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Welcome to Subscription Box Answers, the podcast for anyone looking to start or scale a successful subscription box business. I'm Liam Brennan, co-founder of BusterBox, a dog subscription box company that we started in a spare bedroom back in 2016.
Since then, we've grown to thousands of subscribers and over $10 million in sales, and along the way, I've learned a ton about what it takes to make a subscription box business thrive.
In this no-nonsense podcast, I'll be sharing all of my proven tips and strategies for building a successful subscription box business, from sourcing products to marketing to reducing churn.
Whether you're just starting out or looking to take your existing business to the next level, you'll find valuable insights and actionable advice here.
I will show you that it is possible to start your own subscription box business from your spare bedroom with little money and turn it into a full-time income.
Got a question you want answered on the show? Join my free Facebook group at www.SubscriptionBoxResources.com and post it there or email me at liam@subscriptionboxanswers.com. Thanks for tuning in, and I can't wait to help you build the subscription box business of your dreams!
- 71 - This will make everything so much easier for you...
On this week's episode of Subscription Box Answers, I follow up on last week’s discussion. I personally believe anybody can create a successful subscription box, and there is so much opportunity out there. There are some smart decisions you can make, though, which will make everything much easier and drastically increase your chances of success.In this week's episode, I share some very valuable information that you really need to consider when it comes to your business. If you are new, you mi...
Mon, 13 May 2024 - 70 - Is a Subscription Box the right business for you?
There is so much opportunity out there at the moment. The internet has made it really easy to set up our own business with very little barriers to entry. You can literally set up a business from your house and reach customers all over the world. The Subscription Box business model is a great business model and it can change your life (like it has changed mine). In this episode, I am going over some key points which will help you understand if a subscription box should be your business vehicle...
Mon, 06 May 2024 - 69 - Mastering Customer Service in Subscription Boxes
In today's episode of "Subscription Box Answers," I'm sharing some essential customer service tips and advice. Providing world-class customer service isn't just a choice—it's crucial for running a successful subscription box business. High retention rates are necessary for our business model to succeed. Poor customer service can drastically increase customer churn, leading to business failure. In this episode, I'll share insights gained over the years to help you streamline your customer serv...
Mon, 29 Apr 2024 - 68 - The Most Effective Way To Win Chargebacks: Shieldify's CEO Reveals AI Strategies for Subscription Box Success
Do you need help winning more chargebacks? If so, you won't want to miss this episode of Subscription Box Answers! Join me as I sit down with Michael Zavet, CEO of Shieldify, to delve into how their AI-powered solution is revolutionizing the way businesses tackle chargebacks. Shieldify not only protects businesses from unwarranted chargebacks but also boosts their success rate in winning disputes.There's nothing more frustrating than friendly fraud, where customers exploit loopholes to essent...
Mon, 22 Apr 2024 - 67 - The 5 Biggest Mistakes Subscription Box Owners Make.
In this episode of Subscription Box Answers, I'm covering the five biggest mistakes that subscription box owners make. After building my own subscription box business, assisting countless other owners, and spending years in the industry, I've observed these mistakes repeatedly.These are some of the most common issues that are likely to hold you back.I have made some of these mistakes myself at certain points, and sometimes it's hard to even realize that this is part of the problem holding you...
Mon, 15 Apr 2024 - 66 - Follow Up Marketing: Your Questions Answered!
Welcome back to another episode of the Subscription Box Answers podcast! Following up on last week's episode, we're diving into answering questions sent in about follow-up marketing. This episode will help any subscription box owner determined to take their marketing to another level in 2024 and build a highly successful business. If you have a question you want answered on the episode, make sure you head over to www.subscriptionboxresources.com and join the free Facebook group to post your q...
Mon, 08 Apr 2024 - 65 - Follow Up Marketing Is Essential (And You Probably Need To Do More Of It!)
On This Episode Of Subscription Box Answers, I am discussing how important follow-up marketing is. If you want to grow a successful subscription box, you need to ensure you do this frequently and have a system in place for it.Lead capture and following up with prospects is essential if you want to drive a lot of new subscribers and keep your CAC (Customer Acquisition Cost) under control. One of the biggest mistakes struggling subscription box owners make is they have no way to capture leads a...
Mon, 01 Apr 2024 - 64 - Whats Happening In The Subscription Box Industry In 2024 - (With Stefan Pretty)
On today's episode of Subscription Box Answers, I welcome back Stefan Pretty, CEO of Subbly, as we delve into the current state of the subscription box industry in 2024. Stefan offers a unique perspective, given his bird's-eye view of the industry through Subbly. He discusses the state of churn, acquisition trends, and his insights into where the industry is headed this year.We also address a recent development where some platforms have been effectively preventing their users from migrating t...
