Podcasts by Category
- 110 - Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses
Show Summary
In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization.
Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.
Links Mentioned In This Episode
Get RankMath for your WordPress website
Get Local Falcon for Local SEO awareness
Articles & Episodes Mentioned in the Podcast
Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEOEpisode 58 -Google My Business Review
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 78-Google Adsense Update 2022
Episode 82-Near Me Seo: Top Local Seo TipsThis Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 31 May 2023 - 109 - Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting
Show Summary
Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative.
We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Wed, 17 May 2023 - 108 - Making Complex Ideas Simple: The Key to Small Business Marketing Sales
Links Mentioned In This Episode
Donald Miller - Story Brand
Articles & Episodes Mentioned in the Podcast
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 03 May 2023 - 107 - Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience
Show Summary
In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.
Links Mentioned In This EpisodeEpisode 37-Strong Brand Identity Part 1: The Customer
Episode 38-Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 -Strong Brand Identity Part 3: Branding Visual Identity
Link to article for reference and review of the commercial -
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Wed, 19 Apr 2023 - 106 - Interview with Lindsey Heighes - Post Where Your Audience Is
Show Summary
In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!
Links Mentioned In This Episode
Purchase A Social Media Audit For Your Business with Lindsay
Lindsay’s Social Media Links -
Tiktok: https://www.tiktok.com/@ttsmarketingagency
IG: https://www.instagram.com/ttsmarketingagency/
FB: facebook.com/TTSMarketingAgency
TTSMA Repurposing Content Flow (1).pdf
Podcast episodes, articles, and books mentioned in this episode
Episode 14 - Email vs. Social Media Marketing
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 05 Apr 2023 - 105 - TikTok Vs Youtube Shorts - Where To Post Short Videos
Show Summary
In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as we delve into the differences of each platform, discuss strategies to get the best bang for your buck, and ultimately help you decide whether to focus on one or leverage the power of both YouTube and TikTok for your short video content campaigns.
Products We RecommendLawyer that Audrey Follows on TicTok for negotiation skills - Jefferson Fisher Justaskjefferson
Articles & Episodes Mentioned in the Podcast
Episode 52 -How To Create Professional Marketing Videos
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Wed, 22 Mar 2023 - 104 - Shannon Crotty - Riding that tightrope between sheer terror and total exhilaration
Episode Summary
Learn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.About Today's Guest
Shannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women.
Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream.
Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams.
Shannon loves golfing, travel, style, fitness, and the good ice!
Links Mentioned In This Episode
Podcast episodes, articles, and books mentioned in this episode
No One Is Peeing In The Deep End (Scroll)
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Wed, 08 Mar 2023 - 103 - Monthly Marketing Update - March 2023
Show Summary
Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We'll also be taking a closer look at the latest YouTube videos from marketing masterminds.
Here’s what’s in the update:
Combining video and text for better audience engagement How to use hotspots in video to drive conversions Insights from marketing masterminds on using ChatGPT and Canva in your marketing effortsWe'll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023.
Products We Recommend
Episodes Mentioned in the Podcast
Episode 52 -How To Create Professional Marketing Videos
Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
Episode 97 - ChatGPT For MarketingThis Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
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Wed, 01 Mar 2023 - 102 - The Rise of Social Commerce: Exploring the Future of Shopping on Social Media Platforms
Show Summary
In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.
I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it's important for businesses to understand and utilize this innovative way of selling in order to stay competitive.
If you're looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.
Products We Recommend
Articles & Episodes Mentioned in the Podcast
Episode 30- Getting More Revenue From Existing Customers Pt 1
Episode 31- Getting More Revenue From Existing Customers Pt 2
Episode 47 - Shopify ReviewEpisode 73- SEO For Ecommerce: Google Merchant Center
Episode 80- Shop App By Shopify
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 22 Feb 2023 - 101 - ChatGPT For Marketing
Episode Summary
ChatGPT, the latest addition to the world of Artificial Intelligence, is quickly making its way into the marketing space and transforming the game. This cutting-edge tool has already been creating waves in the tech industry, and marketers are now taking notice of its potential to revolutionize their approach to marketing. In just a few short years, ChatGPT is set to become a must-have tool for businesses, just like Google search.In this podcast episode, I will dive into what ChatGPT is and how it can be leveraged by small businesses to enhance their marketing efforts. Don't worry, this tool is not here to replace human marketers, but rather to assist them in reaching their goals in a more efficient and effective manner.
Products We RecommendCanva - https://inkyma.com/canva
ChatGPT Chrome Extension for built in prompts - AIPRM For Chat GPT
Marketing Masterminds Youtube Channel for the ChatGPT Journey
Articles & Episodes Mentioned in the Podcast
Episode 41 -Using Artificial Intelligence to Streamline Your Marketing
Episode 67-Canva For Small Business Design
How to prevent blog article plagiarism: Tips for avoiding plagiarism ChatGPT
Best email subject line to get marketing emails open
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 15 Feb 2023 - 100 - Monthly Marketing Update - February 2023
Episode Summary:
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well.
In this month’s marketing update, I am talking with you about:
Chat GPT and where that is going
Canva’s Magic Tool and is it ready yet
Marketing Masterminds Latest Video - How to use social media to increase email subscribers.
Products We Recommend
Episodes Mentioned in the Podcast
Episode 67- Canva For Small Business Design
This Episode Sponsored By:This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.Join Us on Social Media
Wed, 08 Feb 2023 - 99 - 3 Basic Marketing Essentials
how Summary Deciding to start a side hustle can be overwhelming and scary. Usually, you don’t know where to start with marketing and you don’t have a lot of time or money to spend because you aren’t even sure you will be doing this long term. In today’s episode, I'm going to share the 3 basic marketing essentials you absolutely have to have to start your side hustle so that you look professional and legitimate to potential customers. Here is a sneak peek of what they are: -Branding -Website -Outreach I dive into each one of these during the episode and then give you a place to start when you are done with the episode.
