The UnNoticed Entrepreneur

Get Noticed! Send a text.Finding talented and affordable virtual assistants can be a headache, especially when working with overseas teams. Jaime Nacach provides a solution - he set up Virtual Latinos to connect North American businesses with a Spanish-speaking workforce right in their time zone.Listen as Jaime explains the key benefits of Latin talent over Asian counterparts - better cultural alignment, more native-sounding English, and more affordable rates starting at just $8 an hour. You’...

Get Noticed! Send a text.Do you lose people’s interest when telling your business or product story? Learn how to spin tales that captivate from professional actor turned storytelling coach Peter Bray. Discover the universal elements that make classics endure across centuries and how to wrap your message in emotion.Get tips on opening strong with time, place, and tension frameworks. Hear common storytelling mistakes that turn audiences off and simple fixes using reviews and customer interviews...

Get Noticed! Send a text.Learn the top strategies to elevate your business game from former pro basketball player turned high-performance coach Dre Baldwin, CEO of Work On Your Game. Discover how to build a champion mindset, laser focus on results, and leverage platforms through content creation.Get the inside tips on overcoming mistakes and using advertising, collaboration, and unrelenting content publishing to stand out from the crowd. With over 35 books published and 100 million entreprene...

Get Noticed! Send a text.Struggling to convert podcast appearances into leads? Stewart Townsend reveals how his platform Podcast Hawk uses AI to match entrepreneurs with relevant shows and creates accountability to drive traffic and sales. Learn why podcast guesting builds authority and generates more leads than you think.Discover how to attribute podcast appearances to revenue, create compelling pitches, and leverage communities to get noticed. Stewart also shares common marketing mistakes l...

Get Noticed! Send a text.Feel lost interpreting your company's finances? Accountant Roger Knecht brings clarity as the Rosetta Stone between entrepreneurs and their businesses. He explains how your books communicate what's working and what's not.Yet most owners fail to listen, instead outsourcing accounting tasks and hoping for the best. This prevents leveraging financial data to make smarter decisions. Knecht advises tapping your accounting partner as a strategic advisor to translate key sig...

Get Noticed! Send a text.Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads wi...

Get Noticed! Send a text.Frustrated your fabulous social media presence fails to move product? Wayne Mullins, Founder and CEO of Ugly Mug Marketing, gets why your artsy efforts flop – advertising ≠ marketing.The “ugly and effective” pro explains why starting with compelling content outperforms leading with layout and colors. Learn exercises revealing ideal customer emotions to craft messages that truly resonate. Discover where funnel focus should shift from chasing strangers to empoweri...

Get Noticed! Send a text.Struggling to promote your niche ICT consultancy? Introvert Peter Banigo, founder of Target ICT and host of The Tech Your Business Podcast, shares how he has built awareness despite his shy nature.Learn how Peter overcame self-doubt to launch an engaging tech podcast reaching 59 episodes. Follow his journey leveraging Toastmasters training to find his broadcasting voice.Hear how avoiding technical jargon and simplifying concepts created content that resonates. See how...

Get Noticed! Send a text.Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remov...

Get Noticed! Send a text.Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.Learn how to identify high-value audiences, solve their problems and guide them through their buyer j...

Get Noticed! Send a text.Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.If you know you’ve outgrown cur...

Get Noticed! Send a text.Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in...

Get Noticed! Send a text.Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds, Co-Founder of Vision Labs, simplifies the clutter so you know exactly which key performance indicator to check each day.Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business questions...

Get Noticed! Send a text.Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement...

Get Noticed! Send a text.Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs.Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos.If you constantly crave new cr...

Get Noticed! Send a text.Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox’s flaw exposes most marketing mistakes.Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers...

Get Noticed! Send a text.Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades.The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s...

Get Noticed! Send a text.Think niche businesses have limited potential? Roberto Capodieci, CTO of SimFly.io, may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately.Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche You...

Get Noticed! Send a text.Ever wonder how to snag an advisory role to guide a company’s strategy? Serial founder and founder of Veblen Director Programme, Callum Laing says stop asking and start offering.Callum shares how to leverage existing connections and credibility to assemble your own informal board. Learn the five components that position you as a value-adding ally to founders, not a box-checking liability. Discover why he says generously contributing first transcends merely extra...

Get Noticed! Send a text.Ever wondered how wedding DJs build thriving businesses playing other people’s favorite tunes? Chris Troka, owner and founder of Milwaukee Underground Productions and Focused-Biz, shares his journey from humble side-hustle to 100-plus events a year.Learn the reason Chris finally embraced weddings despite swearing he never would. Discover how blogging about niche insights and planning tools attracts ideal couples. Find out why he automated contracts and built an AI-pow...

