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A weekly must-listen podcast hosted by Nautilus Marketing founder, Tom Jauncey. A show full of marketing and business insights for the true nerd in you! Tom shares stories on business, marketing and the life of being the Head Nerd at Nautilus Marketing along with useful actionable marketing tips each episode.
- 168 - The Truth About Ethical SEO & Agency Relationships
Have you ever been lured by the siren song of an agency promising the moon, only to be left adrift in a sea of broken dreams? We've all been there, and in this episode, I navigate the treacherous terrain of digital marketing agencies with an unflinching eye.
I share the story of a skincare startup's quest for online dominance and the harsh realities of the ad spend they were told could make them kings. I explore the value of honesty and realistic goals in building a client-agency relationship that creates a lasting legacy of success.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 10 May 2024 - 10min - 167 - Unleashing the Potential of Affiliate Marketing
Learn the secrets of skyrocketing your e-commerce success by mastering the art of affiliate marketing. This strategy is changing the game for businesses everywhere, and in this episode, I'll share stories and strategies that showcase its vast potential.
You'll discover how to seamlessly integrate affiliate programs into your WooCommerce, Shopify, or Magento platform. The best part? You can achieve all of this without the steep costs of conventional advertising.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 03 May 2024 - 09min - 166 - Mastering Lead Generation
Unlock the secrets of lead generation mastery and learn top-tier strategies that will transform your service-based business.
In this episode, I share insider tips on successful cold email campaigns and the secrets behind our niche-specific email strategies that have been reeling in leads like a pro fisherman on a sunny day.
I reveal how appointment setting can become your new best friend, thanks to tools like Calendly's round-robin system, ensuring your business development team is always in the right place at the right time. And because we're all about making emails pop, I'll share tips on crafting communications that are so vibrant that they stand out in an inbox like a neon sign.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 26 Apr 2024 - 10min - 165 - Crafting a Bulletproof Business
After navigating the business world's stormy seas, I can't emphasise enough the life raft that is comprehensive business insurance and a solid legal team.
In this episode, I reveal the hard-hitting lessons I learned and why entrepreneurs shouldn't set sail without the right coverage—from the intricacies of legal insurance to the necessity of cyber and public liability protection.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 19 Apr 2024 - 10min - 164 - Creating Marketing Campaigns for Restricted Industries
Unlock the secrets to thriving in the tightly regulated terrains of CBD, erotic services, and medical marketing. In this episode, I navigate the labyrinth of strict advertising rules.
Prepare to discover how savvy SEO, dynamic digital PR, and cunning link-building can elevate your brand's online visibility without crossing the regulatory red tape. It's all about outsmarting the system, measuring success with cold, complex data, and keeping your marketing mix as diverse as your audience.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 12 Apr 2024 - 11min - 163 - Navigating Self-Perception & Success Beyond Social Media
Peering through social media's looking glass, I saw my reflection distorted by the sheen of others' success stories. It was a moment of reckoning that many entrepreneurs know all too well—the feeling of falling short amidst the parade of perfection on our feeds.
In this episode, I explore how social media shapes business owners' self-perception. With raw honesty, I dissect the emotional impact of online comparison, sharing lightbulb moments from therapy sessions and a candid look at how businesses' visibility has shifted from the past to the digital present.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 05 Apr 2024 - 10min - 162 - Decoding SEO: The Impact & Ethics of Buying Backlinks
Unlock the mysteries of SEO as I dissect the contentious practice of buying backlinks for a sharper competitive edge.
In this episode, I unravel the intricacies of off-page SEO manoeuvres like link building, digital PR, and guest posting and how these play pivotal roles in skyrocketing website performance.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 29 Mar 2024 - 08min - 161 - Outsmarting Google's Algorithm with Localised Content
Ever wonder how to make your website the talk of towns across the UK? Buckle up for a journey into SEO with a local twist as I reveal the map to digital domination with location-based landing pages.
In this episode, I explain how targeting broad city names and niche local terms can catapult your site to the top of Google. Prepare to be enlightened by our strategy, which is not only rocketing us up the rankings but also keeping our content fresh and our readers riveted.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 22 Mar 2024 - 08min - 160 - Mastering Google's Algorithm
Unlock the secrets behind Google's latest algorithm tweaks as I guide you through the maze of AI-generated content and its potential pitfalls.
In this episode, I share true stories of websites that have vanished from Google's radar due to AI overuse and arm you with the knowledge of how to blend human ingenuity with machine efficiency.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 15 Mar 2024 - 10min - 159 - Custom vs. Theme-Based Websites
Unlock the full potential of your business's digital identity as I unravel the complexities of website development.
In this episode, I compare the worlds of custom and pre-designed websites while sharing how your online identity can shape your business’s future.
Whether you're considering a brand refresh, an upgrade, or toying with the idea of hopping from WordPress to Wix, I've got you covered and share my insights on best practices in web development.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 08 Mar 2024 - 10min - 158 - Trusting Others to Propel Business Success
Handing over the reins of something you’ve painstakingly built can feel like letting go of a part of yourself - that's the leap of faith I took when introducing an Operations Manager to our squad of nerds.
In this episode, I wanted to share the transformative power of delegation and the exciting growth it's spurred within our business. With new project and account managers on board, we've seen firsthand how entrusting others with key responsibilities boosts service quality and affords us the cherished luxury of personal time, once a stranger to our late-night work sessions.
This is an honest conversation about the fears and triumphs that come with stepping back to let others step up and a testament to how a little loosening of the grip can lead to monumental gains for everyone involved.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 01 Mar 2024 - 08min - 157 - Mastering Company Culture
Have you ever walked into an office where the air practically buzzes with positivity? That's the gold standard we're all chasing, and in this episode, I'm letting you in on the formula for a workplace that thrives on happiness and success.
Our Netflix sessions aren't just about binge-watching; they're about building bonds, and when it comes to transparency, we're fostering a culture of recognition and shared triumphs.
I'm sharing how a positive work culture isn't just good karma—it's good business. From the careful curation of hiring the right personalities that mesh with your values to the celebration of milestones and personal achievements, I'm sharing the glue that makes our team tick.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 23 Feb 2024 - 11min - 156 - The Art of Birthday Connections
Have you ever felt the warm fuzzies when your favourite cafe scribbles a "Happy Birthday!" on your cup? That's the power of personal touch I'm unpacking in this episode of Nauti Nerds as I share tales from my recent birthday with you.
You'll learn how a simple text from my skin clinic and a handwritten card from my chiropractor weren't just well-wishes, they were masterstrokes of marketing genius. It's time to get crafty and personal with your client outreach, and I'm here to show you how a sprinkle of birthday cheer can turn casual customers into loyal fans.
I'll share how you can leverage tools like Mailchimp and SMS marketing platforms to automate those birthday greetings and why even a modest discount or heartfelt note can keep your clients coming back for more.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 16 Feb 2024 - 07min - 155 - Exposing the Dark Side of Influencer Marketing
When we were recently approached by a big-name influencer agency, the glitz and glamour quickly dissipated as we delved into the murky waters behind their marketing strategies. The revelations were alarming; from before-and-after weight loss deceptions to fake medical endorsements, the ethical lines blurred into nonexistence.
In this episode, I peel back the curtain on the troubling tactics used to peddle health products on social media, revealing the unsettling truth about the content that floods platforms like Instagram and TikTok.
