9/8 Central Podcast

9/8 Central intern and podcasting host extraordinaire continues her career path series to help recent grads come to terms with what their futures may hold. She talks to Producer Sara Beth Trimble and Podcast Producer Nicole Daniel to get their advice for anyone who's looking to job right into the workplace in the first ever female-only episode of our show so far!

Our intern is back to help college seniors figure out what they want to do after graduation. Today, Danielle is talking to Production Leader John Godwin and Junior Editor AJ Villanueva about their careers thus far.

Our intern Danielle Gibney is still a Clemson undergrad, and she's currently weighing out her career options before she walks on stage and grabs her degree. Over the next several weeks, she's going to sit down with everyone on our team to get their stories and pieces of advice for students like her. She's kicking this series off with COO Jen Blair and Social Strategist Kyle Juell, 2 very different career paths!

We'll tell you something you already know: social media doesn't have business hours. It's always on, firing at a million miles an hour. We're, of course, huge fans of all the positive impacts of social—connections, selling, comfort, and many more. But we wouldn't be good stewards of this tool if we didn't also talk about the negative impacts of social. We gathered up our COO Jen Blair, Social Strategist Kyle Juell, and intern Danielle Gibney to talk about it.

The founder of PayPal, Solar City, Tesla, and SpaceX has plans to purchase a controlling stake in Twitter. The deal is still up in the air, but that's not going to stop us from talking about how the platform's potential changes affect social media marketers. If Twitter plays a central role in your brand's social media strategy, you might want to grab a seat and soak this one in.

We work with a lot of really amazing agency partners to bring their visions to life. The approach of keeping production work in-house is no longer enough to get by—agency clients now expect bigger, better content to share on their channels. Using a company like us only works if you can meet a few key criteria. Tune in to hear how your agency can get the most out of a production company for your next project.

TikTok is taking over. It's not just stealing eyeballs from other social platforms, it's also stealing Gen Z searchers from Google, which is HUGE news for marketers. Jen and Kyle discuss the ways your SEO knowledge can enhance your TikTok videos by playing to the algorithm's strengths.

Here's something you've probably already figured out by now: hiring is important. It's a long, methodical, fairly stressful process that has the potential to make or break the future of your company. Our CEO Will Stewart and COO Jen Blair talk step-by-step through our company's approach to finding the right people—and what you can do to make sure they want to stick around.

Millennial vs. Zennial vs. Gen Z: it's no secret that social media behavior is different across generations. We gathered up three team members from different generations and asked them to talk about their social media habits. We're not gonna lie, it was pretty interesting to see how different each one of us uses the top five platforms!

Social Media is now flooded with brands and businesses trying to gain users' attention, and ultimately create a point of conversion. Most people think of product companies trying to make that sale on social media, but what about service-based companies? Solidifying your expertise on a niche topic is a key principle that Jen and Kyle discuss on the 9/8 Central Podcast. Take a listen and see how your company could be implementing this into your social media today!

Is social media just a fraction of your brand's marketing mix, or is it the only tool in the shed? In this episode of the 9/8 Central Podcast, Kyle scares Jen by assuming the role of Clueless Client #1 to cover the importance of alllll your other marketing efforts and where social media fits into your lineup. Tune in to find out how to build out your brand's very own self-sufficient content farm!

Do you struggle to write the perfect caption for your social media posts? Are you wondering how you can refine your brand voice and let it shine, whether you're on Facebook, Twitter, Instagram, LinkedIn, or TikTok? On this episode of the 9/8 Central Podcast, Jen and Will break down the anatomy of a successful social caption, from tone, to hook, to CTA. Check out some things referenced this episode: Monos Instagram: instagram.com/monostravel/ Duolingo TikTok: tiktok.com/@duolingo Every pandemic commercial is the same: youtube.com/watch?v=vM3J9jDoaTA

