The Shopify Solutions Podcast

4/24/24 - Episode 131Episode SummaryIn this episode, Scott Austin introduces a scorecard tool for assessing your Shopify store's performance. The episode outlines how this scorecard helps store owners identify strengths and weaknesses, enabling informed decision-making for improvements. It emphasizes the importance of setting clear metrics and regular updates to foster systematic growth and enhance customer satisfaction.SHOW LINKSAdding GA4 Tracking to your Shopify Store - https://jadepuma.co...

4/10/24 - Episode 130Episode SummaryIn this episode, Scott Austin talks to JT, owner of ReptiChip. JT has grown the revenue of his Shopify store 5X in the past year and a half. Listen to him tell how has done this. SHOW LINKS Reptichip - https://reptichip.com/VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-130-5xing-a-shopify-store HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

3/27/24 - Episode 129Episode SummaryIn this episode, Scott Austin discusses strategies for maximizing business gains from participating in various events such as industry trade shows, local community events, pop-up shops, workshops, and more. He emphasizes the importance of not just selling but also using these opportunities to better understand customers and collect email addresses. Austin suggests that rather than primarily talking about the brand and products, engaging in listening a...

3/13/24 - Episode 128Episode SummaryThis podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an...

2/28/24 - Episode 127Episode SummaryIn this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.The challenges of marketing to customers...

2/14/24 - Episode 126Episode SummaryThis episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, drivin...

1/31/24 - Episode 125Episode SummaryIn this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.Austin acknowledges the effectiveness of Bearskin Tactic...

1/17/24 - Episode 124Episode SummaryThis episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as m...

1/3/24 - Episode 123Episode SummaryIn this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific...

12/20/23 - Episode 122Episode Summary:This episode discusses the use of AI, particularly a new feature called GPTs, in improving the efficiency and accuracy of customer support for e-commerce brands. The host, a proponent of AI, describes GPTs as custom versions of ChatGPT that provide consistent experiences and are easy to create without coding knowledge. These tailored AI systems can be fed specific data sources, such as a company's website, to ensure high-quality, accurate information.The ...

12/6/23 - Episode 121Key topics include:Importance of Color Palette: Emphasizes the role of a consistent color palette in brand recognition and emotional connection with the audience. Colors distinguish a brand from competitors and are integral to the brand's identity​​.Color Theory Basics: Explains primary, secondary, and tertiary colors, and the concept of color relationships like complementary, analogous, and split complementary colors​​.Color Schemes: Discusses different color schem...

11/22/23 - Episode 120This podcast episode by Scott Austin focuses on analyzing Black Friday marketing strategies of Shopify stores. Scott begins by searching for "Black Friday deals Backpack 2023" on Google and examines the results, particularly focusing on Shopify stores appearing in the search.He first discusses an AdWords result, critiquing the use of a pop-up for email sign-ups, which he believes should be avoided during high-traffic events like Black Friday. He suggests directly usherin...

11/8/23 - Episode 119The podcast episode discusses the selective use of product recommendations on Shopify. Unlike Amazon, which has a vast catalog, Shopify stores should use recommendations sparingly. Scott Austin suggests using them for complementary products, like Ortho Bracing's ice packs for therapy machines, and for upselling, as with Chama Valley Meat Co.'s bundled meat products. He recommends manual over automatic recommendations due to Shopify stores typically having less data. For s...

10/25/23 - Episode 118Introduction: Scott Austin introduces the topic of AI for Image Generation and mentions that there will be an accompanying video for the podcast.Importance of AI in E-commerce: Scott emphasizes the significance of content creation for building e-commerce brands. He believes AI is a valuable tool for content creation strategies.Recent Advancements: He notes recent improvements in graphics and image generation from AI.Tools for AI Image Generation: Scott covers two main to...

