Branded by Amelia Sordell

This week I am joined by Charlie Jardine - the Founder of EO Charging, who power some of the world’s largest businesses and fleet operators.In this episode, Charlie shares his reasons for starting EO Charging, the second stage of starting a business, work-life balance as an entrepreneur, and the importance of knowing what you bring to your own business. I've been following Charlie for a while and it was great to finally sit down with him, hopefully, we can record another, longer episode ...

In this episode of Branded Moments, I look back at my conversation with DRock - the man behind the rise of Gary Vaynerchuk and his immense growth across social media.DRock shares how the idea of filming Gary's entire day came about, the power of repurposing content, and how to take one piece of content and use it hundreds and thousands of times. If you want to watch my full episode with D Rock, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am on my own talking about all things personal branding, specifically why you as an employer need to encourage your team to build their personal brands.In this episode, I delve into how personal branding can work hand-in-hand to accelerate your company's brand, optimising your marketing strategy, and the secret to batch-creating content.There's also a little Q&A session at the end as well where I answer some of the most frequently asked questions I receive daily!If you enjoyed...

In this episode of Branded Moments, I look back at my conversation with Sharon Gaffka - the social media influencer with over half a million followers, who went from being a Love Island contestant to political lobbyist and aspiring MP. Sharon shares the importance of making mistakes in your career and how she strategically chose to appear on Love Island to push her message about violence against women and girls. If you want to watch my full episode with Sharon, you can liste...

This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators.In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations.I loved being able to finally sit down with Matt and hear more about the amazing l...

In this episode of Branded Moments, I look back at my conversation with Daniel Murray - Founder of The Marketing Millenials, a community with over a million followers and 100,000+ newsletter subscribers. Daniel shares his thoughts on cancel culture on social media and how he deals with negative comments under his posts online, which have received millions of views across multiple platforms. If you want to watch my full episode with Daniel, you can listen to it on all podcast platfor...

This week I am joined by Kathryn E. Strachan - the Founder and CEO of Copy House, a global, award-winning content marketing agency for fast-growing tech brands. In this episode, Kathryn discussed her unorthodox journey into marketing from a degree in English Literature to working with some of the biggest tech companies in the world. She shares her reasoning for running an entirely remote organisation, how to hire the right people, the reality of being a solo founder, and so much more!I loved ...

In this episode of Branded Moments, I look back at my conversation with Sophie Miller - the Director of Pretty Little Marketer, a community of over 300,000 marketers from across the world. Sophie and I discuss the double standards that women face in the workplace and on social media, along with how the growth of platforms looking to support women entering male-dominated spaces, is already having a significant impact in helping these women succeed and inspires others to do the same.If you want...

This week I am joined by Rachael Higgins - the Founder of Because Of Marketing, a marketing media brand focused on informing and inspiring individuals with the latest marketing campaigns worldwide. In this episode, Rachael shares why she started Because Of Marketing in 2020, how she's managed to grow a community of over 250,000 people across social media, what the future of marketing looks like in 2024, the sudden rise of in-person brand activations, and so much more!I've followed Racha...

In this episode of Branded Moments, I look back at my conversation with Dominic McGregor - co-founder of Social Chain and former business partner to Steven Bartlett.Dom shares the importance of looking after your own and your team's mental wellbeing and what he did to ensure that his team always felt that they could come to him for support, to help them perform their best.If you want to check out my full episode with Dom, you can listen to it on all podcast platforms or watch the entire video...

This week I am joined by...no one! I've been asked a few times to record another solo podcast episode and this one is all about confidence.In this episode, I discuss my journey into becoming more confident, practical tips on how to increase your confidence, the power of manifestation, and more!At the end of the episode my Producer, Ollie, even throws in a curve ball and asks me the question I always ask my guests - if I could post anything without getting any backlash, what would I post?...If...

In this episode of Branded Moments, I look back at my conversation with Marc Diaper - the PT-turned-CEO of London's best gym, Gymbox!Marc discusses how he analyses his team to constantly maintain high performance and why you should be okay with letting employees go. He also shares how he was headhunted from his own business to join Gymbox and "stumbling" into the role of Chief Executive Officer.If you want to watch my full episode with Marc, you can listen to it on all podcast platforms or wa...

This week I am joined by Katie Street - the Founder of Street Agency, who are on a mission to revolutionise B2B marketing. In this episode, we discuss the importance of therapy and the impacts of childhood trauma, the power of manifestation in business, how we can tackle sexism in the workplace, and how Katie turned her life around when she lost everything in a single moment.Katie is someone I find so inspiring and so I knew she would be the perfect guest for Branded!If you enjoyed this ...