Mon, 25 Mar 2024 - 63 - The Benefits Of Using A Fulfilment Center (with Mike Longshaw)
On today's episode of Subscription Box Answers, I am sitting down with Mike Longshaw to discuss the benefits of using a fulfillment center. Mike owns a Fulfillment Center based in the UK called The Prep Centre. I firmly believe that for the majority of subscription boxes, you should highly consider using a fulfillment center as it will save you a lot of time. (and it is nowhere near as expensive as you probably think) We have packed our own boxes at BusterBox in our own warehouse space and ha...
Mon, 18 Mar 2024 - 62 - It’s not about how hard you row. It’s about what boat you’re in.
"It’s not about how hard you row. It’s about what boat you’re in"I came across this quote, and it inspired me to record this podcast because it’s very true when it comes to the subscription box industry.Everything dosn't have to always be hard and there are choices you can make as a business owner to make things easier for you and increase your chances of success.Listen to this podcast and it will help you put things in perspective.The Subscription Box Experts Academy Opens On March 12th Clic...
Mon, 11 Mar 2024 - 61 - Do this to reach 1000 subscribers...
In today's episode of Subscription Box Answers, I am going to give you a game plan to follow to reach 1,000 subscribers.I believe that getting to 1,000 subscribers as soon as possible should be a priority for the majority of subscription box owners. Typically, reaching 1,000 subscribers is the tipping point where everything starts to improve significantly.When you reach this level, your business becomes more sustainable. It's at this juncture that you can often consider leaving your day job, ...
Mon, 04 Mar 2024 - 60 - Explode Your Subscription Box With Advantage Plus Facebook Ads
In this episode of Subscription Box Answers, I discuss Facebook ads and what's working right now.Over the last six weeks or so, Advantage+ ads have been performing better than ever. I share how we are currently using them at BusterBox and how I recommend testing them for your subscription box.Getting this right on your account can help reduce CAC (Customer Acquisition Cost) and increase volume.If you have a question you'd like answered on the episode, head over to www.SubscriptionBoxResources...
Mon, 26 Feb 2024 - 59 - Why We Choose Subbly for Our Subscription Box Platform
In this episode, I delve into why Subbly remains our platform of choice for our subscription box business. With an influx of newcomers to the industry in recent months, many have been curious about the best platform to support their business. While there are many good platforms out there, I'll share the reasons we continue to choose Subbly and why I believe it has everything you need to build a successful subscription box business.If you have a question you want answered on the show...
Mon, 19 Feb 2024 - 58 - What Offer Is Right For Your Business?
In last week's episode of Subscription Box Answers, I discussed subscription box offers in detail. If you plan to scale up your business, you need to become very proficient at creating compelling offers.In this week's episode, I am breaking down the positives and negatives of various offers to help you decide which is best for your business.Different offers can be used to achieve different business goals, and it's crucial that you understand this before diving in.We are consistently testing o...
Mon, 12 Feb 2024 - 57 - The Power of an Irresistible Offer: The Number One Way to Blow Up Your Subscription Box
If you have big plans for growing your subscription box business in 2024, then you need to get very good at crafting irresistible offers.The most effective way to blow up your box and lower your Customer Acquisition Cost (CAC) is by getting very creative with your introductory offers.In today's episode of 'Subscription Box Answers,' I'll be discussing this in detail. I'll also read a chapter from my book, 'The Subscription Box Blueprint,' which explains the components of a high-convertin...
Mon, 05 Feb 2024 - 56 - Balancing Subscription Box Growth & Profitability (With Art Raifi)
In today’s episode of Subscription Box Answers, I'm sitting down with Art Raifi, the CEO of BlackBird Marketing, to unpack the balancing act between growth and profitability—plus a whole lot more on marketing.It's crucial to recognize when it's time to aggressively grow your customer base and when it's wiser to hold steady and maintain. There are times throughout the year when acquiring customers becomes more cost-effective, and seizing those opportunities is key to expanding your subscriber ...
Mon, 29 Jan 2024 - 55 - How To Get Your Facebook Ads Back Performing ASAP!
Are your Facebook Ads slow and expensive after the holidays? If so, listen to this episode, as I am going to show you exactly what to do to get them performing well ASAP.January can be a strange time where you are either soaring and your ads are working great, or it's really slow and it seems like no matter what you do, you can't get your ads back to performing well.In this episode, I will share exactly what you need to do to get your Facebook ads firing and new subscribers signing up to your...
Mon, 22 Jan 2024 - 54 - Subscription Box Cash Machine / Reply Yes Secret: Your Questions Answered...