As consumers, creators, or industry professionals, please maintain honesty and approach online content with a healthy dose of scepticism.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 09 Feb 2024 - 06min - 154 - The Dark Side of SOME Marketing Agencies
Have you ever found yourself locked in a deal that seemed too good to be true, only to discover hidden traps? That's the reality for many clients who partner with certain marketing agencies, a truth I've witnessed firsthand.
In this episode, I share the unethical practices lurking within the industry, from suffocating contracts to the false allure of inflated stats. I tell a harrowing tale from a law firm that learned the hard way how a once promising partnership can crumble when profits trump performance. It's a stark exploration of why integrity and transparency aren't just buzzwords; they're business lifelines.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 02 Feb 2024 - 11min - 153 - Maximising Revenue Through Strategic SEO
Could your website be the untapped gold mine you've been sitting on all this time?
In this episode of Nauti Nerds, I'm getting into the nitty-gritty of transforming your digital presence into a revenue-generating powerhouse. I'm dishing out the secrets of niche edits, guest posting, and digital PR—tactical moves for your website that could add thousands to your monthly income.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 26 Jan 2024 - 07min - 152 - Navigating Business Ownership Trials and Triumphs
As an entrepreneur, you must ride the ups and downs of running a business. It can be a challenging experience with moments of stress, isolation, and responsibility that can weigh you down.
In this episode, I want to discuss the less-discussed side of entrepreneurship and how having a supportive network of fellow business owners can help you through it. Whether it's managing clients, staffing issues, or just navigating tough days, this episode will provide you with strategies to remain steadfast and adaptable. Entrepreneurship is not for the faint of heart, but it can be an enriching experience.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 19 Jan 2024 - 07min - 151 - Mastering the Art of Content Creation for Business Growth
Learn the secrets of building an authentic connection with your audience and discover why content creation is vital to your digital presence.
In this episode, I discuss how investing just 10-15 minutes into content creation can significantly improve your brand's engagement without being overwhelming. From a podcast episode turning into social media gold to a law firm's TikTok dance-off, I reveal how content creation can help in marketing.
Fri, 12 Jan 2024 - 07min - 150 - Maximising Brand Growth: Unveiling the Power of Podcasting and Video Content
Content creation has significantly changed in recent years, and podcasting has become a viral medium. It provides a unique way to establish brand credibility and engage with existing and potential clients.
The Nauti Nerds podcast has had an incredible journey, becoming a game-changer in our marketing approach, resulting in a 232% increase in listenership.
In this episode, I discuss how podcasting can benefit your business and share real-world examples of how it has helped Nautilus Marketing grow.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 05 Jan 2024 - 08min - 149 - Reflecting on 2023: A Year of Triumph & Not Being An Ars*hole
As the captain of the Nauti Nerds ship, I and the team have navigated Nautilus Marketing through a sea of opportunities this past year, and I can't wait to share some nuggets of our successes in this episode as I look back at what we have achieved in 2023.
We're celebrating a 42% surge in revenue thanks to collaborations that have charted new territories, like our ongoing partnership with Amazon. I'm also tipping my hat to the brilliant crew joining us, and I'll share how I've embraced self-care amidst the entrepreneurial waves.
So, please grab a cup of holiday cheer and join me as we ring out the old year with gratitude and gear up for a new year brimming with secret projects and robust strategies.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 29 Dec 2023 - 09min - 148 - Leveraging Live Chat for Enhanced Customer Acquisition
Have you ever wondered if a simple tweak to your website could open the floodgates to a surge of customer engagement? That's precisely what happened to us at Nautilus Marketing.
In this episode, I take you behind the scenes of our digital transformation, where connecting HubSpot's robust CRM service, combined with their live chat app and the power of Slack, led to a phenomenal increase in our website's conversion rates.
However, it's not all about the tools; it's about the strategy. Timing is everything when responding to website leads—those precious few minutes can mean the difference between a new customer and a missed opportunity. By embracing a call-handling service, we caught every potential lead, even during the twilight hours when our office was a shadowy silhouette against the night sky.
So, are you ready to make each click count, just as we did?
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 22 Dec 2023 - 08min - 147 - The Unexpected Benefits of Business Conferences
Just the thought of conferences made me roll my eyes - until a recent trip to a European marketing conference in Budapest turned that scepticism on its head. I was surrounded by savvy business owners, fellow SEO fanatics, and link builders, and even though the conference was primarily focused on the European market, I found a goldmine of insights that boosted my business. From casual chitchats to networking at parties, we struck gold in the relationships we formed.
In this episode, I dive into the practical ways you can utilise the knowledge you gain by attending business conferences.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 15 Dec 2023 - 08min - 146 - Mental Health as a Crucial Ingredient for Business Success
As entrepreneurs, we know the struggles of balancing mental wellness and business responsibilities all too well. That's why I have implemented various self-care techniques and built a support system at Nautilus.
In this episode, I share my strategies that have been instrumental in managing my stress levels and maintaining my overall mental health as an entrepreneur. I talk candidly about making therapy a regular part of my routine and how it's served as a release valve for my anxieties. I also explore the profound impact of personal health on business growth and share self-care activities such as massages and chiropractic adjustments and how these practices have improved my health and work performance.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 08 Dec 2023 - 09min - 145 - Unleashing Power of PR for SEO and Branding
Unlocking the hidden potential of PR can greatly benefit your brand's SEO and branding.
In this episode, I will be exploring the various forms of PR, from traditional print press to the rapidly evolving digital PR. I will explain how these PR forms can increase your brand's visibility and authority.
We'll also take a closer look at the impact of backlinks on SEO.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 01 Dec 2023 - 09min - 144 - The Hidden Power of Audits: Boosting Website Performance & User Experience
Prepare to decode the mystery of website audits! In this episode, I'll provide you with a clear understanding of the process of a website audit and explain why they are crucial for your business growth.
I'll uncover the real power of website audits in boosting your site's performance and ROI, the various ways to conduct these audits and the importance of investing in a quality one.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 24 Nov 2023 - 10min - 143 - The Importance of Patience in Agency Relationships
It's time to take on the topic of trust in digital marketing agencies, addressing why it isn't beneficial to shift from one agency to another constantly.
In this episode, I expose the pitfalls of jumping ship, including overlapping resources and stagnant progress.
We'll also examine the necessity of giving an agency enough time to do its work and how this patience can pay off in the long run. An effective digital marketing campaign can genuinely thrive with the right amount of trust and time.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 17 Nov 2023 - 10min - 142 - Decoding the Costs of Website Ownership
It's a question I get asked almost every day: "How much does it cost to build and maintain a website?"
In this episode, I explore the costs of running a website and how you can budget for it wisely. I get into the nitty-gritty of domain name pricing and the importance of choosing a trustworthy hosting provider. I also highlight the extra costs you might not expect, such as backups, security, and emails.
I also demonstrate the price differences between e-commerce and brochure websites and give you a sneak peek into how we structure our pricing and the various functionalities you should consider for your website.
If you're just starting out or looking to revamp your existing website, this episode is brimming with crucial insights.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 10 Nov 2023 - 09min - 141 - Balancing Work Life and Setting Boundaries
Picture this: we were pitching to a potential client when he dropped a bombshell, proudly stating that he expected his employees to respond to work queries even on weekends. It was a shocking statement that left me wondering whether we could foster a healthy business relationship with such an individual.
