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- 40 - 39: How to Strategically Plan For Growth So That Your Business Can Thrive
Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success!
Topics Covered:
The importance of finances in entrepreneurial growth and planning.Challenges faced by entrepreneurs when it comes to financial decision-making and pricing strategies.Leandra’s three-part framework for strategic financial planning.The significance of identifying your target audience and providing value that meets their specific needs.The necessity of developing a data-driven pricing strategy.The importance of having a structured financial and business operation plan.Are you an entrepreneur struggling with your finances or uncertain about how to create a plan for sustainable growth?
For more information on how to tackle financial challenges head-on and set the course for a profitable future, check out these resources:
Join Financial Freedom Bootcamp: https://lydiamartin.info/ffbootcamp
Join Enlighten at https://lydiamartin.info/enlighten
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Tue, 16 Apr 2024 - 39 - 38: Inside Ecamm: Elevate Your Videos and Amplify Audience Connection
Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement.
Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos
Get a FREE trial of Ecamm Live 👉 https://lydiamartin.biz/Ecamm
Learn Ecamm with my Ecamm Made Easy Course 👉 https://www.banishbusinessclutter.com/ecamm-made-easy
Or, get Ecamm Made Easy FREE when you join our Ignite Membership 👉 https://www.banishbusinessclutter.com/ignite
Don't have a Mac? Check out Streamyard 👉 https://lydiamartin.biz/Streamyard
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Sat, 21 Oct 2023 - 38 - 37: Organic Strategies that Boost Visibility & Build Your Email List
Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth.
To learn more, join Tracy's upcoming masterclass 👉 CLICK HEREGet early access to content we share on the podcast and so much more. Join our Facebook Community for Course Creators & Coaches 👉 CLICK HERE
Click here to join our IGNITE membership. 🔥
Click here to watch the video for this episode.
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Wed, 11 Oct 2023 - 37 - 36: What It Really Looks Like to Create a Profitable Digital Course
Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit.
Discover the compelling reasons behind why you should consider a digital course, and learn whether it's an avenue even for those with a 9-5 or those dabbling in side hustles.Already a coach, consultant, or a service provider? Amy shares invaluable insights on pivoting from a 1:1 business model to leveraging your expertise in the vast realm of digital courses.Discover the perfect topic for your course using Amy’s 'sweet spot' method and get Amy's Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital CourseWe then venture into the intricate world of pricing strategies (a.k.a. Course Math), showing you how to reach your personal revenue goals.Since creation is only half the battle – Amy dishes out key marketing techniques to ensure your course doesn’t collect dust on the digital shelf.Note: Doors to Amy's ‘Course Confident’ Bootcamp are now closed, but you can register for her FREE Masterclass and learn more about Digital Course Academy at lydiamartin.info/academy.If you've ever felt intimidated or held back by worries and limiting beliefs, listen in for Amy’s final words of wisdom that promise to inspire. Dive in and let’s chart a path to your digital course success!
Key takeaways from this episode:
Click here to watch the video for this episode.
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Wed, 30 Aug 2023 - 36 - 35: Elevate Engagement with Text Marketing and Project Broadcast
Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience.
Click here to watch the video for this episode.Key takeaways from this episode:
1. Why Text Marketing is a valuable tool to use in your business.
2. Identifying your communication needs which determines how you will utilize Project Broadcast.
3. How to get started with Project Broadcast, choosing the right plan, and setting up your first campaigns.
4. Strategies and tips to increase attendance rates for your events.
5. Setting up and automating your marketing campaigns for optimal results.
6. A quick guide on how to kick off your text marketing journey with two FREE TEMPLATES you can import into your Project Broadcast account.
💥 Get Project Broadcast and save 50% on your first month or get 2 months free plus 10% off an annual subscription at https://lydiamartin.info/ProjectBroadcast
A WELCOME campaign that sends a message immediately when they text a KEYWORD to your project broadcast number.A CALENDAR campaign that you can edit to send multiple reminders based on a specific date and time.
Get access to TWO of the campaigns I use most often.Here's how to import my templates into your account...
Go to BUNDLES, click on the 3 dots, then click IMPORT. Enter the codes below.
Welcome Campaign: 6W9MdRqbbCQ
Calendar Campaign: gpmDMLwmJdQ
📚 Check out Project Broadcast's tutorials HERE.