Wed, 01 Feb 2023 - 98 - 5 Principles of Marketing
The sad reality is that many businesses will close and fail in the first 5 years. 45% according to the current stats. There are many reasons this happens but the top 4 reasons are -Lack of capital or funding -Retaining an inadequate management team -Faulty infrastructure or business model -Unsuccessful marketing initiatives I hate seeing businesses fail, I want to see all of them grow and thrive. In today’s episode, I am sharing the 5 principles of marketing with a bonus 6th principle. We are going to cover -Product -Price -Place -People -Promotion -Bonus - Process
Wed, 25 Jan 2023 - 97 - You have to Ask - Call To Action
Calls to action on your marketing assets are the best way to get business for your company. Calls to action have a bad rap because many businesses need to do it the right way but come across as salesy, pushy, or just annoying. In today’s episode, I will share with you the right way to create calls to action that are helpful to your potential customers and not annoying. I'm going to go over: -What a call to action is -How to think about calls to action -Effective calls to action -How to implement them
Wed, 18 Jan 2023 - 96 - How To Hire A Web Developer
Your website is a reflection of your business and your brand. It is also one of your main branding and marketing assets. This is not a project you want to DIY and you don’t want to hire a web developer that isn’t going to create a website that will help you grow your business. All web designers are not the same so when you are interviewing a web designer you want to make sure they are a good fit for your business. In this episode, I'm going to go over the difference between the type of web developer you can hire, the cost ranges you can expect and the top five questions to ask when you hire a web developer.
Wed, 11 Jan 2023 - 95 - Monthly Marketing Update - January 2023
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update I am talking with you about: Google has created a way to detect AI-written content and demote it in search. Youtube shorts monetization is coming in 2023. How to make WordPress Websites more effective with Google Reviews Plugin. LinkedIn creator mode is a cool feature that I discovered recently that I think will be very useful for content creators that are B2B like Audrey.
Tue, 03 Jan 2023 - 94 - Get a Website that Matches Your Values
Business websites are one of the first things that a potential customer sees when they are looking to buy from a business. Often times the website doesn’t reflect the values of the company. Confusing messages about the brand and what the brand stands for can even cost you new business. In this episode, I'm going to talk to you about how to ensure your website reflects your company's values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working with the right web designer who understands how to align a website design with the brand's core values. In this episode, I'm going to talk to you about how to ensure your website reflects your company's values so that the right clients show up and take action on the website and have an amazing experience once they speak with you and your team. This involves you working the right web designer who understands how to align a website design with the brands core values.
Wed, 21 Dec 2022 - 93 - Video Is Where Social Media Is Going: Making Videos On Canva
The landscape of social media has changed drastically in the last two years. So much so that we have seen tactics that worked great a few years ago suddenly no longer be effective today in 2022. Many factors have played into why this is happening which I discuss in today’s podcast. More importantly, I give you my thoughts and views on where social media is going in 2023 and beyond. Spoiler alert: Its Video has both short and long content formats. Specifically on Youtube but just like with all marketing tactics you have to go where the customers are. Listen to the episode where I give you a great way how to create a video easily and what to do if you don’t want to do it yourself.
Wed, 14 Dec 2022 - 92 - Small Business Strategy For Growth - Set Goals, Make A Plan
Knowing the direction you want your business to go is important. Successful business owners don’t just hope that their business will grow, they plan for it, and in order to create the right plan you have to have goals. Goal creation doesn’t have to be hard or stressful. A good goal-planning process is simple and flexible. In this episode, I talk about how to create goals that work for you and your business and give you an easy process to follow that works for start-ups as well as established businesses.
Wed, 07 Dec 2022 - 91 - Monthly Marketing Update - Dec 2022
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. In this month’s marketing update I am talking with you about Google My Business is now Google Business Profile and what is changing other than just the name. What Google Guaranteed is and how it can help your local service business and What is coming up in 2023 for Mailchimp.
Wed, 30 Nov 2022 - 90 - Why Are Business Testimonials So Important?
Reading, hearing, and seeing a business testimonial has a great impact on whether or not a client will choose your business for their needs. The average consumer reads 10 online reviews before making a purchase decision. This is why it's so important to continually collect business testimonials from your customers. In today’s episode, we are going to go over -Social Proof & The importance of testimonials -Where to get reviews to have the most impact on your business -The magic of video testimonials -The Best way to collect testimonials -How to ask for good reviews.
Wed, 23 Nov 2022 - 89 - Interview with Dr. Erica Abraham Year 2 In Business
Ever wonder how a business makes it through the first five years when so many close their doors after year one? This episode is a follow-up interview with Dr. Erica Abraham of Axon health. We interviewed her about their business at the end of year one and we caught up with her again at the end of year two to see what has changed and talk about how things are going.
Wed, 16 Nov 2022 - 88 - Monthly Marketing Update - Nov 2022
The marketing industry is constantly evolving and changing. What you did 6 months ago will not work exactly the same today because software changes. New tools come onto the market and platforms that you use to generate awareness change as well. This is why I am dedicating one episode per month to sharing and updating you on the latest marketing news, trends and just interesting things I find in my marketing travels. You can listent to the episode with your favorite podcast platform or you can head over to Youtube and actually watch it (got visuals too!) I hope you enjoy the Monthly Marketing Update November 2022.
Wed, 09 Nov 2022 - 87 - Recession Proof Your Business - Create A Plan To Thrive
Recessions don’t have to be scary or times of famine for a small business. If you are prepared and Recession proof your business they can be a time of great growth for your business. The key is being prepared. Often times business get stuck in a rut when income is good and customers are plentiful. This is the time to create your recession plan. Here are the top things you need to do to create the recession proof your business plan 1 - Keep your marketing budget at the same level and if you can increase it. 2. Build strong relationships with your existing customer community. 3. Upsell to those existing customers. 4. Create incentive programs to keep current customers and gain new ones. 5. Join a BNI - this type of group is your BFF during a recession. 6. Create products and services specifically for the recession 7. Don’t be tone deaf. 8. Look at your expenses and cut out what you really don’t need. Take a listen to the episode where I dive into each one of these topics to help you create your Recession Proof Your Business Plan.
