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Welcome to the All About Digital Marketing podcast. Dedicated to insight, news and tips for you to improve your digital marketing. No matter if you're at the start of your journey online, or if you're well-seasoned like us, you'll find something in our podcast for everyone. From help with content marketing to insights from marketing professionals around the world. We're dissecting what it takes to get results online. Join Chris Bruno and Travis Ketchum, plus the team from Social INK on our adventure to create the All About Digital Marketing podcast.
- 169 - Creating an Advertising Campaign with ChatGPT: Hands On
Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. We break down:How to use ChatGPT to start brainstorming ideasTaking those ideas and refining them Getting into the details, and the weedsBreaking down the deliverables you need to complete the campaignWe'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of t...
Fri, 02 Jun 2023 - 168 - How To Create A Marketing Avatar
Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. We break down:What is a marketing avatar and why are they important?Why do you have to focus on people that are going to buy?How to be honest with yourself about your business.and explaining why a pivot is not a sign of failure.We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bo...
Thu, 25 May 2023 - 167 - How to Scale an Agency with Tyler Narducci
Today's episode is all about how to scale an agency, with Tyler Narducci from Done For You Agency. Join Travis Ketchum and Tyler as they dive into: Why it’s important to follow your gutWhat is a freelancer? What is a business?What are the types of clients that you work with?Do you have the systems in place to get growth?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the descr...
Thu, 18 May 2023 - 166 - How Marketing Attribution Takes You From “No Numbers, No Business” to “Know Numbers, Know Business”
Today's episode is all about how important marketing attribution is for your business. Join Scott Desgrosseilliers, CEO of Wicked Reports, and your Co-Hosts Travis Ketchum and Chris Bruno.In the episode, we talk about : The importance of attribution and how it's changing.The shift from last-click attribution to last-sales attribution.How long does your sales cycle look like?How do you balance what your clients want vs what they need?We'd love to help our listeners with some free reviews ...
Thu, 11 May 2023 - 165 - How to Generate $100 Million in High Ticket Sales With Bailey Proulx
Today's episode is all about how Bailey Proulx has helped his clients sell $100 million in high ticket sales. In this episode, Travis and Bailey talk about: The importance of having a gut feeling in businessWhat is Cost per Action (CPA)? and what is CTR?What do you focus on after the landing page?And what’s the sweet spot for testimonials?We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down a...
Thu, 04 May 2023 - 164 - 7X Your Lead Magnet Engagement
Today's episode is all about how you can 7X your lead magnet engagement. If you're currently giving away a free resource as a way to build your mailing list, you need to listen to this episode. Your Co-Hosts Chris Bruno and Travis Ketchum talk about the Lead Magnet Multiplier, a brand-new way to increase engagement exponentially. In this episode, we cover: What is a lead magnet and how they workHow you can use the power of scarcity with a digital downloadThe exact way Travis in...
Thu, 27 Apr 2023 - 163 - How To Get MORE LEADS For Your Agency And Close MORE SALES With Alex Schlinsky
Alex Schlinsky is a renowned authority on lead generation and conversion, and he has helped agencies of all sizes achieve success. In this episode, you'll head about some of the strategies Alex uses to generate leads and close sales.If you're looking to improve your agency's lead generation and conversion, then you need to listen to this episode! By applying the strategies shared by Alex, you'll be on your way to success!Today's episode is hosted by Travis Ketchum. And here's the link to our ...
Thu, 20 Apr 2023 - 162 - AI and Digital Marketing in 2023
In this episode, we take a look at what AI and digital marketing will look like in 2023. We discuss the different applications of AI digital marketing, and discuss the potential implications of this technology on the future of marketing.As the boundaries of AI continue to grow, so too does the potential for digital marketing. In this video, we take a look at what AI and digital marketing will look like in 2023 and discuss the potential implications of this technology on the future of ma...
Thu, 13 Apr 2023 - 161 - Meet your new Co-Hosts - Season 2 IS finally here!
In this podcast episode, co-hosts Chris Bruno and Travis Ketchum introduce the revamped show, which will cover different topics related to digital marketing, including educational and video content. The hosts talk about their backgrounds, with Travis sharing his experience building software platforms like Contest Domination and Campaign Refinery. The hosts also discuss the role of AI and generative AI in marketing and other industries. The episode sets the stage for future episodes to come, w...
Thu, 13 Apr 2023 - 160 - Episode 160 - Marketing SaaS Companies with Adam O'Leary
This week's episode is all about Marketing SaaS Companies. I'm joined by Adam O'Leary, co-founder of Trustscout, a video testimonial capture tool originally developed for agency white-label, eCommerce, and SMBs.Testimonials are so important today, especially when there is so much choice in the market. These are really what sets you aside from the competition. But you shouldn't be afraid of negative reviews. This gives you a chance to understand what problems your customers are facing.Adam wou...
Tue, 02 Nov 2021 - 159 - Episode 159 - How to Market E-Commerce with Chloë Thomas
This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's s...
Tue, 26 Oct 2021 - 158 - Episode 158 - Social Media with Gerard Murnaghan
This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so th...
Tue, 19 Oct 2021 - 157 - Episode 157 - Email Marketing with Vira Sadlak & Alissa Taggart
This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, o...
Tue, 12 Oct 2021 - 156 - Episode 156 - Growing a Community with Genecia Alluora
This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business ...
Tue, 05 Oct 2021 - 155 - Episode 155 - Marketing Automation & AI with Andrew Stockwell
This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think ...
Tue, 28 Sep 2021 - 154 - Episode 154 - Branding for Businesses with Nadim Sadek
This week's episode is all about branding for businesses. I'm joined by Nadim Sadek, CEO of ProQuo AI, a business that is revolutionising brand management by offering real-time AI-powered guidance that arms brand managers with the tools they need to optimise campaigns and make decisions in real-time.Everyone has a brand. This is what sets you aside from the crowd. You want to identify who your target audience is and make sure your values align with them. There will be a promise and a need to ...