Join our premier membership for online business owners for access to monthly masterclasses, coaching, and a complete library of tech tutorials like this one! Join us in Ignite. 🔥
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Thu, 17 Aug 2023 - 35 - 34: How to Create an Online Course with Kajabi
Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out.
Click here to watch the video for this episode.
Key takeaways from this episode:1. Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciting course concept.
For more brainstorming tips, I recommend watching THIS VIDEO.
2. Build Your Course with Kajabi: I'll take you through the process of creating your course inside Kajabi, step by step.
3. Design for Success: Explore various theme options and design techniques to make your course stand out.
4. Real-Life Examples: Get a behind-the-scenes look at courses I've built inside Kajabi for real-world inspiration.
💥 Get access to all that Kajabi has to offer:
30-Day Free Trial | Kajabi Training & Resources | Kajabi themes from Penny In Your Pocket
🔥 Learn more about powerful tools you can use to create an online course:
Kajabi | Canva | ChatGPT | MindNode
📚 Courses and programs mentioned in this video:
Ignite Membership | The Digital Clutter Cure | Countdown to Launch with Kajabi | Maximize Your Mac | Challenge Launch Roadmap | Affiliate Marketing Workshop
👉 Join my Facebook Community at https://launchperspective.community
Connect with us:Instagram | YouTube | Pinterest | Facebook
Fri, 11 Aug 2023 - 34 - 33: Brainstorm Your Course Idea with A.I. and ChatGPT
Unleash the future of content creation as we delve deep into the world of A.I. for course brainstorming. Whether you're battling with a foggy idea or starting from scratch, this episode is your compass to navigate the vast sea of potential topics. Discover the power of ChatGPT's artificial intelligence and get your course created and launched!
Click here to watch the video for this episode.Check out these resources:
👉 Free Guide: Brainstorm Your Course Idea with ChatGPT. This guide includes 10 dynamic prompts so you can create and market your online course + a bonus list of 100 course ideas in various niches!
ChatGPT: chat.openai.com
MindNode: mindnode.com
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Tue, 08 Aug 2023 - 33 - 32: Are You Ready to Create an Online Course?
Are you contemplating the idea of creating a digital course but unsure if it's the right fit for you or where to begin? In this episode, I demystify the world of digital courses. Whether you're seeking additional revenue, personal freedom, creativity, or simply aiming to share your unique expertise with the world, you'll learn valuable insights to determine if creating a digital course is right for you along with getting started resources.
Check out these FREE resources:
👉 Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course
👉 2-Minute Quiz: 3 Types of People Are Replacing Their Income with a Digital Course. Are you one of them?
Other resources mentioned in this episode:
Get my FREE 10-minute video tutorial and PDF guide 👉 How to Create a Bookmark Folder System
Eliminate digital clutter and create streamlined systems for your PC or Mac 👉 Get The Digital Clutter Cure
Click here to join my Facebook Community for course creators & coaches 👉 launchperspective.community
Tools mentioned in this episode:
*This episode includes affiliate links meaning I may earn a commission or reward should you make a purchase. I only share resources and tools that I use and love. Thank you for your support.
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Tue, 01 Aug 2023 - 32 - 31: Amplify Your Impact: Mastering Organic Collaborations with Meg Burrage
In this episode, we dive into the world of organic collaborations with Meg Burrage, the founder of Collaboration Station - a groundbreaking platform designed to help digital content creators expand their reach without relying on paid ads. Meg shares her insights on how collaborations, such as summits, bundles, and joint partnerships, can skyrocket your audience engagement and growth.
Key takeaways from this episode:
The vision behind Collaboration Station and how it helps digital content creators connect for powerful collaborations.The benefits of collaborations, including summits, bundles, and joint partnerships, in driving audience engagement and business growth.An exclusive behind-the-scenes look at Collaboration Station and the upcoming 4-Day AbraCollabra Challenge.Links and Resources Mentioned:
Collaboration Station: https://lydiamartin.info/directory 4-Day AbraCollabra Challenge (May 15-18, 2023): https://lydiamartin.info/collaborateAffiliate Marketing Workshop: https://www.banishbusinessclutter.com/blueprintJoin my Facebook Community at https://launchperspective.communityView the video associated with this episode: https://www.banishbusinessclutter.com/blog/mastering-organic-collaborations-with-meg-burrageDon't miss this opportunity to discover the secrets of successful collaboration strategies that will help you build a thriving online presence and amplify your impact in the digital world!