Wed, 02 Nov 2022 - 86 - Near Me SEO: Top Local SEO Tips
Search engine optimization has matured over the last several years to include near me SEO or local SEO. This is specifically for businesses that service a smaller geographic area than a whole country or multiple countries. It could be as small as one town to a state or two. There are additional SEO steps that need to be taken in addition to traditional SEO to optimize your business for near me SEO: -Completely setting up your Google My Business Listing -Use location-based keyword phrases in multiple places on your website -Use the location-based keyword phrases in your H1, Title, and Meta descriptions -Write blog articles for your local audience - include topics specific to your region -Get listed on local directories -Keep your location information consistent everywhere it is listed -Use Rankmath’s local schema feature to optimize the backend of your website.
Wed, 26 Oct 2022 - 85 - Smart Marketing Tip - Call To Actions
Marketing for small businesses is about generating leads. You need a constant stream of people to talk to you so you can sell your product and services. You need awareness so that people know who you are but once they discover you, you want them to make contact, and become a lead. This is where the good call to action come in. The smart marketing tip we are sharing in today’s episode is about maximizing how leads contact you by focusing on your call to action. We talk about what call to action are, and where to put them so that you get the best click-through rates or connections from your marketing efforts.
Wed, 19 Oct 2022 - 84 - Shop App By Shopify
Many retail merchants feel like using one of the large shopping apps like amazon, Walmart, eBay or Etsy is the only way to grow their business. The problem with these marketplace commerce sites is that they retain ownership of the customer relationship and can shut you down without notice or reason. When your shop is your livelihood this is a pretty scary thought. When using a site like Shopify which is your website hosting platform for your site, you build and maintain the relationship with your customer and don’t have that fear of losing your site due to marketplace rules. You can still get that marketplace experience by enrolling with the Shop App by Shopify. Today’s episode is all about the Shop App and how you can be part of a marketplace for small business owners who use Shopify to sell their products and services.
Wed, 12 Oct 2022 - 83 - Cross Industry Innovation - A model for small business innovation
Innovation is a big buzzword in the world of corporate business and fortune 500 but we don’t talk about it a lot in the world of small business owners. Small Business Innovation is something we as small business owners can do to differentiate our business, we don’t have to do things the way the competition does them. One way to get new ideas and concepts for your small business innovation is look at other industries and do cross-industry innovation. Today’s episode is going to introduce you to the concept of cross-industry innovation and how to use it for your small business innovation.
Wed, 05 Oct 2022 - 82 - Google Ad Sense Update 2022
Google Ad Sense announced that they are now following the Coalition For Better Ads best practices for ad placement in 2022. We don’t know what that means yet. I think the google ad sense update is an opportunity to test out adding ads to a website whether it's your business website or a blog that is dedicated to earning revenue through ads to start creating content and displaying ads in an ethical way. In this podcast episode, Im going to review what this update is and give you my thoughts on what this will mean over the next 12 months
Wed, 28 Sep 2022 - 81 - Write Product Descriptions Using Google’s Latest Product Review Guidelines
Writing effective product descriptions is hard. You want to write descriptions that will help a buyer understand how your product solves their problem quickly. Knowing what people want to see before they decide to buy and how they want to see it can create confusion for a business owner. But Google has given you a guide on how to do just that. Google's Best Practices on Writing Product Reviews is also a guide on how business owners can write product reviews that get ranked higher in search which leads to more people seeing and buying your product. We share with you the best practices and how to interpret them for Product description writing.
Wed, 21 Sep 2022 - 80 - Google Search Helpful Content Update: Impact Of SEO For A Blog
On August 18, 2022, Google announced a major update to the Google Search Engine that will favor content that is written for People First. The initial rollout will start to take effect on or about September 8th. For any business owner focused on SEO for a blog, writing helpful content designed to solve a person’s problem, and this is great news. If a business owner has focused on SEO for a blog designed to keep a search engine happy and game the system you will likely see your website rankings fall. In this episode, I talk about what the update is and how to evaluate your content to decrease the impact on your website's SEO along with a tool that can help you monitor what’s going on.
Wed, 14 Sep 2022 - 79 - Home-Based Business Time Management - Interview with Windy Lawson
You dream of having a successful business that you manage from home, but you don’t understand how much time starting and running a new business takes. We only have so much capacity every day. Allocating more time than you mentally have to business unbalances your life and leads to stress, burnout, and business failure. Learn how to define your goals and create a plan with the amount of time you need to achieve them and do it without sacrificing your life, family, and friends. In my interview with Windy Lawson, owner, and publisher of The 90-Day Slay. We discuss working with home-based business owners to define goals and the time to achieve them. Windy provides great stories to help listeners to understand that you can have everything you want just not all at the same time.
Tue, 06 Sep 2022 - 78 - Processes For Business Growth - Interview with Jessica Millhiser
Marketing your business well leads to awareness and leads. If you have a great sales process, you close those leads. Getting really busy and getting more clients can be overwhelming if you don’t have processes for business growth in place. In my interview today with Jessical Millhiser, we talk about how to create processes for business growth and teams to help with the expansion so that you can continue to grow your business while serving all your new and existing clients.
