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Inkyma's Marketing Strategies

Inkyma's Marketing Strategies

Audrey Kerchner

A podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.

110 - Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses
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  • 110 - Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses

    Show Summary

    In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization. 


    Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.


    Links Mentioned In This Episode 

    Get RankMath for your WordPress website 

    Get Local Falcon for Local SEO awareness 


    Articles & Episodes Mentioned in the Podcast


    Episode 22- A Simple Seo Strategy For Your Website
    Episode 40 - Tool Evaluation: Rank Math For Easy SEO

    Episode 58 -Google  My Business Review
    Episode 73- SEO For Ecommerce: Google Merchant Center
    Episode 78-Google Adsense Update 2022
    Episode 82-Near Me Seo: Top Local Seo Tips

    This Episode Sponsored By:

     

    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

     
    Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat 


    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 


    Join Us on Social Media 

     

    Facebook

     

    YouTube

     

    LinkedIn

     

    Instagram

    Wed, 31 May 2023
  • 109 - Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting

    Show Summary

    Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative. 

    We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.

    Links Mentioned In This Episode 

    Episode 37- Strong Brand Identity Part 1: The Customer

    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity

    Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales


    This Episode Sponsored By:

     

    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

     
    Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat 


    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 


    Join Us on Social Media 

     

    Facebook

     

    YouTube

     

    LinkedIn

     

    Instagram

    Wed, 17 May 2023
  • 108 - Making Complex Ideas Simple: The Key to Small Business Marketing Sales

    Links Mentioned In This Episode 

    Donald Miller - Story Brand


    Articles & Episodes Mentioned in the Podcast


    Episode 37- Strong Brand Identity Part 1: The Customer

    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity


    This Episode Sponsored By:

     

    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

     
    Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat 


    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 


    Join Us on Social Media 

     

    Facebook

     

    YouTube

     

    LinkedIn

     

    Instagram

    Wed, 03 May 2023
  • 107 - Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience

    Show Summary

    In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.


    Links Mentioned In This Episode 

    Episode 37-Strong Brand Identity Part 1: The Customer

    Episode 38-Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

    Episode 39 -Strong Brand Identity Part 3: Branding Visual Identity


    Link to article for reference and review of the commercial - 

    https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/

    https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/


    This Episode Sponsored By:

     

    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

     
    Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat 


    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 


    Join Us on Social Media 

     

    Facebook

     

    YouTube

     

    LinkedIn

     

    Instagram

    Wed, 19 Apr 2023
  • 106 - Interview with Lindsey Heighes - Post Where Your Audience Is

    Show Summary

    In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!


    Links Mentioned In This Episode 


    Lindsay’s Website


    Purchase A Social Media Audit For Your Business with Lindsay 


    Lindsay’s Social Media Links - 


    Tiktok: https://www.tiktok.com/@ttsmarketingagency

    IG: https://www.instagram.com/ttsmarketingagency/

    FB: facebook.com/TTSMarketingAgency


    TTSMA Repurposing Content Flow (1).pdf


    Podcast episodes, articles, and books mentioned in this episode

    Episode 14 - Email vs. Social Media Marketing

    Episode 37- Strong Brand Identity Part 1: The Customer

    Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement

    Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity


    This Episode Sponsored By:

     

    This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business. 

     
    Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat 


    Sign up for our newsletter at marketingmasterminds.co  Free marketing educational content with how-to videos delivered to your inbox. 


    Join Us on Social Media 

     

    Facebook

     

    YouTube

     

    LinkedIn

     

    Instagram

    Wed, 05 Apr 2023
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