Get Noticed! Send a text.Think compassion has no place in the cutthroat business world? Marketing professor Bruno Cignacco argues otherwise. He explains why nurturing relationships with staff and stakeholders drives growth more than any tech innovation.Learn the generous mindset shift that earns loyalty from employees and customers alike. Discover activities like workplace playfulness that combat stress and unlock innovation. Find out why leaders should encourage intrinsic motivators over eco...

Get Noticed! Send a text.Dreaming up innovative startups is the easy part. Managing all your fledgling ventures is harder. Attorney Taylor Willingham, founder of WG Title & Law, candidly discusses his challenges steering a law firm, title company, real estate business, and legal tech startup.Learn Taylor’s time-blocking routine that lets him handle client demands while progressing his side hustles. Hear how he sets boundaries by pricing his personal legal counsel above his other attorneys...

Get Noticed! Send a text.Dream of amassing rental properties, but lack startup capital? Susannah Cole, founder of The Good Property Company, bootstrapped from nothing to a multi-million pound portfolio and wants to show you how. Learn her ingenious strategies for financing deals without the bank.Hear how Susannah built trust with private lenders using old-fashioned relationship marketing tactics like speaking gigs and consistent YouTube content. Find out why focusing locally enabled her to pe...

Get Noticed! Send a text.Creating epic blog posts, videos, and podcasts is hard work. But getting eyeballs on that content is even harder. Cody Schneider, founder of AI content repurposing platform Swell, shares his distribution-over-product philosophy.Learn Cody's set-it-and-forget-it system to effortlessly turn a single podcast episode into a cascade of social snippets, tweets, and more. Hear how one client leveraged AI-generated newsletters to snag leads and recognition. Find out the criti...

Get Noticed! Send a text.Feeling buried under notifications across all your social accounts? Wish you could easily manage posting while tracking ROI? Emeric Ernoult, CEO of social media management platform Agorapulse, shares how he solved this digital chaos.Learn how Emeric bootstrapped from nothing to $24M revenue and 31,000 clients. Hear why targeting micro-influencers and SEO ultimately drove early traction for Agorapulse. Find out how their unique social media attribution links purchases ...

Get Noticed! Send a text.Unsure how to fund your business dreams without debt? Annie Yang built a personal finance platform, Annie Yang Financial, and 18,000+ subscribers on her YouTube channel from scratch. Discover her tactics to self-publish and market books for credibility. Learn why she pursued cheap communications degrees over costly accounting credentials.Hear how Annie leveraged books like “1001 Ways to Save Money” to impress employers and land enviable job offers. Find out why she ad...

Get Noticed! Send a text.Struggling to promote your book to the right readers? Learn proven techniques to cut through the noise.Author DC Palter, author of To Kill a Unicorn, explains how he leverages his tech startup expertise to directly reach niche audiences hungry for his writing. Discover how to create value exchanges that convert contacts into reviewers and advocates.Gain tactics on writing compelling articles that establish your authority while subtly promoting your creative work...

Get Noticed! Send a text.Considering a franchise but unsure where to start? Get insights on finding the right match for lower risk rapid revenue.Franchise expert Giuseppe Grammatico explains what to look for when selecting a systemised “business in a box” aligned to your skills and lifestyle goals. Understand the realities behind the “quick and risk-free” perception.Learn how much liquid capital is required to cover initial investments plus personal living costs. Discover strategies for creat...

Get Noticed! Send a text.Chasing fame but lacking results? Learn why getting noticed should be the byproduct, not the goal.Josh Thomas, Founder of Factor One, explains how he turned awkward podcast interviews into a million dollars in contracts. Discover how to build reciprocal relationships that convert contacts into clients.Get Josh’s 7 revenue growth templates covering process improvements to innovative offers. Understand why you should pay for speed instead of wasting time and money tryin...

Get Noticed! Send a text.Struggling to focus your agency’s offerings?Marketing pro, Brian Gerstner of White Label IQ explains how splitting his firm’s development arm into a separate white-label business fueled growth for both companies. Gain tactics on building trust to overcome client skepticism.Discover why AI won’t reduce workload but rather accelerate delivery. Find out how to leverage automation to systemise processes so you can delegate and scale.Get proven relationship-building ideas ...

Get Noticed! Send a text.Struggling to tell your brand’s story? Learn how to hook your audience and convert them into fans.Branding expert Geoffrey Klein explains why relatability trumps credibility for winning people’s attention and affection. Discover how visual storytelling taps into the emotional core of decision-making.Get actionable tactics on using AI tools to shortcut tedious content creation. Find out the “human bookends” approach to blending automation with authenticity.Take home te...