10/11/23 - Episode 117Bundles are combinations of products sold together, often at a discount. There are various types of bundles such as Pure, Mixed, Cross-Category, and more. They offer numerous benefits to businesses, including convenience, increased sales, inventory movement, and enhanced shopping experiences. Shopify has introduced a new Bundle App, which is free and aids in managing bundle inventory. However, it comes with some limitations, like a three-option limit. For stores new to b...

9/27/23 - Episode 116Scott Austin discusses the benefits of using dynamic sources in Shopify's Online Store 2.0 theme to create more maintainable pages for products and collections. Dynamic sources allow for the connection of theme settings to various data entities, reducing the need for multiple unique templates and making it easier to manage content across the store. He provides examples of how dynamic sources can be utilized, such as automatically updating page titles or color schemes. Sco...

9/13/23 - Episode 115Overview:Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.Tools Needed:Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.Steps to Implement Filte...

8/30/23 - Episode 114The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creat...

8/16/23 - Episode 113The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This...

8/2/23 - Episode 112In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their spec...

7/19/23 - Episode 111In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard. Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Ble...

7/5/23 - Episode 110Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existin...

6/21/23 - Episode 109.In this podcast, Scott Austin talks with Andrew Maff of BlueTuskr. Andrew explains how Shopify store owners can get started with Google advertising.SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-109-getting-started-with-google-ad-in-your-shopify-storeSHOW LINKSBlueTuskr - https://www.bluetuskr.com/Andrew Maff - andrew@bluetuskr.comHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Cons...

6/7/23 - Episode 108.In this podcast, Scott Austin discusses the importance of email as a revenue driver for Shopify stores, particularly focusing on the use of Klaviyo for email marketing. Klaviyo divides emails into two types: flows and campaigns.Flows are automated email sequences triggered by customer behaviors and events, like signing up for a newsletter or making a purchase. These allow stores to automate large parts of their email marketing, ensuring customers receive timely and releva...

5/24/23 - Episode 107.In this episode, the host, Scott Austin, consults with Dave Jordan of ClubTech Golf and provides his advice on how to improve the store and business.SHOW VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-107-consult-with-clubtech-golfSHOW LINKSClubTech Golf - https://clubtechgolf.com.au/ Boost Product Search and Discovery App (affiliate link) - https://boostcommerce.net/?utm_source=jadepumaFlex Theme (affiliate link) - use coupon code 'AUSTIN1...

5/10/23 - Episode 106.In this episode, the host, Scott Austin, emphasizes the importance of consistent branding across all customer touchpoints, especially emails, for Shopify stores. He highlights the benefits of incorporating branding elements in emails, such as reinforcing brand identity, building trust, and gaining a competitive advantage.The episode discusses the challenges of maintaining consistency in branding due to the use of various tools for customer engagement. Scott provides a so...

4/26/23 - Episode 105.In this podcast episode, Scott Austin provides an update on using images in Shopify stores in 2023. He emphasizes the importance of images for effective communication and design, and discusses different image file types such as raster (JPG, PNG, and WEBP) and vector images (SVG). He advises against using GIFs due to large file sizes and suggests using HTML5 video format for animations.Scott recommends using SVG for graphics like logos and icons, JPG for photos, PNG for g...

4/12/23 - Episode 104. In this podcast episode, Scott Austin discusses Shopify Plus, explaining that upgrading to this plan is primarily an economic decision for most stores. He highlights the features that come with Shopify Plus but emphasizes that the financial impact is more significant. The episode provides a mathematical breakdown of when upgrading to Shopify Plus can save a store money, considering factors such as the number of Shopify stores and potential app fee savings. Scott s...

3/29/23 - Episode 103. In this episode, I talk about the rapidly exploding developments happening in AI. I show how you can use AI in your Shopify store today and give some best practices to get the most out of it.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-103-harnessing-the-power-of-chatgpt-for-your-shopify-storeSHOW LINKSChatGPT - https://chat.openai.com/Previous ChatGPT Podcast Episode - https://jadepuma.com/blogs/the-shopify-solutions-po...