Building a company ain't easy. And it's not just about finding clients and putting out a nice product—it's about a lot of intangible things, too, especially when it comes to building our team. In this episode, Will and Jen talk about getting clarity around our values, stating our mission, and doing the hard work to make sure it wouldn't just align with our team, but resonate with them, too. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Disclaimer: we aren't fortune tellers, and we haven't traveled to the future (yet). But we do know what the future of social media might look like in a few years, thanks to Meta's very public venture into virtual reality. The applications for brands are endless, and the adoption of virtual reality as the main means of media consumption could be a game changer for marketers everywhere. Join us, and learn what lays ahead. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

All social media marketers have pondered these questions more than once: does it matter how many followers we have? Do we need any? Should we just buy a bunch? If you're at an agency, growing your client's follower count can just feel like an item on a checklist with no real strategy behind it. Here's the thing: your followers do matter, but not in the way you might think. Plug in to find out what the heck we're talking about. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

TikTok is like the new popular kid in school. You haven't talked yet, but there's something that you just can't get yourself to trust yet. Our social team says, you just gotta get to know her a little better. Then you'll understand. Unlike any other platform out there, TikTok exploded onto the social media scene within the last few years, drawing more US users into its app every day. What does that have to do with your social strategy? Plug in, press play, and find out. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Guys, we need to talk. It's about Instagram. She just keeps...changing. It's getting kinda hard to keep up. We had to call in some help from our social team to get us back on track. Seriously though, Instagram has been a must-have social app for both creators and consumers for several years now. As the platform ages and comes toe-to-toe with competitors, what can social media managers expect from the former photo-exclusive app? We've got you covered. Jump in and find out why we're still #TeamIG, even after all these years. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

The only constant in social media is change. Keeping up with current content trends can be a real pain in the butt, and that's a struggle that our team knows how to overcome. We gathered our Social Media Strategist, Kyle Juell, and our Post Production Director, David Stapp, to talk about how social media users are changing the way they use their favorite apps—and what that means for video editors and content creators. Check it out to get a leg up on your creation process! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

In this short episode, our meme kings (self-proclaimed) dive into one of the biggest meme trends of 2022 so far: Morbius. More specifically, they talk through the evolution of the "Morbin' Time" meme on social media, and how those posts actually drove a regrettable business decision through the misuse of Social Listening. This isn't a condemnation of Social Listening at all—it's a plea for companies to make sure that social pros are in the room when big decisions are made. Check it out, and let us know what you think. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

A number of great leaders have one rather strange thing in common: failure. The leaders on our team are no exception. Will Stewart, our CEO, and David Stapp, our Post Production Director, join Danielle to dive into those difficult moments and what they learned from them. In this episode, you'll also hear the story of our company's founding—which includes one fateful morning at Dunkin Donuts. This is a great peek into the quirky and brilliant minds of two of our team's leaders. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

In our industry, we refer to the actors and actresses that grace our videos as "talent." If you've ever tried to memorize lines, you know that phrase is a huge understatement. But the right talent does more than just take the pressure of remembering a script off of your shoulders. They help bring your video to life, adding their own charm and flair where they see fit. If we're being honest, the right talent can turn good scripts into great ones—and can cover any shortcomings if it's your first time putting a script together (we all start somewhere!). We grabbed our Producer, Sara Beth Trimble, to help brands and companies wrap their heads around the idea that finding actors and actresses for content doesn't have to be expensive or a pain in the butt—it's a huge boost for your videos. Check it out! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

We work with a lot of really amazing agency partners to bring their visions to life. The approach of keeping production work in-house is no longer enough to get by—agency clients now expect bigger, better content to share on their channels. Using a company like us only works if you can meet a few key criteria. Tune in to hear how your agency can get the most out of a production company for your next project. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Here's something you've probably already figured out by now: hiring is important. It's a long, methodical, fairly stressful process that has the potential to make or break the future of your company. Our CEO Will Stewart and COO Jen Blair talk step-by-step through our company's approach to finding the right people—and what you can do to make sure they want to stick around. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