Get Noticed! Send a text.Buyer Persona Institute President Jim Kraus explodes myths around crafting customer avatars. He reveals proven methodology unlocking what buyers truly prioritize when making decisions.Listen as Jim maps a 5-point framework identifying core motivators driving purchases. We discuss tips to validate assumptions through buyer interviews, plus using insights to inform messaging.You’ll discover common persona pitfalls to avoid, ensuring your perspective aligns with real-wor...

Get Noticed! Send a text.This Austin based Attorney turned listeners into leads, not just in Texas but around the world.Scott Smith launched Royal Legal Solutions from the business he generated by appearing on a podcast. Since 2014, he has built a nationwide team of 30 from his offices in Austin, Txs, including 4 attorneys, 8 paralegals, CPA/MBA/CFO, insurance agents, and investing specialists — and they protect +$1.2 billion in assets for over 2,000 real estate investors nationwide.In t...

Get Noticed! Send a text.Digital marketer Patrick Dawson shares field-tested techniques for creating a distinctive brand. Listen as he reveals his formula for crafting compelling blog posts guaranteed to grab attention.Patrick discusses the power of understanding yourself, using authentic life experience to connect with your audience. We cover actionable strategies for distributing content far and wide through partnerships.You’ll discover tools facilitating automated social sharing on a mass ...

Get Noticed! Send a text.Trauma and uncertainty shake entrepreneurs’ confidence, draining motivation. Leadership coach Dr Benjamin Ritter, founder of LFY Consulting, guides founders in rediscovering their purpose.Listen as Dr Ritter shares how to regain clarity amidst chaos. His innovative exercises help you identify core values, goals and needed community support.You’ll hear Dr Ritter’s advice on starting small, plus an impactful step for overcoming self-doubt. We discuss why “ge...

Get Noticed! Send a text.Feel stuck working for someone else’s dream? Garin Dem gets it. After 15 corporatised years, she quit to unlock her “unique genius” - and yours.On this pep talk-fuelled episode, you’ll discover how Garin moved from employee to entrepreneur. Learn how she built confidence, won clients, and created an authentic personal brand rooted in her passion.You’ll also get Garin’s best tips for monetising what makes you unlike anyone else. She shares the platform mistakes that co...

Get Noticed! Send a text.Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.On this episode, Amanda debunks the myth that mass media is only for big brands. She explains how local shops can micro-target roadside placements to reach neighbourhood spenders. Plus, learn how new privacy laws are driving Gen Z’s back to traditional o...

Get Noticed! Send a text.Ever wondered how to make your small or medium-sized business stand out in the crowded LinkedIn space? Tune in to our latest episode as we catch up with Jason Tan, the entrepreneur behind Engage AI. He's revolutionizing the way businesses engage on LinkedIn, utilizing a unique "commenting for attention" strategy. Using this innovative tool, you could save time and energy while building your personal brand, and Jason explains how. Get ready to catch those golden nugget...

Get Noticed! Send a text.Niches create risk. Learn why diversifying makes better business sense.Serial entrepreneur Pat Dillon built and sold many niche companies. His experiences showed relying on one vertical courts trouble. Industry fluctuations or shutdowns can destroy overly focused agencies.Now taking a contrarian view, Pat spreads his digital firm Wise across numerous pillars. With budget goals set for each, no one sector sinking means his ship stays afloat.This articles Forbes contrib...

Get Noticed! Send a text.Learn how this fully virtual agency became the best place to work.Leaving corporate, Wayne Stanley knew brick-and-mortar didn’t fit his national ambitions. He began Bowe Digital as fully remote, yet faced perceptions it wasn’t serious. Converting customers to understand virtual capabilities took effort.Now, with unrelenting focus on communication and connectivity, Bowe fosters deeply rooted culture across dispersed teams. Dedicated chats, practiced approaches, even no...

Get Noticed! Send a text.Struggling to gain clients? Learn the anti-marketing method to leverage existing assets.Starting an entrepreneurial journey from corporate life can mean losing footing. Tiago Faria, formerly of Google, struggled himself. Complications nearly sunk him until he simplified his approach. Now he helps other high-value coaches rapidly gain leads through his anti-marketing framework.By interviewing ideal customers, Tiago creates tailored offerings solving their exact needs. ...

Get Noticed! Send a text.What if your marketing efforts could be fearless, effective, and customer-centric, all at once? Get ready to journey with us into the world of savvy entrepreneurship alongside seasoned business owner, Randy Crane. Learn proven techniques from 40-year marketing veteran Randy, the Fearless Marketer. He reveals how to be “fearless” by moving beyond status quo tactics and focusing on the customer’s journey. Randy stresses understanding problems and desired outcomes throug...

