Copy Craic

Ergonomics expert, Karim Samani, joins us to help you make sure your office / working from home desk setup isn't wrecking your back.

You'll learn all about: how to properly use a laptop stand, the correct depth to have your screen, how high your screen should be, how to spot the best office chairs, whether you need a foot rest.

Don't be surprised if you keep sitting up straight and pushing your shoulders back!

PLUS: Martin the Manifestation Coach and Mc Timothy are back as our sponsors.

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Are accountants still needed in 2023?

When software like Xero & Quick Books can do most of it for you?

When is the right time to go from sole trader to ltd company? And go VAT registered?

And why is paying MORE tax a good thing?

All of that and more in this episode of Copy Craic.

Learn more about Graeme here.

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Cain is the copywriter behind the very popular Loop Earplugs. In this episode, he shares his experience with paid advertising copy to help us discover:

- Big mistakes people make with ad creative.
- The real purpose of an ad.
- User generated content.
- Handling objections in ads.
- How to write proper call to actions.

And I also ask him how he manages to stay on top of work while he takes yearly extended working holidays.

Follow Cain on LinkedIn.

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Google 'SEO freelancer UK' and after the adverts, at the top of page one, you'll find Shane Parkins.

In this episode, he shares his unique approach to keyword research, the first thing he does when improving a site's SEO, some quick wins you can apply to your website, and I ask him why some SEO agencies have a dodgy reputation.

As usual, we also have a couple of interesting sponsors and some breaking marketing news.

Connect with Shane on LinkedIn.
Visit Shane's website.

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TikTok is more than dancing, memes and mimes.

It's a legitimate marketing tool - a platform some people are using to bring in millions worth of revenue into their businesses.

Yasin Mammeri, from Viral Video Club, shares what he's learned by building an audience of 202,000 potential customers - not just followers. 

The video expert has now launched a community helping people use TikTok to build businesses, so you'll also learn practical tips to help you get started & see better results on TikTok. Discover:

·      The best video format to get started on TikTok

·      What social hacking is and how to use it to your advantage 

·      Yasin’s growth strategy that got him to 200,000 followers (and counting)

·      What it feels like starting out

·      Why focusing too much on what doesn’t work ruins your progress

·      Why vetting your ideas is so important BEFORE you create the video

·      How Yasin comes up with killer content ideas

·      Quick win editing tips 

·      Why you need to evoke emotions – even if your content is educational

·      How long it takes for you to know if a video has ‘done well’

·      Great editing won’t save a bad idea.

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Whether you like it or not, you're judged within 0.1 seconds of someone meeting you.

And the clothes you wear have a massive impact on that.

Style coach Samatha Harman helps us not just dress for success, but dress for business growth.

She explains how your outfits should be in your business plan and gives us some tips about what to wear in work situations that we often overcomplicate.

Follow Samantha on LinkedIn here.

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Loads of business owners & freelancers want to work with six and seven figure clients... but they aren't ready.

Their processes aren't right.

Their offer isn't good enough.

And the way they're going about finding them is all wrong too.

Seychelles-based business coach, Vadrine Boulle, reveals the secrets behind all of this and drops one of the biggest business and life changing pieces of advice I've ever heard.

BOOOOOOOM.

Connect with Vadrine on LinkedIn to learn more about her NEW Seychelles retreat.

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Agencies can be a great source of steady work for freelancers, but you need to make sure you're trusting the right ones. 

The good agencies trust you as an expert, are flexible, and collaborate with you. 

The bad agencies? Well... you'll find out.

In this episode, copywriter (and now agency boss), Dave Harland helps us spot the good from the bad so you avoid making our mistakes.

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Lea Turner has used LinkedIn to generate over £1 million in sales for her business. Now she's helping other people use the platform to, in some cases, increase their revenue by £100,000 a year. Mad. I know.

In this episode, you'll learn:

- How to use LinkedIn to convert your ideal clients (without looking like a stalker).

- The #1 change Lea made on LinkedIn that had the biggest impact on her growth.

- The main mistakes you're making on this platform.

- And whether Lea will throw some of the LinkedIn trainers who use engagement pods under the bus 😬😳

EPISODE ONE. LET'S GO, BABY.

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Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/

Wanna learn:

 The biggest mistakes people make on LinkedIn?
 How to dress for business success?
 Ways to spot good and avoid sh*t marketing agencies?
 How to grow your business and feel fulfilled in your work?
 Easy SEO wins for your website?
 Whether you really need an accountant?
 Paid ads mistakes most businesses make?
 How to regularly turn down $500 an hour jobs?
 How to look after your back when working from a desk all day?
 TikTok mastery from the platform's #1 copywriting creator?

Then you need to follow my podcast. Copy Craic. Each episode, I bring you new answers to these questions.

Any guesses about who my guests are? Let me know on LinkedIn

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Follow me on LinkedIn: https://www.linkedin.com/in/alex-thompson-copywriter/