3/15/23 - Episode 10. In this episode, I explain the steps you need to take to create a Google Analytics 4 property and connect it to your Shopify store using the newly updated Google sales channel in Shopify.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-102-adding-google-analytics-4-to-your-shopify-storeSHOW LINKSGoogle Analytics - https://analytics.google.com/Getting started with Google Analytics - https://jadepuma.com/blogs/the-shopify-solutions-p...

3/1/23 - Episode 101. In this episode, I explain the best practices for building a wholesale store in Shopify.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-101-wholesale-in-your-shopify-storeSHOW LINKSBold Custom Pricing app (affiliate link)Hulk Form Builder (affiliate link)Flex Theme (affiliate link) - use coupon code 'AUSTIN10'Restricting Access in your Shopify Store - https://jadepuma.com/blogs/shopify-tutorials/restricting-access-in-your-shopify-...

2/15/23 - Episode 100. In this episode, I review the recent product improvements made by Shopify to the platform.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-100-recent-improvements-from-shopifySHOW LINKSShopify Changelog - https://changelog.shopify.com/HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Sho...

2/1/23 - Episode 99. In this episode, I review the product pages of three random Shopify stores that I found by doing Valentine's Day searches and clicking on Google Shopping ads.VIDEO OF THE EPISODE - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-storesSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-99-review-of-some-shopify-stores SHOW LINKSMy Face Socks - https://www.myfacesocks.com/products/custom-face-s...

1/18/23 - Episode 98. In this episode, I give an updated review of my favorite Shopify theme, Flex.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-98-review-of-the-flex-theme-for-shopify-storesSHOW LINKSGallery of Flex theme examples - https://jadepuma.com/pages/gallery-of-flex-theme-examples-of-shopify-storeFlex Custom Sections and Tutorials - https://jadepuma.com/blogs/shopify-tutorials Flex Theme (affiliate link) - use coupon code 'AUSTIN10'HEL...

1/4/23 - Episode 97. In this episode, I talk to Brendan Hughes from Optily about how to get started with your first Facebook ad campaign for your Shopify store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-97-the-first-facebook-ad-campaign-for-your-shopify-storeSHOW LINKSOptily - https://www.optily.com

12/21/22 - Episode 96. In this episode, I talk about a new AI tool that can help you create first drafts of copy for your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-96-how-to-kickstart-creating-copy-for-your-shopify-storeSHOW LINKSOpen AI Chat Tool - https://chat.openai.com/Example Product Copy - https://www.macarooz.com/products/best-sellers-collection-1

12/7/22 - Episode 95. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-95-a-b-testing-in-your-shopify-store-part-2Part 1 of this Episode - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-storeSHOW LINKSTest Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.co...

11/23/22 - Episode 94. In this episode, I talk with Josh Frank, a CRO expert, about how you can get started with A/B testing in your Shopify Store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-94-a-b-testing-in-your-shopify-storeSHOW LINKSTest Triggers - https://testtriggers.com/Josh Frank on Twitter - https://twitter.com/joshfrankMicrosoft Clarity - https://clarity.microsoft.comHotjar - https://www.hotjar.com/integrations/shopifyCXL Conversion Calcu...

11/05/22 - Episode 93. In this episode, I talk about how to create gift guides to engage your customers and drive new SEO traffic.EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-93-gift-guides-in-your-shopify-store SHOW LINKSFully Involved Stitching - https://fullyinvolvedstitching.com/People's Choice Beef Jerky - https://peop...

