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Behind the Brand with Bryan Elliott

Behind the Brand with Bryan Elliott

Bryan Elliott

Get Behind the Brand to learn how to build your brand. Get smarter and make more money in business by listening to my podcast with some of the smartest people on the planet. I’m Bryan Elliott, helping you build your brand.

Founded in 2008, Behind the Brand with Bryan Elliott is a show about innovators, entrepreneurs and the stories behind their success. It's like a backstage pass inside the brand strategy and marketing minds, companies and habits of some of the smartest and most interesting people on the planet. Host, Bryan Elliott decodes these stories to help you turn their wisdom into practical tactics that you can use to improve your life and grow your business. Why do this? I'm someone who loves to tell stories that I hope will inspire and educate others to find their reason for being. I basically invented the podcast I wish I had when I quit my corporate job and started my own business. I made a lot of mistakes and figured things out the hard way. I've been inspired by so many of my guests and I know you'll find a ton of value here as well. Podcast series / Marketing: 

160 - The Easy & Proven Way to Build Good Habits & Break Bad Ones | James Clear
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  • 160 - The Easy & Proven Way to Build Good Habits & Break Bad Ones | James Clear

    James Clear has sold an incredible 15 million copies of his bestselling book, Atomic Habits, which has 4.8 stars on Amazon with more than 120,000 reviews. Wow!

    In this episode of Behind the Brand Bryan and James talk about the proven way to build good habits and break bad ones.

    Check out Atoms, The official Atomic Habits app.

    Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

    Want to watch the video version of Behind the Brand?
    http://bit.ly/GetBehindtheBrand

    Want to read the feature articles I write for my Inc. Magazine byline?
    https://www.inc.com/author/bryan-elliott

    Connect with me personally on social media:

    Instagram: http://instagram.com/1goodbrain
    Twitter: https://twitter.com/BryanElliott

    See my film and commercial production work here:
    http://bit.ly/thegoodbrainwork

    For business inquiries: producer@thegoodbrain.com

    Special thanks to our sponsorPlunge!

    Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

    ➡️ Powerful cooling down to 37°F

    ➡️ Smartphone connectivity for ultimate control

    ➡️ Sleek exterior design

    The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out

    Special Thanks to our Sponsor WeWork!

    W
    ith WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

    Special Thanks to our Sponsor WHOOP!

    Use my special link and get a great deal on a new WHOOP 4.0.

    WEAR IT ANY-WEAR

    Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

    WAKE UP AT THE OPTIMAL TIME

    Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

    MONITOR YOUR HEALTH

    A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

    GET MORE ACCURATE DATA

    5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

    TRACK METRICS 24/7

    Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.




    Support the Show.

    Thu, 25 Apr 2024
  • 159 - Lack of Sleep Might Be Killing You | Eight Sleep CEO, Matteo Franceschetti

    Matteo is the Co-Founder and CEO of Eight Sleep, the sleep fitness company.

    Eight Sleep developed a proprietary technology which is redesigning sleep by developing cutting-edge AI and machine learning models to track bio signals during the night and optimizing body recovery and rest while asleep. The end goal of the Pod is to compress sleep and scan your body while asleep to monitor your health.

    Eight Sleep is currently used by pro athletes and top performers across multiple industries and was recognized as one of TIME’s “Best Inventions” in 2018 and 2019, was named one of Fast Company’s “Most Innovative Companies” in 2018, and has raised over $150M in funding from leading investors, including Founders Fund, Softbank, Khosla Ventures, Y Combinator, Valor Equity Partners, General Catalyst, Naval Ravikant, and Patrick Collison.

    Prior to Eight, Matteo co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011). Both companies were in cleantech.

    Matteo holds multiple patents in tech and health, is a Member of the Forbes Technology Council, has been Co-Chair at FWD.us and Mentor at Techstars, Microsoft Bizpark and the NYU Summer Launchpad Program.

    He graduated magna cum laude with a Law degree from University of Ferrara, and was a member of the Italian Bar Association while working as a lawyer in the finance practice of Freshfields Bruckhaus Deringer and Allen & Overy, both part of the Magic Circle of British’s elite law firms.

    Support the Show.

    Mon, 25 Mar 2024
  • 158 - MrBeast strikes Amazon deal for biggest competition series in TV history | Reed Duchscher | Podcast series / Marketing

    Reed Duchscher is an American talent manager and investor. He is the CEO and founder of Night Media and talent manager of YouTube personality MrBeast and Minecraft content creator Dream. 

    In this episode I talk to Reed Deucher who is famous for being the media company being MrBeast — who recently struck an Amazon deal for biggest competition series in TV history.

    The deal, worth possibly $100 million, will be the latest attempt by an internet creator to move to more traditional forms of entertainment.

    Will he be able to cross the chasm?

    Listen to this episode and make your own predictions!

    Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

    Want to watch the video version of Behind the Brand?
    http://bit.ly/GetBehindtheBrand

    Want to read the feature articles I write for my Inc. Magazine byline?
    https://www.inc.com/author/bryan-elliott

    Connect with me personally on social media:

    Instagram: http://instagram.com/1goodbrain
    Twitter: https://twitter.com/BryanElliott

    See my film and commercial production work here:
    http://bit.ly/thegoodbrainwork

    For business inquiries: producer@thegoodbrain.com




    Support the show

    Wed, 20 Mar 2024
  • 157 - How to Launch a Million-Dollar Business This Weekend | Noah Kagan | Podcast series / Marketing

    Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).

    He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular YouTube channel, Noah Kagan.

    His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.

    Want to get a short note from me each week with what I've learned from interviewing some of the smartest people in the world? It's the best inspiration, eduction, access to events, perks, finds, free stuff and more to help you improve your life and business: https://www.behindthebrand.tv/vip

    Want to watch the video version of Behind the Brand?
    http://bit.ly/GetBehindtheBrand

    Want to read the feature articles I write for my Inc. Magazine byline?
    https://www.inc.com/author/bryan-elliott

    Connect with me personally on social media:

    Instagram: http://instagram.com/1goodbrain
    Twitter: https://twitter.com/BryanElliott

    See my film and commercial production work here:
    http://bit.ly/thegoodbrainwork

    For business inquiries: producer@thegoodbrain.com

    Support the Show.

    Fri, 15 Mar 2024
  • 156 - Seth Godin's Top 10 Success Lessons | Podcast series / Marketing

    Hi everyone, welcome to another episode of the show, I’m your host, Bryan Elliott. I just wanted to take a moment to thank all of you for listening and helping to make this show what it is.

    We’ve had a rush of new fans and followers and I couldn’t be more excited to be on this journey with you.

    Behind the Brand started as a side hustle because in 2008 my little start up was in trouble. I had just resigned from a big brand marketing job at one of the biggest studios in Hollywood.

    My dream was to open a production company with a focus on building brands thru the art of storytelling. But it was looking like the Great Recession was going to get the best of me and I didn’t know what to do.

    That year I read a book called Tribes written by one of my favorite authors, Seth Godin. It became a roadmap for me — and a North Star to navigate very choppy waters.

    Spoiler alert— I made it thru some tough times and now this show is dedicated to all of you as well as anyone who is trying to build a successful business and brand.

    Here’s a little mix tape I made of Seth’s Top 10 lessons — here we go!

    P.S. Here's another video with Seth you might like explaining everything you may not know about marketing...

    More?
    Check this out. 

    Support the Show.

    Wed, 13 Mar 2024
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