Tue, 30 Aug 2022 - 77 - SEO For eCommerce: Google Merchant Center
To have a successful eCommerce website you need people coming to your site and browsing your merchandise. Awareness in search is the number one way to get people to find your site. SEO for eCommerce starts with onsite SEO for your website. You can also increase the SEO of your product listings with a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores. Benefits of using Google Merchant Center -It's Free -Integrates with Shopify -Displays in search, google shopping, and Youtube Shopping -Add your promotion codes to your listings -Links with Google Shopping Ads for digital advertising of specific products -Product listing insights to see impressions and clicks and conversions
Tue, 23 Aug 2022 - 76 - Tracking Sales For Retail Businesses
If you are a retail business, tracking where your sales come from is important. Knowing where your products are selling tells you where to increase or decrease your marketing spend. In this episode, I walk you through a system for tracking sales leads, using the process that we created for retail sales data analytics capture. This system works whether you are an online retailer, a physical brick-and-mortar store, or a combination of both. Here is a list of sources we are tracking for referrals. -Instore sales POS system -Telephone Orders -Email -e-Commerce store front - Shopify -Digital Ads -Secondary selling platforms - Etsy, Amazon, Walmart, etc... -Google Shopping/ Google Merchant Account
Tue, 16 Aug 2022 - 75 - Virtual Assistant Service - Grasshopper Review
In order to grow, you have to have a professional business. Part of looking professional is answering the phone the right way. Small businesses struggle with when and how to add an assistant or office manager because they either lack the funds to pay someone or don’t want to hire a person to do the work. Virtual Assistant Services like Grasshopper can solve all of these problems. You can look and be professional without having to pay the expense of a full or part-time employee and the paperwork that comes with it. You have all your phone calls answered and tracked for a low monthly cost and see it all on your phone. Today I'm going to talk with you about using Grasshopper and its many benefits.
Mon, 08 Aug 2022 - 74 - Tracking Sales Leads For Service Businesses
Tracking Sales Leads is important to know if your business is growing but tracking where your leads are coming from is important to know which marketing campaigns are effective. Tracking Sales leads sources for campaign purposes for services-based businesses is extremely difficult because a person must actually make the sale. Today we share our process of what and how to track sales leads for service-based businesses. In order to know if your marketing is working or not you need to track contact points first then you can pull that information through to closed sales. The points of contact that you need to track for all your marketing campaigns are -Contact Forms - websites and landing pages -Newsletters sign-ups -Chat Bot -Phone Calls -Appointment scheduling systems.
Tue, 02 Aug 2022 - 73 - Grammarly For Business Review
Every company has a brand; part of your brand is how you speak to your customers in written form and in person. Your brand can get diluted if you and your team are not using the same tone and style of writing when communicating with your customers. This also can be the case in your marketing messages. If the copy you create on your website, blog, social posts, and ads don’t match your brand’s well-thought-out tone, these assets can feel out of sync with your brand. This can cause your potential customers to be confused and not buy from you. In Today’s podcast episode, we are doing a Grammarly For Business Review where we walk you through all the great free features of Grammarly and the Business Features that can make sure all the copy you and your team create stays on brand. Some of the features we review are: -Brand Voice -Style Guide -Chrome Extension and Apps
Tue, 26 Jul 2022 - 72 - Transition From Employee To Entrepreneur
Former employees, especially those of larger corporations, struggle with becoming entrepreneurs when they finally decide to transition from employee to entrepreneur. The struggle usually isn’t about money, it's about mindset. The mindset of an entrepreneur is very different from an employee and learning how to take your transferable skills and trash the corporate skills that won’t serve you as an Entrepreneur is what this episode is about. I talk about my journey from employee to entrepreneur as a person who was raised by employees and seen as “going rogue” when I became an entrepreneur.
Wed, 20 Jul 2022 - 71 - Canva For Small Business Graphic Design
Many small business owners need to do their own graphic design work until they can afford to higher someone and even then for quick small designs, it's faster and easier to do it yourself. You need a tool that can create and store unique designs for all of your marketing needs. That tool is Canva. It's an ever-growing tool for non-graphic designers to create designs for all parts of their marketing Just some of the things it can create are: -Social posts - images and video -Presentations -Print materials - BC, Flyers, Table Top Signs -Reports -Menus for your restaurant -Website graphics and GIFs It also has an extensive stock library of images and videos you can use as part of your software license
Tue, 12 Jul 2022 - 70 - Work-Life Boundaries For Business Owners - Interview with Mary Brown
Client resentment and burnout are not supposed to be a part of owning a business. Many business owners think it's just part of being an entrepreneur but it's actually an indication that you have not set the right boundaries for yourself or your business. Learn the value of setting boundaries for your business and for yourself to help your business grow and thrive. Having boundaries will make you more profitable, love your clients and not burn out doing it. As Mary said you can make money the way you want to run your business the power is in setting boundaries for yourself.
Tue, 28 Jun 2022 - 69 - Marketing A Business
Whether you have a brand new business startup or you have decided to make your hobby business your full-time business, you need Marketing for your business. A business needs to have a marketing strategy to help it grow. There is a lot of marketing available to a business but you need to have a strong foundation. There are 4 key parts to marketing a business that we will go over in this podcast plus the Importance of Marketing: - Branding A Business - Website For A Business - SEO For A Website - Email Outreach
Tue, 21 Jun 2022 - 68 - A Sales Process For Small Business - Interview with Nancy Zare
So many small business owners hate the sales part of the business. They don’t want to come across as sleazy or annoying. What they really want to do is serve and help the people who need their products and services. Sales can be easy and painless for a small business owner. You just have to have a sales process that works with your business and is repeatable. In today’s episode, Audrey interviews Nancy Zare Author and Sales Training expert about how to implement and sales process and why its important. Here is what is covered Importance of the sales process - not losing leads Nancy’s overview of how to sell based on customers' personality types A simple sales process to follow They have a little fun along the way so make sure you watch the episode on Youtube.