I have rounded up the most common questions I have received about the Reply Yes process, and I am answering them so everybody has a clear understanding of how this works and the positive impact it can have on your business.The Reply Yes process helps you make more money from your existing subscribers so you have a more profitable business.For a full breakdown of this, make sure you listen to last week's episode, where I explain this in detail.The Subscription Box Cash Machine Training Beta is...
Mon, 15 Jan 2024 - 53 - The Secret 'Reply Yes' Process: Your Subscription Box Cash Machine.
"In today's episode, we're covering something very exciting (and essential for 2024) – how to make more money by selling your subscribers more products with add-to-box.Let's face it, the more valuable your subscribers are, the more you can spend on acquiring new ones, blowing past your competitors, and building a business that's not just successful, but seriously lucrative.The old playbook of just selling a subscription box? That’s history. The entire industry has changed, and unless you are ...
Mon, 08 Jan 2024 - 52 - How to start the year strong and have the best January ever.
Ever wondered how to keep your subscription box business booming when post-holiday belt-tightening hits your customers? That's exactly what I am covering today, with lessons I have learned from my own BusterBox journey. Discover how offering payment flexibility and a pause option can dramatically reduce churn, and why a strong saves process is paramount. And don't let passive churn from failed payments sneak up on you; we're sharing how to keep those subscription renewals smooth and steady.I ...
Mon, 01 Jan 2024 - 51 - Leveraging Emotion and Social Proof: Transforming Your Subscription Box Business Marketing Strategy
🚀 Welcome to the final 2023 episode of the "Subscription Box Answers" podcast! In this not-to-be-missed episode, our host, Liam, reveals four groundbreaking marketing tips designed to skyrocket your subscription box sales in 2024.🌟 Liam dives deep into the essence of marketing mastery, covering a range of critical topics. You'll learn how to tap into the power of emotion to create a compelling narrative for your brand, the importance of social proof in building trust and credibility, and the ...
Mon, 18 Dec 2023 - 50 - Maximizing Your Profits This Festive Season: Selling Gift Cards After Your Last Box Has Shipped
In this episode of "Subscription Box Answers," we delve into effective strategies for maintaining revenue flow during the post-December lull. As your last subscription boxes ship out in December, it's natural to experience a dip in sales, especially since new customers are aware they won't receive their Christmas boxes in time. However, there's a smart solution to this challenge: focusing on selling gift cards.We explore why gift cards are the ideal offering for last-minute holiday shoppers. ...
Mon, 11 Dec 2023 - 49 - Quitting Your Job & Going Full-Time In Your Subscription Box Business
In this episode of 'Subscription Box Answers', Liam shares his personal experience of transitioning from a traditional job to running a full-time subscription box business. Drawing on his own experience with BusterBox, which he co-founded with his two business partners, Liam demonstrates how achievable this dream is. He emphasizes that with the right mindset and planning, it is possible to quit your job and create a fantastic life for yourself and your family by running your subscription box ...
Sat, 02 Dec 2023 - 48 - Exploding Your Subscription Box Business with Assean Sheikh: Mastering Print Media & Direct Response Marketing
On this episode of Subscription Box Answers, I am sitting down with Assean Sheikh (The former CEO of Flavourly). We're diving into the story behind Flavourly and discussing some very powerful marketing strategies to grow your subscription box business.Assean's going to share how Flavourly's customer base skyrocketed, pulling in an incredible 50,000 to 100,000 customers. The secret? A smart mix of print media and direct response marketing. It's not something you hear about every day, espe...
Mon, 27 Nov 2023 - 47 - Boosting Profits in Your Subscription Box Business: Tactics to Increase Average Revenue Per User
Feeling hemmed in by tight profit margins in your subscription box business? This episode could be a game changer for you! I’m sharing my personal experiences from running Busterbox and giving you insights into how we significantly ramped up the profitability of our business. The secret? We focussed on increasing the average revenue per user. I'll break down this essential metric, explain why it's a crucial factor in your profitability, and show you how to track it using tools like ChartMogul...
Mon, 20 Nov 2023 - 46 - Avoiding the Expensive Box Trap: Wise Investment Strategies for Your Subscription Business
Don't fall into the trap of investing in overly expensive, fancy boxes for your subscription business. I bring to light a common pitfall new subscription box owners often stumble upon - spending too much on the box rather than focusing on increasing their profit margin.I explain how we reached thousands of subscribers in BusterBox with just a plain brown box with our logo. I breakdown how keeping costs down provides you with a larger margin to make more profit or invest in quality products th...