Tue, 21 Sep 2021 - 153 - Episode 153 - Adding Educational Courses to Your Business with Molly Keyser
This week's episode is all about adding educational courses to your business. I'm joined by Molly Keyser, Founder of Profitable Courses, the business that's on a mission to help people turn their passion into an online course that's profitable from day 1. Molly now helps service-based business owners add a profitable online course to their business so they can scale without trading more of their time for dollars.With more businesses moving online than ever before, you are missing out if you a...
Tue, 14 Sep 2021 - 152 - Episode 152 - Telling stories through video with Dan Bennett
This week's episode is all about telling stories through video. I’m joined by Dan Bennett the Founder of 1 Minute Media, a company that empowers individuals to tell their stories with great video through coursework and private membership. He is also a digital media freelancer who offers direct consultation for companies, as well as having decades of experience in video production, video editing, motion graphics, sound design, graphic design and digital content development.Having a story in yo...
Tue, 07 Sep 2021 - 151 - Episode 151 - Content Creation Strategy with Ashley J. Saunders
This week’s episode is all about content creation strategy. I’m joined by Ashley J. Saunders, founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. AJ has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.We speak about the basic foundations for a good content creation strategy and some tips that people can start implementing right away. One simple idea is to t...
Tue, 31 Aug 2021 - 150 - Episode 150 - 2 Years - 150 Episodes - 31k Downloads - Reminiscing
This week's episode is very special as we've just celebrated our 2 year anniversary! In this time we have produced 150 Episodes and accumulated 31k downloads. Joining me are Anna Simmonds and Gareth Alvarez, who were both on the very first episode of the All About Digital Marketing Podcast in July 2019.Anna Simmonds is currently the Head of Marketing at a regulated group of companies. With over ten years of digital marketing experience. Anna has a holistic skillset spanning email, blogging, c...
Tue, 24 Aug 2021 - 149 - Episode 149 - Marketing Technology with Dan McGaw
This week’s episode is all about Marketing Technology. I’m joined by Dan McGaw, CEO & Founder at McGaw.io and UTM.io. McGaw.io is a marketing technology and marketing analytics consulting company that works on building brands' marketing tech stack and analytics stack. UTM.io is a SaaS product that does campaign link management to ensure your analytics are clean and you are using the correct UTM. Dan also finds time to be a 500 Startups Mentor and previously started the first business acce...
Tue, 03 Aug 2021 - 148 - Episode 148 - Creating Content with AI with Ryo Chiba
This week’s episode is all about creating content with AI. I’m joined by Ryo Chiba, Co-Founder at Topic, an AI writing assistant that optimises your content to drive more organic traffic. Ryo has taken all his experience and knowledge and built Topic so that marketers could take advantage and create content in a scalable way that actually has a chance of ranking.When creating content, SEO is a huge component to think about. It is a complicated process that is constantly evolving and involves ...
Tue, 27 Jul 2021 - 147 - Episode 147 - Local Business Marketing with Neel Parekh
This week’s episode is all about local business marketing. I’m joined by Neel Parekh, Founder & CEO at MaidThis Franchise, a business that helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. Neel is now on a mission to help others achieve running a fully remote local business.Remote working has become more popular now than ever with businesses adapting to a more efficient way of working even in a local environment. As most businesses are now online, havi...
Tue, 20 Jul 2021 - 146 - Episode 146 - Smartphone Video Marketing with Daryl Cygler
This week's episode is all about smartphone video marketing. I'm joined by Daryl Cygler, founder of Smartphone Video Marketing, the business that teaches SMB owners how to start and scale their video marketing efforts without the need for video production companies and expensive film equipment.As technology is evolving our capability to create content has increased massively. All you need is a smartphone nowadays. When filming, you should always be giving the perception of professionalism mea...
Tue, 13 Jul 2021 - 145 - Episode 145 - Taking Sales Online with Bill Murphy
This week's episode is all about taking sales online. I'm joined by Bill Murphy, Founder and CEO of Solar Cheat Code and Cheat Code For Sales Pros, a consulting marketing firm that helps salespeople create sales opportunities using online marketing to build their personal brands.With everything being moved online there are new ways to sell your products. Through the powers of social media, you can impose your will on an existing marketplace and reach different people at different times.Social...
Tue, 06 Jul 2021 - 144 - Episode 144 - Loyalty Marketing with Paula Thomas
This weeks episode is all about loyalty marketing. I'm joined by Paula Thomas, creator & host of the Let’s Talk Loyalty podcast. Paula is a loyalty marketing expert with over twenty years of experience delivering tangible results for some of the world's top brands. The show is targeted at industry professionals who specialise in creating, running and optimising marketing programmes that drive customer loyalty.Loyalty, when it comes to customers, is often thought about as gift cards or sta...
Tue, 29 Jun 2021 - 143 - Episode 143 - The Power of Podcasting with David Pérez
This weeks episode is all about the power of podcasting. I'm joined by David Pérez, a Podcast Producer and the host of the Audience Coach podcast. His podcast helps coaches and entrepreneurs in the health and wellness industry create audiences for their businesses. David also works with health and wellness coaches so they can spread messages of improvement, positivity and growth through podcasting. David and his team have accompanied podcasters through the production and release of over a tho...
Tue, 22 Jun 2021 - 142 - Episode 142 - SERP Features With Diana Richardson
This week's episode is all about SERP features. I'm joined by Diana Richardson, Social Media Manager at SEMrush. Diana has a wealth of experience in digital marketing from her previous roles. She learned SEO and PPC from the ground alongside Google and Bing as they evolved. Diana used SEMrush in her previous roles and has been a huge advocate of the tool.SEMrush is an all-in-one suite of tools for improving online visibility and discovering marketing insights. The tool is suitable for markete...