10/26/22 - Episode 92. In this episode, I talk about how the right computer hardware and workstation setup can help make you more efficient.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-92-the-computer-setup-for-your-shopify-storeSHOW LINKSWhy Multitasking Doesn’t Work - https://health.clevelandclinic.org/science-clear-multitasking-doesnt-work Apply for Free Consult Episode - https://jadepuma.com/pages/podcast-consult-application

10/12/22 - Episode 91. In this episode, I talk to Ellen Lewis from Crazy for Ewe. Ellen talks to us about how she builds community for her knitting business.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-91-building-community-with-crazy-for-eweSHOW LINKSCrazy for Ewe - https://www.crazyforewe.com/

09/24/22 - Episode 90. In this episode, I explain how you can make tools that you can use to verify the quality of the content and taxonomy in your Shopify store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-90-quality-checking-tools-in-your-shopify-storeSHOW LINKSFine Linen and Bath - https://flandb.com/ Product Photo Tool - https://jadepuma.com/blogs/shopify-tutorials/flex-product-image-review-toolCollection Photo Tool - https://jadepuma.com/b...

09/14/22 - Episode 89. In this episode, I talk to Ryan McCarthy. He's the CEO of Ryno Power, a nutritional supplement brand that has grown to 7 figures by focussing the marketing on niche audiences.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-89-shopify-riches-in-motocross-niches-with-ryno-powerSHOW LINKSRyno Power - https://rynopower.com/

08/31/22 - Episode 88. In this episode, I talk to Jordan Hitchens who has built a 7-figure Shopify store using SEO as the traffic source.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-88-shopify-seo-with-orthobracingSHOW LINKSOrthoBracing - https://orthobracing.comSubfolder Agency - https://www.subfolder.agencySEM Rush - https://www.semrush.comGoogle Search Console - https://search.google.comSimon Sinek's 'The Infinite Game' - https://www.youtube.com/...

08/17/22 - Episode 87. In this episode, I talk to John Murphy who has built a 7-figure Shopify store using SEO as the traffic source.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-87-shopify-seo-with-ebike-generation SHOW LINKSeBike Generation - https://ebikegeneration.com/ eCom SEO Formula Course - https://www.ecomseoformula.com/Use the code 'Solutions' to get 15% off the course

08/03/22 - Episode 86. In this episode, I'll show the types of site improvements that can be done by editing the theme code instead of adding another Shopify app to your tech stack.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-86-you-dont-need-a-shopify-app-for-thatSHOW LINKSAuthentic Vintage Posters - https://www.authenticvintageposters.comRyno Power - https://rynopower.comThe Game Steward - https://www.thegamesteward.comMulberry Park Silks - https:...

07/20/22 - Episode 85. In this episode, I'll show you how to migrate to Shopify from any other e-commerce platform.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-85-migrating-your-store-to-shopifySHOW LINKSEpisode 62 - Why Shopify in 2022 - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022Episode 68 - DNS Overview for Shopify Stores - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview...

07/06/22 - Episode 84. In this episode, I'll show you more examples of stores that have rich content on their product pages. All of these stores are using newer, Online Store 2.0 themes.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-storeEPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-84-more-rich-product-content-in-your-shopify-storeSHOW LINKSRyno Power - https://ryno...

6/22/22 - Episode 823. In this episode, I talk to Dan of The Game Steward, a Shopify store that has been very successful with its efforts on SEO. So you'll get actionable SEO best practices from a stare that has been very successful with SEO.SHOW TRANSCRIPT -https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-83-ecommerce-seo-with-the-game-stewardSHOW LINKSGoogle Search Console - https://search.google.com/search-console Google Merchant Account - https://www.googl...

6/8/22 - Episode 82. In this episode, I review three, randomly picked Shopify stores.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0SHOW LINKSMatador - https://matadorup.com/Groove Life - https://groovelife.com/Mint Julep Boutique - https://shopthemint.com/ HELP THE PODCASTApply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https:...

5/15/22 - Episode 81. I've been working with Online Store 2.0 long enough now that I've developed some best practices that I'm going to share with you.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-81-best-practices-for-online-store-2-0SHOW LINKSFlex Theme - https://jadepuma.com/flexAuthentic Vintage Posters - https://www.authenticvintageposters.com/ HELP THE PODCASTApply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-ap...