Mon, 13 Nov 2023 - 45 - A Simple Framework For Growing Your Subscription Box This Q4 (Facebook Edition)
In this new episode of Subscription Box Answers, Liam jumps into a straightforward yet powerful Facebook advertising framework tailored for subscription box businesses. As we navigate the busy Q4 period, this episode comes at a crucial time, offering actionable content to capitalise on this peak season.Throughout the recent weeks, our podcast has been a treasure trove of do's and don'ts for Q4, and today's episode continues that trend with even more practical advice. We're right in the thick ...
Mon, 06 Nov 2023 - 44 - The Most Effective Ways Of Reducing Your Churn Rate
In this episode of Subscription Box Answers, Liam delves deep into the intricate world of churn rates for subscription boxes. What's the acceptable maximum churn rate? How can it be effectively minimized? Churn is the most important metric for any subscription-based businesses. Without a grip on it, even the best customer acquisition strategies will hit a wall. It's not just about getting customers; it's about keeping them. For those of you with a question or seeking expert insights on s...
Mon, 30 Oct 2023 - 43 - How The Burn Box Became A Million Dollar Business (With Thomas Ansu)
Have you ever wondered how a simple idea can transform into a million-dollar business? Get ready to fuel your curiosity as we welcome Thomas Ansu, founder of The Burn Box, a tailored subscription box service for firefighters. He shares his inspiring journey of how his passion for firefighting led to the conception and success of The Burn Box, which delivers firefighter gear, tools, and apparel right at your doorstep. Dive straight into the intricacies of running a subscription box business as...
Sat, 21 Oct 2023 - 42 - Do This Immediately To Improve Your Facebook Ad Performance
In this episode of Subscription Box Answers, Liam reveals a tried-and-true method to improve your Facebook ad performance. Want to amplify social proof on your advertisements? Looking for a way to significantly lower your customer acquisition costs? Dive into this episode as Liam revisits an old-school tactic that's making a big comeback (and working better than ever)With Q4 upon us, consumer buying behaviours are pivoting. Your potential customers are shifting into high gear, ready to make t...
Mon, 16 Oct 2023 - 41 - From Passion to Profit: All Girl Shave Club's Successful Subscription Business Journey with Jessica Principe
Ever wished you could transform your passion into a thriving business? Join us as we chat with Jessica Principe, the founder behind the successful All Girl Shave Club, as she unveils her story from clocking in a 9-5 job to launching a booming subscription box business. Let’s explore how Jessica turned an everyday necessity into a successful venture, and learn about the influences that shaped her journey.Jessica doesn't stop at sharing her entrepreneurial journey, she also gives a detailed acc...
Sat, 07 Oct 2023 - 40 - Mastering Your Subscription Box Break-Even Point (Your path to profits)
Ever wished you knew the secret to cracking the code of a successful subscription box business? Your wish is granted! Join me, your host Liam Brennan, as we dissect the numbers behind a successful subscription box business, from understanding your break-even point to crucial metrics like customer acquisition cost, monthly churn rate, and more! In this lively discussion, we navigate the sea of fixed and variable costs, gross margin, monthly recurring revenue, average revenue per account, and c...
Fri, 29 Sep 2023 - 39 - How many sales emails should you actually send?
In this episode of Subscription Box Answers, Liam dives deep into a question that was sent in during the week: "How many sales emails should you send?" While the answer can vary based on your business objectives, Liam discusses why, for most businesses, ramping up email frequency, especially around Q4, can be pivotal.Do you have your own subscription box question? Head to www.SubscriptionBoxResources.com, join our free Facebook group, and get your questions featured on the show. Plus, mark yo...
Mon, 25 Sep 2023 - 38 - I wrote a book - The Subscription Box Blueprint is out September 26th.
In this episode of Subscription Box Answers, I reveal some exciting news. I have spent over 12 months writing a book called "The Subscription Box Blueprint: How To Start & Grow A Wildly Successful Online Business".The book is now complete and is set to be released on September 26th.In this episode, I delve into the reasons that motivated me to write the book, offering a transparent look into my book-writing journey. If you've ever toyed with the idea of writing a book for your business, y...
Sun, 17 Sep 2023 - 37 - Breaking Through Facebook Spend Barriers for Q4 Success
Join your host, Liam Brennan, as we dive deep into the intricacies of Facebook advertising to catapult your subscription box business into Q4 success! Ever wondered why you’re stuck spending just $100/day on your ads or why the more you spend, the higher your customer acquisition cost goes? We’re here to demystify it all.This episode delves into:The underlying reasons behind stagnant Facebook ad spends.Strategies to achieve (and surpass) a 2% website conversion rate.The fundamental difference...