Tue, 15 Jun 2021 - 141 - Episode 141 - Event Planning Goes Virtual with Erica Maurer
This week's episode is all about how event planning has gone virtual. I'm joined by Erica Maurer, a veteran event planner and partner at EMRG Media, a leading full service event planning and digital marketing company. She is also a partner and producer of The Event Planning Expo, New York City’s largest events and hospitality industry trade show.Erica is now dedicated to helping her clients adjust from in-person events to virtual event experiences. In December, she successfully produced 65 vi...
Tue, 08 Jun 2021 - 140 - Episode 140 - LinkedIn, Employee Advocacy and More with Jonathan Baldock
Today's episode is all about employee advocacy on LinkedIn and more with Jonathan Baldock. Jonathan works in an advisory role for SocialHP. In his previous role, 9 years at LinkedIn, he served customers like Accenture, JPMorgan Chase, Johnson & Johnson, PespsiCo, Hershey's and IBM. He is highly skilled in sharing best practices and an expert in social media recruitment, sales and marketing strategies.We speak about encouraging employee engagement on social media as this can be very powerf...
Tue, 01 Jun 2021 - 139 - Episode 139 - What and How to Measure Your Digital Marketing with Chris Mercer
Today's episode is all about what, and how, to measure your Digital Marketing. I'm joined by Chris Mercer, the Co-founder of MeasurementMarketing.io. Mercer (as he’s known) is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.It is so important for all businesses, especially SMEs, to know their numbers and how they're getting results. Most people don't fully understand this, but once you understand it,...
Tue, 25 May 2021 - 138 - Episode 138 - Contact Management on Steroids with Jon Ferrara
Today's episode is all about contact management on steroids. I'm joined by Jon Ferrara, CEO of Nimble and a renowned pioneer in the Customer Relationship Management (CRM) field, serial entrepreneur and marketing and sales expert.Jon believes the more people you can help to grow, the more you grow. It’s one of the reasons he pioneered contact management and CRM with GoldMine in the '90s, a company he sold for $125 million. He re-entered the workforce in 2010 and then launched the first s...
Tue, 18 May 2021 - 137 - Episode 137 - Self-Serve Ads with Lisen Zethraeus
Today's episode is all about self-serve ads. I'm joined by Lisen Zethraeus, Chief Marketing Officer at DanAds, who has a wealth of experience with brands including Mars Inc, M&Ms, Snickers, Orbit, Whiskers, and Pedigree. All of these brands have huge marketing budgets and many levels of approval when running campaigns. Lisen was curious about brands at the other end of the spectrum that don't have large budgets. That's what lead her to DanAds. DanAds is on a mission to democratise ad buyi...
Tue, 11 May 2021 - 136 - Episode 136 - 2 Weeks Ahead is Good for Your Head!
Today's episode is all about the concept of "2 weeks ahead is good for your head". We never want to be rushing around and desperately trying to create content. This is a big No. When content is done quickly at the last minute, it usually has mistakes or other issues. It won't be thought out properly and is not actually going to take us towards our objectives.Think about the effect on you, your brand, and most importantly, your audience.Another issue is when you go on to a business's social me...
Thu, 06 May 2021 - 135 - Episode 135 - People First Digital Marketing with Mike Krass
Today's episode is all about People First Digital Marketing with Mike Krass. Mike is the CEO of MKG Marketing, a digital marketing agency that gets tech and healthcare brands found online through transparent, measurable digital marketing.Over the last ten years, Mike has grown MKG Marketing into a 7 figure business not only by specialising in data and analytics but by embracing a “people first” philosophy that promotes a strong work-life balance while systematically holding employees as well ...
Tue, 04 May 2021 - 134 - Episode 134 - What is a Content Calendar?
Today's episode is all about content calendars. There are a couple of schools of thought on why they are a phenomenal tool and every small business should be using one.You've probably heard all about them, but what exactly are they and how should you be using them?1. It's an advanced plan for your content creation.Content Calendars, also known as editorial calendars, give you the ability to be on top of things and plan your content so that you don't miss anything. They enable you to view a sc...
Thu, 29 Apr 2021 - 133 - Episode 133 - Generating Leads Online Through Google Ads with George Copeland
Today's episode is all about generating leads online through Google Ads. I'm joined by George Copeland, Co-Founder & CEO of Laborem Edge.George is a Google Ads specialist that has created software to hone and optimise ads. Having a background in marketing and promotion, George was intrigued by how to generate leads online. He got into Google Ads as a mentor of his built and sold a multimillion-dollar company realising that there's something special there. He now uses this knowledge to hel...
Tue, 27 Apr 2021 - 132 - Episode 132 - Creating Content With Purpose
Today's episode is all about creating content. We talk about it all the time. You've no doubt heard "content is king". Gary Vee even talks about creating 100 pieces of content every day.The reality for most of us is that it's just not possible. It's hard enough to create a couple of pieces of content per week let alone per day. So when it comes to creating content, what should you be doing?Here's something to think about.Would you prefer to have one piece of content, that people really engage...
Thu, 22 Apr 2021 - 131 - Episode 131 - The Importance of Strategy with Jose Quiroz
Today's episode is all about the importance of strategy. I’m joined by Jose Quiroz, a serial entrepreneur and digital sales system designer who helps companies maximize their online sales with minimal effort. He is the owner and CEO of Quiroz, the company helping experienced business owners shift their perspective and experience those pivotal AHA! moments when they realize they can add a heck of a lot to their bottom line without having to hustle harder.We see so many businesses joining new p...
Tue, 20 Apr 2021 - 130 - Episode 130 - 3 EASY Ways To Create Social Media Graphics
Today’s episode is all about three easy ways to create social media graphics.This is the final episode in the mini-series about graphics. Previously we have talked about graphics we can all make and the different formats including understanding what to post and where based on your audience.We want to give you as much insight as possible into some of the tools that we use to be able to create quick graphic content for your social media platforms. We will not be talking about photoshop, illustr...
