Brands Of Africa

Today we look at the concept of distinguishing the difference between above and below the line advertising and marketing.
bove The Line (ATL) and Below The Line (BTL) advertising are two terms that are bandied around often these days in the advertising world and often have the layperson confused as to what they stand for. It might be worth our while to begin this by defining what constitutes the metaphoric ‘Line’. To quote Michael John Baker from The Marketing Book, the terms ‘Above The Line’ and ‘Below The Line’ came into existence way back in 1954 with the company Proctor and Gamble paying their advertising agencies a different rate and separately from the agencies who took on the other promotional.

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Airport Advertising has always ruled the roost among the OOH Media. The airport audience is the pristine form of an audience that is a dream for every advertiser. Such well-segmented audiences are available nowhere else in an organized and uncluttered atmosphere apart from the airports. The show analyzes the top reasons why Airport Advertising is such a celebrated Advertising Media all around the world. The most common Advantages of Airport Advertising that Airport Advertising Agencies take pride in.

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Today we look at the concept and the reasons your company desperately needs a responsive website tool. You might have heard the term responsive web design or responsive website before, which is gaining popularity these days. A responsive website is said to be one that makes use of page elements such as flexible images, flexible layouts, and cascading style sheet media queries. Such site has the capability of automatically detecting the user’s device and adjusting itself according to the available screen size on a laptop, mobile or tablet. Such a website eliminates the need for pinching or horizontal scrolling.

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According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising?
Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.
Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

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The Dangerous Power of Emotional Advertising. ... They strategically manipulate consumers' feelings and stimulate the emotional triggers that influence how we make decisions. An emotional Ads may be designed to incite anger, sadness, or joy—all targeted toward the brand's end goal.
Marketers Use To Influence Consumer Behavior
In a quest to understand what drives consumers’ decisions, marketers have turned to psychology to understand what could make an impact.
The vast majority of marketers aren’t psychologists. But many successful marketers regularly employ psychology in appealing to consumers.
Smart, skillful, honest marketers use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy.

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WHAT DOES IT TAKE FOR A BRAND to truly a breakthrough in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create.

Part of this is the simple fact that most of these newer brands are technology companies; they provide products and services that themselves can be built almost overnight, thanks to the proliferation of smartphones, cloud computing, and fast, free, and universally accessible digital tools.

But many of these brands are also resonating on a deeper level with consumers. We wanted to get to the bottom of which companies best exemplified this—those brands that have attained the emotional resonance with consumers typically reserved for big blue-chip companies, but in a fraction of the time.

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A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.
Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable. While some can impel you to be better, do more, or go further,
others are simply a fun play on words.

Our favourite Taglines:

●Ethiopia Airways- The
pride of Africa
●South Africa: Inspiring
new ways'
●Alive with possibilities
●Mercedez Benz – The best or
nothing
●BMW BMW's New Ad Slogan Is 'Designed For Driving Pleasure': Video. From the original 'The Ultimate Driving Machine' and more recent 'Sheer Driving Pleasure' and 'JOY' advertising campaigns, the slogans and taglines
BMW has come up with have been some of the most memorable in the industry.Feb 19, 2013
●Kia – The power to surprise
●British Airways – The
world’s favourite airline

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Is there such thing as customer loyalty when it comes to a pricing model? This show tackles the dynamics of over-spending over the global frenzy of Black Friday, how Zimbabwe was finally liberated after 37 years of gaining its independence.

Black Friday is an informal name for the day following Thanksgiving Day in the United States, the fourth Thursday of November, which has been regarded as the beginning of the country's Christmas shopping season since 1952.

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The focus this of the show is to look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

Educational Outcome:
Important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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When it comes to marketing, there is significant strength in numbers – the more people a brand is exposed to, the better. The more people talk about a
brand, the more it lives. The more it stays top of mind, the more marketing spend is converted into sales. With that being said well,

Last week we has a fantastic time discussing the most iconic brands of our lifetime and in the same breath we are going to synergise this moving train.
Today we are looking at emerging brands, what are some of the most developing brands as a consumer to look out for, we also hope to look at the underrated ones waiting to blow up!

What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing. In less than a decade brands like Uber and Airbnb have attained the kind of consumer mindshare that companies used to have to work decades to create. Part of this is the simple fact that most of these newer brands are technology companies.

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The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word "marketing," and it makes a lot of people ask, "Huh?"
But guerrilla marketing isn't some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound methodology. In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

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A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market
Today we are looking at some of the most Iconic Brands of our time that have become part of who we are. These are the brands that we grew up with, we trust, we love and value.

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Today we look at the the concept Communication planning. Comms Planning, help determine what brands need to tell people to get them to buy a product (and how to go about telling them). This person works out the best place to deliver our message, making sure everything lines up with client’s brand identity and the channel it runs on. For example, we decide if an ad works best on television, Facebook or radio, and then we help a team of creatives tailor that ad to one or more of those channels.

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Stereotype marketing is a two-fold process that involves the exploitation of specific groups and/or perceptions to create a product image and a target market segment. Stereotype marketing may include the creation of stereotyped marketing materials as well as a stereotypical segmentation and approach to the marketplace itself.