9/8 Central intern and podcasting host extraordinaire continues her career path series to help recent grads come to terms with that their futures may hold. She talks to Producer Sara Beth Trimble and Podcast Producer Nicole Daniel to get their advice for anyone who's looking to job right into the workplace in the first ever female-only episode of our show so far! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

The founder of PayPal, Solar City, Tesla, and SpaceX has plans to purchase a controlling stake in Twitter. The deal is still up in the air, but that's not going to stop us from talking about how the platform's potential changes affect social media marketers. If Twitter plays a central role in your brand's social media strategy, you might want to grab a seat and soak this one in. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Our intern is back to help college seniors figure out what they want to do after graduation. Today, Danielle is talking to Production Leader John Godwin and Junior Editor AJ Villanueva about their careers thus far. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Our intern Danielle Gibney is still a Clemson undergrad, and she's currently weighing out her career options before she walks on stage and grabs her degree. Over the next several weeks, she's going to sit down with everyone on our team to get their stories and pieces of advice for students like her. She's kicking this series off with COO Jen Blair and Social Strategist Kyle Juell, 2 very different career paths! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Podcasting is tough—much tougher than it might seem. There are some pretty common mistakes that first-time podcasters make, and they make growing an audience pretty tough. We assembled our podcasting team, John Godwin and Nicole Daniel, to talk through these common mistakes and how to fix them before they become an issue. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

We'll tell you something you already know: social media doesn't have business hours. It's always on, firing at a million miles an hour. We're, of course, huge fans of all the positive impacts of social—connection, selling, comfort, and many more. But we wouldn't be good stewards of this tool if we didn't also talk about the negative impacts of social. We gathered up our COO Jen Blair, Social Strategist Kyle Juell, and intern Danielle Gibney to talk about it. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

John Godwin heads up our podcasting team here at 9/8 Central, and he's been able to learn a ton about how to correctly launch and leverage podcasts for your business. John and Will talk through some advice they'd give to business leaders who are juggling the idea of launching a podcast—and why they should just go for it! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

If there's one constant in the social media world, it's change. Our Social Strategist Kyle Juell and COO Jen Blair have been working in social together for almost 5 years, and they're going to talk through some challenges they can foresee coming to fruition this year, as well as some steps companies can take to overcome them. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

It takes a lot of super-talented folks to bring a production together. Among them is the 1AC, or first assistant camera. This is your Director of Photography's right-hand man, and we brought our own 1AC onto the show to tell everyone a little bit about the role! We're hoping this talk between CEO Will Stewart and Production Leader John Godwin will help you understand what happens on set with us. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

TikTok: it's so hot right now. We gathered our resident TikTok experts (also our youngest team members, coincidentally) to talk about the latest revelation in social media. They also dropped some gems for any brands toying with the idea of firing up their own account. So, give this a listen before you dive in! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Everyone loves a funny video, whether it's an ad, a short, a piece of social content, or a film. But going the funny route is one of the hardest things you can do in production. Jen and David break down the three things you need to get right if you want your funny video to actually work. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Millennial vs. Zennial vs. Gen Z: it's no secret that social media behavior is different across generations. We gathered up three team members from different generations and asked them to talk about their social media habits. We're not gonna lie, it was pretty interesting to see how different each one of us uses the top five platforms! Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Building a company ain't easy. And it's not just about finding clients and putting out a nice product—it's about a lot of intangible things, too, especially when it comes to building our team. In this episode, Will and Jen talk about getting clarity around our values, stating our mission, and doing the hard work to make sure it wouldn't just align with our team, but resonate with them, too. Follow us on social media: Instagram: instagram.com/98c/ Facebook: facebook.com/nine8central LinkedIn: linkedin.com/company/9-8-central YouTube: youtube.com/c/98cOrg

Welcome to the 9/8 Central Podcast! CEO Will Stewart and COO Jen Blair tell you about all of the things you can expect to hear from us. Learn a little about our company, our expertise, and our new show!