In this episode of Nauti Nerds, I explore work-life balance and setting boundaries, not only with your team but also with clients and prospects. I share our personal experiences and the critical lessons learned about the importance of fostering a supportive culture in one's team and the dangers of toxic expectations.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 03 Nov 2023 - 09min - 140 - From Rivalry to Networking: A New Approach to Competition
Ready to shift your perspective on competition? In this episode, I share why I love stalking my rivals and why you should. It's not as sinister as it sounds, far from it, you'd be surprised by the invaluable insights you might gain.
This episode of Nauti Nerds is about watching your competitors' actions, learning industry updates, and incorporating the best bits into your marketing strategies. Don't worry; it's not all spying and scheming. We'll explore the importance of networking and making friends with competitors. It's about fostering a supportive community in your field that shares knowledge, helps each other grow, and even passes on referrals. After all, the world is big enough for everyone to succeed.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 27 Oct 2023 - 08min - 139 - Cracking the Code of SEO Audits
Wondering how to maximise your SEO efforts and future-proof your strategy? This episode is a treasure trove of insights and tips as we immerse ourselves in the world of SEO audits, an essential and often overlooked aspect of SEO strategy.
I'm taking you behind the scenes of our SEO audit process, showing you how our team meticulously examines websites to identify areas for improvement. You'll discover how these audits provide a snapshot overview of your website's performance, backed by data and expert insights.
Whether you're working with an agency or managing SEO in-house, this episode will provide practical tips on maximising your SEO efforts.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 20 Oct 2023 - 08min - 138 - The Truth About Wix: From Skeptic to Partner
It's time to debunk some myths and set the record straight about Wix and its capabilities for website design.
Forget what you've heard about Wix limiting SEO capabilities – I'm here to bust that myth with hard-earned insights from our experiences with SEO clients. I discuss the platform's all-in-one solution and how it provides everything from payment gateways to SEO tools, order management and hosting.
This episode is your ultimate guide to understanding the value of Wix, its limitations, its strengths and why it might be the perfect web design for you.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 13 Oct 2023 - 08min - 137 - The Secret to Cutting Google Ad Spend
Have you ever thought about safeguarding your valuable marketing budget from unnecessary Google ad clicks?
Imagine a scenario where you can relax and witness an influx of leads without having to worry about wasting your budget on irrelevant clicks.
Well, you'll be pleased to know that I've stumbled upon a new anti-click fraud service and in this episode, I'll reveal all the details on how we now save HUNDREDS of pounds every month while also enhancing the quality of our leads.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 06 Oct 2023 - 07min - 136 - Unlocking Brand Potential: Navigating Logo Design, Brand Voice & Style Guidelines
Remember the last time you came across a brand logo that stuck in your mind? Perhaps it was the colours, the style, or the uniqueness. In this episode, we delve into the nitty-gritty of not just creating a brand, but crafting one that resonates, stands out and leads to long-term sustainability and profitability.
We also tackle the often-overlooked aspect of branding - the brand style guidelines. We explore this invaluable tool that can aid not just your team, but also third-party collaborators in maintaining the brand's integrity. We share insights on how to communicate your vision effectively to freelancers or agencies, shedding light on strategies that save time and make your vision clear.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 29 Sep 2023 - 09min - 135 - A WordPress Security Blueprint
Fend off hackers and keep your WordPress website running smoothly with our rundown of simple yet crucial steps!
In this week's episode, we pull back the curtain on WordPress security, dispelling misunderstandings and shedding light on how, with a little extra care, you can make your website fortress-like. We dive into the nitty-gritty of WordPress maintenance, from the need for unique admin usernames and passwords to the wisdom of changing your login URL.
Discover the importance of regular backups, the potential risks of shared servers and the value of our maintenance packages in ensuring your site's safety.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 22 Sep 2023 - 11min - 134 - The Power of the MVP in Marketing
Ever wondered how to make the most of your marketing budget without breaking the bank? That’s what we’re diving into on this week's episode, as we unpack the concept of a Minimum Viable Product (MVP) and its application in marketing.
Together, we delve into how the MVP approach can be a game-changer for your business and you'll discover how this method can test new markets and industries without a mammoth initial investment.
We also share a fascinating real-life case study from our client's experience, where we created an MVP to explore different marketing strategies without splashing out on ads.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 15 Sep 2023 - 08min - 133 - Boosting Efficiency with Monday.com
Are you looking to boost your productivity like never before? Do you desire a tool that's not just a project management system, but an all-encompassing platform for your business?
This week, we share how we graduated from Trello and Slack and fully integrated Monday.com into every facet of our business.
From CRM to project management, billing, custom automations and integration with other platforms like Google Ads and Canva, Monday.com has been a game changer for us and could be for your business too.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 08 Sep 2023 - 09min - 132 - Exploring the Potential of Direct Marketing
Have you ever wondered how a stack of data can be transformed into a powerful marketing tool? Or how an event like Pride can become a platform for your brand to shine?
Spoiler alert: we're unraveling the power of direct marketing in this week's immersive discussion.
Tom unpacks the art of sending out physical mail shots, leaflets with call-to-actions and the potential of partnering with other brands to mutually amplify your messages. We're also spilling the beans on how to utilise events and apps for your marketing - an often overlooked, but potent strategy.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 01 Sep 2023 - 08min - 131 - Harnessing the Power of CRM Systems
We explore how CRM systems can revolutionise your business operations from forecasting to planning, lead tracking and even how to effectively use them for discount tracking. By sharing our personal journey using HubSpot, Tom reveals the value a CRM system can add to your business.
We'll take you through the early stages of lead tracking for marketing success, exploring the critical role it plays and how you can streamline your business processes to boost lead generation strategies.
Nauti Nerds is produced and managed byUrban Podcasts.
Fri, 25 Aug 2023 - 09min - 130 - How Your Daily Life Can Fuel Powerful Content Creation
What if the secret to compelling content lies in your everyday conversations?
Bold statement, sure, but in this episode, Tom explores the power of real-life stories and experiences in crafting engaging content for your social media and websites. Ditch those stock images; authenticity is the new currency!
Tom breaks down practical strategies to transform your daily dialogues, business meetings and client calls into captivating narratives for your audience.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 18 Aug 2023 - 12min - 129 - The Power of Patience in SEO
In this week's episode Tom unlocks the secrets of SEO and discover the powerful impact of patience.
Tom take us on a journey from Nautilus' humble beginnings to the present, illustrating how consistency and trust in SEO agencies can bring transformative success.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 11 Aug 2023 - 12min - 128 - Unlocking the Potential of Micro-Influencers
Get ready to unlock the true potential of micro-influencers for your business!
In this episode, Tom explores how these influencers, while smaller in size, can deliver a more engaged audience for your e-commerce brand or startup.
By partnering with numerous micro-influencers, Tom explains the process of tapping into diverse markets and significantly boosting your brand awareness. Plus, we'll discuss the best ways to repurpose the content created by these influencers to enhance your social media presence and website.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 04 Aug 2023 - 10min - 127 - Busting Myths & Unveiling Truths About SEO
It's time to bust some myths! In this episode will bulletproof your understanding of SEO and set you straight on some of the biggest misconceptions out there. Tom exposes the misguided belief about keyword stuffing and its supposed effectiveness in ranking. Rather than an endless repetition of keywords, we'll explain how a balanced SEO strategy incorporating an optimal mix of keywords, backlinks and various other factors can truly make a difference.