Sat, 09 Sep 2023 - 36 - Getting Explosive Growth During Q4
As we edge closer to the most lucrative quarter of the year, are you feeling prepared? In today's episode of Subscription Box Answers, Liam dives into the crucial significance of having a successful Q4 for your subscription box business. With the holiday season around the corner, consumer behaviour changes dramatically—spending surges, and purchase intent skyrockets. This is THE period where you can get a lot of subscriber growth and add a lot of revenue!However, without proper planning and e...
Mon, 04 Sep 2023 - 35 - Building A Life Changing Subscription Box Business - (The Million Dollar Test)
On today's episode of "Subscription Box Answers," join Liam as he demystifies the journey of building a life-changing subscription box business. Diving into the heart of what 'life-changing' truly means, Liam emphasises that it doesn't always equate to a multimillion-dollar venture. For many, it's about harnessing this business model to break free from the 9-to-5 grind, replacing their regular income, and stepping into entrepreneurial freedom. And guess what? It's a wholly attainable dream. L...
Sun, 27 Aug 2023 - 34 - Facebook ads are performing better than ever (This is why)
Join us in this enlightening episode as Liam unpacks the standout performance of Facebook ads over the past few weeks. From the relentless dedication of Facebook's engineering team fine-tuning their systems, to an economy-induced dip in competition causing CPM prices to plummet, multiple factors are coming together in our favor. And would you believe that even a spell of unfavorable weather has had a role to play?Liam doesn’t just analyze; he also provides concrete steps for you to capit...
Mon, 21 Aug 2023 - 33 - Shaker & Spoon: Cocktail Subscription Success and Mastering Omnichannel Strategies
Imagine having a world-class bartender at your disposal, sharing their secret cocktail recipes and guiding you through the process of creating the ultimate beverage experience at home. That's the magic of Shaker & Spoon, our inspiring guests for this episode. Co-founders Anna and Mike have brilliantly cultivated an engaging and delicious subscription service, where you get more than just cocktail ingredients—you become part of a vibrant community, get to join pro happy hours and enjoy cur...
Mon, 14 Aug 2023 - 32 - BattlBox's Rollercoaster Ride: Behind the Scenes with CEO John Roman
In a world where subscription boxes come and go, BattlBox has proven to be a resounding success. On today's episode, Liam has the privilege of sitting down with John Roman, the CEO behind BattlBox. Launched in 2015, BattlBox's journey from inception to the limelight is a rollercoaster tale of innovation, perseverance, and strategic thinking.John gives us a peek behind the curtains of their very own Netflix show, Southern Survival. Discover the nitty-gritty of producing a hit series and learn ...
Mon, 07 Aug 2023 - 31 - Sailing the Subscription Box Sea: Profit Margins, Acquisition Costs, and More - (With Steve Krakower)
Ever wonder why some subscription box businesses become million-dollar ventures, while others fail to take off? Strap in as Liam sits down and chats with Steve Krakower, founder of Harbor Marketing Agency. From assisting Hunt a Killer in escalating its revenue to a staggering $15 million and gaining 35,000 active subscribers to launching his marketing agency that has seen countless businesses flourish, Steve's insights are a treasure trove of strategic wisdom. Delving into the current st...
Mon, 31 Jul 2023 - 30 - Our Weird Dragons' Den (Shark Tank) Story - With Paul Carrick, Gary Redmond.
This week on Subscription Box Answers, join Liam as he welcomes his BusterBox co-founders, Paul Carrick and Gary Redmond, to share the story of their appearance on Dragons' Den. For our American listeners, think of this as the Irish/UK equivalent of Shark Tank! We appeared on this show back in 2017, and we received two separate offers for investment. We got over 12 minutes to promote our business on prime-time TV, and the whole experience was very positive. If you are curious as to ...
Mon, 24 Jul 2023 - 29 - The Game Has Changed! How To Set Yourself Up For Success in 2023 And Onwards!
In this insightful episode, host Liam Brennan dissects the complexities of the ever-evolving landscape surrounding subscription box businesses. As the economic terrain has undergone massive shifts in the past few years, it's become paramount for businesses to adapt swiftly and wisely to stay afloat and flourish.Liam candidly breaks down these changes, articulating how they impact both new and established subscription box businesses. He shares five practical, hands-on strategies to not only we...
Mon, 17 Jul 2023 - 28 - Marketing Your Subscription Box Is More Important Than The Box Itself.
In this latest episode of 'Subscription Box Answers,' Liam Brennan explains why marketing your box is more important than the box itself. Yes, it's vital to curate a great box, provide world-class customer support, and build an engaged community. But the most crucial factor - the one that can make or break your business - is marketing.Are you one of the many entrepreneurs obsessing over every detail of your box but struggling to see real growth? Liam gets it, and in this episode, he exp...