Get Noticed! Send a text.Ever tried to craft the perfect sentence, only to end up staring at a blank screen? Don't despair! Learn proven techniques from former actress turned copywriter Kelsey Formost. Discover how to hook readers by answering “what’s in it for me?” in succinct, benefit-focused headlines. Kelsey advises verbal vomiters to let words flow then edit down, while formula lovers can leverage prompts to overcome writer’s block. Learn to funnel awareness on webpages through clear ove...

Get Noticed! Send a text.Imagine the thrill of getting Gordon Ramsay, the fiery chef himself, to be a brand ambassador for a product you're marketing. Learn how to craft a compelling personal narrative from ad legend Henry Wong. Drawing on decades in advertising, Henry reveals techniques to identify your core essence and attributes. Learn to summarise your story in just six words for brevity and impact. Henry advocates gathering objective feedback from others to shape your perspective. He exp...

Get Noticed! Send a text.Struggling to scale your marketing outreach? Learn how to leverage automation to hack growth from entrepreneur Yaron Been. After losing his ecommerce business overnight, Yaron rebuilt by automating repetitive tasks. He explains the difference between defensive automations that save time, and revenue-generating offensive automations. Discover free tools like Microsoft Power Automate to build sequences at scale. Yaron demystifies scraping prospect data and crafting pers...

Get Noticed! Send a text.Feeling overwhelmed tracking your digital marketing? Learn how to simplify and automate your customer journey for better results. Marketing expert and Co-founder of DBSS Digital Seb Brantigan explains how to audit your strategy and tech stack to identify quick 1% tweaks. Discover easy tools like Zapier to connect platforms and coordinate touchpoints. Seb demystifies marketing automation, advising to start small with basic sequences. Learn common virtual event mistakes...

Get Noticed! Send a text.How to build the Spotify of the art world.Hussein Hallak shares how his platform Momentable.art makes art accessible like never before. Providing museum-quality images, customized channels and immersive experiences, it empowers artists to showcase work on their own terms. Hussein explains how blockchain enables digital ownership, tips and subscriptions. Key insights include building community, leveraging the product for marketing, and constantly engaging users. W...

Get Noticed! Send a text.Wondering how PR can boost your brand? PR pro Kathleen Lucente, Founder of Red Fan Communications, demystifies public relations for startups and small businesses. With 15 years growing her own agency, she shares when to engage PR help and how to maximise value on a budget. Key takeaways include defining your niche, hiring specialists who know your industry, and scaling support as you grow. Kathleen advises crafting an authentic brand narrative, aligning internal and e...

Get Noticed! Send a text.Karl Becker explains the sales strategy that he used to recover after a bankruptcy. Now he has written that into a book entitled Iceberg Selling.On this episode he explains how to take back control and improve cash flow by closing more deals which he credits with this one key principle, that he explains on this podcast with Jim JamesKarl Becker , Founder and CEO at Improving Sales Performance.Viddyoze: Create client-grabbing videosClient-grabbing videos in just ...

Get Noticed! Send a text.Struggling to find the right marketing agency? Behdad Jamshidi, Founder of CJAM Marketing, shares his secrets to vetting and matching businesses with agency partners they can trust. After losing 25% of his business overnight in the recession, Behdad rebuilt by focusing on lead generation and brand building. He explains how he creates a constant stream of high-quality content across platforms and nurtures authentic relationships. Key takeaways include only partnering w...

Get Noticed! Send a text.Are you struggling to keep brand messaging consistency as you sale creation using AI? As Rob May explains, generative AI allows endless personalized content at scale, but also creates a massive risks.His solution is BrandGuard, which uses AI models trained on your brand guidelines to automatically check creative assets. Tune in to find out about the low cost browser plug in which can save your brand from being destroyed by being out of control.Get Otter with 1-mo...

Get Noticed! Send a text.How to break the norm and challenge the stereotype? Here's how Impossibrew shook the beer industry.Mark Wong faced health problems from drinking and realised much of his social life depended on it. He started Impossibrew to create great-tasting beers that relax you without the alcohol. After a big branding misstep, Mark focused on listening to customers to keep improving. He candidly shares mistakes and wins on social media, gaining 35k Instagram and 65k TikTok follow...

Get Noticed! Send a text.Ever wondered what it takes to build a global franchise? Join me in this discussion with John Prothro, President and CEO of Foot Solutions. We explore how John is building Foot Solutions into a successful global franchise business providing specialized foot care and custom orthotics.What you will learn on this show:- making a business an attractive franchise opportunity, - the importance of having a proven system- differentiation from competitors with techn...

Get Noticed! Send a text.Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. Now, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales. Mark Osborne's new book, "Are Your Leads Killing Your Business?" create the roadmap to leverage technology and data to attrac...