Tom also shatters the illusion that SEO is a one-off deal. Spoiler alert: it's not! Just like maintaining your fitness, SEO requires ongoing effort and agility to adapt to the ever-evolving digital landscape.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 28 Jul 2023 - 07min - 126 - Unraveling Instagram's New Platform: Threads
In this episode, Tom untangles the buzz about Threads, Instagram's latest platform.
Tom shines a light on Threads' potential for organic engagement, why social media managers should keep their cool when a new platform emerges, and how influencers, brands, and everyday users can capitalise on the opportunities it presents.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 21 Jul 2023 - 08min - 125 - Diversifying Your Marketing Strategy
From SEO to Google Ads, digital PR to traditional marketing - multiple fingers in pies can bring a lot of success to your business.
By not diversifying your marketing strategy, you risk missing out on potential opportunities. In this episode, Tom explores why diversification is the secret ingredient to business success. Tom discusses the dangers of relying solely on a single stream of marketing and why it's vital to explore all avenues available. No matter the size of your business, from small start-ups to big corporations, diversification can help you build your business and make the most of your marketing efforts.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 14 Jul 2023 - 08min - 124 - Unlocking the Power of Real-Life Content
In this episode Tom delves into the indispensable value of authentic content for your social media strategy. From the dynamic realm of TikTok to the idyllic streets of Instagram, Tom explores the reasons why dedicating resources to genuine content is not just optional, but essential for brands.
Tom breaks down how you can repurpose and maximise content across multiple platforms and why social media is more about community and brand awareness than lead generation.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 07 Jul 2023 - 07min - 123 - Mastering Communication: Key to Success in Business and Life
Think back to a time you had a misunderstanding due to poor communication. Maybe it was a misinterpreted email at work, or a heated argument with a loved one. It's astounding how a simple breakdown in communication can wreak havoc, isn't it? Those muddied waters can also seep into your business relationships, particularly when you're in collaboration with an agency.
Tom has learnt that clear and open communication is the lifeline that sustains and nourishes these partnerships. In this episode, Tom shares his experiences, stressing the importance of expressing both successes and failures and how this honesty allows him to tailor his companies services to ensure the best experience for his clients.
We dive into this often tricky terrain of handling criticism, sharing how open dialogue and feedback can turn potential disasters into opportunities for growth. The conversation then broadens into the role of communication in our personal lives, particularly in managing stress and maintaining connections.
So, join Tom in this episode as he unpacks the complexities of communication in both business and life.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 30 Jun 2023 - 08min - 122 - Crossing the Pond: The Benefits of UK Marketing Agencies for US Businesses
Ever wondered if working with a UK marketing agency holds any benefits for your US-based business?
In this episode, Tom dives into the unique perspective a UK agency can offer, along with the potential cost-effectiveness and the advantage of having a team that works on your projects while you sleep.
However, it's not all smooth sailing, as we also discuss the challenges that can arise when working with agencies over seas.
Nauti Nerds is proudly produced by Urban Podcasts.
Fri, 23 Jun 2023 - 08min - 121 - Mastering The Art of Friendly Leadership
Tom vividly remembers the time when he was working in a theatre and experienced the negative impact of having a terrible boss. It made him wonder, can you be a boss and still maintain a friendly rapport with your team? In this controversial episode, Tom shares his personal insights on striking the right balance between being an effective leader and nurturing a great team culture.
Tom discusses his journey as a business owner and the importance of respecting one another, having boundaries in place and being approachable. Building strong relationships with your team members leads to a more productive and harmonious work environment.
So, join Tom in this fascinating conversation and discover how you can be a boss and still be nice, while creating a fantastic team culture.
Nauti Nerds is proudly produced byUrban Podcasts.
Fri, 16 Jun 2023 - 09min - 120 - Taking a Break Without Breaking Your Business
It's often difficult to find the perfect balance between work and a well-deserved holiday. In this episode, Tom offers invaluable insights and personal tips on how to take a break while keeping your business running smoothly.
Freelancers, you'll discover the importance of pre-warning clients, defining emergencies and setting boundaries for your time off. Business owners, prepare to learn how having the right resources and team in place can help you truly switch off and enjoy your holiday.
Nauti Nerds is proudly produced byUrban Podcasts.
Thu, 08 Jun 2023 - 11min - 119 - The Art of Refusing: A Path to Better Mental Health and Relationships
As a business owner and self-confessed people pleaser, Tom used to say yes to everything, thinking it would make people happy and improve relationships. However, through his own experiences and personal growth, Tom has learned that saying no is crucial for maintaining mental health, managing time and building better relationships in the long run.
Join Tom on this journey of self-discovery as he shares how learning to say no has positively impacted his life and business. You'll find out how saying no can help you stay on track with your goals, reduce anxiety and ultimately lead to a more fulfilling life.
Nauti Nerds is proudly produced byUrban Podcasts.
Fri, 02 Jun 2023 - 07min - 118 - Riding the Waves of Business Ownership
Ever been on a roller coaster ride of emotions as a business owner?
Tom has experienced it all, from the highs of celebrating successes to the lows of dealing with stress, anxiety and worry.
In this week's episode, Tom open up about his personal journey and shares the mindset shift he has had to make to stay motivated, all while navigating the ups and downs of entrepreneurship.
Nauti Nerds is proudly produced byUrban Podcasts.
Thu, 25 May 2023 - 09min - 117 - The Truth On Why Team Commission Is Key
Rewarding your team for bringing in new business is vital to business growth, team morale and overall, just a nice thing to do for your employees.
In this episode, Tom shares his views on the importance of offering commission and explains why you should do the same too.
Tom believes offering commission is one of Nautilus' reasons for success.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Fri, 19 May 2023 - 07min - 116 - Are You Overthinking Your Brand?
We all are guilty of overthinking and overcomplicating things.
At Nautilus Marketing, we design a LOT of logos for our clients. A logo is something that is very significant to your business and something that most businesses invest a lot of time and money in.
Over the years, Tom has noticed a trend while working with clients on logo design. And that trend is overthinking.
The Nauti Nerds podcast is anUrban Podcastsproduction.Thu, 11 May 2023 - 08min - 115 - Why You Cannot Do Good SEO On A One Page Website
This week's episode is all about one-page websites and SEO.
One-page websites are super effective for the user experience but when it comes to SEO and ranking, they can often create problems. So, in this episode, Tom shares his recent experience onboarding a client who wanted to increase his Google ranking but had a one-page website.
Tom explores the best practices and answers whether it is possible to rank on Google with a one-page website.
The Nauti Nerds podcast is anUrban Podcastsproduction.Thu, 04 May 2023 - 06min - 114 - Finding The Work Life Balance When You’re Team Is Fully WFH
Owning and managing a fully remote company has its perks, but it also has its downsides.
Tom doesn't like offices. Likewise, many of his employees such as coders need their own space to concentrate and not get distracted.
In this episode, Tom looks at the pros and cons of a fully remote business. He also looks at what strategies he and his employees have in place to ensure they find that work/life balance.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 27 Apr 2023 - 09min - 113 - Do You Really Need a Business Mentor?
We've all seen those posts online from business gurus where they're sharing screenshots of their successes. They often also claim you can achieve the same success in under 30 days...
Chances are, they will be wanting you to buy a £10k course from them. Tom truly doesn't believe you need this to start, or succeed in your business.