Thu, 15 Apr 2021 - 129 - Episode 129 - Engagement Security with Kathleen Booth
Today’s episode is all about engagement security. Making sure we are secure when being online is so important, especially when more people than ever are working from home.I'm joined by Kathleen Booth, the VP of Marketing at clean.io, the market leader in digital engagement security solutions. They are used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Before joining clean.io, she spent 13 years in the digit...
Tue, 13 Apr 2021 - 128 - Episode 128 - How To Format Graphic Posts For Different Platforms
Today’s episode is all about formatting graphic posts for social media. With a wide range of social platforms, keeping up with the formats can be a challenge.Understanding the platform your target audience are using will provide a better social experience. Each platform has many features, new ways to post, share and create content. All of these can be leveraged by repurposing content to other formats and platforms.Once you know what platform you’re going to use, you can then start to focus on...
Thu, 08 Apr 2021 - 127 - Episode127 - Effective Communication with Dr. Amelia Reigstad
Today’s episode is all about effective communication. There are more people online than ever before and it’s now essential to be an effective communicator when we’re using social media.I’m joined by Dr. Amelia Reigstad, a specialist in public relations and communications. Amelia is a university faculty member and also an effective communication consultant and coach. Working with organisations, she teaches them how to communicate effectively in the workplace.We take it for granted when posting...
Tue, 06 Apr 2021 - 126 - Episode 126 - 5 Ideas For Social Media Graphics Posts
Today's episode is all about Images & Graphics! Yep, that's right. This is the first of a 3 part mini-series, which I figured once complete, would give you all the info you need to make your social media posts stand out a little bit more. Let's start at the beginning. What sort of things can you post on social media, using graphics to help them stand out?We're looking at: Quote Graphic Your Company Why? Core Products/Services Social Proof Upcoming newsWe'll a...
Thu, 01 Apr 2021 - 125 - Episode 125 - Content Marketing in 2021 with Lyndsay Phillips
Today's episode is all about content marketing. In 2021, it's safe to say that we all need to create a lot of content to keep those marketing channels moving in the right direction. From blogs to social media, there's a lot to do. That's where Lyndsay Philips, President of Smooth Sailing Business Growth comes in to play. Having started as. VA, looking to find the right balance between working and family life, Lyndsay quickly saw the potential to help her clients when it came to their content ...
Tue, 30 Mar 2021 - 124 - Episode 124 - A Slight Disruption To Our Usual Program
Today's episode is a little bit different. Yep, "again?" I hear you say. But it really is. You've probably noticed a bit of disruption to the podcast recently. Fewer episodes going live, not our usual cadence of 2 episodes per week, and maybe even I've been sounding a little under the weather for lack of a better description. Well, all of that comes down to feeling pretty much fed up with the current situation. Lockdown here in the UK is now well into week 9 (I think - I can't even remember) ...
Mon, 08 Mar 2021 - 123 - Episode 123 - Should You Trust Your Gut? With Sunil Godse
Today's episode is all about trusting your gut. Well, your intuition at least. For many people, it comes in the form of that sensation that something's not right. But did you know there is a developing science around what we call intuition? I'm joined by Sunil Godse from Intuitionlogy. He's spent years, interviewing hundreds of business leaders, to better understand what intuition really is, and just how big a part it can play in running and marketing our businesses. Sunil is passionate...
Tue, 23 Feb 2021 - 122 - Episode 122 - Useful Tools To Create Better Video Content
Today's episode is all about making better video content. We're all looked down here in Europe, and especially in the UK. LoFi video (video content that you can make yourself) has become stock in trade for a lot of us. In our previous episode, we talked about what LoFi video is, today we're talking about how you can improve the quality of your videos. I started off only wanting to detail 3 things that we use on a regular basis to create content. In the end, I covered 4. 1. BigVu - it's ...
Tue, 16 Feb 2021 - 121 - Episode 121 - What Is Lo-Fi Video?
Today's episode is all about LoFi video. If you're not sure what that means, don't worry, that's what we're here to help with today. LoFi video is simply video content that can be created simply, cheaply and very easily. The Superbowl happened last week. That's the perfect example of big-budget video creation for brands. The Superbowl ads are a BIG thing every year. Brands compete to come up with the best idea possible, and they then throw MILLIONS of dollars at agencies, stars and production...
Thu, 11 Feb 2021 - 120 - Episode 120 - Partnerships & Rebranding with Adam King
Today's episode is all about partnerships. How can your business develop partnerships that are not only profitable for both parties, but also for your customers and audience? We're joined by Adam King, the first of our guests to return to the podcast. Partnership is a term that's often bound around without understanding the true potential it provides us all with. From affiliate deals to co-authored content, introductions to referrals partnerships come in all shapes and sizes. The best p...
Tue, 09 Feb 2021 - 119 - Episode 119 - Consistency, Patience and Owning Your Marketing
Today's episode is all about understanding a fundamental principle for success in marketing, and anything else for that matter. You see, trying something once, and saying it doesn't work simply isn't a good strategy. As with most things in life you need to consistently show up. Doing something, again and again, to make sure that it has a fair chance of actually getting some results. And then, and this is the really hard part for most of us, you need patience. Guess what? It's not going to hap...
Thu, 04 Feb 2021 - 118 - Episode 118 - Digital Marketing For Dog Trainers With Louie Torres
Today's episode is all about Louie Torres. Yes, he's the founder of Unleashed Marketing and yes he helps dog trainers secure more business through digital marketing. But the episode is about MUCH more than that. You see, for Louie, this is the space he's chosen to work in. But the reason why Louie is so successful in the space is that he really understands his clients, their problems and their needs. And that's what's important about this episode. Way too many of us try to be all things to al...
Tue, 02 Feb 2021 - 117 - Episode 117 - What Will Digital Marketing Look Like In The Next Few Years?