Get Noticed! Send a text.Promised knowledge and expertise await you in our enlightening conversation with Mike Begg, the savvy CEO and co-founder of AMZ Advisers. This is a deep dive into the vast Amazon marketplace, a tour not just of the immense opportunities that it offers, but also the unique challenges it presents to brand builders and unnoticed entrepreneurs. Mike's knowledge, honed by years of experience, makes him an invaluable guide, offering actionable strategies to make your mark i...

Get Noticed! Send a text.Struggling to convert website traffic into sales? Can't figure out your marketing funnel? Mikael Dia increased conversion rates with his software Funnelytics. Learn how he validated demand with a free planning tool and targeted Facebook group. This low-cost strategy gained 6,000 users and $200,000 in sales within two months. Hear why to focus on nailing product-market fit before rapid growth. Get insider tips on avoiding marketing mistakes through testing. N...

Get Noticed! Send a text.Struggling to articulate your brand story? Learn how Jackie Bebenroth helps companies find their voice. As founder of Muse Headquarters, she guides brands to reach their potential through positioning and messaging. Discover how entrepreneurs get trapped inside their businesses, unable to see their true value. Jackie shares her "productive distancing" technique to help companies gain an outside perspective. Learn how specialization builds perception and commands higher...

Get Noticed! Send a text.In this episode of The Unnoticed Entrepreneur, I have the pleasure of talking to Femi Opaneye, the brilliant mind behind Pane Ventures. We delve into his expertise in assisting startups with customer acquisition and fundraising.Pane Ventures specializes in creating pitch decks, business plans, and financial models for startups, while also executing lead generation campaigns.During our chat, Femi reveals his secret strategies on how to develop a business that's primed ...

Get Noticed! Send a text.Backlinks help improve your search engine rankings, but how do they work and more importantly, how can you get links from other sites to connect to yours?Dave Schneider, founder of Shortlist.io explains how to build a reputable backlink profile by building contextual, dofollow links that will increase your search engine rankings and your site’s traffic."ElephantDrive brought Shortlist.io's team on to help us improve our organic traffic - they've been nothing sho...

Get Noticed! Send a text.Learn how taking a proactive approach to exposing the weakness in your client can drive massive media coverage. 3x entrepreneur Prateek Panda recounts what he did to expose the security risks in a potential client in the Indian banking sector, in the hope that they would buy his Appknox solution. He shares their response, and what happened next to the business.This a lesson in public relations, crisis management and taking managed risks.Build responsive qui...

Get Noticed! Send a text.This episode is a must listen for any innovator challenging dominant market players with a product which can't force behaviour change, and which needs to tread carefully between consumer trials and B2B market penetration. Ali Wing, CEO of Oobli, an innovative start up in California, explains how they are introducing the world’s first sweet protein product, challenging the US$40bn sugar industry. Oobli is not another artificial sweetener, but a nature-...

Get Noticed! Send a text.Shipping parcels internationally from China can be a major headache for both businesses and consumers. Dealing with containers, taxes, and all the logistics involved can be incredibly time-consuming and frustrating.Not to mention the costs involved in traditional shipping methods. It's a major barrier for businesses looking to expand their customer base and reach a global market. Plus, customers are often deterred by high shipping costs and long delivery times.But wha...

Get Noticed! Send a text.As a business owner, you've put in countless hours and hard work into building your company. But what happens when it's time to step away and enjoy the fruits of your labour? Without a solid exit strategy, you risk leaving the business with little to no financial security.You've seen it happen to other entrepreneurs, only 20% of small business owners leave the business with money in the bank. They pour their heart and soul into their business, only to find themselves ...

Get Noticed! Send a text.As a small business owner, you know that the customer journey is constantly evolving. With new trends and technologies, it can be hard to keep up and create an effective marketing strategy.Traditional marketing strategies often fall short in today's fast-paced digital world. Your small business needs a more agile approach that adapts to the changing needs and preferences of your customers. On this episode Professor Michael Solomon will show us how this can be tur...

Get Noticed! Send a text.The Chapman Brothers, Elliot and Dom, offer insights into their marketing techniques and how to embrace AI successfully. “A must-listen for anyone keen on making their mark.”As a business owner, staying up to date with the latest B2B marketing strategies and techniques can be a constant challenge. It's easy to miss out on valuable information that could greatly impact your business.In the fast-paced world of business, it's crucial to stay ahead of the game. But w...

Get Noticed! Send a text.Join us as we raise our glasses to a decade of innovation with Glue Up, a brainchild of the brilliant minds of Eric Schmidt and his partner. Walk with us down memory lane as Eric lays bare the phenomenal journey of transforming Glue Up from a modest husband-and-wife team based in Beijing to a global powerhouse spanning 12 offices and servicing over 1200 clients. Eric uncovers the magic behind how Glue Up simplifies life for organizations by automating membership manag...

