders
21:07- In summary
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today we are lucky enough to sit down with FBA Business Broker, Coran Woodmass. He is a successful business broker with lots of tips on how to prepare to sell your business and how to get max value! He's a wealth of knowledge and it's a fantastic conversation.

Minute Markers
4:40- Coran’s professional background
8:35- Advice for getting started on Amazon (acquiring a business)
10:00- Ideas for leverage when competing to buy a business
11:35- Strategic vs. Non-Strategic buyers
13:06- What kind of multiples are you looking at when you go to sell an FBA business?
15:04: When is a business ready to sell?
17:15- Brand building vs product launching
20:35- Do buyers usually want someone to stay on to manage the Amazon business?
22:00- How important is selling on multiple channels?
26:20- When should people start prepping to sell if that’s their goal?
28:00- What is Coran’s FBA Business Scorecard? (www.FBAscorecard.com)
29:35- What’s the different options you can choose when selling a business?
33:25- What’s one action step you can take to prepare to sell
(Podcast)- Truth About Exits
Contact: www.thefbabroker.com, sales@thefbabroker.com to email any questions
Quote: “We don’t put list prices on businesses. We let the market dictate what people are willing to spend.” -Coran Woodmass
Audio- 15:03- 16:02
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/apply

Today’s guest is Courtney Lee, founder of the Prymal Coffee Creamer. Courtney is an extraordinary entrepreneur and her brand story is incredible. While she has an awesome product, she’s just getting on Amazon and she sought out Jeff at a Backroom event because she knew she needed some expert guidance. 

So today, Jeff and Jenna Lieber are hopping on a live coaching call with Courtney, to tear apart her listing and give her some insights to ensure she’s starting out on Amazon the RIGHT WAY! Because we are actually going through her listing, you’d really benefit from watching a video of our coaching call. So join us over on YouTube to see exactly what we are working with. And while you're there, be sure to Subscribe to our YouTube Channel. 

If you’ve considered becoming an Inner Circle Coaching member with TurnKey, this will give you a taste of what being a coaching client is like. And if you’re interested in becoming a coaching client yourself, head over here. 

 

Minute Markers:

3:15- How a coaching call looks at TurnKey

4:12- Background on Courtney’s business, Primal Coffee Creamers

5:00- Insecurities about Amazon

6:13- Brand story 

10:00- Would she do Shark Tank? 

13:05- The power of social media

15:15- What are good review rate percentages? 

16:05- Amazon cracking down on review activity

19:25- Listing audit

20:40- Keyword research

21:35- What can you learn from PPC reports? 

22:55- Keywords in your title (we love. Helium10 for research)

24:30- Careful on the use of symbols

25:56- Does order matter with keywords? 

28:32- How does your title and listing look on mobile? 

29:18- Bullet points

31:40- What is PSL??? (Haha!)

35:32- Guarantees

39:20- Returns through Amazon

43:45- Images

48:35- Are YOU part of your brand story? 

51:40-  Video

55:50- A+ Content

57:50- Marketing inserts

59:30- Simple value adds
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  

 



Summary:

With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding! 

Minute Markers: 

Ethos, Pathos, and Logos- 1:45

Finding your ‘Why’- 4:09

Ryan Moran’s Building your Brand- 6:39

Defining your Brand- 7:37

Translating your ‘Why’- 8:32 

Branding Experts- 10:04 

Wrap up- 11:49

Take away quote: “People don’t buy what you do they buy why you do it - Simon Siek” 



Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, Linkedin
 

 



Summary:

No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s Coupon Clippings, to boost your visibility to shoppers. Plug your headphones in and get ready to increase your sales today! 

Minute Markers: 

Introduction to Coupon Clippings- 1:36 

Visuals- 4:26

Setting up Coupon Clippings- 6:26

Recap- 7:47 



Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:  TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, Linkedin

A Quick Note From TurnKey:
In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:

* Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
* Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
* Offer a discount code to people who watch the video. 

So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.

 

 



Over the span of 2 months, Jeff helped his client earn $9,500 in trackable revenue, 23,000 webpage visits, 176,000 youtube views to retarget and pixel, all from giving away 26 products ($1000 in product) . How did he do it? Listen to this episode of Playbook for Amazon and Jeff will walk you through TurnKey’s Profitable Amazon Giveaway Strategy, and how you can create a replicable system to do the same.  

 

Minute Markers: 

Phenomenal Case Study- 1:30

What should I give away?- 3:10

Where do I find Amazon Giveaways- 4:00

How to set an Amazon giveaway- 5:17

How to put the strategy on steroids- 11:12

Bonus Tips- 13:16

Recap- 16:12

Welcome to the podcast. We are so glad you're here. On the Playbook for Amazon Podcast, Jeff Lieber, Founder of TurnKey Product Management, will be sharing his best tips, tricks, and strategies for growing your business on Amazon. He'll also be talking to major thought leaders and influencers in the e-commerce space, and you'll be able to learn from their business journeys. Be sure to subscribe so you never miss an episode. Let's GO!