Today's episode is all about looking at what the future of digital marketing might in fact look like in the next couple of years. Now, we definitely don't have a crystal ball over at Social INK, and technology evolves at an increasingly fast rate, but some "future" things, might already be out there. We know for sure that cookies and tracking are changing. With new laws set to come into effect, and Apple making bold moves for user privacy (like annoying Facebook recently) the endlessly tackin...
Thu, 28 Jan 2021 - 116 - Episode 116 - Brand SERPs With Jason Barnard
Today's episode is all about SERPs. Not sure what SERPs are? It stands for Search Engine Results Page. Basically, it's what you see when you type something into Google (or Bing if you're one of the 5%). Jason Barnard has been fascinated with SERP for a long time now. Over the past 8 years, he's been pulling together a database of brand SERPs and looking for those key factors that make it all-important and powerful for brands. Join us today as Jason explains the ins and outs that are often for...
Tue, 26 Jan 2021 - 115 - Episode 115 - An Experiment Talking About An Experiment (LIVE Episode)
Today's episode is all about experimenting. Yes, I know what you're all thinking, "he's talking about experimenting AGAIN!" But that's what digital marketing is all about. It's about constantly trying new things to see what works and what doesn't. In this episode, James O'Donnell and I (Chris Bruno) are trying something new. An experiment of sorts. We recorded this episode of the podcast LIVE on the Social INK channels. We want everyone to try different things. Use the word experiment - so ev...
Thu, 21 Jan 2021 - 114 - Episode 114 - Digital PR & Getting Out There With Victoria Kennedy
Today's episode is all about public relations - also known as PR. What we think of as PR might be antiquated. The thoughts of meeting journalists for drinks or dinners and building a relationship certainly no longer fit the times we've been living for the last 12 months or so. But in reality, it changed long before social distancing came into play. Victoria Kennedy, CEO of Victorious PR joins us on the podcast today. She understands what it's like to try to get your name out there. As an oper...
Tue, 19 Jan 2021 - 113 - Episode 113 - Look After Yourself & Your Marketing
Today's episode is all about looking after yourself. 2021 is off to a strange start. Feels a little like we never really left 2020. There have been a ton of memes and gifs expressing how people are feeling so far this year. And I guess it's completely understandable. Today I wanted to share that it's ok not to feel great. Heck, I know that I don't always feel great. In fact, so far this year (yes, all 2 weeks of it) I've had 2 days of feeling like I just wanted to sit in a corner, in the dark...
Thu, 14 Jan 2021 - 112 - Episode 112 - Local Search & Happy Business with John Vuong
Today's episode is all about local search, but more importantly, it's about finding your happy in your business with John Vuong, Owner of Local SEO Search. That sounds a bit "hippy-ish", but it's far more important than you may have realised. Now, this isn't about positive thinking, or breathing techniques to get through the day. It's about how to make sure that you're building a productive and happy business, that actually fits in with the goals you had when you first started. Of course, we ...
Tue, 12 Jan 2021 - 111 - Episode 111 - Happy New Year?
Today’s episode is all about wishing you happy New Year. Or is it? As lockdown Version 3.0 has begun here in the UK, it’s easy to think of 20201 starting as bad as 2020 finished. But I don’t think that’s the case. It’s another reminder that we’re not quite out of the woods yet, but that definitely doesn’t mean things aren’t getting better. What does it mean for your business though? Well, things aren’t looking like they’ll be back to business as usual, at least not for the foreseeab...
Thu, 07 Jan 2021 - 110 - Episode 110 - Holistic & Empathetic Marketing with Janet Mesh
Today's episode is all about taking a holistic and empathetic approach to your marketing. Joined by Janet Mesh, CEO and Co-Founder of Aimtal, we're talking about how businesses can sometimes overlook some of the key components required for successful marketing. When we talk about empathy, it's important for everyone to understand that we're talking about it in the same way. Yes, that's right, the definition of a word can sometimes be lost in translation and ends up being used a buzzword as op...
Tue, 05 Jan 2021 - 109 - Episode 109 - 5 Types of Content You Can Create With Your Phone
Today's episode is all about 5 types of content you can create, right now, with your smartphone. Yep, that's right, it's all about actionable advice. Check out the video version of this episode here. No matter what your business is, large or small, B2C or B2B, product or services, there are simple ways to create more content that's really about you and your brand. If you've been struggling with creating content to share on social media, or simply don't think you can create it well enough, you...
Thu, 31 Dec 2020 - 108 - Episode 108 - Brand Messaging with Emily Soccorsy and Justin Foster
Today's episode is all about brand messaging. Yep, that sounds very high level but hold on a moment. My guests today are Emily Soccorsy and Justin Foster, Co-Founders of Root and River. They specialise in guiding brands to scale around their mission. For years, this dynamic duo, have been helping brands get out of the comfort zone by really examining and understanding who they really are. It's easy to get lost in the buzzwords and jargon of marketing, but a truly powerful story has an emotion...
Tue, 29 Dec 2020 - 107 - Episode 107 - Wishing You A Very Merry Christmas!
Today's episode is all about, well, YOU! We just wanted to take the time to wish you and yours a very merry Christmas. Yep, that's right. You're all absolute stars for listening to the show, and we're so grateful to have you as part of the All About Digital Marketing community. So we wanted to say THANK YOU! For listening, for following along, for subscribing, for anything you've done, no matter how small you may think it has been. Of course, it's a Christmas message, but we may have dropped ...
Thu, 24 Dec 2020 - 106 - Episode 106 - Telling Brand Stories With Sarah Braud
Today's episode is all about telling brand stories, with Sarah Braud from Braud Creative. All companies start with a story. We often forget about that story, but we really shouldn't. Why did we start the company, how did we start the company? It's a whole hero's story. With Sarah, we're discussing how important it is to bring that story to the forefront of your marketing. We want you to tell your tale. And just like any amazing story, it starts with a Hero. In your story, the HERO is your cus...
