Podcasts by Category

Brand Next

Brand Next

Justin Peyton
Business, Technology

A semi-regular Podcast where we speak to the thinkers, builders and marketers who are experimenting and building with emerging technologies.

My ambition is to demonstrate how these technologies are changing the ways brands, people, and communities interact by showcasing the work of the builders and pioneers in the space. I believe that technology can be a force for good, but that it requires leaders to prioritize people and focus on ways that bring us together and enhance our humanity.

That starts with education, discourse, and debate. 
Let's get going.



11 - Episode 11 | Tokenized products and tokenized relationships with GMoney
0:00 / 0:00
1x
  • 11 - Episode 11 | Tokenized products and tokenized relationships with GMoney

    "Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoney

    It’s a big question and you’ll have to like to this special GMoney podcast to get his point of view on the answer. And I guess that’s how I’m introducing our guest on this episode. GMoney. For those of you who don’t know him already, he initially made headlines early in the NFT speculation phase of 2020 / 2021 for buying a Cryptopunk, but it’s not his NFT collecting that we are talking about today. Rather it’s his luxury fashion company 9dcc, and his vision for where tokenized products can take business and the relationships that people have with brands.

    You might recall an article I wrote at the end of last year about his company 9dcc and their Iteration-02 drop which allowed people wearing his clothing to distribute tokens from the NFT chip in the clothing item. If you haven’t read the article, you can find it here, but this Podcast is the follow-up to that article.

    In our conversation, G shares a bit more about his vision for both 9dcc and for the potential of tokenized products to transform brand relationships in general. It’s a great conversation with one of the true pioneers, builders and deep thinkers in the space. I am certain there is something for everyone in this Podcast so give it a listen.


    SPECIFIC TOPICS WE DISCUSS:

    GMoney has been innovating and building in the web3 space since early days and he shares details about what’s influenced, what inspires him and a few hints on what his vision is for the future and what’s next for 9dcc. But more specifically what we cover in our conversation is:

    IntroductionsThe vision for 9dcc as a tokenised product companyA social graph built on POAPs Tokens as the bridge between digital and IRL connections The potential this offers to marketing funnelScaling and transporting reputation across brands and channelsPOAP Leaderboards at IRL events and how this gamifies things not just for marketing, but for human connectionAdvice for brandsWhere you get the best croissant in Paris


    CREDITS & LINKS:

    Host: Justin Peyton
    Guest: GMoney

    GMoney on Twitter9dcc WebsiteCedric Grollet as mentioned on the podcast


    Nothing in this podcast should be considered Financial Advice. 

    For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

    Wed, 29 Mar 2023
  • 10 - Episode 10 | Understanding Open Loyalty with Brent Annells

    “My member can get cool stuff because you can treat them like your member”

    -Brent Annells



    Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really define was “utility” meant.

    Welcome Brent and the team from Smart Token Labs.

    While most people have been busy focusing on the art, Smart Token Labs has launched multiple open-source web3 products including Token Script and Alpha wallet. What are those you are asking … well listen in. You will hear about what Brent and the team have been up to. But really, what you will hear is how they have been building a foundation for the future of loyalty - or Open Loyalty as they call it.

    It’s an exciting discussion, and one that I hope will be of particular interest to all the brands and marketers who are listening in. 


    SPECIFIC TOPICS WE DISCUSS:

    Brent has been at the forefront of emerging tech and channels for a long time. He built his reputation working with and helping to scale brands like Uber and Facebook to name just a few. He’s also worked on the agency side working directly with brands so he knows what they need. Now he’s busy showing the world how web3 is going to deliver value and what it offers to all of us. More specifically what we cover in our conversation is:

    The products that Smart Token Labs has created and how they are being used.Use case around tokenized car ownership and what benefits it will offerHow web3 solves many of the PII challenges associated with brand partnershipsDeveloping ticketing solutions and open perk solutions that both consumers and brands can leverage as a marketplaceThe importance of wallets and tokens as reverse cookies in enabling Open LoyaltyThe upcoming release of a Cricket membership - $20 for 20 pieces of utilityOpen edition utilityHow Marketers should think about Open Loyalty and token gated sponsorship


    CREDITS & LINKS:

    Host: Justin Peyton

    Guest: Brent Annells

    Smart Token Labs: https://smarttokenlabs.comBrent is active on LinkedIn so give him a follow here.


    For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

    Fri, 10 Mar 2023
  • 9 - Episode 9 | Understanding Subscriptions and Membership with Patrick Workman

    “The technology isn’t the challenge, it’s the imagination that we need to inspire in order to think about why we are actually doing this, what’s the purpose and who [we’re doing it for]”- Patrick Workman

    There are builders in the world, and then there is Patrick Workman and the team behind Unlock Protocol. What makes talking to Patrick special is that has such a clear understanding of the technology that he is able to explain concepts in simple easy to understand ways. Talking to him was really refreshing because even though he understands the tech, the focus isn’t on how we onboard millions / billions of people into crypto, but on how we unlock value for people through experiences what are intuitive. Most likely by getting rid of talk about wallets, keys and crypto babble and just making a brands app the wallet. 