5/11/22 - Episode 80. Learn about all the improvements that Shopify has made to the platform in the last 9 months. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-80-recent-improvements-from-shopifySHOW LINKSShopify Change Log - https://changelog.shopify.com/HELP THE PODCASTApply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experien...

4/27/22 - Episode 79. In this episode, Anita Mahaffey, founder of Cool-jams, explains how she grew her e-commerce business to 7 figures without hiring any full-time employees.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-79-outsourcing-in-your-shopify-storeSHOW LINKSCool-jams - https://www.cool-jams.comHELP THE PODCASTApply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - ht...

4/13/22 - Episode 78. This episode details my recent experience with identity theft and gives you some actionable steps that you can take to protect yourself.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-78-protect-yourself-from-identity-theftSHOW LINKSCredit AgenciesEquifax - https://www.equifax.com TransUnion - https://www.transunion.comExperian - https://www.experian.comUSPS - https://reg.usps.com/portal/registerLastPass - https://www.lastpas...

3/30/22 - Episode 77. This episode explains the many other software systems that a Shopify store will use outside of Shopify to complete its software stack.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-77-the-software-stack-for-a-shopify-store HELP THE PODCASTApply for a Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave ...

3/16/22 - Episode 76. This episode explains how to create the first Brand Style Guidelines for your Shopify store. Theme code is also provided that you can use to document your guidelines.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-76-create-your-first-brand-style-guidelinesSHOW LINKSJadePuma Brand Style Guidelines - https://jadepuma.com/pages/brand-guidelinesBrand Style Guidelines Section - https://jadepuma.com/blogs/shopify-tutorials/brand-...

3/2/22 - Episode 75. This episode is a consult with Delafield Quilt Company, a Shopify store out of Wisconsin that sells quilting supplies.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-75-consult-with-delafield-quilt-company SHOW LINKSDelafield Quilt Company - https://delafieldquiltcompany.com/Temi transcription service - https://www.temi.com/ Bixby Chocolate - https://bixbychocolate.com/ Authentic Vintage Posters - https://www.authent...

2/16/22 - Episode 74. This episode is a consult with Bixby Chocolate, a Shopify store out of Maine that makes and sells high-quality, great-tasting chocolate.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-74-consult-with-bixby-chocolateEPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hestSHOW LINKSBixby Chocolate - https://bixbychocolate.com/ Coupon Code - https://bixbychocolate.com/discount/solutio...

2/2/22 - Episode 73. This episode is a consult with Hest, a Shopify store out of the Pacific Northwest that manufactures and sells beds and pillows for campers and outdoor adventurers.s. SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hestEPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-73-consult-with-hestSHOW LINKSHest - https://hest.comBixby Chocolate - https://bixbychocolate.com/ HELP THE PODCAST...

SHOW LINKSSign-up with Klaviyo - https://www.klaviyo.com/partner/signup?utm_source=0010V00002PzS9B&utm_medium=partner - affiliate linkOriginal Klaviyo podcast - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-32-review-of-the-klaviyo-email-app-for-shopifyHELP THE PODCASTApply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experience Leave a review - h...

1/5/22 - Episode 71. This episode is a consult with 4th Moon Toys, a Shopify store that sells vintage Star Wars toys. This business has the unique problem of limited inventory that is not easily replaced.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toys EPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-71-consult-with-4th-moon-toysSHOW LINKS4th Moon Toys - https://4thmoontoys.com/ Th...

12/22/21 - Episode 70. In this episode, I'll show you examples of stores that have rich content on their product pages.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-storeEPISODE VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-70-rich-product-content-in-your-shopify-storeSHOW LINKSApply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationFraggleTribe - https...