Join the 4-Day AbraCollabra Challenge for FREE at https://lydiamartin.info/collaborate and experience the power of Collaboration Station firsthand.
To learn more about the tool Meg and I use to run our business, go to https://lydiamartin.biz/Kajabi.
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Tue, 09 May 2023 - 31 - 30: Organize To Optimize: How to Create Simple, Streamlined Systems in Your Online Business
Imagine your business without the chaos and clutter! In today's episode, I'm sharing how to create effective systems that reduce clutter, save time, and allow you to work with ease.
Click here to watch the video for this episode.Click here to access my FREE tutorial and PDF guide: How to Create a Bookmark Folder System
Ready to eliminate overwhelming tech, ditch digital clutter, and create streamlined systems for your live and biz? Join The Digital Clutter Cure
A big thank you to Kajabi for inviting me to do this training for new and prospective Kajabi users. Kajabi is the tool I use to run my online business and I’m honored to be a Kajabi Expert & Partner.
Click here to access my Kajabi training program, Countdown to Launch.
You’ll get access to this program for free in addition to a 30-Day Free Trial of Kajabi when you join Kajabi with my partner link > https://lydiamartin.biz/Kajabi
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Wed, 26 Apr 2023 - 30 - 29: Unexpected Life Events: How to Prepare to Keep Your Business Going
Unexpected life events can put you and your business to the test. Planning ahead is key when it comes to getting through these tough times with minimal disruption. In this episode, you'll learn how to proactively guard against potential risks to your businesses - from loss of income due to illness or injury, to taking time off for family emergencies – so that when life throws an unexpected event in your path, your business is prepared for it!
🔥 Click here to check out our evergreen programs 👉banishbusinessclutter.com/store
🔥Want to learn how to put digital systems in place in your business? Join our Declutter Your Business Bootcamp.
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Fri, 27 Jan 2023 - 29 - 28: Reaching Your Financial Goals with Profit Strategist, Jamie Trull
🚀 In this episode, I chat with CPA and profit strategist, Jamie Trull, about strategies for reaching your financial goals. Find out why it's important to look back at past performance and get resources to improve your results. Tune in to learn about key metrics to focus on and get practical tips for achieving your financial goals in 2023.
🔥 Click here to get Jamie's FREE workbook, an annual planning guide for your business finances. 👉 lydiamartin.biz/financeworkbook
✅ Then register for Jamie's LIVE Annual Planning Workshop 👉 lydiamartin.biz/planningworkshop
🙋♀️ Want a simple tool to track your revenue, expenses, and profit margin? Get my 👉 Business Profitability Tracker.
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Sat, 07 Jan 2023 - 28 - 27: Add a Recurring Revenue Stream to Your Business with Affiliate Marketing
🚀 Looking for a way to generate additional revenue in your online business? Affiliate marketing allows you to earn a commission simply by connecting the tools and programs you love with your audience, clients, and customers. In this episode, I share how affiliate marketing can add recurring revenue with exponential growth opportunities. Listen as I share my 5 proven strategies for boosting your revenue with affiliate marketing.
🔥 Get my Business Profitability Tracker so you can track your revenue sources, expense, and profit margin in an easy-to-use, customizable Google Sheet. 👉 https://lydiamartin.biz/tracker
🔥 Get my program with step-by-step tips and strategies to boost your revenue with affiliate marketing. 👉 https://www.banishbusinessclutter.com/blueprint
🧰 Learn more about the tools and programs I recommend.
👉 https://www.banishbusinessclutter.com/tools
🧰 Tools mentioned in this video/episode:
👉 https://lydiamartin.biz/Evernote
👉 https://lydiamartin.biz/Jasper
👉 https://lydiamartin.biz/Kajabi
Connect with us:
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Wed, 14 Dec 2022 - 27 - 26: How to Make December One of Your Biggest Months of the Year
Depending on what you sell, the holiday season is a time when many online business owners see a decrease in sales. As your clients and customers focus on the busy season and spending time with their families and friends, how can you make the most of the last month of the year? If you want to know how we turned one of our lowest sales months into one of our highest of the year, this is the episode for you.