Tue, 14 Jun 2022 - 67 - TubeBuddy Review: SEO for YouTube
Creating and publishing a YouTube video is great but you also need people to find it in order for it to be effective as part of your marketing strategy and tactics mix. We recommend using TubeBuddy to optimize your YouTube videos to make it easier for people to find and watch your videos and subscribe to your channel. We are going through our favorite TubeBuddy features: Chrome extension Keyword explorer and phrase recommendation tools Best Practices Checklist Build In Thumbnail creation tool A/B Testing End Card Templates Competitive analysis tool We deep dive into all of these in the episode
Tue, 07 Jun 2022 - 66 - YouTube Ads - TV Commercials For Small Business Marketing
YouTube Ads - TV Commercials For Small Business Marketing. The very marketing that was sought after by millions of business owners for years has now been made possible with YouTube. It’s not your traditional commercial ads, it’s better. Think targeted markets, and budgets, with a modern twist. Today we are going to discuss YouTube Ads, the TV commercial of the future.
Tue, 31 May 2022 - 65 - Emotional Intelligence In Marketing
Emotional Intelligence In Marketing is advanced level stuff. When you talk to your leads in your marketing campaigns, do you try to understand the emotional state they are in when viewing your campaigns? If not, you should. Today we are going to chat about Emotional Intelligence and how it can make your marketing messages stand out.
Tue, 24 May 2022 - 64 - How To Increase Serviced Based Business Click-Through Rates
When you have a website and marketing running. It’s something every business owner wants to know. You are getting some leads and that’s wonderful. But how do you get more? We are going to chat about improving click-through rates across all your marketing campaigns in this episode for service-based businesses. Go grab a cup of coffee so we can dive into this topic.
Tue, 17 May 2022 - 63 - What Is The Process Like To Work With Inkyma
What Is The Process Like To Work With Inkyma? It is a question we are often asked and honestly don’t mind explaining. Today, Audrey is going to walk you through our introduction and onboarding process here at Inkyma, because it's pretty different than what most businesses do in the marketing industry. After all, marketing is a long-term commitment, and we want to make sure that the relationship is a good fit for everyone.
Tue, 10 May 2022 - 62 - Google My Business Review: Increase Local SEO
Google My Business is a tool that Google offers to increase local SEO. It’s quite simple. You tell them who you are, and how and where they should rank you. This is how Google Connects the dots. Best of all, it’s free and it’s on this rare occasion where free is actually the perfect tool for the job. Let's talk about how setting up your Google My Business Listing is the first thing you should do to improve your SEO.
Tue, 03 May 2022 - 61 - FlyWheel Review: Where you host your website matters
Where you host your website matters. Today, Audrey is going to talk about your business's biggest and most expensive asset: your website. No one likes a site that is down, slow or just straight-up broken. And just like you’d get frustrated and leave that site, your leads will too if they have that experience on your website. That is why Audrey recommends FlyWheel for hosting your WordPress site. Take a listen to this episode as Audrey breaks down the benefits of having a great hosting platform with amazing customer service because, ultimately, you get what you pay for.
Tue, 26 Apr 2022 - 60 - Social Pilot Review: Simplify Your Social Media Posting
For many retail, eCommerce and B2C businesses social media is a great way to stay connected to customers and interact with new customers. But posting to all your social accounts can be extremely time consuming which causes a lapse in posting new content. Today Audrey is sharing with you the tool that Inkyma uses to manage our clients social media accounts as well as our own. I won’t wait to tell you we are going to review Social Pilot today.
Tue, 19 Apr 2022 - 59 - ChatBots To Increase Lead Conversion On Your Website
ChatBots To Increase Lead Conversion On Your Website might sound like a futuristic way of engaging with your leads, but ChatBots actually help ensure that your potential customers aren’t getting lost in a sea of emails, or worse, spam mail. Audrey is going to discuss why she uses Tidio for her ChatBots, some of the awesome features and templates that Tidio has to offer, and how to get started. So let’s put on our tech hats, and learn how ChatBots can increase your lead conversions.
Tue, 12 Apr 2022 - 58 - 1 Simple Way To Keep From Getting Hacked
Do you know the 1 simple way to keep from getting hacked? Today Audrey discusses how getting hacked can be preventable and why having a password manager, like LastPass, is good for business and your businesses’ momentum. This might seem like a less obvious subject because what do passwords have to do with marketing. Right? Well, Audrey is going to go over exactly how passwords affect your marketing and what you can do to protect yourself, your clients, and your sanity (From personal experience, of course!) So let’s dive into what’s recommended, how they can make your team more productive and we can set up some inexpensive peace of mind moving forward.
Tue, 05 Apr 2022 - 57 - How Stress Affects Marketing Performance and What You Can Do About It - Interview with Dr. Torrie Kalm
Do you know how stress affects marketing performance? Today’s guest is going to talk to us about the mental side of business which directly affects how well we succeed as business owners. On Today’s episode, Audrey talks with Dr. Torrie Kalm, PsyD, who holds a Doctorate of Psychology in Health, Human Services, and Science and owner of The Kalm Effect. She is a military spouse of 29 years, mother, educator, and entrepreneur. Through her doctoral research, she developed a passion for understanding the area of Emotional Intelligence (EI). Understanding the difference between EI versus IQ formed an entirely different perspective on how organizations, in every field, could benefit from the use of EI.
Tue, 29 Mar 2022 - 56 - How To Create Professional Marketing Videos
Do you know how to create professional marketing videos? In this episode chock-full of resources, tools, and tips galore, Audrey breaks down why you should be sprinkling video content into your marketing (Hello, 1 billion hours of video watched on YouTube and 50 million users on TikTok!). Video is important. Now what? Audrey reviews best practices and the things you should prioritize in video content, i.e. audio, lighting, and editing. With the right plan and equipment, your business a long way with video and all it has to offer. Camera shy? Audrey has some recommendations for you too!