12/8/21 - Episode 69. In this episode, I'll explain how you can grant or restrict access, depending on how you look at it, in your Shopify store. You can do this store-wide, page-by-page or with elements on a page.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-storesSHOW LINKSApply for Shopify Store Consult - https://jadepuma.com/pages/podcast-consult-applicationRestricting Access to the Whole Store - https://jadepuma...

11/24/21 - Episode 68. In this episode, I'll give an overview of DNS. Learn all of the terms and steps to getting your DNS properly set up for your Shopify store.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-68-dns-overview-for-shopify-storesHELP THE PODCASTTry our Linear Shopping Experiences app - https://apps.shopify.com/linear-shopping-experienceLeave a review - https://ratethispodcast.com/solutions

11/10/21 - Episode 67. In this episode, I'll review three Shopify stores and let you know my impressions of them.SHOW LINKSYouTube Viedo - https://www.youtube.com/watch?v=R0_nybyLpp0Ekster - https://www.ekster.comCoola - https://coola.comThe Beard Struggle - https://www.thebeardstruggle.com SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-67-lets-review-some-shopify-storesHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

10/27/21 - Episode 66. In this episode, I'll cover my best practices when dealing with customer support.SHOW LINKSOpen Broadcaster Software (OBS) - https://obsproject.com/download Gyazo - https://gyazo.comSHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-66-how-to-work-with-customer-supportHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

10/13/21 - Episode 65. In this episode, I'll explain why I'm bullish on Buyer's Guide and give you some tips and tricks to get started on building your Buyer's Guide.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-65-adding-buyers-guides-to-your-shopify-storeHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

9/29/21 - Episode 64. In this episode, I'll help you create your first holiday campaign. I'll keep you focussed on the three essential pillars of a holiday campaign.SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-64-your-first-holiday-campaignHELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

9/15/21 - Episode 63. In this episode, I go through many of the different Google tools and services that you will use with your Shopify store. I'll explain what each one is used for and give you guidance on how to connect them.SHOW LINKSSetting up and using Search Console with your Shopify store - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-45-setting-up-and-using-search-console-with-your-shopify-storeSetting up Google Analytics for your Shopify store - https:...

9/1/21 - Episode 62. In this episode, I update my recommendation on why Shopify is the best choice for e-commerce stores.SHOW LINKSGet Shopify - https://www.shopify.com/?ref=jadepuma&utm_source=podcast SHOW TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-62-why-shopify-in-2022HELP THE PODCASTLeave a review - https://ratethispodcast.com/solutions

8/18/21 - Episode 61. In this episode, I explain a concept that I call Linear Shopping Experiences. I'll demonstrate how they simplify the purchase process for customers and show you different ways that you can implement in your store.SHOW LINKSRedirect Add to Cart Button - https://gist.github.com/svaustin66/faf84f162472dd5597908f6b5aff3177Custom Product Builder app - https://apps.shopify.com/customization-toolEditing theme code episode - https://jadepuma.com/blogs/the-shopify-sol...

8/4/21 - Episode 60. In this episode, I do an online consult with the founders of John's Crazy Socks and you get to listen in. Hear how they got their mission-based business started and how they have grown their business.SHOW LINKSJohn's Crazy SocksVideo of the EpisodeSHOW TRANSCRIPTHELP THE PODCASTLeave a review

7/21/21 - Episode 59. In this episode, I share 9 best practices that you can use with seasonal products to increase conversion and repeat purchases.SHOW LINKSDefinition of Seasonal ProductEpisode 37 - Create a Marketing Calendar for your Shopify StoreKlaviyo (affiliate link)SHOW TRANSCRIPTHELP THE PODCASTLeave a review

7/7/21 - Episode 58. In this episode, I cover the recent announcements from Shopify at their Unite conference. I also give you my recommendations on how to factor them into your plans.SHOW LINKSUnite Video from ShopifySHOW TRANSCRIPTHELP THE PODCASTLeave a review