🔥 Bookmark the following link and subscribe to receive our 12 Days of Christmas specials >> https://www.banishbusinessclutter.com/gifts
👉 Join our community for course creators and coaches >> https://launchperspective.community
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Tue, 22 Nov 2022 - 26 - 25: The Truth About Disappointments: How to Turn Them Into Triumphs
If you're like most people, you've experienced some form of disappointment in your business. Whether it was a goal you didn't achieve or you didn't get the response you hoped for, disappointment can be tough to handle. But the good news is that you can turn those disappointments into triumphs with the right mindset and approach.
It's time to reframe your thinking about disappointment, set realistic goals, and use every experience as a stepping stone to success. Here are some tips on how to stay motivated despite setbacks, persist through tough times, and maintain a positive outlook even when things seem bleak.
🔥Free calculator to know your numbers, create a plan, and reach your goals >> https://www.banishbusinessclutter.com/calculator
👉 Join our community for course creators and coaches >> https://launchperspective.community
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Wed, 21 Sep 2022 - 25 - 24: Motivation: Five Pitfalls That Cause Us to Lose Our Drive and How to Overcome Them
When it comes to being motivated, we all have our ups and downs. But if you find yourself in a slump more often than you'd like, it might be time to take a closer look at what's causing your lack of drive. In this episode, I share five common pitfalls that can make it hard to stay motivated in your online business and how to overcome them.
Join our community for course creators and coaches >>https://launchperspective.communityConnect with us:
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Tue, 06 Sep 2022 - 24 - 23: Five Unexpected Benefits of Launching a Digital Course Business
Courses are a fantastic way to share your knowledge and expertise with the world. And with the power of the internet, you can reach people all over the globe. But what if you went one step further and launched a digital course business?
In this episode, I share five unexpected benefits I've experienced in my journey. From the financial freedom it provides to the empowerment of helping others transform their lives, starting a digital course business has been one of the best decisions I've ever made.
If you're considering taking the plunge, or if you're just curious about the benefits of creating a digital course, this episode is for you. Listen in and learn how you can change your life for the better by launching a digital course business.
Wondering where to start? Check out these resources from my digital course mentor, Amy Porterfield:
Free Guide: Surprisingly Simple Ways to Turn Your Knowledge Into a Digital Course >> CLICK HERE
Course Confident: A LIVE 5-Day Bootcamp with Amy Porterfield
Get Digital Course Clarity, Attract Your Audience, and Show Up With Confidence Online >>CLICK HERE
Get on the waitlist for Digital Course Academy >> CLICK HERE
Join our community for course creators and coaches >> https://launchperspective.community
Connect with us:Instagram | YouTube | Pinterest | Facebook
Tue, 23 Aug 2022 - 23 - 22: How to Know If You Are Ready for Facebook Ads with Adrienne Richardson
Facebook Ads are a powerful marketing tool that can help you reach a larger audience and scale your business. But how can you make sure you're ready to make the most of them?
In this interview with Facebook Ads Expert, Adrienne Richardson, you'll learn the most important steps to take before launching your ads, and how to determine if your online business is ready to implement paid advertising. You'll come away with a clear understanding of what it takes to make Facebook Ads work for you, and how to maximize your results.
Resources and Links
Learn more about Facebook ads >> Join Ad Camp
Join our Facebook community for course creators and coaches at launchperspective.community.
Get access to my free video tutorial and PDF guide, How to Set Up a Bookmark Folder System >> Click Here
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Wed, 10 Aug 2022 - 22 - 21: How to Transition from a 9-5 Job Into Creating a Digital Course Business with Amy Porterfield
In this episode with Online Marketing Expert, Amy Porterfield, you'll learn how a digital course business can provide the financial security of a traditional job with the freedom to live your life on your own terms. Amy shares how to transition from your 9-5 job and what steps to take to create a successful course that allows you to build a life and business you love.
Resources and Links
Update: Doors to Digital Course Academy are currently closed, but if you want to be notified when this program is available, CLICK HERE to join the waitlist.
DCA will teach you exactly how to create, launch, and scale with digital courses, and you'll receive additional support and bonuses when you join Digital Course Academy with me when it reopens in 2023.
I am so thankful for what I've learned from Amy and this program and honored to be a DCA partner. Read my Digital Course Academy Success Story > CLICK HERE
Join our Facebook community for course creators and coaches at launchperspective.community.