Mon, 10 Jul 2023 - 27 - Subscription Box Marketing That Sells in 2023 - (With Art Raifi)
Welcome to another episode of 'Subscription Box Answers'! This week, our host Liam sits down with Art Raifi, the CEO of BlackBird Marketing. Known for their work with numerous subscription box clients across a myriad of niches, Art is a marketing expert who understands the complexities of driving success in the subscription box industry.In this episode, Art peels back the curtain on what's actually working for subscription box companies in 2023 when it comes to marketing. He shares his expert...
Mon, 03 Jul 2023 - 26 - From Bedroom Startup to $10 Million - 4 Key Marketing Lessons Unveiled
In this compelling new episode of Subscription Box Answers, we're taking a moment to appreciate the significant milestone we've recently achieved: crossing the $10 million mark in sales with BusterBox. It's truly astounding to think that just a few short years ago, we initiated this journey in a spare bedroom, operating on a shoestring budget.Our story is a testament to the incredible power of the internet and the unprecedented entrepreneurial opportunities it affords. With determination and ...
Sat, 24 Jun 2023 - 25 - Mastering The TikTok Creator Marketplace
In this enlightening episode of Subscription Box Answers, our host Liam Brennan shares the secret sauce behind the exponential growth of his subscription box venture, BusterBox. His tool of choice? The often-overlooked but incredibly powerful TikTok Creator Marketplace.With nearly two years of hands-on experience, Liam has leveraged TikTok to the advantage of BusterBox, securing millions of views and driving a significant increase in subscriptions. In this episode, he opens up about his journ...
Mon, 19 Jun 2023 - 24 - Increasing Your Average Order Value (With Ben Fisher)
Welcome to another episode of your favorite subscription box-centric podcast! This time, our host Liam has a sit-down with none other than Ben Fisher, co-founder of Carthook and Rodeo.This episode is an absolute must-listen for all subscription box entrepreneurs as Ben, with his wealth of experience in the direct-to-consumer space, sheds light on one crucial aspect - raising your average order value (AOV). Uncover effective strategies on how to amplify your AOV, trim down your payback period,...
Mon, 12 Jun 2023 - 23 - The Correct Way To Scale Your Facebook Ads
Hey there, welcome back to "Subscription Box Answers" with your host, Liam Brennan. In this week's episode, we're taking a deep dive into the intricate world of Facebook Ads, specifically about the correct way to scale them up.If you've hit upon a successful campaign, your first instinct is to go big, right? But hold on, because if you don't know what you're doing, you might end up shattering the algorithm and skyrocketing your customer acquisition costs. It's a tricky balance, and that's whe...
Mon, 05 Jun 2023 - 22 - How To Reduce Failed Payments In Stripe With This Setting.
On this week's episode of Subscription Box Answers, Host Liam Brennan is sharing a tip about reducing failed/blocked payments in Stripe. Liam was hosting a group coaching call in his Subscription Box experts program a few weeks ago and realised a number of people were not familiar with this setting which should help reduce failed payments.This is a monthly process which is followed in BusterBox, and it always makes a big difference to the amount of failed payments.Take a listen to the podcast...
Mon, 29 May 2023 - 21 - Should You Run A FREE Box Offer To Grow Rapidly?
Welcome to another compelling episode of "Subscription Box Answers" with your host, Liam Brennan! This episode dives deep into the world of FREE Box offers. They can be a phenomenal catalyst for the rapid growth of your subscription box service, but they also carry their fair share of risks. Are they a silver bullet for success or a potential path to disaster? FREE Box Offers are not right for every business.From understanding the significant benefits of free box offers to unpacking their sub...
Sat, 20 May 2023 - 20 - What to expect at SubSummit 23 (With Paul Chambers)
On this week's episode of Subscription Box Answers, host Liam sits down with Paul Chambers, the CEO of SubSummit, for a discussion about what's in store at SubSummit 2023. Hailed as THE WORLD'S LARGEST GATHERING of subscription, membership, and recurring revenue brands, SubSummit is the go-to event for subscription box business owners looking to scale up and network with industry leaders.This year, SubSummit 2023 is set to be bigger than ever, with over 2,000+ attendees, 100+ expert speakers,...
Mon, 15 May 2023 - 19 - Unlock Explosive Growth: Turn Unprofitable Ads into Subscription Box Gold
Welcome to Subscription Box Answers, your go-to podcast for everything subscription box-related, hosted by Liam Brennan. In this insightful episode, Liam reveals the truth about scaling your subscription box business aggressively and the role "unprofitable ad sets" can play in your marketing strategy.Listen as Liam explains that it's not necessary for every ad set to be profitable on an individual basis. The key is to shift your mindset and focus on the bigger picture: your overall marketing ...
