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Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.
- 39 - Marketing With a Cause: Understand Mission and Non-Profit MarketingThu, 11 Apr 2019
- 38 - Video Marketing: Beyond Lights, Camera, Action!
Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool.
Thu, 04 Apr 2019 - 37 - How to develop a professional marketing campaign
Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines.
Thu, 28 Mar 2019 - 36 - Driven by Data: Using Analytics to Improve Marketing's ROI
One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales.
Thu, 21 Mar 2019 - 35 - Digital Marketing: the rapidly changing tools in marketing todayThu, 14 Mar 2019
- 34 - Becoming Number 1 in 10,000: Understanding AdvertisingThu, 07 Mar 2019
- 33 - Socially connected: understanding social media marketing
Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program.
Thu, 28 Feb 2019 - 32 - How much spend is enough? Setting your marketing budge
If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business.
Thu, 21 Feb 2019 - 31 - Spread the word: effectively communicating your marketing message
Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience.
Thu, 14 Feb 2019 - 30 - Choosing the right marketing tools for your program
Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend.
Thu, 07 Feb 2019 - 29 - Branding beyond your logo: how to create a brand culture
Branding. This powerful marketing tool embodies more than logos and corporate colors and is key to developing an ongoing connection with your buyers.
Thu, 31 Jan 2019 - 28 - Winning the Marketplace Challenge: Gain Market Share and Grow!Thu, 24 Jan 2019
- 27 - Marketing: Wielding the Power That's Influencing the WorldThu, 17 Jan 2019
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