So, in this episode, Tom looks at wether a business owner really needs a mentor and if they can help accelerate your businesses goals.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 20 Apr 2023 - 10min - 112 - Could AI Replace Copywriters?
Everybody has heard of ChatGPT (unless you have been living under a rock) and it's safe to say, it's taking the world by storm at the moment. There are endless uses for apps such as ChatGPT but the question on a lot of peoples lips is, will it replace humans?
In this week's episode, we are talking all things copywriting. Specifically, copywriting in the age of artificial intelligence. Tom explores how using AI as a tool can be helpful for content creation but ultimately, whether he thinks AI can actually replace human copyrighters.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Fri, 14 Apr 2023 - 07min - 111 - Managing Stress In Your Business
In this episode, Tom talks about something which is very close to him. It’s something which he has mentioned a few times on the podcast and that is stress and mental health.
Not enough business owners, entrepreneurs, managers or CEOs talk about stress and mental health.
So, in this episode, along with sharing some of his own coping mechanisms and personal stories, Tom wanted to share something a very close friend told him a few months ago. What they told him instantly changed his outlook on how he views running his business, owning a business and how he views, most importantly, his stress and mental health.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 06 Apr 2023 - 11min - 110 - What Makes A Good Client?
A few months ago we recorded an episode all about what makes a good agency and any red flags you should look out for. However, it is a two way relationship, which many businesses don't seem to understand.
Nautilus doesn't work with every type of person that comes to their door so in this episode, Tom explores what makes a good client and shares how he uses discovery calls to see if if a client 'is a fit'.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 30 Mar 2023 - 08min - 109 - Hub Ads - Our Secret to Marketing
Some businesses can find themselves restricted with a limited number of advertising opportunities available to them, especially when it comes down to paid media.
For CBD, betting and dating companies, the 'traditional' options of Google, Facebook, Twitter and Insta ads are non-starters. Their platform policies don't allow these types of companies to advertise, so how are they supposed to reach more people?
Well, for a few years now, we've been doing something a little cheeky... We've got a trick up our sleeve which our clients LOVE us for.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 23 Mar 2023 - 10min - 108 - Giving Back To Get More
Head Nerd, Tom, loves oceans, water and nature (hence why Nautilus is called Nautilus).
In this episode, Tom shares how by helping protect the planet, it has allowed Nautilus to secure more clients.
Nautilus frequently donates profits to wonderful charities across the UK who are doing their bit to protect our oceans, environments and future. From working with Cornish seal sanctuaries to carbon offsetting, at the very heart of Nautilus there is a true passion for good.
Most businesses want to do the right thing and give back to the wonderful planet in which we habitat. Tom has found that more clients are choosing to use Nautilus' services over competitors, as they feel by doing so, they are contributing towards living in a greener and more sustainable world due to the charitable work Nautilus does.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Thu, 16 Mar 2023 - 11min - 107 - How Being Bullied Became My Branding
Bullying shouldn’t exist but the sad reality is, it does.
In this episode, Tom shares his story of how the toughest time of his life became a true force for good.
Tom used to get bullied due to the fact he liked drama, acting and simply learning. When he was growing up, he was constantly branded a nerd because he either had his head in a book or spent his free time learning new software, opposed to kicking a football around a field.
Sure, Tom was different but different is good! Different means you stand out from the crowd and in this episode, Tom shares how by being different, by standing out, embracing who he was and the fact he is a proud nerd, it allowed him to create a brand which wouldn’t be what it is today, if he hadn't have been bullied.
The Nauti Nerds podcast is anUrban Podcastsproduction.
Fri, 10 Mar 2023 - 09min - 106 - Using Business Partnerships to Grow
Business partnerships are crucial to help you grow your customer base and add more revenue to your business.
In this week's episode of Nauti Nerds, Tom discusses how partnerships have helped them grow their business!
One of the most important things to note about partnerships is that they're a form of networking - but in a good way. The Nauti Nerds have several partners, including cybersecurity companies, Microsoft service providers, and other agencies.
In the most recent episode with Steven, we talked about how Nautilus Marketing are working with WhitePress.
Referral programs are another way that partnerships can be beneficial.
Listen as Tom talks us through the moment he landed on a tremendous opportunity that’s brought in a surprising number of new leads into his business!
Thu, 02 Mar 2023 - 07min - 105 - WhitePress on building rapport with clients and improving SEO
How to win over new customers using customer rapport - and link building!
A massive part of successful SEO is link building. Without it, you're not going to get very far.
For a while now at Nautilus Marketing, we've been enjoying a partnership with WhitePress, a content marketing platform.
The point of the business is it helps you place links to your website using their roster of websites from around the world.
When Tom Jauncey first learned about WhitePress he became super excited, as he's a massive SEO nerd.
In this episode, Tom talks to Steven Khanna from WhitePress all about business development, cold-calling and of course, link building!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 23 Feb 2023 - 25min - 104 - Technology tools that can either help or hinder your business
The Importance of Embracing New Tech for Business Success
Technology can make or break a business, and at Nautilus Marketing, we fully embrace it.
As someone who gets excited about new technologies and software, our own Tom Jauncey loves implementing them to benefit our clients, team, and business growth.
Our entire business runs on HubSpot for CRM and Slack for project management.
We also use Trello for our web and graphic design, social media, and copywriting projects, and Slack for our social media client channels, SEO, and PPC.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 16 Feb 2023 - 07min - 103 - How to create a business app - cheaply
Should you create an app for your business?
Listen as Nautilus Marketing's Tom Jauncey explains whether you need an app for your business, and how much you should expect to pay!
What's in this episode about creating a business app?We're talking about apps and why building an app is so important for businesses.
Creating an app can be a pricey venture, but with the help of Nautilus Marketing, you can get a wonderful, cost-effective and cost-efficient app for your business.
Why Choose Nautilus Marketing for Your App DevelopmentAt Nautilus Marketing, we specialize in custom app development. We offer a wide range of services, including API development, UX/UI design, and more. Our team is equipped to handle both small and large scale app projects. When it comes to apps, Jake is the go-to expert at Nautilus Marketing.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 09 Feb 2023 - 09min - 102 - SEO vs Google Ads - which is best for tight budgets?
SEO vs Google Ads: Which is the Best for Your Bottom Line?
Listen as Nautilus Marketing's Tom Jauncey compares the benefits of both... and the negatives!
What's in this episode about SEO vs Google Ads?Are you confused about whether to invest in SEO or Google Ads for your business?
Lawd knows it can be a difficult decision, as both have their pros and cons.
In this episode, we'll explore the differences between SEO and Google Ads and help you decide which one is best for your bottom line.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 03 Feb 2023 - 07min - 101 - Using AI marketing website copy - should you?
Our 100th episode!! Also, you've probably heard of ChatGPT!.. Listen as Nautilus Marketing's Tom Jauncey gives you the lowdown on whether you should use it for your marketing copy... Head nerd Tom explains how you should approach this new technology.
In this episode of the Nauti Nerds marketing podcast, Tom explains what ChatGPT is (aka Open AI) and whether we should be using it on our websites.
No doubt if you're on social media in any way, shape, or form, you've heard of the ChatGPT bot and how excited marketing people are about it.
But should you start using it on your own stuff?
Tom will explain.
Don't miss this thought-provoking episode on the marketing solution that covers all bases!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 26 Jan 2023 - 09min - 100 - A marketing solution that covers all your needs! And it’s easier than you think!