Mon, 08 May 2023 - 18 - Affiliate Marketing & Squaredance.io
Join host Liam Brennan in this episode of Subscription Box Answers as he delves into the benefits of incorporating affiliate marketing into your subscription box marketing strategy for 2023. With the ever-growing need to diversify marketing channels, affiliate marketing emerges as a low-risk, easy-to-manage approach to boost your business growth and revenue. Liam highlights Squaredance.io, a cutting-edge platform that simplifies the integration of affiliate marketing for your subscription box...
Mon, 01 May 2023 - 17 - Boosting Your Website Conversion Rate
In this insightful episode of the Subscription Box Answers Show, host Liam Brennan tackles the vital topic of improving your conversion rate. Liam emphasises the significance of aiming for a minimum 2% site conversion rate, as lower rates often result in costly and slow growth for your subscription box business. Listen as Liam walks you through a series of straightforward changes you can implement on your website to help you reach and surpass this crucial benchmark. If you have...
Mon, 24 Apr 2023 - 16 - How To Validate Your Subscription Box Idea (Without wasting loads of money and time)
In this eye-opening episode of Subscription Box Answers, host Liam Brennan shares a crucial strategy for every aspiring subscription box entrepreneur - validating your idea before launch! By following a simple, systematic process, you can gauge market demand and avoid sinking time and money into a business that won't thrive. Even with an impressive website, exceptional products, and marketing expertise, a business is destined to fail without genuine market demand. Learn how to validate your i...
Mon, 17 Apr 2023 - 15 - Buying & Selling A Subscription Box Business (with Patty Dowdy)
On this week's episode of Subscription Box Answers, join our host Liam Brennan as he chats with seasoned business broker Patty Dowdy about the ins and outs of buying or selling a subscription box business. Whether you've been running your subscription box for some time and are ready to cash in on your valuable asset, or you're eager to enter the industry without starting from scratch, this episode has you covered.Patty, hailing from Cat Bird Brokerage, brings over a decade of experience in he...
Mon, 10 Apr 2023 - 14 - The Art of Subscription Box Success: A Chat with Julie Ball
In this week's episode of Subscription Box Answers, host Liam Brennan sits down with the brilliant Julie Ball. Julie has a wealth of experience in the subscription box industry, having launched her own successful business, Sparkle Hustle Grow, in 2016 and selling it in 2022. As the founder of Subscription Box Basics and Subscription Box Bootcamp, Julie has a passion for helping new and aspiring subscription box owners start and launch their businesses.Tune in as Liam and Julie discuss the emo...
Sun, 02 Apr 2023 - 13 - A Bird's Eye View Of The Subscription Box Industry (with Stefan Pretty)
Welcome to the Subscription Box Answers Podcast, where we help you navigate the ever-growing world of subscription businesses. In this episode, our host Liam Brennan speaks with Stefan Pretty, the founder of Subbly, a subscription-first platform that powers many subscription businesses.Stefan has a unique perspective on the industry, as he oversees numerous businesses running on the Subbly platform. Liam asks Stefan about the changes he has noticed on the platform since the economy has shifte...
Sun, 26 Mar 2023 - 12 - How My Zoo Box Became a Million-Dollar Business (With Sara Tullos)
Welcome to Subscription Box Answers, the podcast that provides valuable insights and tips for entrepreneurs in the subscription box industry. In this episode, Liam Brennan interviews Subscription Box Experts Member Sara Tullos, the founder of My Zoo Box, a million-dollar kids' subscription box that has achieved phenomenal success.Liam first met Sara back in 2020 when she was first getting started with her Subscription Box Idea. In a very short period of time, she has achieved amazing thi...
Mon, 20 Mar 2023 - 11 - Blowing up your Subscription Box With Facebook Ads In 2023 (What is working right now)
Welcome to Subscription Box Answers, the podcast where we answer your burning questions about subscription box businesses. In this episode, Liam Brennan tackles the question on every subscription box owner's mind: Are Facebook ads still worth it in 2023? Liam has spent close to $1 million dollars on Facebook ads for BusterBox and shares his insights on what's currently working and how you can use it to grow your business. You don't want to miss this! To join the waitlist for the Subscription ...
Sun, 12 Mar 2023 - 10 - Growing a Subscription Box With Jocelyn Mizrahi Henderson
Welcome to Subscription Box Answers, the podcast where we explore everything you need to know about starting and growing a subscription box business. In this episode, Liam Brennan sits down with Jocelyn Mizrahi Henderson, The Founder of Dog Mom Lifestyles and a Subscription Box Experts Member. Jocelyn shares her insights and experiences on running a subscription box business, from creating irresistible offers that convert to finding creative ways to make the numbers work on ...
