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We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone.
Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment.
Our Guides are:
- Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/
- Ian Cantle of Outsourced Marketing Inc. :https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/
- 195 - How To Generate More Leads - Lead Generation Strategies for Small BusinessesWed, 08 May 2024 - 54min
- 194 - Special Guest - Jessica Embree from TULIP - Print Marketing and why it's still relevantWed, 08 May 2024 - 41min
- 193 - Discussion on the Local Consumer Review Survey 2024Wed, 08 May 2024 - 52min
- 192 - Special Guest - Jay Tinkler, Co-founder of RemarkablyWed, 08 May 2024 - 48min
- 191 - Programmatic Advertising for Small BusinessesWed, 08 May 2024 - 52min
- 190 - Email Marketing for Small BusinessesWed, 08 May 2024 - 57min
- 189 - Quick SEO WinsWed, 08 May 2024 - 54min
- 188 - How to leverage YouTube for small business marketingWed, 08 May 2024 - 46min
- 187 - Social Media for Businesses – The Good, the Bad, and the UglyWed, 08 May 2024 - 51min
- 186 - Special Guest Nina Radetich of NR Strategic Consulting, Professional EOS Implementer®Mon, 01 Apr 2024 - 53min
- 185 - Trade Show Marketing For Small BusinessesMon, 01 Apr 2024 - 52min
- 184 - Special Guest John Jantsch and The Fractional CMO+ ModelMon, 01 Apr 2024 - 32min
- 183 - Omni-channel MarketingMon, 01 Apr 2024 - 53min
- 182 - SEO 2024: Mastering the New Age of Search Engine OptimizationMon, 01 Apr 2024 - 45min
- 181 - Marketing Books, Blogs, and Resources We LoveMon, 25 Mar 2024 - 42min
- 180 - Content Marketing - A Slightly Deeper DiveMon, 25 Mar 2024 - 44min
- 179 - Marketing Big Wins & Big MistakesMon, 25 Mar 2024 - 52min
- 178 - Special Guest - Jay Baer - The Time to Win: How to Exceed Your Customers' Need for SpeedMon, 12 Feb 2024 - 48min
- 177 - Crafting an Irresistible Offer - Part 2Mon, 12 Feb 2024 - 52min
- 176 - Crafting an Irresistible Offer - Part 1Mon, 12 Feb 2024 - 29min
- 175 - Finishing The Year Strong & How To Position Yourself for 2024 Marketing SuccessMon, 29 Jan 2024 - 52min
- 174 - Content for 2024 - Crafting a Future-Proof StrategyThu, 25 Jan 2024 - 45min
- 173 - Special Guest Mickie Kennedy "Increase Visibility and Credibility: Using Press Releases to Promote Authors, Small Businesses, and Startups • How to Get Regular Local Media Coverage Without Spending a Dime"Wed, 13 Dec 2023 - 51min
- 172 - Let's get real about video marketing for small businessesWed, 06 Dec 2023 - 51min
- 171 - What Is SEO? Understanding the Basics of SEO and BeyondThu, 23 Nov 2023 - 58min
- 170 - Content Marketing For Local Search: The Types Of Content You Can Create and We Are all Content CreatorsThu, 16 Nov 2023 - 33min
- 169 - Content Marketing For Local Search: How To Find Keyword PhrasesThu, 16 Nov 2023 - 55min
- 168 - Why Isn’t My SEO Working? Answers to the most common SEO QuestionsWed, 15 Nov 2023 - 1h 01min
- 167 - Content Marketing For Local Search: The Types Of Content You Can Create and We Are all Content CreatorsWed, 08 Nov 2023 - 33min
- 166 - Content Marketing For Local Search: How To Find Keyword PhrasesWed, 01 Nov 2023 - 55min
- 165 - Content Marketing For Local Search: Focus On The Problems You Solve For Your CustomersTue, 24 Oct 2023 - 50min
- 164 - Guest - Andrea Vahl - Facebook Ads Expert, Speaker, and co-author of Facebook Marketing All-in-One for Dummies.Podcast 162Tue, 17 Oct 2023 - 49min
- 163 - Content Marketing For Local Search: Contents Role In SEO?Wed, 11 Oct 2023 - 46min
- 162 - Content Marketing For Local Search: What Is SEO?Wed, 04 Oct 2023 - 58min
- 161 - Content Marketing For Local Search: Why Is Strategy Contents Best Friend?Wed, 23 Aug 2023 - 49min
- 160 - Content Marketing For Local Search: Why Do You Need To Think About Strategy First?Wed, 16 Aug 2023 - 48min
- 159 - How Can I Start Marketing With A Small Budget?Wed, 09 Aug 2023 - 51min
- 158 - What You Should Know About Google's 200+ Ranking FactorsThu, 03 Aug 2023 - 49min
- 157 - SEO 101 - The Basics of SEOThu, 27 Jul 2023 - 57min
- 156 - What Story Are Your Reviews Telling Prospects About Your BusinessThu, 13 Jul 2023 - 35min
- 155 - Local Landing PagesThu, 06 Jul 2023 - 35min
- 154 - How To Build Your Marketing So Your Business Is Worth MoreFri, 30 Jun 2023 - 53min
- 153 - How to Succeed With Social MediaFri, 23 Jun 2023 - 46min
- 152 - The top 10 reasons a small business should invest in their marketing in a down economyMon, 05 Jun 2023 - 54min
- 151 - Local Search Ranking Factors for 2023Mon, 29 May 2023 - 57min
