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Marketing Strategy

Marketing Strategy

Fabio Gallo

16 great strategic recommendation to grow your Facebook Marketing capabilities. The top tips that will boost your marketing activities using the biggest social network on earth.

4 - Episode 4 - How to generate leads on Tik Tok
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  • 4 - Episode 4 - How to generate leads on Tik Tok

    A step by step guide to how generate leads on Tik Tok

    Wed, 11 Mar 2020
  • 3 - The Streaming War explained
    Wed, 26 Feb 2020
  • 2 - Episode 1 - Streaming video OTT

    Streaming has quickly become the primary source of video consumption within the US and around the world, so what do marketers need to bear in mind?

    For most of us, the internet is already the primary source of the videos we watch.
    In the US, streaming is headed towards a saturation point. Netflix, Amazon, Hulu, and now Disney + are quickly picking up new subscribers as streaming quickly becomes the primary source of video consumption within the US and globally. Not to mention that YouTube is essentially ubiquitous around the world.
    This is important for marketers to take notice of. Not only because traditional TV advertising budgets will soon be replaced by their digital counterparts, but also to understand consumer behavior. Knowing how your customers consume video content helps in a few ways:
    * Knowing what your target audience consumes and what platforms they use can help you develop a better digital video ad campaign.
    * Knowing what your target audience watches can help you better engage with them on social media (have you seen those baby Yoda memes?)
    * Knowing how your target audience uses different video platforms can be helpful in developing an effective content marketing plan.

    Sat, 22 Feb 2020
  • 1 - The key success factor for Facebook Marketing

    In my podcast n1 I’ll walk you through 11 different tips and recommendations to improve your Facebook marketing strategy.

    Fri, 01 Nov 2019