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Wed, 03 Aug 2022 - 21 - 20: How to Utilize Facebook Groups to Increase Your Audience and Authority
Facebook Groups provide a sense of community and belonging that helps people feel more connected and engaged. They're also a great way to build relationships and create rapport with potential customers. Learn how to create conversations that lead to connections and conversions while increasing your audience and authority.
Resources and Links
Join our Facebook community at launchperspective.community.
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Connect with us:
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Fri, 29 Jul 2022 - 20 - 19: Three Easy and Effective Ways to Grow Your Email List
Having a robust list of subscribers allows us to stay connected with our audience and increase conversions. In this episode, we share three easy and incredibly effective ways to grow your email list whether you're just starting out or you're looking to take your list-building efforts to the next level.
Resources and Links
Learn how to launch your offers with a challenge: CLICK HERE
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Get our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator
Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Connect with us:
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Tue, 26 Jul 2022 - 19 - 18: Three Steps to Overcoming Your Fear of Live Video
Are you looking for a way to boost engagement, build connections, and fast-track your sales goals? Utilizing live video is key! But, if the thought of live video terrifies you, here are three things that will help.
Tools mentioned in this episode:
Resources and Links
Join our free community for course creators and coaches: CLICK HERE
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Tue, 19 Jul 2022 - 18 - 17: How to Organize Your Digital Workspace and Increase Productivity
In my interview with Kathy Walterhouse, fromThe Professional Rule Breaker Podcast, I share what it takes to banish business clutter and implement systems that allow you to increase productivity and profitability.
Resources and Links
Get free access to my Bookmark Folder System tutorial at banishbusinessclutter.com/get-organized-online.
Click here to get my FREE GUIDE: 3 Things You Need to Launch & Scale Your BusinessJoin our free community: Banish Business Clutter with Lydia Martin
To access additional resources and programs go to banishbusinessclutter.com.
Access my recommended list of scanners at lydiamartin.biz/scanners.
Tools mentioned in this episode:
Connect with us:
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Tue, 12 Jul 2022 - 17 - 16: Determining the Content and Topics of your Challenge Launch
Learn how to determine the topics for your challenge launch... the ideal content that creates awareness, belief, and connection so participants are ready to take that next step and buy your offer.
Resources and Links
NEW RESOURCE: Click here to get my FREE Challenge Launch Checklist!
Then CLICK HERE to jump into my Challenge Launch Bootcamp to learn how to launch your offers with a challenge.
Challenge Example Mentioned in this episode:
Declutter Your Business Bootcamp
Tools mentioned in this episode:
Connect with us:
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Tue, 28 Jun 2022 - 16 - 15: How to Get Started with a Challenge Launch and Why Your Business Needs One
Learn the basics of how to launch your offer with a challenge, the benefits of doing a Challenge Launch for your business, and some tips on how to get started.
Resources and LinksNEW RESOURCE: Click here to get my FREE Challenge Launch Checklist!
Then jump into my Challenge Launch Bootcamp and learn how to create and deliver a 4-Day Challenge that boosts your revenue and skyrockets your business. CLICK HERE
To access additional resources and programs go to banishbusinessclutter.com.
Tools mentioned in this episode:
Connect with us:
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Wed, 22 Jun 2022 - 15 - 14: Know Your Numbers: How to Determine Your Launch Goals
Wondering how to set goals for your upcoming launch? By understanding launch conversion rates, you can create a plan that will help you achieve your launch goals.
Resources and LinksGet our free Launch Calculator to determine your launch goals: https://www.banishbusinessclutter.com/calculator
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:Instagram | YouTube | Pinterest | Facebook
Fri, 17 Jun 2022 - 14 - 13: Three Beliefs That Are Holding You Back From Making Money With Online Courses
Are you curious about online courses but held back by some limiting beliefs? In this episode, we'll explore three common beliefs that people have about online courses. Once you recognize these beliefs for what they are – just thoughts or stories that you've been telling yourself – you can start making progress towards your goal of creating and selling an online course.
Resources and Links
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Tue, 14 Jun 2022 - 13 - 12: From Fear to Freedom: Stepping Out of Your Comfort Zone
What's holding you back from launching your course or service? Are you stuck in a fear-based mindset that's keeping you paralyzed? It's time to break free and step out of your comfort zone. Here are some tips for making the leap and breaking free from the chains of fear.