Imagine a marketing solution that just handles everything! As Nautilus Marketing's Tom Jauncey explains, you no longer need to imagine! Head nerd Tom talks us through how you can get started with a marketing solution that removes all future doubt.
In this episode of the Nauti Nerds marketing podcast, Tom shares with us a really simple way that we can take care of all aspects of our marketing.
And it's so simple, it hurts!
Whether it's your email marketing, your social media management or even your blog content...
Imagine having just one solution to all of this.
And, Tom will explain the benefits of streamlining that process.
Don't miss this thought-provoking episode on the marketing solution that covers all bases!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 20 Jan 2023 - 07min - 99 - Cheap social media marketing - is it worth it?
We get the expert view on whether cheap social media marketing (to get you going) is worth the investment. The verdict from Nautilus Marketing's Tom Jauncey is a must listen! Head nerd Tom talks us through whether or not you should consider doing cheap social media marketing to get you started!
Tom shares insights from a real-life discovery call with a budding entrepreneur looking for marketing help.
The episode delves into the importance of setting goals for social media and SEO, as well as the value of paying for quality services rather than cheap alternatives.
Tom also shares his own experiences with a well-known social media company and the pressure to create subpar content.
Don't miss this thought-provoking episode on the true cost of cheap marketing.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 12 Jan 2023 - 07min - 98 - Email marketing is dead. So what can we do about that?
The experts say email marketing is dead. But do the nerds at Nautilus agree? Head nerd Tom talks us through is thoughts on email marketing and what you should be doing with it!
There's a lot of chat around how email marketing is dead, but it's only when you look into it with experts that you'll learn the truth.
But what IS the truth around the benefits of using email marketing?
Join us as Tom explains what's happening with email marketing and how you can stay two steps ahead of everyone else with it!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 06 Jan 2023 - 06min - 97 - The things they don’t tell you about running a business...
Well here we are - the end of 2022. Look how for we've all come! Head nerd Tom explains what's on his mind as he reflects on another year in business!
Starting a business was never part of the plan for Tom Jauncey, the founder of Nautilus Marketing.
He originally studied to be - and worked as - an actor, but quickly became disillusioned with the industry.
Despite the ups and downs, Nautilus Marketing has grown significantly, both financially and in terms of the size of the team.
Tom attributes this success to the hard work and dedication of the "nerds" who make up the team.
Over the past few years, he's learned a lot as a business owner and has come to appreciate the value of a strong team and good service delivery.
And that's what this episode is all about.
Recognising the challenges and celebrating the successes.
Grab yourself a mince pie, and something tasty from the drinks cabinet, and join us as Tom talks us through his reflections on another year of producing the Nauti Nerds podcast from Nautilus Marketing!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 23 Dec 2022 - 15min - 96 - Ditch Trustpilot for reviews. They’re holding your business back!
Yes, we know we recommended them a year ago in episode 22... things change! Trustpilot is a load of s%&t now. Head nerd Tom explains why you want to look elsewhere for your business review collation!
Have you been using Trustpilot to gather customer reviews? We'd now strongly recommend you stop doing so.
Yes, we're well aware that over a year ago, back in episode 22 we were massively on board with using them to gather your reviews...
We've changed our mind.
Now, you want to avoid them like the plague, and use every platform OTHER THAN TRUSTPILOT.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to delete Trustpilot from your browser and forget it ever existed!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 15 Dec 2022 - 06min - 95 - Your brand bible for ensuring cohesive branding
You DO have a brand bible, right? Without a brand bible, you won't be able to enjoy cohesive branding. Head nerd Tom talks us through it!
What does your brand bible look like? You do have one, yes? Without it, you can't enjoy cohesive branding throughout all your marketing channels and platforms.
In case reading the words 'brand bible' and 'cohesive branding' leave you open mouthed and gauping at your screen with uncertainty, this episode will help you understand what a brand bible is, and how you can use it for cohesive branding.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 08 Dec 2022 - 08min - 94 - Using influencer marketing? It can be dangerous. Listen to this before you commit!
It's not always the influencer's fault, but it CAN go wrong. You've probably heard of influencer marketing but have you thought about the potential pitfalls of it? Tom tells a story!
Have you thought about using influencer marketing.
Great!
It can be very effective.
Particularly if you use the right influencer.
But there's also a risk that it can go horribly wrong.
After all, these people aren't marketing experts.
They're people with social media followings.
Hence the term 'influencer' being used, not 'marketing expert'.
In this episode, Tom reveals all!
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain what you need to do to avoid the issue covered in this story!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 02 Dec 2022 - 14min - 93 - Do you need a CRM software tool for your business? Let’s find out!
Time to 'CRM'ensely cool customer management tool tips! (See what we did there?) You've probably heard of CRM software tools but do you know what they do? Tom explains all!
You've got your marketing running smoothly thanks to listening to the Nauti Nerds podcast, and you're getting leads now. Brilliant!
Now, how are you keeping track of them all?
Do you need a CRM software?
And if so, which one should you use?
In this episode, Tom reveals all!
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 24 Nov 2022 - 07min - 92 - Dare to be different with your branding! And by all means call us nerds!
"Don't call yourself nerds!" That was what someone told us on social media the other day. In this episode of the Nauti Nerds marketing podcast Tom explains why that's annoyed him and why he embraces being a nerd!
When you're doing your marketing, either on social media or anywhere else... are you being yourself? Because your attitude and approach to your branding can make the difference between your success and lack of.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing will explain why you need to dare to be different!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Thu, 17 Nov 2022 - 07min - 91 - Digital marketing proposal system | What Jake from Nautilus Marketing does to manage unresponsive leads
Do you get frustrated by unresponsive future customer leads?.. You and Tom both! In this episode of the Nauti Nerds marketing podcast Tom explains to us how his business partner Jake handles those clients who just won't respond to proposals!
Is there anything more annoying?
You know how it is. You've been approached by a new client, and the idea of working with them excites you. So you enthusiastically put together a proposal and then... nothing.
Dust!
Nada. Zilch.
Having clients that don't respond to your proposals is not great as it can be a complete time suck with zero to show for it.
This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to give you some ideas on how to overcome this issue.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Fri, 11 Nov 2022 - 06min - 90 - Content marketing funnel stages explained by our head nerd Tom!
Do you want to make it much easier to find new customers?.. In this episode of the Nauti Nerds marketing podcast Tom explains to us how the content marketing funnel stages play out in your customer's journey.
We do this in our business.
It's exactly why you're here.
We use this podcast to build a relationship with you.
And then when we want you to take the next step with us, you'll be more likely to do so.
Yes, we offer you so much free useful content it hurts.
But how can you leverage content marketing funnel stages in your own business to attract new potential customers?
This week's episode of the Nauti Nerds podcast from Nautilus Marketing endeavours to bring you right up to speed on that.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
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The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 03 Nov 2022 - 09min - 89 - Want better SEO with a new site? Remember website migration!
So you want to improve your SEO with a new website? Cool! But remember... In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of factoring in website migration when you're building a new site.
If you've been under a rock since the beginning of this podcast, you might not realise just how important we feel SEO is.
In fact, it's one of the main messages of this Nauti Nerds podcast from Nautilus Marketing.
Because we know that without it, you're going to find marketing your business that much harder.
And sometimes when your website is a dead loss for SEO, the only option is to start again.
But don't plan to do that until you've listened to this episode.
