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Sport's Cutting Edge

Sport's Cutting Edge

ASTN

This is your home of sports tech, innovation and performance- from the elite through to grassroots. We'll also look at sports business, media, marketing, sports psychology and the power of sport in the community. The latest news, insights and interviews with the people who make it happen!

124 - #79: Fighting back against exercise misinformation: Elena Von Rosenberg & Andrew Schox from Pibbot
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  • 124 - #79: Fighting back against exercise misinformation: Elena Von Rosenberg & Andrew Schox from Pibbot

    The proliferation of digital and social media has furnished the rapid rise of misinformation across all corners of life. Health, exercise and body image being no exception.

    Elena Von Rosenberg and Andrew Schox are fighting back against the wave of superficiality with a healthy dose of science.

    Elena is a musculoskeletal physiotherapist, who has worked in public and private health in Europe and Australia, with community, pro and Olympic athletes.

    Andrew Schox is one of Western Australia’s leading health industry figures- a podiatrist, software developer, and also a futurist

    Elena and Andrew have founded Pibbot- an online platform creating a scientific path to a healthy lifestyle.

    The app tailor-makes health and wellbeing ‘prescriptions’ to each individual participant, with one-on-one mentoring and support, and community inclusion.

    Sun, 19 May 2024 - 1h 06min
  • 123 - #78: The Aussie AI start-up now powering the world’s greatest Olympians, Team USA

    Iggy Jovanovic is the founder of Gerford AI- a real-time in play AI data acquisition and distribution platform that gives athletes that elusive 1% edge.

    In May 2023, Iggy inked the deal of a lifetime, becoming the AI partner of the United States’ Olympic Swim Team.

    Iggy’s Gerford AI has already helped deliver Winter Olympic Gold, Commonwealth Games Gold, and he’s working with David Beckham’s Esports company, Guild.

    Today, Iggy takes us inside the tech, inside the road to Paris with Team USA, and into his amazing broader life story.

    Sun, 05 May 2024 - 50min
  • 122 - #77: Empathetic branding, with singer-songwriter Dene Menzel from Branthem

    Dene Menzel is a singer-songwriter who’s gone to Number 1 on the iTunes charts. She’s also an author who has topped Amazon best seller lists in the USA. And Dene is the founder of Branthem.

    Branthem work hand-in-hand with clients to create the right sound to engage their target audience through the power of music.

    Dene joins us to today to speak about her passion for sportstech, and how music branding can help Aussie start ups to cut through the clutter.

    Sun, 21 Apr 2024 - 53min
  • 121 - #76: The world’s leading sports psychologist, Scott Goldman from Athletic Intelligence Quotient

    Scott Goldman is Performance Psychologist at the Golden State Warriors. Prior to that he was at the Detroit Lions, after being the head of Performance Psychology at the Miami Dolphins. 

    Through his own shop, Athletic Intelligence Quotient (AIQ), Scott and his team consult with a wide array of pro teams in the USA (NBA, MLB, NFL), Europe and now Australia.

    Scott is renowned for his humility and sincerity, in an approach where he builds organically with an individual, rather than dictates from on high. 

    Today we hear the role data, analytics and intuition plays in helping to build the mindset of world class athletes.

    Sun, 07 Apr 2024 - 1h 07min
  • 120 - #75: Cutting the puffery: How Graham Dudley is helping sportstech get real with the consumers

    Graham Dudley comes into sportstech companies like a specialist coach, to help them make sense of data, and turn artificial intelligence into actual intelligence.

    He founded Global Performance Testing in 2011, and works with companies in North America, Europe, Australasia and now India.  

    Graham and his team assess products, provide evaluation and validation, tech support, training, analytics and cyber security.

    In today’s show, Graham says overselling and underdelivering is a major modern problem in sportstech.

    Sun, 24 Mar 2024 - 32min
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