Resources and Links
To access additional resources and programs go to banishbusinessclutter.com.
Connect with us:
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Thu, 09 Jun 2022 - 12 - 11: The Best Tools to Grow a Profitable Digital Course or Coaching BusinessTue, 07 Jun 2022
- 11 - 10: Four Ways to Use Evernote and Why Every Business Owner Needs This Tool
Evernote is a powerful note taking and organizing tool. Learn four ways you can use it to organize your business and keep track of everything. Whether you're looking to declutter your email inbox, manage project tasks, or just take better notes, Evernote has the features you need.
Resources and Links
Get started with a free Evernote account by going to lydiamartin.biz/Evernote.
Access the free Evernote Web Clipper at evernote.com/webclipper.
Download my free Evernote guide with suggestions on how to get started with your first few notebooks at lydiamartin.biz/notebooks.
Join me for step-by-step video tutorials, PDF guides with step-by-step instructions and so much more in The Digital Clutter Cure: Evernote Edition at banishbusinessclutter.com/evernote.
Access my recommended list of scanners at lydiamartin.biz/scanners.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
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Thu, 02 Jun 2022 - 10 - 9: Why Challenge Launches are King for Increasing Reach, Relationships, and Revenue
When done correctly, challenge launches can skyrocket your business. Learn why they're so effective in increasing connection and conversions in your business. Plus, get tips on how to make sure your challenge launch is a success.
Highlights
00:00 - Introduction and welcome
02:42 - Launching my business
05:11 - My journey in the first two years of business
18:53 - Three things you need to launch and scale your online business
19:53 - The magic of challenges
20:40 - Challenges provide a way for your audience to have quick wins
21:26 - One of the biggest reasons why someone does not buy your offer
27:49 - Five things you need for a successful challengeResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
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Tue, 31 May 2022 - 9 - 8: Online Business Success Requires Perspective
Too often, people give up on their online business because they don't see the success that they want right away. It's important to remember that success doesn't happen overnight. It takes time and effort for your business to thrive. With the right perspective, you'll be able to take your business to new heights.
Resources and Links
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Thu, 26 May 2022 - 8 - 7: The Ultimate Guide to Traffic Sources That You Can Use to Generate Leads
Are you looking for ways to generate more leads? In this episode I share a comprehensive list of traffic sources that you can use to get the leads you need. From social media to paid advertising, you'll learn where to share content that connects you to your ideal audience.
Highlights
00:00 - Introduction and welcome
03:48 - How to launch before you have leads
08:43 - Launching with a 5-Day Challenge
Traffic Sources:
10:04 - Blogging
12:04 - Live Video
13:04 - Social Media Bios
18:38 - Lead Magnets
20:35 - Facebook GroupsResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Tue, 24 May 2022 - 7 - 6: How to Create Content that Increases Engagement and Generates Leads
Creating content for your business can be daunting. You want to make sure it's engaging and helpful, while also generating leads. Here are some tips on how to create content that does just that. By following these simple steps, you'll be able to create content that helps your business grow!
Highlights
00:00 - Introduction and welcome
02:37 - Increase your relationships and reach
08:36 - What types of content should you be making
09:21 - Engage
11:29 - Educate
13:13 - Entertain
15:30 - Extend an invitation
18:59 - Decide on your weekly contentResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Learn simple yet effective organic strategies that will generate consistent leads and customers with Online Revenue Roadmap.Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Thu, 19 May 2022 - 6 - 5: Five Ways to Launch Your Offer - Which is right for you?
Learn about the 5 ways you can launch your offer. Learning about the different types of launches will help you choose what is best for you and your audience.
Highlights
00:00 - Introduction and welcome
03:56 - Why live launching is key
06:19 - Free challenges that deliver quick tips
11:33 - Launching using a paid challenge or bootcamp
14:33 - Connect with your audience using a video series launch
15:50 - Creating an email launch of your offers
17:35 - The incredible power of video
19:46 - Strategies for determining how often to launch
28:48 - Feel the fear and do it anywayResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Want to organize your digital systems? Go to Banish Business Clutter.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
My favorite tools:
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Tue, 17 May 2022 - 5 - 4: Six Types of Offers that You Can Create to Generate Revenue in Your Business
Not sure what kind of offers you should be making to increase revenue in your business? Here are some tips on how to choose the offer that is right for you.