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A few weeks ago we pandered on a subject some what similar to this where we spoke about what different logos mean for different brands and what colour pallets are best or rather recommended for which types of businesses.
After years of work to build recognition, why would an established company change its name? Mia Pearson a Marketing expert says companies contemplating a name change to have a “strong and believable story” behind the new brand, demonstrate continuity with the past, ensure the message is consistent across the board, and make sure that all key stakeholders are on board before making it official.

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Today we are unpacking a word that has become a buzzword in the corporate world, particularly as a tool for marketing and comms. Thought leadership fall off many people tongues and I personally think it’s rarely fully understood.

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Understanding your audience, and what channel to use to reach them effectively. Today we are looking at the when, how and what by unpacking what we call the media mix. This is simply a collection of channels available for your messaging.

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Well today we unpack another thrilling component of the greater marketing, advertising and branding sphere and that is the current ads, discussing them immernsely, were they a miss or hit? Based on their brand promise, product objective, resonance, innovation etc

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Why is Media Monitoring important in maintaining Brand reputation? Find out.

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Today we look at Corporate VS Agency in the world of Coprorate Communications, the art of Public Relations, intricasies of Marketing strategies and the ever so dispensable creativeness needed in adverttsing and branding. You may be aspiring to explore your capabilities in this industry, young or old and have no idea what awaits you, well worry not, Brands of africa had you in mind!

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Brands are often look for ways to make their marketing campaigns more effective.
One such approach is to capitalize on opportunities for seasonal promotions, sales or special events. And that is exactly what we are looking at today, Seasonal Marketing.

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Today we talk about Public Relation and Brand Development! Of course, the PRISMS awards, also known as the Oscars of the industry the ever so successful well executed 20th instalment of these ceremonies where industry excellence is meticulously celebrated, brands, people, campaigns who have done astonishingly well.

On Brand your brand segment today we will be talking to Musonda Chalwe who hails all the way from Zambia, how fitting? Miss Chalwe is from a hair company called Fro Pros “Bringing affordable unrefined SHEA BUTTER and essential OILS to naturalists and hair salons!
Along with AMAZING hair tips.
Let your hair flourish” and of course brand of the week as well as Brand bulletin will come through towards the end of the show, stay with us.

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Comparative Marketing form of marketing that involves making comparisons between different brands or products.
Comparative advertising may directly compare two or more brands or products, or it may take the form of an indirect comparison.

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Complying with advertising law and marketing law is important because otherwise you can get yourself into some serious trouble. Advertising and marketing as just as important as they have always been to the success of organisations. Especially digital marketing, electronic marketing, online marketing, social marketing or mobile marketing, whatever you want to call it. In the digital context, you need to be especially careful to stay clear of legal problems, difficulties or disputes. The models may have changed to content marketing, relationship marketing, in bound marketing or lifecycle marketing, but the principles remain the same.

Today we look at the The complexities of unsolicited marketing, what are your rights as a consumer and as a brand do you break through the market?
The law has adapted to deal with unsolicited marketing and the legal changes impact on all forms of marketing and advertising. We focus on unsolicited advertising and marketing law.

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The secret of crisis management is not good vs bad, its preventing the bad from getting worse.. Andy Gilman CEO of CommCore a Washington based consulting group.
On this show, we are taking you through the journey of crisis management and how PR and communications plays a pivotal role in helping you deal with a crisis.

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While it is very similarly important to becoming an industry leader, building a positive reputation is imperative for brands and companies as a whole rather than the individual. Media relations can achieve this through positive news stories through a third party, i.e. the media. Building a positive reputation can include articles on a company’s good works in the community.

Mpho and Fred dissect this more.

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Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image, and prestige in sponsoring events attracting your target market.

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Ambassadors are not salespeople heading out to make as many one-time sales as possible. They exist to foster strong, loyal relationships between your customers and your brand. Your ambassadors should not only be passionate about — and intimately familiar with — your products or services, they should also be skilled at making deep connections with others on your behalf.

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Important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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McDonald’s SA believes that the film and television industry provides an ideal opportunity to challenge conventional thinking. It is brands like ours that give the industry the opportunity to hone their skills, practising the art of condensed powerful story-telling through commercials.” says Daniel Padiachy, Chief Marketing Officer for McDonald’s SA. As the headline sponsor of the South African Film and Television Awards (SAFTA), McCafé, the lifestyle coffee product offering by McDonald’s South Africa would like to congratulate all the 2017 nominees.

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On today's show, we look at unpacking why investing in CI will influential for your brand.
A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.

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We look at Sustainability in Branding, Family originated brands, content media & social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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Support this podcast: https://anchor.fm/brands-of-africa/support

We look at brands who have successfully evolved within branding their strategies and came up with innovative ways to brand their organisations. We will look at Sustainability in Branding, Family originated brands, content media& social media marketing, logos and all the other important branding elements that make their brands a success and ultimate contribute to the company bottom line.

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Support this podcast: https://anchor.fm/brands-of-africa/support

The second edition of Brands of Africa unpacking the benefits of using social media as part of the integrated marketing strategy, including a look at the biggest PR failures on social media by some of the worlds biggest and smallest companies such as KFC, Twitter, Bic and Blackberry.

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benefits and importance of digital marketing: Beyond SEO and AdWords! Nowadays, customers have access to information any time and any place they want or need it. Thanks to the Internet and globalization, most people on the globe are able to access the information via computers, tablets or mobiles

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