    This is really a fun discussion that goes into the world of music, retail, customer experience, and so much more. One thing that’s clear from the conversation is that they are building the technology needed to unlock opportunities, to unlock value, but to get there, as Patrick implies in the quote above, you just need to unlock your imagination.

    SPECIFIC TOPICS WE DISCUSS:

    Patrick is a builder who built his reputation and know how in the world of Web2 and comes to Web3 with a clear understanding of the challenges of the past, and the opportunities that the emerging web3 ecosystem provides.  In our conversation he shares about:

    His perspective on FTX, the and how he sees the difference between Crypto and Web3How Unlock is giving NFTs super powers and additional functionalityThe difference between a subscription today, and what added value a tokenized subscription will enableHow new business models for the internet will be created that migrate the economic models from attention to membershipMoving past intermediaries through open blockchains and how this will inspire new areas of creative innovationHow Unlock Protocol is taking people on a five stage membership journey, and how it relates to the memberships people have and value today (eg. Prime)The value of Open Memberships - starts around the 26.30 mark and this part is really important and really insightful so don’t skip itExperience vs. Tech and how they work together, and the types of experiments brands could take that are fit for purpose today


    LINKS TO UNLOCK AND OTHER SERVICES WE DISCUSS IN THE PODCAST:

    Unlock Protocol: https://unlock-protocol.com/Advent Calendar from Unlock Protocol: https://unlock-protocol.com/blog/advent-calendar-2022Patrick’s Twitter: @PatrickWorkman


    CREDITS:

    Host: Justin PeytonGuest: Patrick Workman

    For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

    Tue, 06 Dec 2022
  • 8 - Episode 8 | Getting Ready for Art Basel with Jeremy Penn

    I’m back with another Podcast. This time with Artist, NFT Collector and Degen Jeremy Penn. Jeremy was one of the people behind the Degen Arcarde earlier this year at NFT.NYC and he tells us all about what he has in store for Art Basel Miami.

    The mission of the Degen Arcade is to make Web3 accessible to everyone and if you were at NFT.NYC, then you know it was one of the must see / must go locations. Now as they prep to launch in a few days, Jeremy tells me more about what they have in store. 

    But honestly, his story is about so much more than just the Degen Arcade. He is a person who sees the long term of NFTs and believes they provide an amazing way to give people more and add more value. He even tells us stories about his childhood memories and where rebellion comes from. This episode is definitely a lot of fun.


    SPECIFIC TOPICS:

    Jeremy is an artist who got into this space early and has seen the cycles so it was great to talk to him and get his point of view on things. In our conversation he shares about:

    How and why he got into the NFT space.His perspective on Artist RoyaltiesThe motivation behind the Degen Arcade.Some specifics around what they have in store for Art Basel, although still plenty of surprises to come.The partners he is working with to make it happen. Both brands and people, and why the team is so exceptional.How to work with Brands successfully in the spaceOther things he has been working on

    LINKS TO OTHER PROJECTS WE DISCUSSED IN THIS EPISODE:

    Degen Argen - https://www.degenarcade.xyz/Jeremy Penn Art - https://www.jeremypenn.com/Bones by Jarritos - https://opensea.io/collection/bonesbyjarritosArt Basel Miami - https://www.artbasel.com/miami-beach

    CREDITS:

    Host: Justin Peyton

    Guest: Jeremy Penn

    For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

    Sun, 27 Nov 2022
  • 7 - Episode 7 | Seema Khinda Johnson explains decentralized Identity

    Decentralized identity. It’s without a doubt one of the innovations that has me most excited about the future potential for web3. 

    You might be asking your self - what is decentralized identity? Well the answer can actually be quite varied as different companies are approaching it differently as they aim to solve for different use cases. In today’s conversation, I speak with Seema Khinda Johnson about her company Nuggets and how they are building decentralized identity solutions designed to protect us against fraud, identity theft, etc. 

    It’s a huge and growing problem. It’s so big in fact that even if it’s never happened to you, I’m sure you’ve felt the effect. The moment of panic when you don’t recognise a charge on your credit card and you think it might be fraud, or when your bank calls you to validate a transaction and you have to think if it was really you. 

    Seema and the whole team at Nuggets are building the solutions to help with this and so much more so listen in to find out more.


    SPECIFIC TOPICS:

    In my conversation with Seema we covered a wide range of topics, but some of the things we talk about include:

    How and why she launched a blockchain business focused on identityWhat is decentralized and self-sovereign identity.Why decentralized identity is critical for both people and for brandsKey use cases for the technology, and what it will mean for marketing use cases such as personalization, crm, etcOther brands and approaches to decentralized identity - for example prioritizing social mediaZK proofs as a technology enabler. What they are and why they are important.Her vision for the future and how the technology will mature and growA few points of advice we can take today.


    CREDITS:

    Host: Justin Peyton
    Guest: Seema Khinda Johnson

    For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

    Thu, 17 Nov 2022
Show More Episodes

Podcasts similar to Brand Next