Because Tom will explain why you need to give serious thought to your website migration.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 27 Oct 2022 - 07min - 88 - Link building made easier with PR so your SEO is on fire!!
We all know we have to do link building for our SEO. But how? In this episode of the Nauti Nerds marketing podcast Tom talks us through a super easy way to sky rocket our link building strategies for superb SEO.
Every piece of advice you'll ever read about SEO mentions the importance of link building. Honestly, it's vital.
You're simply not going to rank without it.
But, the advice on how to get success with link building is less common. And advice varies from the challenging (emailing website admins and begging them for a link - ugh) to downright shady (buying them from dodgy directories)
We'd like to think we can suggest a much better, safer, and easier way.
And not only will it help you with your link building, but it'll be great PR too!
Have a listen and then click the link below to get the benefit we've suggested in the episode.
https://survey.whitepress.com/
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You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
The Nauti Nerds is a Nautilus Marketing podcast.
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 21 Oct 2022 - 12min - 87 - When is it a good idea to handle all your own marketing? We’ll tell you now!
Sometimes it's a good idea to handle your own marketing rather than using an agency... In this episode of the Nauti Nerds marketing podcast Tom gives you a bit of an excuse for not hiring people like him to do your marketing.
Tom Jauncey has build Nautilus Marketing to not be just another marketing agency.
He's very intentional about building the right kind of marketing agency.
And part of that is being honest with you and telling you that sometimes he might not be the ideal solution to solving your marketing needs.
Listen to learn why.
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The Nauti Nerds is a Nautilus Marketing podcast.
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Leave us a review!
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 13 Oct 2022 - 10min - 86 - Building customer rapport with your clients? Here’s why that’s an important marketing tool
Listen to learn why customer rapport is one of the most essential marketing tools in your arsenal. In this episode of the Nauti Nerds marketing podcast Tom talks you through why customer rapport is so vital for a strong business.
Sure, you may well be generating income and leads.
But are you doing enough to build customer rapport with your clients?
If you're not using your customer rapport building skills, you're potentially missing out on thousands or even millions in lost revenue.
Listen to learn why.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
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The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 07 Oct 2022 - 09min - 85 - Is your marketing agency doing this for you with your PPC campaigns?
Much like anything in life, not all marketing agency PPC campaigns are managed the same. In this episode of the Nauti Nerds marketing podcast Tom talks you through what you need to be expecting from your marketing agency when it comes to Google Ads conversion tracking.
Marketing can be expensive.
This is not news, I'm sure.
What might be news is how easy it is to waste money on services that are not being correctly managed.
In this episode, it's our goal to help you understand how valuable it can be to have a marketing agency that understands PPC to be managing your PPC campaigns.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 29 Sep 2022 - 08min - 84 - This is the one thing every business owner should be doing today
The one thing all business owners need to start doing, for their own good. In this episode of the Nauti Nerds marketing podcast Tom explains what he's started doing that's turned out to be life-changing.
Look, we're all busy.
Business is a demanding beast.
But if we overlook the little things, is any of it actually worth it?
Will we even notice the good stuff?
In this episode, Tom talks about the most recent thing he's learned about business and how he hopes his sharing it can help you too!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 22 Sep 2022 - 08min - 83 - How long to get your SEO working? The Nauti Nerds explain why it takes time!
What's the deal with SEO? Why does it take so long? In this episode of the Nauti Nerds marketing podcast Tom explains how long you should expect it to take to get your SEO working
SEO is a tricky beast.
There are no shortcuts or legitimate 'hacks' to fast tracked results.
And with Google constantly changing their algorithms to keep content creators on their toes, it's not like there's a one-size-fits-all approach.
That said, if you know what you're doing, you can get results relatively quickly.
In this episode of Nauti Nerds marketing podcast, we address a common frustration we hear from potential clients.
"Why can't I beat my competitor and get to the top of Google with SEO like I can with Google Ads?"
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 16 Sep 2022 - 08min - 82 - What’s YOUR discount marketing strategy? We bet it wouldn’t satisfy THIS chap...
What's your policy on offering discounts? Do you have a discount marketing strategy. In this episode of the Nauti Nerds marketing podcast Tom talks us through when you should and shouldn't be offering discounts to customers.
A discount is a tricky thing.
Do it too often, and people won't really value you.
Don't do it enough, and they'll go somewhere else, that's cheaper.
So that's why you probably need to have a discount marketing strategy in place.
Particularly when you're on actual one to one calls with customers and they're asking you what kind of 'deal' you can do.
Tom tells us a story of one such conversation he had with a customer who was angling for a discount.
And the statement 'Simon' made that led to the most frequent use of our laughter sound effect yet!
New to the Nauti Nerds marketing podcast?
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The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 08 Sep 2022 - 10min - 81 - How we help clients get the best logos for companies!
Have you got the best possible brand logo for your company? In this episode of the Nauti Nerds marketing podcast Tom talks us through the importance of having a good design.
If you have a terrible company logo, it can ruin your brand's image and make it more difficult to attract customers.
In some cases, it can even be illegal to use a bad logo.
Tom talks us through what you need to be thinking about when you're planning on sorting out your brand's new logo.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
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The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 01 Sep 2022 - 08min - 80 - Let’s get you up to page speed with your website’s SEO!
How's your website's page speed looking? In this episode of the Nauti Nerds marketing podcast Tom talks us through all we need to know about our website's page speed.
This week we're deep diving into the fundamentals of your website's page speed.
Oh, you didn't know that was a thing? Oooh buckle up and strap in (oo-er) listener, because we're about to take you on a journey of discovery.
We explain why the speed of your website is important and what it effects if yours is not good.
We also tip you off on a couple of tools you can use to check your own website's page speed, and fix it if necessary!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 25 Aug 2022 - 08min - 79 - FREE website heatmap software that can help you figure out what you need to fix
Website heatmap software. Should you install it? In this episode Tom explains what 'heatmapping' is and why you might find some website heatmap software useful.
The Nauti Nerds marketing podcast is back and Tom explains to us what website heatmapping is and how he's doing his.
The Nautilus Marketing website is using website heatmap software ourselves (we wouldn't talk about anything we've not had first-hand experience with!) and Tom is here to talk us through his findings from installing it.
Have a listen to this episode to find out whether Tom thinks you should install it as well as where you can get HotJar from, for free, if you want to!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 19 Aug 2022 - 08min - 78 - Shopping around for a full service marketing agency? We’ll help you!
Let's face it, there are loads of marketing agencies so how to pick the right one?! Listen to this episode as Tom explains some of the things you need to be aware of when looking for a new digital marketing agency.
In this episode of the Nauti Nerds marketing podcast Tom talks you through some of the things you absolutely need to know when shopping around to hire your next marketing agency.
Not all digital marketing agencies are equal, and while we pride ourselves in being the UK's friendliest and fun digital marketing agency, we're not a good fit for everyone. And that's ok.
So in case you're not a good fit for us, we wanted to talk you through some of the things you need to be looking into in order to ensure you pick the right one!
Listen to this episode to find out how Tom and the Nautilus team decide who they should and shouldn't work with!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
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Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 11 Aug 2022 - 10min - 77 - Creating a virtual community: how important is it for your digital marketing success?
A virtual community is important for your digital marketing. But how important? Listen to this episode as Tom explains what you need to be thinking about when it comes to the virtual community you're building around your business.