Mon, 06 Mar 2023 - 9 - How much can you spend to acquire a customer and still remain profitable?
Welcome to Subscription Box Answers, the podcast that provides actionable insights and strategies for subscription box business owners. In this episode, your host Liam Brennan breaks down the importance of the LTV:CAC ratio for any subscription box business looking to scale and remain profitable.Liam explains that to build a successful and sustainable subscription box business, you need to understand how much you can spend to acquire a customer while remaining profitable. The LTV:CAC (Lifetim...
Mon, 27 Feb 2023 - 8 - How to reduce passive churn in your Subscription Box Business.
Welcome to the Subscription Box Answers podcast, where we help subscription box business owners solve their most pressing challenges. In this episode, our host Liam Brennan takes a deep dive into the topic of passive churn and shares valuable insights on how to reduce it in your subscription box business.Passive churn, which refers to the situation when a customer's credit card fails when attempting to process a future payment, can account for up to 40% of overall churn in a subscription box ...
Mon, 20 Feb 2023 - 7 - How to negotiate and manage vendor relationships (and get FREE Products) with Kristen Champoux
Join host Liam Brennan as he sits down with subscription box expert, Kristen Champoux, in this week's episode of the Subscription Box Answers podcast. As a former Wall Street executive turned business development consultant, Kristen has used subscription boxes as a tool for brand awareness and marketing for her clients. She eventually took over The Fit Boxx and grew it into a successful $1M+/year company. Kristen shares her insights on vendor relationships and how to secure free products for ...
Mon, 13 Feb 2023 - 6 - Turn Excess Stock Into Cash ASAP
In this episode of "Subscription Box Answers" hosted by Liam Brennan, he delves into the importance of having a streamlined process in place to handle excess stock. Liam emphasises the dangers of stockpiling inventory over time, which can negatively impact profits and cash flow. Tune in to learn valuable insights and tips from Liam on how to sell excess stock quickly and effectively. Have a question you want answered in a future episode? Head over to www.subscriptionboxresources.com and post ...
Fri, 03 Feb 2023 - 5 - Increasing Prices For Existing Subscribers
On the latest episode of Subscription Box Answers Hosted by Liam Brennan, we are talking about something that is essential for any subscription box business to keep a close eye on — raising your prices. Sure, the prices of things may be going up, but how do you make sure you're staying on top of your margins while still maintaining customer loyalty? On this episode, Liam dives into how to go about raising prices if it is the right move for your business, as well as the exact approach tha...
Mon, 30 Jan 2023 - 4 - Subscription Box Price Testing
Join us for the latest episode of the Subscription Box Answers Show and learn how to optimize your pricing strategy. Host Liam Brennan will be breaking down the importance of price testing for your subscription box business. With the economy constantly changing, it is crucial to make sure you are not leaving money on the table. Liam will provide you with the exact strategy to conduct successful price testing and increase your profits. Don't miss out on this valuable information! And if you ha...
Mon, 23 Jan 2023 - 3 - Marketing Your Subscription Box with Google Ads: Separating Fact from Fiction
"In this episode of 'Subscription Box Answers' hosted by Liam Brennan, we're separating fact from fiction when it comes to marketing your subscription box with Google Ads. Are you tired of sifting through conflicting information on how to effectively promote your subscription box business with Google Ads? Look no further! Liam will be clearing up some of the most common myths and misconceptions surrounding Google search Ads and providing actionable tips on how to use them to drive growth for ...
Sat, 14 Jan 2023 - 2 - How to grow your Subscription Box with Facebook Retargeting ads after the IOS Changes
In this episode of Subscription Box Answers, we cover how to grow your subscription box using Facebook retargeting ads in the wake of the iOS changes. Despite the widespread belief that retargeting ads are no longer effective, we explain that, with a little know-how, these ads can still be a powerful tool for acquiring new subscribers and lowering your customer acquisition cost. We also emphasise the importance of retargeting as a key component of any marketing strategy, as a percentage of po...
Sat, 07 Jan 2023 - 1 - Monthly, Bi-Monthly or Quarterly. What Kind Of Subscription Box Works The Best?
In this episode of Subscription Box Answers, titled "Monthly, Bi-Monthly, or Quarterly: What Kind of Subscription Box Works Best?" we'll be exploring the three different subscription models and which one is most likely to lead to a sustainable and profitable business. With extensive experience working with hundreds of different subscription boxes, I have a clear understanding of the benefits and drawbacks of each model and will be sharing my insights with you.But it's not just about choosing ...
Thu, 29 Dec 2022
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