Tue, 22 Dec 2020 - 105 - Episode 105 - Planning Your 2021 Digital Content
Today's episode is all about planning next year's digital marketing efforts for your business. Yep, that's right, the year is nearly over and for most of us, we're probably quite happy to see the back end of 2020 at this point. I've always found that the Christmas to New Year break is a great time for some reflection (about the past year) and planning (for the year to come). It's the perfect time where most clients are busy enjoying their time with friends and family, and I do the same. But t...
Thu, 17 Dec 2020 - 104 - Episode 104 - Podcasting & Creating Content With Michael Greenberg
Today's episode is all about podcasting, but more importantly, it's actually about being smarter when it comes to creating content. Yes, that's right, if I can find a way to work smart instead of just hard I want to implement it. Michael Greenberg, the Gentleman of Tech (the OG - Original Gentleman), and the Chief Strategist at Call For Content, has been working in the podcasting space for years. He's developed systems and methodologies to help turn a podcast in to so much more. We've spoken ...
Tue, 15 Dec 2020 - 103 - Episode 103 - Running A Podcast For 100+ Episodes
Today's episode is all about starting a podcast and publishing more than 100 episodes. What does that take? What does it look like? What sort of results can you expect? Wow - that's a lot of questions. Let's take a quick look at it and see what our journey was like. Before we get started, I want to set the scene. The very first episode we recorded was with the team at Social INK. We didn't have a name for the podcast. No Website. No domain URL. NOTHING. The only thing we knew was th...
Sun, 13 Dec 2020 - 102 - Episode 102 - Blockchain In Marketing With Gowthaman Ragothaman
Today’s episode is all about blockchain technology in marketing. We’re all aware that things are changing. Online privacy, ad blockers, cookie blockers. Everything is changing. So how can blockchain technology in marketing change the way we do things online? We’re joined by Gowthaman Ragothama, CEO of Aqilliz, a blockchain solutions provider that’s addressing the cross-platform economy. There’s a future to marketing that doesn’t rely on cookies and tracking as we know it today.&nbs...
Sat, 12 Dec 2020 - 101 - Episode 101 - Influencer Marketing with Derren Ohanian
Today’s episode is all about influencer marketing. We’re joined by Derren Ohanian from Social Sensei. Derren knows what it takes to make an influencer marketing campaign for your business. Something that’s important to remember is to be a human being online. Yes, it sounds so simple, but way too many people seem to forget that once they’re online and in front of their keyboard. Being human and authentic is how we create real relationships. We talk about the different levels of influ...
Fri, 11 Dec 2020 - 100 - Episode 100 - The Century! 5 Most Popular Episodes
Today's episode is all about 5 of your favourite (the most popular) episodes. That's right, making it to 100 episodes seemed crazy when we started recording back in July 2019. But here we are. So we've grabbed some clips from the top 5 most listened to episodes. If you're thinking about starting a podcast, always remember what Eugene Kan said to us on the show "would you keep doing this if you weren't getting paid"? It's an important question and it applies to everything in your marketin...
Thu, 10 Dec 2020 - 99 - Episode 99 – Cold Traffic and Lead Generation with Rory Stern
Today’s episode is all about cold traffic and lead generation. Yep, that’s right, good old fashioned sales, but in the digital and online world. No doubt you’ve wanted to be able to run ads that simply start to generate leads for your business? We all have, right? That’s where it gets really interesting. Rory Stern, Founder of RFS Digital Media has spent the better part of 20 years understanding the psychology behind human behaviour, specifically when it comes to cold traffic and lead ge...
Wed, 09 Dec 2020 - 98 - Episode 98 – Facebook Advertising for Small Businesses With Bob Regnerus
Today’s episode is all about Facebook advertising for small businesses. We all know what a behemoth platform Facebook is today. It boasts some 1.5 billion daily active users. That’s insane. If you can’t find 50 clients in and amongst all that, then there’s no hope left. Bob Regnerus has spent years working with business and brands to help them maximise the impact of their Facebook advertising. What are some of the easiest “wins” for businesses? Bob says to start with lookalike audiences....
Tue, 08 Dec 2020 - 97 - Episode 97 - Content Marketing for Small Businesses With Jessica Thiefels
Today’s episode is all about content marketing for small businesses. Content drives your marketing channels forward. You may not realise just how important it can be, but everything from your website, social channels and email newsletters all rely on great content. We’re joined by Jessica Thiefels. She’s a marketer and a coach, helping owners create great content for small businesses. Spending her days helping brands to really craft messages that help them to reach a bigger, and better, ...
Mon, 07 Dec 2020 - 96 - Episode 96 - Instagram Marketing With Farhana Cannon
Today's episode is all about Instagram Marketing. That's right, we're focusing on the 'Gram thanks to Farhana Cannon, CEO & Founder of iMedia Exposure. When Farhana set up her company, 10 years ago, Instagram was only just getting started. But a decade later, she's here to help us understand the benefits and opportunities that currently exist in Instagram marketing. Now, everyone knows Instagram is a very visual platform. It's all about the imagery. We talk about what options there are fo...
Thu, 03 Dec 2020 - 95 - Episode 95 - Only Work With People That Bring You Joy
Today's episode is taken from The Social INK Show. James O'Donnell, Commercial Director and Chris Bruno, CEO, are talking about only working with people that bring you joy. Sounds like a simple concept and in reality, it is. We've realised something this year, especially this year in fact. Life is short, and the vast majority of it is spent working and sleeping. Right now, with lockdowns and restrictions, we're doing less than ever before. So it's becoming more and more apparent that it's imp...
Tue, 01 Dec 2020 - 94 - Episode 94 - Digital Marketing For Small Businesses With Barney Durrant
Today's episode is all about digital marketing for small businesses. Barney Durrant knows a thing or two about the digital marketing space. His time at Google and his passion for learning and understanding what works and what doesn't led him to create his own company, Bluebell Digital Marketing. We're having a simple chat about what it takes for small businesses to find success through their digital marketing. There's no surprise that you'll hear some familiar advice. Knowing your audience an...