6/23/21 - Episode 57. In this episode, I cover the WebP image format and how it is used in Shopify stores. Learn how different browsers get different images. And get my recommendations on how to pre-process your images before uploading them to your Shopify store.SHOW LINKSTable of Test ResultsImage Test Shopify StoreWebP Browser SupportFlex Theme (affiliate link)SHOW TRANSCRIPTHELP THE PODCASTLeave a review

6/9/21 - Episode 56. Learn about the differences between fonts. Get three strategies on how to pick the fonts for your new Shopify brand.SHOW LINKSDisplay of all Shopify fontsMy recommended Shopify fontsOverlap of Klaviyo and Shopify fontsKlaviyo (affiliate link)SHOW TRANSCRIPT HELP THE PODCASTLeave a review

5/26/21 - Episode 55. In this episode, I cover ALT text in your Shopify store. What is ALT text? Why is it important? How to edit ALT text. And best practices. SHOW TRANSCRIPTHELP THE PODCASTLeave a review

5/12/21 - Episode 54. Learn how GripClean sold out all of their inventory by going viral on TikTok. SHOW LINKSGripClean Shopify StoreGripClean on TikTokMy Favorite GripClean VideoGrant Cardone - Sell or Be SoldSHOW TRANSCRIPT

4/28/21 - Episode 53. Learn about all the improvements that Shopify has made to the platform in the last 6 months. SHOW TRANSCRIPT AND NOTES

4/14/21 - Episode 52. Learn that an effective SEO program needs to have a link-building strategy. And get 11 ideas to apply to your link-building strategy.Show LinksSEO Scorecard for Google AnalyticsEvolve SkateboardAverage Eskate ReviewsMoz Link ExplorerAhref Backlink Checker SHOW TRANSCRIPT

3/31/21 - Episode 51. Learn how to put together a matrix of devices, screen sizes and browsers that reflects your customers and use the matrix to test the responsiveness of your Shopify store.Show LinksGoogle Analytics DashboardEpisode 43 - User Testing Your Shopify StoreSHOW TRANSCRIPT

3/17/21 - Episode 50. Learn how to create buyer personas and brand voice to help you create compelling and consistent messaging.Show LinksGoogle Analytics SetupSHOW TRANSCRIPT

3/3/21 - Episode 49. Learn about the nuances of express checkout for your Shopify store. And get my recommendations on how to best implement it in your store. SHOW TRANSCRIPT

2/17/21 - Episode 48. Learn some best practices on how to make better landing pages to improve your conversion rate and optimize return on ad spend. SHOW TRANSCRIPTShow LinksVideo of the PodcastCraft Hot Saucehttps://www.freakyferments.com/ https://customsauces.store/https://hillsidesauce.com/Toys for Active Toddlershttps://shop.thebrainpossible.com/https://www.exploratoriumstore.com/collections/holiday-gifts-for-kidsThe Ultimate Little Black Dress for Salehttps://www.trinatu...

2/3/21 - Episode 47. Learn how to make your theme customizations more easily editable and maintainable by the store staff without them having to edit code.SHOW TRANSCRIPTShow LinksMetafields App (affiliate link)Collection Template - small product photos

1/20/20 - Episode 46. Learn how to keep Google Search up to date on the content of your store and ensure a smooth customer experience as your store evolves.SHOW TRANSCRIPTShow Links404 Dashboard Report Marketing redirect example - https://jadepuma.com/podcastShopify Bulk 301 Chrome Extension Search Console podcast episode

1/6/20 - Episode 45. Learn how to connect Google's Search Console to your Shopify Store and maximize your SEO.SHOW TRANSCRIPTShow LinksPage Performance EpisodeVideo on Connecting Google Analytics and Search ConsoleFlex Theme - provides great structured dataGoogle's Search Console