In this episode of the Nauti Nerds marketing podcast Tom gives his views on the value of building a virtual community, and whether he thinks it's important for the overall success of your business.
Listen to this episode to find out how Tom and the Nautilus team use community building for not just their own marketing but also their clients!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 05 Aug 2022 - 07min - 76 - Reading ”Met Office Weather Forecast - Heatwave UK” in the news? Time to start marketing!
Will you be ready the next time the UK has a heatwave? Listen to this episode as Tom explains how unusual weather like last week's Heatwave in the UK can be epic for your marketing.
In this episode of the Nauti Nerds marketing podcast Tom explains how important it is for you to be thinking ahead when it comes to cashing in on trends.
We get it!
It's hard enough running a business at the best of times without adding worrying about what the Met Office is saying about UK heatwaves to add to it!
But just a little bit of time and care taken to become aware of what's going on around you can make all the difference for your profits and your bottom line.
Listen to this episode to find out how one clever company used the "Heatwave UK" headlines to get some cash out of Tom!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 29 Jul 2022 - 07min - 75 - How Nauti Nerds suggest dealing with negative Google reviews (and all other online reviews)
What should you do when you get negative Google reviews? Well, first don't panic! Listen to this episode as Tom explains how you can overcome any online negativity!
In this episode of the Nauti Nerds marketing podcast Tom talks us through how to navigate the reputational mine-field that is online reviews!
The impact of negative Google reviews and how to counteract it!We all know how exciting it can be as a business owner or the person in charge of marketing to get notified of a brilliant new review.
But we all know that most potential customers just glaze over those when they're doing their shopping for goods and services.
They're starting from a default state of assuming you can do what you say you can.
What they're really looking for is any proof that you're not someone they should be spending their precious cash with.
And that's why dealing with negative Google reviews is such an important topic for us to cover on this week's episode!
Listen to this episode to find out what you can do about negative Google reviews and in fact any less than perfect online reviews, anywhere!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 21 Jul 2022 - 07min - 74 - Are you preserving your digital reputation?
Are you doing everything you can to preserve your digital reputation? Tom explains why it's important to remember who can see your digital footprint - and how that connects to your digital reputation! In this episode of the Nauti Nerds marketing podcast Tom explains why he feels one of his competitors may have harmed their digital reputation!
When you post anything online, you're building a digital footprint.
But what exactly can your potential customers actually see, and how does that impact on your digital reputation?
Listen to this episode to find out what you absolutely should NOT be doing when you're representing a brand online!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 15 Jul 2022 - 10min - 73 - Digital marketing during recession to ensure your business survival
What are your plans for digital marketing during recession? A lot of people instinctively want to pull their marketing efforts when in an economic downturn. We reveal what we advise you to do! In this episode of the Nauti Nerds marketing podcast we examine the subject of the looming economic dip, and discuss what you should be planning for digital marketing during recession.
The chances are we're in for continued economic difficulties with another recession expected in the autumn.
So, should you be dialling back on your marketing? Is that the correct digital marketing strategy for managing your brand reach during a recession?
Head nerd Tom talks us through what he feels is the correct response to a state of recession in the UK.
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 07 Jul 2022 - 10min - 72 - Those ”buy backlinks cheap” email offers - should you do it? Tom addresses this popular form of link building
Listen to this episode if you've been sent one of those "buy backlinks cheap!" emails. It's unsurprising so many people are tempted by those emails offering cheap backlinks on high domain authority sites. But what's our official verdict on them? In this episode of the Nauti Nerds marketing podcast we what these cheap back links sites are, and how their services can impact on your business.
We've all had them.
Those emails offering us the opportunity to "buy backlinks cheap".
And a number of our clients have asked us whether we think it's a good deal.
Should they buy them?
After all, they're great for your SEO!
We'll explore that question in this episode!
New to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 30 Jun 2022 - 10min - 71 - Why use an SEO agency at all? Nautilus Marketing founder Tom chats with another client
So why use an SEO agency at all? There are good SEO agencies and bad SEO agencies and sometimes it can be tempting to avoid them all. That's why Tom's talking to a client to understand his experience and perspective on having worked with an SEO agency for a year. In this episode of the Nauti Nerds marketing podcast we explain WHY you might want to use an SEO agency at all! So, why would you use an SEO agency at all?
In short, a good SEO agency can make all the difference for your business.
But you've got to be careful who you go with!
That's why we've decided to release this episode to reassure you that there is still a lot of benefit to hiring a reputable SEO agency.
In this instalment of the Nauti Nerds podcast, Podknows Podcasting founder Neal Veglio talks us through his experience of working with an SEO agency - US!
Neal describes what it was that first convinced him Nautilus Marketing was the SEO agency he wanted to work with.
He also talks about the things he notices about other SEO practitioners and offers some red flags of his own.
We mention that episode a few times.
Go here to listen if you haven't done so yet.
Listen to this new episode as Tom Jauncey talks to Neal Veglio about:
The value in outsourcing your SEO to an agency Being approached by SEO scammers Neal's thought's on 'Black Hat' SEO Advice for any business thinking of working with an SEO agency and stepping up their SEONew to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 24 Jun 2022 - 36min - 70 - SEO agency red flags that you need to be aware of before hiring any marketing nerds
You seriously need to listen to this if you're looking to take on an SEO agency! It's not easy to find a reputable company to work with, so we're helping you by giving you the questions you need to ask... In this episode of the Nauti Nerds marketing podcast we explain the SEO agency red flags you need to be mindful of! Why should you be careful when it comes to working with an agency on your SEO?
Simply put, there is no regulation for SEO.
Anybody can set up an SEO agency at any time, and there are no formal license to operate in the space.
Furthermore, people working at an SEO agency don't require any formal training or qualifications.
As a result, there are a lot of people in the space who don't know what they're actually doing.
That's why we're here to help you out by drawing your attention to the SEO agency red flags you need to be aware of before hiring anyone to help you with your SEO and marketing
Listen as Tom Jauncey runs us through:
Fixed contracts and why they're a bad thing in SEO How important correct SEO reporting is (we use SEMrush) Not telling you what they're going to do to help your SEO Using black hat methods to generate backlinksNew to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Fri, 17 Jun 2022 - 13min - 69 - Are you spending lots of money on ads but not SEO? Seriously? Are you crazy?
You seriously need to listen to this if you're investing in PPC (pay per click)! We get it. It's cool to pay for placement. But still... In this episode of the Nauti Nerds marketing podcast we explain why you still need to factor in SEO! Why do the nerds at Nautilus Marketing love SEO so much?
You can buy placement in Google. It's easy.
You upload your bank details. and your company name makes it on to the front page of Google every. single. time.
But is that enough?
Well that's what you need to listen to this episode to learn.
Listen as Tom Jauncey runs us through:
The mistake one of the UK's biggest 'animal businesses' was making How just paying for placement isn't the final answer The advice Nautilus Marketing has for companies that are only doing PPC and NO SEONew to the Nauti Nerds marketing podcast?
You can catch all previous episodes here.
Please do click whichever button your favourite app uses to keep you updated with new episodes, whether that's subscribe or follow!
The Nauti Nerds is a Nautilus Marketing podcast.
Like what you've heard?
Leave us a review!
Just click here to be taken to your favourite platform to leave us a rating!
The Nauti Nerds podcast is part of the Podknows Podcasting Network.
Thu, 09 Jun 2022 - 09min
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