Get Noticed! Send a text.Can you navigate the twisted paths of SEO without falling into its common traps? Let our guest, Brent Jacobs, a seasoned SEO expert, be your guide! This episode is a deep-dive into the world of SEO, shedding light on its importance, functions, and costs. Brent cracks open the SEO puzzle, revealing the difference between local and national SEO, the power of Google My Business, and the forbidden art of Black Hat SEO. He even shares his entrepreneurial journey peppered w...

Get Noticed! Send a text.Are you ready to amplify your business with AI? This episode has you covered! We're sitting down with creative entrepreneur, founder of Digital Surgeons, and podcast host, Pete Sena, to discuss how AI and automation aren't here to replace us, but rather enhance our performance. Pete shares valuable insights on how to harness AI and learn from your business's top performers. We delve into the sphere of content creation, learning how AI can be fine-tuned to think and wr...

Get Noticed! Send a text.Do you often find yourself lost in the entrepreneurial world, unsure of which steps to take next? Business expert and Founder of Online Marketing Muscle, Dean Mercado, shares his unique and transformative 'Clone the Owner' methodology, designed to help entrepreneurs like you, chart a course to success. Dean's strategies, the Differentiate or Die and the Unique Marketing Recipe, aim to simplify the business-building process, making navigating and thriving easier, ...

Get Noticed! Send a text.Ever wondered where the heart and soul of a brand truly resides? Strap in as we journey into the fascinating world of ethnography with Oliver Sweet, Head of Ipsos, where we uncover the reality that a brand's existence extends far beyond the mind of the business owner. It might surprise you to learn that the perception of your brand actually lives in the mind of someone else.Let's take a look at some real-life case studies that show how businesses had to adapt amidst t...

Get Noticed! Send a text.Dan Levin, founder and COO of Viral Gains discusses how the company helps advertisers target specific audiences. He explains their focus on gathering insights and building audiences, and how they use zero party data gathered through surveys to ensure customer consent and maintain consumer confidentiality.Highlights🚀 Viral Gains assists advertisers with targeted marketing by providing insights and building audiences.🔍 They gather zero party data through surveys, ensuri...

Get Noticed! Send a text.Ever wondered how technology can significantly enhance school safety? Join us as our esteemed guest, Timber Barker, shares intriguing insights into his pioneering product, Boom Interactive. This revolutionary software is redefining safety protocols in the Arizona school district by enabling the sharing of critical data such as floor plans and sensor information across all devices. It's a game-changer, making IoT sensors, security cameras, and CCTV footage readily acce...

Get Noticed! Send a text.Ever wondered how a wood viscous fabric feels against your skin? Well, Terresa Zimmerman, founder of Wood Underwear, sat with us to discuss her unique brand that's disrupting the men's underwear market with just that. Her journey from tech PR to entrepreneurship is nothing short of fascinating, and she generously shares her experiences and insights. From her decision to focus on Main Street rather than Amazon, to the creation of the company’s standout brand identity u...

Get Noticed! Send a text.Welcome to the heart of Texas City, with our vibrant guest, Phyllis Williams-Strauder, a barbecue restaurant owner turned brand strategist. She's not just a businesswoman; she's a storyteller, a mentor, and most importantly, a fighter who battled imposter syndrome to build a multi-million dollar brand consultancy. Join us as Phyllis unveils her journey, from the smoky corners of a barbecue joint to the shiny boardrooms where she helps clients build authentic brands. I...

Get Noticed! Send a text.Can beef jerky really be plant-based? More importantly, can it be commercially successful?Jade Gray is pioneering the alternative meat movement down under. After spending 20 years in China's food industry, Gray returned home to New Zealand in 2019. In this episode, New Zealand entrepreneur Jade Gray joins host, old friend and fellow Beijing EO member, Jim James to discuss how Jade is building a thriving plant-based meat company called Off-Piste Provisions. ...

Get Noticed! Send a text.Ever wonder how to become a standout guest on a podcast? Join us as we dissect this question and more with the expert himself, Josef Schinwald from Guest Experts on Air. Josef shares his secret sauce for selecting high-profile experts that command attention and resonate with large audiences. Prepare to be enlightened as we delve into the importance of targeting popular podcasts with large audiences and how it can significantly boost your reach.But guess what? It's not...

Get Noticed! Send a text.Prepare to be amazed as we venture into the mind of Jamie Marshall from Everon, an IT guru leading one of the top 50 managed IT services in the UK. Imagine building your business organically, carving a niche, and effectively leveraging technology to drive growth while sweetening the deal with chocolate brownies! That's right, Jamie will share how these elements have been pivotal in Everon's success story. He'll reveal why focusing on regulated industries was a st...