12/23/20 - Episode 44SHOW TRANSCRIPTShow LinksPiano Gift Ideas

12/9/20 - Episode 43Here's a detailed checklist for you to follow when doing user testing on your Shopify store. SHOW TRANSCRIPTShow LinksEvolve Skateboards USAShopify Payments Test ModeChrome ToolsEdit this CookieFacebook Pixel HelperLoadify - Smart Image DownloaderGrammarlySee Mobile View in Chrome DesktopCollection Template for Image Size ReviewSetting Up Google Analytics in your Shopify Store

11/25/20 - Episode 42In this I episode, I sit down with Dillon Glenn of Cattlemen's Coffee. We discuss his new business and his experiences with Shopify. SHOW TRANSCRIPTShow LinksCattlemen's Coffee

11/11/20 - Episode 41In this episode, I'll explain how you can use the Minimal Viable Product (MVP) methodology in your Shopify store. Do small changes step by step. Getting something in front of real customers is more valuable than iterating on a solution in a vacuum without customers.Listen to what customers have to say about the changes.Each step should be informed by customer feedback.This should result in a store that is easier for customers to purchase through, which leads t...

10/28/20 - In this episode, I'll cover all of the major improvements that Shopify has rolled out in the past six months. SHOW TRANSCRIPTShow LinksShopify ChangeLog - https://changelog.shopify.com/Local Pickup - https://help.shopify.com/en/manual/sell-in-person/pos-classic/shopify-pos-from-admin/buy-online-pickup-in-storeTipping for online orders - https://help.shopify.com/en/manual/checkout-settings/tipsLocal delivery - https://help.shopify.com/en/manual/shipping/setting-up-and-managing-...

10/14/20 - In this episode, we'll cover videos in your Shopify store. What sort of videos to have. Ways to host videos. Tools to use. Best practices. And more.SHOW TRANSCRIPTShow LinksApply to have your store reviewed in an upcoming episodeToolsEmbed ResponsivelyHandbrakeOBSExample Videos Homepage Banner VideoMission Video - bottom of the pageAbout Video - bottom of the pageHELP THE PODCASTLeave a review

9/30/20 - In this episode, I'll explain why you should ignore the Shopify Speed Score and provide an alternative method to judge the performance of your store.SHOW TRANSCRIPTSHOW LINKSPingdomHELP THE PODCASTLeave a review

9/16/20 - In this episode, I'll explain how to create the first marketing calendar for your Shopify store.SHOW TRANSCRIPTSHOW LINKSGoogle TrendsList of HolidaysNational Day CalendarLululemon NewsHELP THE PODCASTLeave a review

9/2/20 - In this episode, I'll cover the basics and the nuances of setting up the shipping rules in your Shopify store.SHOW TRANSCRIPTSHOW LINKSRecommended Shopify AppsBoxifyAdvanced Shipping RulesReferenced Podcast EpisodesEpisode 8 - Wholesale in Your Shopify StoreEpisode 24 - Pick a Shopify PlanHELP THE PODCASTLeave a review

8/19/20 - In this episode, I'll show you three different ways to improve the display of collection descriptions on your collection pages. This episode is a bit technical.SHOW TRANSCRIPTSHOW LINKSCode for Split MethodShow More / Less SolutionShopify Cheat SheetChrome Developer Tools VideosShort VideoLong VideoShopify ForumsHiring a Shopify Expert podcast episodeHELP THE PODCASTLeave a review

8/5/20 - In this episode, I'll walk you through all of the steps you'll need to take to make the first edits to the Liquid code of your Shopify store.SHOW TRANSCRIPTSHOW LINKSShort Title Code for Collection PagesShopify Cheat SheetMetafields Guru AppHELP THE PODCASTLeave a review

7/22/20 - In this episode, I'll cover what to look for in a reviews app, provide a simple recommendation (use the Judge.me app) and tell you how to get the most out of your review app.SHOW TRANSCRIPTSHOW LINKSJudge.me Review AppShopifyStatus.comGoogle Structured Data Testing ToolHELP THE PODCASTLeave a review