In this episode of Branded Moments, I look back at my conversation with Henry Milroy - the Founder of Pan-n-Ice, one of the UK's fastest-growing start-ups!Henry shares how a journey to Thailand, during his second year of university, changed his entire life and led to him dropping out and going all-in on his rolled ice cream brand.If you want to watch my full episode with Henry, you can listen to it on all podcast platforms or watch the entire video on YouTube.

This week I am joined by my good friend Jordan Barry-Bayliss - an internationally renowned HR and Culture Guru and founder of The Human Revolution.In this episode, we discuss why humans stay in sh*t relationships, how to define who you are what you want out of life, the pressure of maintaining success, and Jordan's mission to make the world of work better for everyone. My conversations with Jordan before the podcast were always amazing and hilarious so I knew it would be worth sitting do...

In this episode of Branded Moments, I look back at my conversation with Harry Hugo - the Co-Founder of Goat Agency, a global, award-winning social media and influencer marketing agency. Harry shares why he and his co-founders decided to start filming their employees every week, the importance of trusting your team and giving editorial freedom to the video editors, and the benefits that have come with creating a weekly vlog which now has over 400 episodes!If you want to watch my full episode w...

In this episode of Branded Moments, I look back at my conversation with the Founder of Dreamweaver Group - a luxury creative marketing firm, specifically for high-end brands and individuals. Zac shares how being real and authentic helped him land Tyrone Mings (Aston Villa player and England international) as a client, along with what it's like working with celebrities like Tinie Tempah, Ainsley Harriott, and more! Zac and I also discuss our "light-bulb moments" and how they completely changed...

In the first episode of Branded Moments, I look back at my conversation with the Founder of HLD - a London-based entertainment agency representing diverse leaders in digital, broadcast and podcast talent.Hannah shares her experiences as a young female Founder in a male-dominated space, responding to people copying her business ideas, and how dropping out of university ended up being one of the best decisions she has ever made.Hannah and I also talk about the demonisation of "hustle culture" a...

This week I am joined by Jaz Rabadia MBE - the Global Head of Responsible Business & Sustainability at JustEat, and NED at 4imprint, a FTSE 250 listed company.In this episode, we discuss the struggles that young people face at work, the easiest way we can all look after the planet, how motherhood has helped Jaz in her career, and so much more.I loved being able to finally sit down with Jaz and discuss an array of topics!If you enjoyed this episode, please give us a follow and share it wit...

This week I am joined by Sarah Ashcroft - the Founder of multi-million pound clothing brand, SLA The Label.In this episode, Sarah shares how she was one of the earliest influencers, growing SLA into one of the biggest clothing brands in the world, how social media has glamourised entrepreneurship, and so much more.I loved sitting down with Sarah and related to so much of what she was saying and her journey with her personal brand.If you enjoyed this episode, please give us a follow and share ...

This week I am joined by Oana Leonte - the Marketing Director at PUMA and host of The Unmtchd podcast.In this episode, we discuss the outdated school system, the importance of authentic networking, what brands get wrong with their marketing, and so much more.I have been wanting to speak to Oana for the longest time and could not wait for her to come down to our office in London!If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful.

This week I am joined by Jordan Schwarzenberger - the Co-Founder of Arcade Media and manager of the Sidemen.In this episode, we discuss why Jordan dropped out of university, how he was earning a 6-figure salary at 20 years old, hiring the right people, the stratospheric rise of the Sidemen, and so much more.I have been following Jordan for the longest time and it was definitely worth the wait to finally meet him!If you enjoyed this episode, please give us a follow and share it with someone wh...

After over a year since my last solo podcast episode, I finally had the chance to sit down and share what has changed over the last 12 months, and specifically how 2023 has been the hardest year of my life. This episode sort of felt like a therapy session, I delved deep into my personal struggles with growing the business along with sharing how I overcame these struggles, experiences with anxiety, work-life balance, and why I decided to rebrand both myself and my business, Klowt.I really...

This week I am joined by Gaby Mendes - the Founder of Talk Twenties, a platform that helps 20-something year olds and graduates figure out adult life. In this episode, we discuss our different experiences in growing a business during COVID, the need for an overhaul of the education system and why Gaby chose to create a platform for 20-something year olds.I really enjoyed being able to finally chat with Gaby, especially about the launch of TwentiesFest!If you enjoyed this episode, please ...