- 150 - Marketing Things That Have Been Bugging Us - Part 4 - Sales Processes & SystemsMon, 22 May 2023 - 57min
- 149 - Can AI Really Help Small Businesses Improve their Marketing?Mon, 15 May 2023 - 51min
- 148 - Email Marketing For Small BusinessesMon, 08 May 2023 - 52min
- 147 - Client Retention - How To Keep Your Competitors Grubby Hands Off your Best CustomersMon, 01 May 2023 - 52min
- 146 - Marketing Things That Bug Us - Part 3Wed, 29 Mar 2023 - 51min
- 145 - Content Marketing & Best Practices For 2023Wed, 29 Mar 2023 - 53min
- 144 - Marketing Things That Bug Us - Part 2Wed, 29 Mar 2023 - 42min
- 143 - Competitor Intelligence & Why It MattersWed, 29 Mar 2023 - 49min
- 142 - Guest - Kyle Roof - SEOWed, 29 Mar 2023 - 51min
- 141 - Marketing Things That Bug Us - Part 1Wed, 29 Mar 2023 - 49min
- 140 - Unlocking the Power of Marketing: Understanding the Importance of Strategy Before TacticsWed, 29 Mar 2023 - 54min
- 139 - Google Ranking SignalsWed, 29 Mar 2023 - 54min
- 138 - Developing Your Content PlanWed, 29 Mar 2023 - 50min
- 137 - 2023 Marketing Trends And How To Leverage ThemWed, 29 Mar 2023 - 48min
- 136 - A Brief History of MarketingMon, 23 Jan 2023 - 37min
- 135 - The State Of Search Ad Spend And What To Be Aware Of In The Coming YearThu, 19 Jan 2023 - 46min
- 134 - A Brief History Of MarketingThu, 19 Jan 2023 - 37min
- 133 - Predictions: What Will Be Important for Marketing Your Small Business in 2023Mon, 16 Jan 2023 - 57min
- 132 - Marketing Planning For SuccessMon, 09 Jan 2023 - 50min
- 131 - SEO for Video ContentMon, 02 Jan 2023 - 36min
- 130 - TikTok and Facebook Ads with Expert Jon LoomerMon, 02 Jan 2023 - 51min
- 129 - Myths About SEOMon, 02 Jan 2023 - 52min
- 128 - Is a Holiday Promotion Right for Your B2B Business?Fri, 30 Dec 2022 - 27min
- 127 - Facebook Ads For Small Businesses: Getting StartedMon, 26 Dec 2022 - 51min
- 126 - What Every Small Business Owner Needs To Know About Their Website MigrationMon, 19 Dec 2022 - 45min
- 125 - How To Write Effective Blogs For Your Small BusinessMon, 12 Dec 2022 - 53min
- 124 - Web Analytics For Small Businesses: What to Track and What it MeansMon, 05 Dec 2022 - 42min
- 123 - Brand Building For Small BusinessesMon, 28 Nov 2022 - 43min
- 122 - Dr. J.J. Peterson, Head of StoryBrand and Host of the Marketing Made Simple PodcastMon, 21 Nov 2022 - 48min
- 121 - What A Core Difference Is And Why Your Business Needs OneMon, 14 Nov 2022 - 39min
- 120 - Which Social Media Platforms are Right for Your Small Business?Mon, 07 Nov 2022 - 50min
- 119 - Getting Your Small Business Started with Google AdsMon, 07 Nov 2022 - 1h 03min
- 118 - Off Page SEO - It’s Not Just LinksMon, 07 Nov 2022 - 30min
- 117 - Is it Time to Hire a Content Writer for Your Small Business?Mon, 07 Nov 2022 - 44min
- 116 - Crafting an Effective Marketing Email: Don’t Miss These Critical ElementsMon, 31 Oct 2022 - 49min
- 115 - Using Email Nurture Campaigns to Turn Your Prospects Into CustomersMon, 31 Oct 2022 - 52min
- 114 - Why Regular Website Maintenance Is ImportantMon, 31 Oct 2022 - 50min
- 113 - Content Writing For Your Small BusinessMon, 31 Oct 2022 - 47min
- 112 - What Every Good Landing Page Needs: Don’t Miss These Key ElementsMon, 24 Oct 2022 - 48min
- 111 - Why Your Business Needs a Marketing SystemMon, 17 Oct 2022 - 57min
- 110 - Website Accessibility with Special Guest Landon Shefts of accessiBeMon, 10 Oct 2022 - 47min
- 109 - Websites: Key Elements You Need on Your Homepage and About PageMon, 03 Oct 2022 - 53min
- 108 - The Marketing Hourglass: The Role of Marketing in the Sales FunnelMon, 26 Sep 2022 - 46min
- 107 - Retargeting - A Marketing Secret WeaponMon, 19 Sep 2022 - 44min
- 106 - Content Creation Ideas For Your Small BusinessMon, 15 Aug 2022 - 59min
- 105 - Why Your Small Business Should Have an Email NewsletterMon, 08 Aug 2022 - 50min
- 104 - Unique Ways to Grow Your Email ListMon, 01 Aug 2022 - 1h 05min
- 103 - Why Your Sales Process Needs Marketing SupportMon, 25 Jul 2022 - 1h 01min
- 102 - Why You Need a Mobile Optimized Website for Your BusinessMon, 18 Jul 2022 - 48min
- 101 - How to Develop a Hiring Process That Works with Ryan EnglinMon, 11 Jul 2022 - 42min
- 100 - How to Market Your Nonprofit with Limited Resources with Ben Chambers of Team Kat & MouseMon, 04 Jul 2022 - 57min
- 99 - Hiring An In-House Marketer? Watch this first.Mon, 27 Jun 2022 - 50min
- 98 - Busting Myths about Yelp - with Alexandra LiebermanMon, 20 Jun 2022 - 33min
- 97 - Event & Tradeshow Strategies for Small BusinessMon, 13 Jun 2022 - 47min
- 96 - How to Improve Small Business Local SEOMon, 06 Jun 2022 - 59min
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