Get Noticed! Send a text.Want to unlock the world of family offices and funding? Prepare to have your entrepreneurial journey enriched as Leif Hartwig, the founder of WealthVP, spills the beans on this untapped treasure. Tune in as Leif peels back the layers of the funding world, highlighting the key differences between venture capitals and family offices. Discover how Leif's platform, WealthVP, is paving the way for business owners and entrepreneurs to access funding by digitizing a marketpl...

Get Noticed! Send a text.Ever wondered how to bridge the gap between technology and sustainability? Let us introduce you to our guest, Matthias Boissonot, founder of Handprint Tech, a company that's revolutionizing the way businesses approach environmental challenges. Handprint Tech has devised an ingenious way of incorporating science to infuse an element of regeneration into customer experiences. Buckle up as we explore the innovative methods they've employed to increase sales across e-comm...

Get Noticed! Send a text.Can a book be your greatest investment, not an expense? This episode features Joshua Lisec, a celebrated ghostwriter, who's crafted over 80 books and authored 'So Good People Think it's Fake'. Joshua explains the essence of a standout book in generating qualified leads and revenue. He presents a unique perspective of viewing a book as an asset, even introducing an ROI calculator to quantify this. A notable concept he stresses is how your book can be a powerful tool to...

Get Noticed! Send a text.Get ready to supercharge your e-commerce business as we sit down with Kyle Stout, the mastermind behind the revolutionary email marketing company, Elevate and Scale. Ever wondered how to unlock hidden revenue without shelling out extra for advertising? Kyle's your man. His comprehensive approach to email marketing, which encapsulates retention marketing, SMS marketing, rewards programs, and referral initiatives, is designed to automate your sales, freeing you to focus...

Get Noticed! Send a text.Ever wondered how a father's concern for his child's health could evolve into a multi-million dollar air purifier business? You're about to meet Peter Mann, founder and CEO of Oransi, who did just that. Using his background in operations and marketing with Tech Data and Dell, Peter embarked on a journey to provide a solution for his son's asthma, eventually developing Oransi to fill gaps in a highly competitive market. From understanding customer pain points to creati...

Get Noticed! Send a text.What if being authentic could be your superpower in the world of entrepreneurship? Multazim Zia, the 23-year-old founder of The Multi Path, is here to convince you that it absolutely can be! This episode sees me, your host, engage in a deep chat with Multazim, decoding the essence of building an authentic personal brand. Multazim, having established his enterprise at a tender age of 19, brings a fresh perspective to the table. Together, we unravel the crucial differen...

Get Noticed! Send a text.Ever wondered how to stand out in a crowd, especially in a male-dominated industry? Well, this episode is just for you. We're joined by the trailblazing Elinor Moshe, Australia's first The Construction Coach, who has carved a niche for herself in the construction industry, a field typically dominated by men. Elinor shares her inspiring journey of defiance, authenticity, and leadership, guided by her mentor, Ron Melhotra. She defied societal expectations and crafted a ...

Get Noticed! Send a text.Get up close and personal with a powerhouse entrepreneur, Jan Cavelle, as she unveils how a simple kitchen table became the launchpad for a multi-million-pound business. Grab a front-row seat as Jan narrates her journey of spotting a market gap and turning it into a profitable venture of supplying interior designers with furniture. We then take you into the heart of her ingenious strategy, which involved focusing her business on other businesses rather than individual...

Get Noticed! Send a text.Ever wondered about the future of AI and its impact on your everyday life? Join my candid conversation with AI expert and TEDx speaker, Josh Bachynski, where we unravel the world of AI, its possibilities and its pitfalls. Buckle up for an exploration into a future where AI isn't just a tool, but a companion, as Josh introduces us to his AI creation, Kassandra, and other fascinating AI tools like Autobots, AgentGPT, and KeywordSpy.As we navigate the realm of AI, you'll...

Get Noticed! Send a text.Want to know the secret to creating a first-time offer that people can't resist? Tune in as we sit down with Craig Andrews, the savvy founder of allies4me, who will reveal the power of an irresistible first-time offer and how it can transform your business. We discuss real-life examples of successful offers, such as Columbia House Records and Bob Stupak's Vegas World, and explore the importance of understanding your customers' lifetime value. Craig also shares his exp...

Get Noticed! Send a text.What if there was an innovative way to transition out of your business while ensuring stability for your staff and clients? This is exactly what our guest, Chris Maslin, Founder of Go EO, managed with a unique concept - the Employee Ownership Trust (EOT). As Chris recounts his successful departure from his accountancy practice using EOT, he uncovers the challenges of a traditional Management Buyout (MBO) and shares the multifaceted benefits of EOT for the business own...

