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I Think I Need Marketing

I Think I Need Marketing

Bonnie Taylor
Business

Marketing. It’s a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbr Through interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed.

39 - Marketing With a Cause: Understand Mission and Non-Profit Marketing
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  • 39 - Marketing With a Cause: Understand Mission and Non-Profit Marketing
    Thu, 11 Apr 2019
  • 38 - Video Marketing: Beyond Lights, Camera, Action!

    Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool.

    Thu, 04 Apr 2019
  • 37 - How to develop a professional marketing campaign

    Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines.

    Thu, 28 Mar 2019
  • 36 - Driven by Data: Using Analytics to Improve Marketing's ROI

    One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales.

    Thu, 21 Mar 2019
  • 35 - Digital Marketing: the rapidly changing tools in marketing today
    Thu, 14 Mar 2019
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