Thu, 26 Nov 2020 - 93 - Episode 93 - Creating Content For YOUR Audience
Today's episode is all about creating content for YOUR audience. It sounds really simple, right? But what does that actually mean? Well, let's start by defining who your audience is and what would help them. That's right, your content should be all about your audience. It should be created with them in mind. For every piece of content you create, you should stop and ask yourself, would my ideal client "Susan" find this useful on her journey right now? By asking, and answering that question, y...
Tue, 24 Nov 2020 - 92 - Episode 92 - Repurposing Content Like A Pro With Shaina Weisinger
Today's episode is all about repurposing content like a pro. Shaina Weisinger from Repurpose House knows her stuff. For years she's been making content really work for companies and clients, simply by repurposing. We've all heard the term, "repurposing" content, but what does that actually look like for a small business. Well, in simple terms, if you're currently creating content, publishing it and sharing it once, you're doing it wrong. One piece of content can become so much more. From crea...
Thu, 19 Nov 2020 - 91 - Episode 91 - Planning Your Marketing For 2021
Today's episode is all about planning your marketing for 2021. Yep, let's face it 2020 is nearly over (and good riddance). It's time to start thinking about what comes next. For some organisations, this is a yearly ritual. A time to reflect on what has and hasn't worked and a time to think about what comes next. But just like with any marketing, having a plan is crucial. Yes, we all know the Mike Tyson quote "everyone has a plan till they get punched in the face". But having no plan in market...
Tue, 17 Nov 2020 - 90 - Episode 90 - Business Development and Outreach with Dan Englander
Today's episode is all about business development through outreach online. We all know how important outreach can be, and too many people don't like doing it. It feels like being a door to door salesman. But it doesn't have to be that way. Dan Englander, Founder of Sales Schema is specialised in doing just that. And guess what? Just like any other marketing channel or tactic, there's a methodology to it. It starts by understanding your audience. Focusing on marketing to them, by bringing them...
Thu, 12 Nov 2020 - 89 - Episode 89 - Localising E-Commerce For Local Independent Retailers
Today's episode is from The Social INK Show. James O'Donnell, Commercial Director and Chris Bruno, Founder of Social INK, are talking all about how small independent retailers can use e-commerce to help interact with their local customers. Localising e-commerce is a great way during these uncertain times to remain connected with your local customers. Lots of people want to support their local stores, but it's hard to do when you're locked down in your house. They turn to Amazon, or the big ch...
Tue, 10 Nov 2020 - 88 - Episode 88 - Building A Website That Works With Chris Thomas
Today's episode is all about building a website that really works for you and your business. Chris Thomas, Founder of Yonder Agency, has been building websites for years. From small businesses to large agency life, his experience has seen it all. Chris describes himself as 40% creative, 40% strategic and 20% BBQ. He's down to earth, approachable and understands his craft intimately. The important aspects for small businesses, when it comes to their website, it's about creating and building so...
Thu, 05 Nov 2020 - 87 - Episode 87 - Do You Have A Lead Magnet?
Today's episode is all about lead magnets. What are lead magnets? The premise is simple enough. It's something that you can offer to your audience in return for their email address. Yes, it really is that simple. You've seen tons of different styles of lead magnets over the years, even if you weren't aware of them. From ebooks to tools, checklists to webinars. Any time you're offered something that you then need to give your email address to access is in fact a lead magnet. So, should you hav...
Tue, 03 Nov 2020 - 86 - Episode 86 - Customer Acquisition With Andrew Gottlieb
Today's episode is all about customer acquisition. We all want more customers right? But how do we go about attracting them? What's the best model for acquisition? What platforms should you use? That's what we're here to answer today. We're joined by Andrew Gottlieb, Founder & CEO of No Typical Moments. They specialise in customer acquisition for organisations that want to change the world. For more than 8 years Andrew has been helping businesses generate leads through their online presen...
Thu, 29 Oct 2020 - 85 - Episode 85 - Create Consistent Content For Your Audience
Today's episode is all about consistency. Yep, that's right, people like consistency. Take this podcast for example. We started with a commitment to release a new episode every week. People get used to that, and the consistency proves an important element in letting people know that you're invested in them before they invest in you. When it comes to social media marketing, the same is true. It's happened to all of us, right? We put off posting till tomorrow. Then something comes up at work, t...
Tue, 27 Oct 2020 - 84 - Episode 84 - Small Business Marketing with Monique Idemudia
Today's episode is all about how to market your small business with Monique Idemudia, from Dragon Digital Marketing. As Monique says, it's impossible to run your business 100% offline today, no matter what industry or niche you're in. We're talking about how to use social media as a small business, how to focus online, and what sort of content you can be creating for your business. 2020 has definitely been a strange year, that's for sure, but giving your business the best possible chance onli...
Thu, 22 Oct 2020 - 83 - Episode 83 - Have You Finished Your Christmas Marketing Plan?
Today's episode is all about why you should already have your Christmas marketing plan in place and ready to go. So, the real question is, do you have your Christmas plan in place yet? It's something that we often think is a long way away. It always feels like it's a long way away. But in reality, as this episode goes live, there are just 2 months left. 2 MONTHS! Where does the time go?!?!?! So before you get swept away in the Christmas rush, and let's be honest, we all get swept away by it i...
Tue, 20 Oct 2020 - 82 - Episode 82 - Driving Traffic and Increasing Leads With Micha McLain
Today's episode is all about driving more traffic to your website and increasing the total number of leads generated. Let's be honest, EVERYONE wants that to happen to their business, right? Micha McLain, CEO of SearchClickGrow knows a thing or two about how to make that happen. He's been working, trying, experimenting and evolving what he does for the last 16 years. So what does it take to start building that traffic, and how can you do it more effectively? Micha focuses on a 4 pha...