Highlights
00:00 - Introduction and welcome
02:10 - Digital courses can be offered in different ways
06:30 - Three types of digital courses
11:29 - The Pros and Cons of Memberships
17:03 - The value of coaching offers
23:55 - Tips for selling digital products
27:10 - Selling and marketing physical products
28:36 - Done-for-you and done-with-you servicesResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Get Kajabi: https://lydiamartin.biz/Kajabi
Learn how to use Kajabi: https://lydiamartin.biz/KajabiTraining
Get Canva: https://lydiamartin.biz/canva
Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop at https://lydiamartin.biz/canvaworkshop.
Get Evernote: https://www.lydiamartin.biz/Evernote
Learn more about finding freelance services at Fiverr.
Want to organize your digital systems? Go to Banish Business Clutter.
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Thu, 12 May 2022 - 4 - 3: How to Determine Your Offer so You Can Increase Revenue
Are you looking for ways to increase revenue? Wondering how to determine your offer? It starts with understanding a few things about yourself and how you like to deliver content.
Highlights
00:00 - The 3 things you need to launch and scale your business
02:15 - Deciding where to start
04:25 - How I determined my first offer
11:07 - How to determine your genius zone
12:56 - When to get input from others to obtain a broader view
17:59 - Knowing how you like to deliver content helps you determine your offerResources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business atbanishbusinessclutter.com/guide.
Get Canva:https://lydiamartin.biz/canva
Want to make the most of Canva and learn how to create and organize all of your business designs? Purchase my Canva workshop athttps://lydiamartin.biz/canvaworkshop.
Get Evernote:https://www.lydiamartin.biz/Evernote
Want to organize your digital systems? Go toBanish Business Clutter.
Join our Facebook community atlaunchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more atlaunchperspective.com.
Connect with us:
Instagram | YouTube | Pinterest | Facebook
Tue, 10 May 2022 - 3 - 2: Three Things You Need to Launch and Scale Your Online Business
Want to launch or scale your online business, but overwhelmed with where to start? These three things will have the biggest impact on your results.
Highlights
00:00 - Introduction and welcome
01:46 - Knowing where to start means you'll focus on what matters
03:24 - How Indecisiveness and overthinking affect your progress
05:33 - The 3 things you need to launch and scale your online business
06:14 - Without an offer, you don't have a business
08:41 - Offers won't sell without a marketing plan
10:22 - Leads are the lifeline of your business
13:06 - How to get access to my free guide
Resources and Links
Download my free guide, 3 Things You Need to Launch and Scale Your Online Business at banishbusinessclutter.com/guide.
Join our Facebook community atlaunchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:Instagram | YouTube | Pinterest | Facebook
Thu, 05 May 2022 - 2 - 1: Why Launching is Key to Building the Business and Life You Desire
Want to achieve your big goals? Here's why launching is key to business growth and creating a life with more freedom and impact.
Highlights
00:00 - Introduction and welcome
03:07 - The courage to take massive imperfect action again and again
07:27 - The perspective you need to embrace from the start
09:12 - What’s keeping you from launching?
09:55 - What is failure?
12:00 - Where to focus when you don't feel confident
Resources and Links
Join our Facebook community at launchperspective.community.
Want to stay up to date on new podcast episodes, or ask a question that I answer on the show? You can do this and more at launchperspective.com.
Connect with us:Instagram | YouTube | Pinterest | Facebook
Tue, 03 May 2022 - 1 - Launch Perspective Trailer
Hi, I'm Lydia. In 2020, I resigned from my corporate job and took a big leap of faith. I launched a business I had been dreaming about for a long time. I had so many questions when I first started and zero people on my email list, but I was committed to one thing, taking massive imperfect action. Within 18 months, I had thousands of students in my courses and coaching programs and was able to retire my husband from his 30-year career to work with me. I am still pinching myself that we get to run a six-figure business while living a life we love.
But the truth is this overnight success did not happen overnight. For more than two decades, I let imposter syndrome, fear of failure and perfectionism hold me back from my passions and purpose. What is it that you've been wanting to launch? In the launch perspective podcast, we share the mindset and the step-by-step strategies that will help you launch and scale the online business of your dreams so you can live life with more freedom and impact. It's time for a new perspective. Welcome to the show.
For show notes and quick links to the content and tools we share visit launchperspective.com.
Thu, 28 Apr 2022
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