My guest this week is Dan Thompson - the Managing Director of Sovereign Wealth Midlands, which works in private client and corporate wealth management for clients internationally.In this episode, Dan shares how he went to Nottingham University to play football but left with a Masters in Business, the importance of taking responsibility in a "toxic" workplace, focussing on providing a truly bespoke and personalised Wealth Management service, and more!Sitting down with Dan and hearing about his...

Norway native Erik Bertrand Larssen is an author, coach, entrepreneur and former paratrooper who served in Bosnia, Kosovo, Macedonia, and Afghanistan.As a critically acclaimed performance consultant, he has helped catapult the success of countless high-achievers, including Microsoft, Boston Consulting Group, and Statoil ASA executives, along with Olympic medallist Martin Johnsrud Sundby and ex-professional golfer Suzann Pettersen. In 2016, he used his military experiences as inspiration ...

Ash Dykes was a normal bloke working in a very normal town in Wales. That was until he turned 23 years old and decided to walk across Mongolia, solo and unsupported. For many, this would have been their greatest achievement. But for Ash, he sought after bigger feats and deeper challenges. Since Mongolia, he became the first to trek across Madagascar, contracting the deadliest strain of malaria and became the first to walk the 4,000 mile course of the Yangtze river - gaining celebrity sta...

Kevin Gaskell became Porsche GB's youngest managing director at 33.He then led BMW and Lamborghini to record growth. Renowned as 'the man who fixes companies', his leadership qualities extend to his adventurous pursuits too, including challenging expeditions to both Poles, scaling numerous high peaks and taking an inexperienced crew to row across the Atlantic Ocean, going on to beat Olympic level competition.In this episode, Kevin shares his insights on creating a culture of innovation a...

Born in Wales, Ayesha Perry-Iqbal grew up dreaming of being in the spotlight. But after being told that she didn't "fit in" by the Head of a Musical Theatre department, she took her chances over in the United States. Despite the hardships that Ayesha faced as a 21 year old immigrant in the US, she is now a successful presenter and model, focussing on topics such as body positivity. In this episode, Ayesha reveals her struggle with weight and body image from a young age, her experien...

As Head of Social Media at Gymshark, Elfried Samba revolutionised the brand's online presence, playing a pivotal role in growing its fitness community to 20 million within seven years. Now the Co-Founder and CEO of Butterfly 3ffect and Chief Community Officer at Ioconic, Elfried shares his thoughts on university, moving away from his work with Gymshark, building a legacy, the importance of personal branding, and more. This episode has been a YEAR in the making so I hope you enjoy i...

Matt Jones had a tough start in life and like so many kids before him turned to booze, drugs and trouble to escape it. After a successful stint in the Army, Matt was discharged when his demons caught up with him once more. Now a successful businessman, Dragon's Den alumni and Great British Entrepreneur of the Year award winner, Matt sat down to speak to me about having nothing and earning success - to going back to 0 and starting again. Matt is an incredibly inspiring yet humble guy - an...

Born in Israel, Tova was married and an employment lawyer until she made the decision to choose herself - quit her job and her marriage and the move to UK. Now, with a following of 1.5 million on Instagram and 8.1 million likes on TikTok - Tova's authentic, cutting, and hilariously accurate videos have built her an entirely new career as a comedian, author and activist. She has changed her life purely off the back of her personal brand. In this conversation, we talk through Tova's p...

When Vicky Banham first joined TikTok (Then called Musical.ly), she had no idea what to expect. A makeup artist, it was just a way for her to get her work out to people that might like it. Fast forward 18 months, and Vicky had 1.2 million followers, 7.3 million views and a loyal community of people who were bought into everything she did. She now does the same thing for other brands. Working with the likes of Harvey Nichols, Sides, Honest Burger - Vicky's TikTok Agency, Antler is growing...

When I asked Ben what he did, he said, "buy and sell women's luxury clothes and accessories," but he is so much more than that. He's the 22-year-old founder of Luxe Collective - the viral TikTok re-sale business. Ben is completely self-taught; he's grown the business - and the community around it entirely through doing. Entirely through practice. Learning. Experimenting. And now, Luxe Collective is one of the most well-known reseller businesses in the UK. I learned a lot from Ben. You ca...

When Drock DM’d Gary Vee in 2014 about making a video for him for free, no one could have imagined what happened next. 8 years on and a community of nearly 50 million people later, Drock has become synonymous with building Gary Vee’s brand. Through the ideation of the iconic “Ask Gary Vee” show to the daily vlogs that anyone building their personal brand will have seen on YouTube, Drock was the guy behind the camera - and the creativity. In this epsiode I asked Drock about how he manages...