Thu, 15 Oct 2020 - 81 - Episode 81 - You Don't Need Shiny New Toys!
Today's episode is all about avoiding shiny new toys. By this, I'm talking about the shiny new MARKETING toys. Not telling you not to treat yourself in your life. Way too many people spend time trying to figure out the best way to set something up. It ultimately becomes a great way to procrastinate and ultimately not do what they should be doing. Whether it be setting up email automation, or write a blog, or start a podcast, or run ads. Whatever it is, it's easy to put it off telling yourself...
Tue, 13 Oct 2020 - 80 - Episode 80 - Building, Construction & Marketing With Annelise Worn
Today's episode is all about marketing within the construction and building industry. Annelise Worn and her husband started the agency Custom Build Marketing, that focuses just on that. An agency founded on the experience of her partner, who was a carpenter by trade. Regardless of what industry you are in, we all know how important it is to be online. To be visible to our prospective clients. In the home building and construction industry, there is so much to show. From before and after photo...
Thu, 08 Oct 2020 - 79 - Episode 79 - The Social INK Show Episode 3
Today's episode is the next instalment of The Social INK Show. James O'Donnell (Commercial Director) and host, Chris Bruno (CEO) from Social INK are at it again. This episode is a bit of an exclusive for our All About Digital Marketing listeners as over on the Social INK YouTube channel, it's being released as 4 parts. The main subjects we covered in this episode are: What is LinkedIn Outreach? How can you help small business in 2020?Why don't more business owners VLOG? Ho...
Tue, 06 Oct 2020 - 78 - Episode 78 - Answering Questions With Malcolm Hill
Today's episode is a little bit different. Aren't they all experiments, we hear you ask? Well yes, but today we're talking to Malcolm Hill, a professional surf instructor currently living in Costa Rica. You can check out his Instagram (we did, we were instantly jealous). The real question is why? Malcolm reached out to us after listening to a few episodes of the show. He's a surf instructor and in 2020 his main occupation became a wipeout (see what we did there). tourists were no longer flock...
Wed, 30 Sep 2020 - 77 - Episode 77 - Should You Start A Podcast?
Today's episode is all about whether or not you should start a podcast. So many people out there are doing it, so should you start one as well? Some people are going to tell you NOT to do it. You'll get lost in a sea of other podcasts that are started and that never go anywhere. Others, however, will tell you that it's a great way to build your network and increase your visibility. We're going to say this. If you love the process as much as we do, then starting a podcast and most importantly,...
Tue, 29 Sep 2020 - 76 - Episode 76 - Influencers, Creativity & Remote Working With Dave Schneider
Today's episode is all about building a business online. What does it take in 2020? Creativity and remote working goes hand in hand, Dave Schneider agrees and so do we. Gaining access to a global talent pool has never been easier. Dave tells us about building Ninja Outreach (a SaaS business based on influencer marketing) and how he transitioned to agency life at Shortlist. It's clear to see that he's no stranger to building and marketing companies online. Check out the episode to find out mor...
Thu, 24 Sep 2020 - 75 - Episode 75 - Why You Need A Content Calendar
Today's episode is all about why you should have a content calendar to help you run your digital marketing. Yep, that's right, having planned content going forward will make your life a lot easier. Most importantly it will make sure you never miss those important dates and opportunities. Far too many small businesses are simply posting on social media because they think they "have to be on social media". There's no benefit to simply posting from time to time when you remember. Your content sh...
Tue, 22 Sep 2020 - 74 - Episode 74 - Bootstrap Startup Marketing With Bryan Clayton
Today's episode is all about bootstrap marketing, with Bryan Clayton, CEO and Co-Founder of Greenpal (referred to as the UBER of lawn care). We all know what it's like trying to make the most of limited resources, and after successfully building and selling his landscape business back in 2013, Bryan knows just what it takes to think outside the box. Bryan shares how he stood out from the competition and outperformed them massively back in the day. But now, he's focusing on understanding his c...
Thu, 17 Sep 2020 - 73 - Episode 73 - We All Have Marketing Failures
Today's episode is all about marketing failures. Just like in business and in life, we all have failures. But it's not about the failures themselves. As cliché as it sounds, it's about what you learn from those mistakes. Here's the thing, we don't know any marketers that have no failures. We know marketers who are too interested in their ego to admit to their failures, but we all have them. In fact, digital marketing is basically built on failures and lessons learnt. It's how we test, experim...
Tue, 15 Sep 2020 - 72 - Episode 72 - Video Content Marketing With Marcus Johnson
Today's episode is all about the importance of video in your marketing. Whether it's for your website, your social media or for your ads, video plays a crucial role in marketing today. Marcus Johnson knows his video marketing. For years, he's been creating content for clients to help them increase their engagement, and most importantly, their results online. Glacé Media has worked with big brands and small business. Their work speaks for themselves. But in today's episode, we're talking more ...
Thu, 10 Sep 2020 - 71 - Episode 71 - 5 Tips For More Engagement On Social Media
Today's episode is all about increasing your engagement on social media. We've been helping brands online since 2008 at Social INK, so as you can imagine, we've seen a thing or two along the way. One of the biggest complaints we hear is brands complaining that the engagement levels on social media are terrible-to-non-existent. But usually, we dig a little deeper than that. And one of our questions to brands is, when was the last time you asked your audience to engage? It sounds so simple, but...
Tue, 08 Sep 2020 - 70 - Episode 70 - Understanding Your Customers With Dionysia McPherson
Today's episode is all about how your customers should be at the forefront of what you're doing. It doesn't matter if it's for your marketing, your product development or your company in general. Putting your customer at the heart of everything you do always pays dividends. Dionysia McPherson, from PaperForm, and her husband, Dean, know how important this is. In fact, Dionysia has spent many hours, days and weeks, running 1-2-1 sessions with their clients just to make sure she really understa...
Fri, 04 Sep 2020
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