Tue, 22 Mar 2022 - 55 - Marketing Based On Personality & Values BANK - Interview with Jen Draper
Marketing based on personality & values isn’t rocket science, but in today’s episode our guest, Jen Draper, started her working life leading and managing just that, rocket scientist. When Jen was ready for something new, she turned to work as an independent contractor and financial planner. Naturally, Jen’s next steps involved hours of sales training, scripts, and talking to more than 100 people a day. After quickly realizing this method of soul-sucking sales just wasn’t going to work for her she turned to what she knew best, SCIENCE! She discovered a methodology in the world that is scientifically validated to predict buying behavior in 90 seconds or less. Today, Audrey and Jen are going to talk to us about Jen’s system, BANK, and why it is improving communication with clients, prospects, friends, and family.
Tue, 15 Mar 2022 - 54 - Podcasting As Marketing Tactic - Interview with Duane France
As Marketing Strategies reaches one of many milestones, Audrey would like to thank every last one of our listeners. Whether you’ve been with us for all 50 episodes or this is your first listening experience, we are celebrating together! On today’s episode, Podcasting As Marketing Tactic, Audrey interviews Duane France, founder of Head Space and Timing. Duane France is a retired Army combat veteran and mental health counselor. His company, Head Space and Timing, is focused on providing veterans or anyone associated with a veteran and their community, the awareness around all aspects of veteran mental health. Duane’s current mission is to bring real discussions about the mental health and wellness of members and veterans and inspire them to use their learned skills from the military to their make a positive impact in their world.
Wed, 09 Mar 2022 - 53 - Ethical Marketing Practices
Ethical Marketing Practices: there are some who think these words can’t coexist in a sentence. Whether you think of marketing as creepy, deceitful, or intrusive, Audrey is going to your business marketing to a place where you don’t feel like you need to take a shower after a strategy launch. So take a listen to today’s episode, determine what side you’re on and make the changes necessary. There are many companies out there that use ethical marketing practices and have growing and thriving businesses. You can too!
Tue, 01 Mar 2022 - 52 - Data To Drive Marketing Decisions
Data To Drive Marketing Decisions: like SEO, when the word “data” gets thrown around, business owners seem to react in horror, confusion, or both. Although data is widely overlooked, it is the only tried and true way to understand if the tactics you are using for your business are actually working. So today, Audrey is going to go over picking a tactic using tools we’ve discussed in past episodes, executing said tactic, and reading the data that will be the fuel to grow your business. Data is your friend, embrace it!
Tue, 22 Feb 2022 - 51 - Shopify Review
Shopify Review: It’s a big program, but it’s not hard to set up with a little time and effort. Join Audrey as she walks you through your options for your eCommerce website, the questions you’ll need to ask yourself, and the work you’ll need to do if you decide Shopify is right for you. From all the different plans to Audrey’s top 10 ten favorite features, this episode is jam-packed with eCom goodness. Best of all, because Inkyma is a Shopify partner, we can set you up with a free DEV site until you launch so you can take your time with building your site. Get Shopify - https://shopify.pxf.io/n1xOnV
Tue, 15 Feb 2022 - 50 - Drive Audience Engagement With Welcome Emails
Do you know how to Drive Audience Engagement With Welcome Emails? If not, don’t panic. Today’s episode is all about keeping your audience warm after they’re signed up for your newsletter or emailing list with a series of welcome emails. Whether you’re eCommerce or service-based, you’ll want to get cozy with a good email system, set up proper automation, and deploy the tactics in today’s show. This will not only increase long-term engagement but also get new customers to actually buy from you when they’re ready.
Tue, 08 Feb 2022 - 49 - Facebook Disabled Me
Facebook Disabled Me, and it’s all fun and games until it happens to you! Since late December Audrey’s Facebook account has been disabled. As a business that relies on Facebook for revenue, this is not only frustrating but seriously scary. Although this came from a major update on December 15th, Facebook has been doing this via bots to legitimate accounts for years. So if you’re one of those accounts, take a listen as Audrey walks you through all the things you can try, petitions you can sign, and avenues you can use to get your account enabled again. *Spoiler Alert* Audrey’s account is still disabled, but she is getting closer day by day and will continue to update you via the show notes.
Wed, 02 Feb 2022 - 48 - ROI Of Time From a Marketer’s Perspective
ROI of time from a marketer’s perspective might have different terminology from an investor’s, but we essentially want to measure the same thing - is the time (or money) you’re spending on something worth the return or profit. Your ROI (return on investment) will be dependent on what you have more of this year. Do you have more time than money or more money than time? These two questions are essential in understanding your current state. In business, you need to either spend time or money; Time educating and doing or money hiring the experts. Today, Audrey is going to help you gauge which side of the road you’re on today and how you can stretch your ROI on time with either people or education because winging it won’t get you very far!
Tue, 25 Jan 2022 - 47 - Which Digital Ad Platform Should You Use If You Have a Limited Budget?
You’re new to digital advertising and you want to run ads that everyone will see. In today’s episode, Audrey is going to introduce you to the one platform that will make you feel like you’re everywhere with focused spending at the forefront of your marketing. So let’s take a peek at Google Ads Platform and refrain for making the mistakes that most new digital advertisers make.
Tue, 18 Jan 2022 - 46 - Fractional CMO Model For Business Growth
Sometimes it is amazing tools that can help grow your business; other times, it’s a game changing person that does the trick. In this episode, Audrey is going to break down what a Fractional CMO (Chief Marketing Officer) or marketing director is and how they can elevate your business for a fraction of the cost. Some may offer more than others, but it’s also important that they’re a good fit for your company. Now, let’s help you make the best business decision to start 2022 off right!
Tue, 11 Jan 2022 - 45 - Using Artificial Intelligence To Streamline Your Marketing
What comes to mind when you hear the term, Artificial Intelligence? iRobot? Terminator? Unless you consider your Rumba an AI takeover, we are hardly there yet. We are, however, using AI to help streamline parts of our business every day, using it to delegate tasks that humans don’t want to do or AI can simply do faster and cheaper. There is a HUGE ROI on AI and Audrey is going to walk you through some ways you can implement automation or learn the lingo to help you hire a company that can do it for you.