Get Noticed! Send a text.How did Tom Jackobs, also known as the Impact Pilot, leverage his theatre skills to captivate clients for his fitness business? That's one intriguing tale you'll hear in our latest chat. From his initial theatre schooling to his exploits in the corporate world and his successful stint as a fitness gym owner, Tom takes us on an incredible journey, emphasizing the power of effective communication in business. His personal transformation is a testament to his dedication ...

Get Noticed! Send a text.Imagine transforming your brand's online presence, adding depth and engagement like never before. This is the promise we're making in today's episode with our special guest, Chanelle Garrow. Chanelle, a social media maven and entrepreneur, unravels the power of influencer marketing in building brand awareness, trust and rapport. She shares invaluable insights on the importance of a robust strategy, researching influencers, understanding their audience, and the type of...

Get Noticed! Send a text.Are you ready to take the leap and bridge the gap between your current skills and the opportunities of the future? That's exactly what we're exploring today with Milan Kordestani, the innovative founder and chairman of Audo. This exciting platform is revolutionizing the way young people approach education and job opportunities. We'll discuss Audo's impressive partnerships with universities and learning platforms, how they tailor courses and certifications to the needs...

Get Noticed! Send a text.Imagine a world where AI helps you create content that keeps your audience coming back for more. Join us as we talk with Raj Goodman Anand, founder and CEO of Goodman Lantern, about the power of AI in content creation and the various tools available to entrepreneurs like ChatGPT and mid-journey. We tackle the challenge of standing out in a world where everyone is using AI to create content, and discuss the importance of narrowing down your content to make it easier to...

Get Noticed! Send a text.What if there was a device that could remotely measure your swimming pool or hot tub's water chemistry, ensuring crystal-clear water at all times? Meet Ravi Kirani, the founder of my Sutro, who created just that - a floating laboratory that does all the work for you! Join us as we dive into Ravi's entrepreneurial journey, from selling water products to the Indian government to pivoting towards the lucrative 14-million pool market in the US. Discover how Ravi's vision ...

Get Noticed! Send a text.Discover the secret to building a thriving multi-service business by leveraging the power of your passions! Join us in an engaging conversation with Kevin Palmieri, founder of Next Level University, as he shares his fascinating journey from podcasting enthusiast to successful entrepreneur. With over 815,000 downloads and more than 100 active clients, Kevin has built a robust business offering coaching, software, mentorship, and community - all by staying true to his h...

Get Noticed! Send a text.Ever found yourself feeling lost in the chaos of modern life, struggling to hear your inner voice? Join us as we chat with Thom Dennis, a seasoned leader with 30 years of experience in organizational change and 17 years in the Royal Marines, to explore how we can reconnect with ourselves and lead through our own personal void. In our conversation, we discuss the value of reflection and creating space for self-discovery, as well as the impact of this on our personal an...

Get Noticed! Send a text.Ever wondered how to stand out in the crowded world of PR and content creation? Join us for an enlightening conversation with Karen Gamba, founder of EXV Agency, who shares her journey from corporate America to creating a successful business that merges traditional PR with unscripted TV. Karen reveals priceless insights for entrepreneurs yearning to make their mark, emphasizing the significance of staying true to oneself and connecting with others authentically - the ...

Get Noticed! Send a text.Ever dreamed of transforming your walls into stunning works of art? Discover the game-changing technology that's making it a reality as we chat with Paul Barron, founder and CEO of The Wallprinter. This incredible machine brings art to life on walls, floors, glass, brick, wood, and more, opening the door for entrepreneurs and businesses to create vibrant wall art in their communities.Join us as Paul shares his journey from discovering the Wallprinter's potential to be...

Get Noticed! Send a text.Hey there, it's Jim! Today, I'm taking a break from our usual schedule to ask you, our valued listeners, for your feedback on how I can better serve you. With over 600 episodes and nearly 50,000 downloads, my mission has always been to provide unnoticed entrepreneurs with interesting information, people, and tools to help them get noticed, but I want to know how I can improve. So, I'm reaching out to you for your thoughts and suggestions on what you like, what you don...

Get Noticed! Send a text.Ever wondered how to build a rockstar CFO company and maximize marketing efficiency with financial management? Look no further! Join me in this exciting episode as I chat with Jim Downes, founder of Blueprint CFO, a company that's breaking the mold of traditional accounting firms with their unique and cool brand identity. With the help of marketing consultant Haley Stern, Jim's vision for Blueprint CFO has come to life, attracting both clients and talented employees f...