If you’ve seen an episode of Love Island you’ll probably know who my next guest is. Sharon Gaffka was on season 7 of the cult reality TV show where people go into a Villa to try and find love - and win money. But that is not what I wanted to speak to Sharon. Since leaving the Villa, Sharon has completely rebranded herself from an “ex-love islander” to lobbying the government. Becoming a spokesperson on issues such as Spiking, Women’s Rights and Online Safety for young people on soci...

The Marketing Millennials is one of the most downloaded marketing podcasts on the internet. It's also one of the most followed marketing pages online... and it only started 18 months ago. Since then, the man behind the brand - Daniel Murray has grown his audience from 0 - over 250k, organically. And that's just on the brand account. Every post Daniel posts goes viral. And that is why I wanted to sit down with him. To understand how he grew so fast, to learn the tactics he's us...

Today's not the usual Branded by Amelia Sordell podcast - because today I did my first ever solo pod. I won't lie, it was a little unusual and a bit disarming sitting on my kitchen table recording today's conversation... with myself. But I felt like I owed it to you. I owed you some answers to all the incredible DM's and emails you've sent me about how I built my personal brand and what my journey has looked like. So no, today's isn't the usual podcast, but I hope it's just as valuable.&...

You will have heard of Steven Bartlett. Come across his Instagram posts. His thought-provoking tweets. His globally-acclaimed podcast and now seat in the Dragon's Den. But you might not of heard of Ash Jones - Founder of Great Influencer... and the man behind Steven Bartlett's personal brand. When Ash joined Steven and Social Chain, he was cleaning gym floors. Now he runs a personal branding agency, Great Influence and manages people like Umar Kamani (PrettyLittleThing), Dom Mcgregor (Co...

If I told you the name of today's podcast guest, you might be forgiven for drawing a blank. But the chances are, if you're in marketing or have aspirations of getting into marketing, you know who this person is. Sophie Miller set up Pretty Little Marketer in the 1st UK lockdown of 2020 and since then has grown the brand to a combined 140k followers and launched a social media business off the back of it. In this podcast, Sophie talks about her struggles being a young woman in market...

If you haven't heard of Dominic McGregor, you will most definitely have heard of his business and his business partner. Dom co-founded £500 million Social Media Agency Social Chain with Steven Bartlett at just 21 years old.But everyone knows Social Chain. Everyone knows Steven Bartlett. But very few people know the real Dom - and that is what today's podcast is all about - getting to know Dom. The COO of Social chain. Getting to know his journey, his struggles - all about his sobriety and why...

With over 20 years of experience in the Fitness industry - Marc Diaper’s career has been linear, but there is nothing about him that is ordinary. I was lucky enough to stumble across Marc on a clubhouse stage in UK Lockdown 1 at the start of the pandemic in 2020… Since then, I have been following Marc’s journey, learning from his leadership and his attitude towards branding and marketing himself - and London’s most recognisable gym brand, Gymbox. This conversation is a little differ...

If you don’t know Henry Milroy, chances are you know his business. Henry founded the viral ice cream sensation, Pan-n-Ice at just 19 years old. Since then he’s grown the business from his kitchen table having kiosks around the country, catering some of the most iconic events, 7.8 million views on TikTok, quarter-million followers on social.But Henry’s journey hasn’t been a challenge less one. He’s lost co-founders, team members and at one point during the pandemic, his revenue was reduce...

People think they know Zac Des. He’s amassed over 30,000 followers on social media and over 1 million downloads on his podcast Would You Like A Podcast?… but you will have never met this Zac before. This Zac is different - less confident than his usual self. Vulnerable. Open. We talk about being the only black kid at his school, about the chip he has on his shoulder. Business building and exiting - his mental health and struggles with addiction. This is Zac Des, but not like you’ve...

The Goat Agency is the 4th fastest growing agency globally, and arguably the biggest influencer marketing agency in the UK. And a big part of the agencies success has been down to the way they market themselves. In 2017, Harry Hugo, Aaron Shepherd and Nick Cook decided the best way to market their agency was too great influencers within it… Cue the world’s longest-running agency vlog, The Daily Goat. This is how I met Harry - how some of you listening might already know him. But the...

Hannah Holland started HLD Group at just 24 years old. A university dropout, Hannah has scaled her female talent management agency from representing Love Island and Influencer superstars Harley Brash and Demi Rose to 25 full-time clients.But Hannah is so much more than a talent manager - she strategically builds personal brands for reality stars, DJs, Instagram influencers and TikTokers that last well beyond 1 viral post or ITV appearance. What Hannah does is incredible - she's found a way to...