Tue, 04 Jan 2022 - 44 - Tool Evaluation: Rank Math For Easy SEO
What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.
Tue, 14 Dec 2021 - 43 - Strong Brand Identity Part 3: Branding Visual Identity
This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!
Tue, 07 Dec 2021 - 42 - Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Marketing Strategies Podcast Episode 38 Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement. The distractions in today’s day and age go beyond the business world. You are not just competing with your competitors to get your customer’s attention but with their family life, technology, personal and business commitments, etc…. So the language you choose to use has to grab their attention and make them want to focus and decide if they need you or not before the NEXT THING comes up. The fastest way to do that is to speak their language, NOT yours. So let’s talk about how to craft the language of your customer or the Voice Of your Customer.
Tue, 30 Nov 2021 - 41 - Strong Brand Identity Part 1: The Customer
On this episode of Inkyma's Marketing Strategies Podcast, Audrey talks about customer personas and why they are one of the most important things in branding your business which will not only visually identify your business (Hello, logos), but also how you’ll talk to your customer.
Tue, 23 Nov 2021 - 40 - How Marketing Tactics Can Support Your Sales Team
In this episode of Inkyma's Marketing Strategies, How Marketing Tactics Can Support Your Sales Team, Audrey is going to walk you through how Marketing Tactics and Business development teams are two sides of the same coin and why you need both for maximum business growth.
Tue, 16 Nov 2021 - 39 - Effective Event Marketing - Maximize Your In-Person Events to Get More Clients After the Event
On today’s episode of Inkyma's Marketing Strategies, Audrey talks to you about what you need to do before, during and after a live event to get new clients so that the event is worth the time and expense.
Tue, 09 Nov 2021 - 38 - Product Review and Deep Dive: Mailchimp Email and CRM System
Regardless of the CRM system you choose (and there are a lot out there), include Mailchimp in your warehouse of marketing tools. We love Mailchimp because, out of all the systems we have tried, they are the simplest to use, constantly add new features and benefits, their support is out of this world and the pricing is perfect for startups and established businesses.
Wed, 03 Nov 2021 - 37 - Marketing Recurring Revenue Streams for Steady Business Growth Year After Year
On today’s episode we are going to dip our toes into the world of recurring revenue streams and how to market your business for steady growth year after year. You can’t plan for the future if you can’t count on a certain amount of revenue today. So join Audrey Kerchner while she breaks down the grey areas where business and marketing strategy meet and how to develop a steady income for growth.
Wed, 27 Oct 2021 - 36 - Planning vs. Actual Marketing execution: Interview with Miriam Wilson Of Colorado Insurance
What is the difference between planning vs actual marketing execution? Today we are talking to Miriam Wilson, an independent insurance broker, of Colorado Insurance about just that! Miriam explains how she’s using word of mouth, organic reach and paid ads to make a difference in her two-year-old business and how you can do it too.
Wed, 20 Oct 2021 - 35 - Inkyma's Marketing StrategyThu, 14 Oct 2021
- 34 - Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 2)
This is part 2 of Getting More Revenue From Existing Customers Using A Segmentation Strategy. If you haven't listened to part 1, go back, listen, and take action. In part two, we dive into categorizations and give you a general idea of which ones work best for which types of companies and where to really apply pressure.
Wed, 13 Oct 2021 - 33 - Getting More Revenue From Existing Customers Using A Segmentation Strategy (Part 1)
On this episode of Inkyma's Marketing Strategies, Audrey focuses on creating revenue from existing customers using a segmentation strategy by creating a tier identification and selling structure of your existing customers. By keeping your classifications simple and easy to remember, High, Medium, Low value customers, you don’t have to overcomplicate this!
Wed, 06 Oct 2021 - 32 - Maximizing Your Existing Customers To Grow Your Business
Many business owners ask the question “How do I get more leads to grow my business”. Since only 18% of business owners focus on customer retention and less focus on growing their business from their existing customers, the question they should really be asking me is “ how do I maximize my existing customers to grow my business?” It costs 5x more in marketing dollars to get a new customer than keep a current customer. 65% of your revenue comes from your existing customers. The concept of Maximizing Your Existing Customers To Grow Your Business is exciting, but you need balance so make sure you don't go overboard on client retention strategies at the expense of new customer acquisition. Start by retaining the customers you already have with some simple action steps in this episode and then slowly branch out to creating systems to acquire new ones. Links Mentioned in this episode - E15 Networking How to maximize this effect marketing tactic. Email CRM Systems We use For Email Campaigns To Existing Customers MailChimp - https://admin.mailchimp.com/referral?code=OlFBTkipGkwETkM Or Constant Contact - https://go.constantcontact.com/signup.jsp?pn=inkyma
Wed, 29 Sep 2021 - 31 - A/B Testing to Convert More Leads Into Customers
Split Testing, also known as A/B Testing, converts more leads to clients. When performed properly, this advanced concept can help you convert better qualified and quality leads into clients over a selected period of time. Join Audrey while she explains the basic best practices to start mastering this marketing strategy.
Wed, 22 Sep 2021 - 30 - Use A Marketing Calendar For Business Growth
Does working on a marketing plan make you feel overwhelmed? The use of a marketing calendar for business growth should be an essential part of your arsenal. When you create a plan you remove the need to think about what to do each month. Whether you use an agency or a contractor, Audrey will provide some tips and tricks in this episode to get even the most disorganized person feeling great about planning their content each month.
Wed, 15 Sep 2021 - 29 - When Is the Right Time to Hire a Marketing Agency?
Do you know the difference between a marketing agency and a contractor? Why should you hire an agency, and when is the right time for your business? In this episode, we answer all those questions and more as we discuss what a good agency will do for your business and your marketing strategy.
Wed, 08 Sep 2021 - 28 - Marketing Your Company and Your Client’s Property - An Interview with Hoste
On this episode we take a deep dive interviewing Kilian Gordan and Craig Kallian, Business Development Managers with Hoste, as they discuss not only how they market themselves but how they are navigating the short-term and long-term rental marketing space for their customers’ properties.
Wed, 01 Sep 2021 - 27 - Marketing To Affluent Consumers
Many business owners want to market to affluent consumers. Those that don’t mind spending more to get greater value so they get exactly what they want. It’s a topic that Audrey talks about frequently and has done quite a bit of research on for her customers. She shares her thoughts and insights about the particular market segment: who they are and how to find and market to them. She also shares how to brand your business to attract this market segment as well.
Tue, 24 Aug 2021 - 26 - Marketing For Startup Businesses
Get inspired by Axon Health’s journey through their 1st year and get actionable insights on what you can do for your start up business. We interviewed Dr Erica Abraham of Axon Health, a mobile chiropractic practice in Colorado Springs. Dr. Erica shares with us their unique business model and how they have marketed their business during their 1st critical year and what they are planning for the next few years.
Tue, 17 Aug 2021 - 25 - A Simple SEO Strategy For Your Website
This won’t be a technical discussion about Search Engine Optimization. Audrey going to be more of your translator to bridge the gap between the technical jargon of SEO and the practical application. On this episode, she will be sharing the top things you need to do to optimize your site, tools you can use and of course action steps to get you started. Thanks so much for listening. If you have a question or a show topic suggestion go to our website Inkyma.com and fill out the contact form in the footer. I appreciate all your feedback.
Tue, 10 Aug 2021 - 24 - Planning Christmas and Holiday Marketing
Ho ho ho! It's the Christmas in July episode and Audrey's playing Santa with some very important information on starting your Christmas and Holiday marketing right now with a overview of tactics to implement for success.
Tue, 03 Aug 2021 - 23 - Corporate Responsibility with Brandon Eldridge of Vectra Bank
Audrey's special guest is Brandon Eldridge, Branch Manager for Vectra Bank Colorado's downtown Colorado Springs location. Today's discussion revolves around corporate social responsibility and the ways Vectra Bank is involved in the community. Sponsored by Inkyma.
Fri, 28 May 2021 - 20 - How To Do Digital Advertising The Right Way
Marketing Strategies Podcast Episode 18 How To Do Digital Advertising The Right Way In this episode, I share how to do digital advertising the right way so you can use it as an effective marketing tool to grow your business without wasting a lot of time with trial and error. I talk about what type […]
Sat, 24 Jul 2021 - 19 - Email Sales Funnels For Lead Generation
Marketing Strategies Podcast Episode 19 Email Sales Funnels For Lead Generation If you sell high ticket products or services or high trust services it takes on average 6 – 8 touches (emails, conversations, meetings, etc…) for a buyer to choose you. When I have discussions with certain types of business owners they want a way […]
Fri, 23 Jul 2021 - 18 - Convert Leads Into Customers With Landing Pages
Marketing Strategies Podcast Episode 18 Convert Leads Into Customers With Landing Pages Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized […]
Mon, 19 Jul 2021 - 17 - Marketing Strategies For Seasonal Businesses
Marketing Strategies Podcast Episode 17 Marketing Strategies For Seasonal Businesses Marketing Seasonal Businesses can be a little tricky but if you create a strategy for your peak market as well as your off peak market you can increase revenue and maximize your time all year long. In this episode we cover Examples of seasona businesses […]
Sat, 03 Jul 2021 - 16 - Interview Hope Acker Storm Guard Colorado Springs
Marketing Strategies Podcast Episode 16 Interview Hope Acker Storm Guard Colorado Springs I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans. Thanks so much for listening. If you have a question or a […]
Sat, 26 Jun 2021 - 15 - Networking How To Maximize This Effective Marketing Tactic
Marketing Strategies Podcast Episode 15 Networking How To Maximize This Effective Marketing Tactic Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital […]
Sat, 19 Jun 2021 - 14 - Email vs. Social Media Marketing. Which is Better?
Marketing Strategies Podcast Episode 14 Email vs. Social Media Marketing. Which is Better? When I chat with business owners and talk about marketing the conversation usually goes to social media. Its the relatively new kid on the block. But is it the right choice for every type of business. That is what this episode “Email […]
Sat, 12 Jun 2021 - 13 - Use Niche Marketing To Grow Your Business
Marketing Strategies Podcast Episode 13 Use Niche Marketing To Grow Your Business In this episode I talk about the different types of Niche Marketing Vertical Niche Marketing Horizontal Nice Marketing The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them. Here are links to […]
Sat, 05 Jun 2021 - 12 - Marketing Strategy Vs Tactics
Marketing Strategies Podcast Episode 1 In this first episode of the podcast, I talk about the difference between marketing strategy vs tactics. The difference between marketing strategy and tactics The 5 Steps to take to develope a marketing strategy The type of tactics you can develope based on your strategy The 4 buckets of intent […]
Sat, 13 Mar 2021 - 11 - Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing
Marketing Strategies Podcast Episode 11 Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing In this episode, I have conversation with Cassie Smith of True Nature Roofing. A womens owned roofing company. This by itself is pretty inspriational. Not only do we talk about the advantages of being […]
Sat, 22 May 2021 - 10 - Use QR Codes To Increase Sales
Marketing Strategies Podcast Episode 10 Use QR Codes To Increase Sales QR Codes are finally ready for prime time. They are the bridge between print and digital marketing. This opens up more opportunities for people to work with your business. I talk about where to use them both in print and where they can point […]
Sat, 15 May 2021 - 9 - Giving Back Campaigns Interview | Adam and Son Auto Plaza
Marketing Strategies Podcast Episode 8 Giving Back Campaigns Interview | Adam and Son Auto Plaza Scott Gill with Adam and Son Auto Plaza and I had a great discussion about how companies can create and promote giving back campaigns. These types of campaigns are a really great marketing tool when inspired from the heart. They […]
Sat, 08 May 2021
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