Podcasts by Category
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield. Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.
- 50 - The What, How and Why of Social EnterpriseMon, 06 May 2024
- 49 - How To Make Sustainability Profitable
Welcome to Season 2 of the Genius Podcast, in Episode 10 we're delighted to be joined by Jasper Steinhausen from Business With Impact, which is Europe’s leading sustainability consultancy focusing exclusively on SME manufacturing businesses.
Jasper speaks about what this means and why it's important on the show, and you can also enjoy a free copy of Jasper's best selling book 'Making Sustainability Profitable' by signing up here:
https://bwimpact.com/moreimpact/Mon, 22 Apr 2024 - 48 - How PR Can Support Business GrowthMon, 08 Apr 2024
- 47 - How To Create High Quality Marketing VideosMon, 25 Mar 2024
- 46 - The World of Marketing TranslationMon, 18 Mar 2024
- 45 - AI marketing tools to include in your 2024 MarTech stackMon, 11 Mar 2024
- 44 - How To Get Digital Products RightMon, 26 Feb 2024
- 43 - Direct Marketing in the Digital AgeMon, 12 Feb 2024
- 42 - Commerciality: Every Marketer's Secret WeaponMon, 05 Feb 2024
- 41 - Common Marketing Frustrations and How To Resolve ThemMon, 29 Jan 2024
- 40 - Brands and PartnershipsMon, 15 Jan 2024
- 39 - Season 2 Teaser TrailerTue, 19 Dec 2023
- 38 - Specialist and Generalist Marketing - What does it all mean?Mon, 31 Jul 2023
- 37 - How To Stand Out In A Crowded MarketMon, 17 Jul 2023
- 36 - How to poach business from your most vulnerable competitors
Welcome to Episode 35 of the Genius podcast where this time we're joined by Simon Hayhurst from Hayhurst Consultancy as he explores how to control the sales narrative and poach business from vulnerable competitors, especially if your sales targets are up but your market is in decline.
https://hayhurstconsultancy.co.uk/
https://hayhurstconsultancy.co.uk/2022/12/16/what-do-you-do-if-your-sales-targets-are-up-but-your-market-is-in-decline/
https://wearegenius.co.uk/contact/Mon, 03 Jul 2023 - 35 - The Five Principles of Conversion MessagingMon, 19 Jun 2023
- 34 - The Marketing Journey
Welcome to Episode 33 of the Genius podcast where this time we're joined once again by Hannah Smith as she discusses her journey into marketing, why it's a great career and things you need to know to get your foot in the door - no matter where you are in your career now.
https://wearegenius.co.uk/contact/Mon, 05 Jun 2023 - 33 - Why Copywriting Is Still ImportantMon, 22 May 2023
- 32 - The Relationship Between Community and Marketing
Welcome to Episode 30 of the Genius podcast where this time we're joined by special guest Tasha Wait, Marketing Lead at the Health Foundry, who joins our Original Genius Emma Humphrey to discuss Marketing in general, how it intertwines with community and the role of a lone Marketer.
https://wearegenius.co.uk/contact/Mon, 08 May 2023 - 31 - How Culture Influences Business and ClientsMon, 24 Apr 2023
- 30 - The State of Marketing Today ... And In The FutureMon, 10 Apr 2023
- 29 - Why A Podcast Can Work For Your BusinessMon, 27 Mar 2023
- 28 - How ChatGPT is influencing B2B Marketing StrategiesMon, 13 Mar 2023
- 27 - The Framework of RICHES - Part 6: SolidifyMon, 27 Feb 2023
- 26 - Digital Marketing Trends for 2023Mon, 13 Feb 2023
- 25 - The Framework of RICHES - Part 5: EmbedMon, 30 Jan 2023
- 24 - The Framework of RICHES - Part 4: HarmoniseMon, 16 Jan 2023
- 23 - The Framework of RICHES - Part 3: CreateMon, 05 Dec 2022
- 22 - The Framework of RICHES - Part 2: IdentifyMon, 21 Nov 2022
- 21 - Content Planning 101Fri, 04 Nov 2022
- 20 - The Framework of RICHES - Part 1: ResearchMon, 24 Oct 2022
- 19 - The Benefits of Building a Brand in the B2B WorldMon, 10 Oct 2022
- 18 - What Makes A Great Team Culture?Mon, 26 Sep 2022
- 17 - Conversational MarketingMon, 12 Sep 2022
- 16 - How To Nail Brand and Product PositioningMon, 29 Aug 2022
- 15 - Why TV Advertising Is Within Reach For You
https://geniusmarketingltd.com/
On episode 14, we’re joined by Bianca Braithwaite from SKY as she explores the world of TV Advertising and what it can do for your business. Is it just for corporations? Or is there something there for everyone? Bianca explains why for many, it’s the forgotten form of advertising and why it’s still incredibly powerful.Mon, 15 Aug 2022 - 14 - Going Green For Business
https://wearegenius.co.uk/
On episode 13, we’re joined by Ben Whibley from Manic Merchandise as he explores what going green actually means for businesses and their customers.Mon, 01 Aug 2022 - 13 - The Dos and Dont's of Marketing Automation
https://wearegenius.co.uk/
On episode 12, we’re joined by Richard Wall from Spotler, an expert when it comes to Marketing Automation. He sat down with our Original Genius Emma Humphrey, as they explored this topic in great detail, highlighting what can go wrong and tips that can help you get ahead.Mon, 18 Jul 2022 - 12 - Engaging Webinars - All The Tricks You Need To KnowMon, 04 Jul 2022
- 11 - Brand Storytelling And How To Nail It
https://wearegenius.co.uk/
On episode 10, we’re joined by Emma Beaumont, who is a champion when it comes to communication and brand storytelling.Emma met with our Emma, to discuss the ins and outs of this topic - including what it is, the dos and don’ts, and the importance that having a great story to tell can have on your business.
Please enjoy the show …
Mon, 20 Jun 2022 - 10 - Power Partner MarketingMon, 06 Jun 2022
- 9 - The Unseen Impact of TelemarketingMon, 23 May 2022
- 8 - How To Win The Social Media WarMon, 09 May 2022
- 7 - How To Successfully Manage Creatives And Projects
https://geniusmarketingltd.com/
In episode 6, we’re joined by Alejandro Quiroz from Genius who explores the world of project management and how to manage creatives. From staying on track, on time and within budget, to how to overcome communication issues, Alex explores the topic in-depth and shares his ideas and thoughts on how to overcome project adversity.Mon, 25 Apr 2022 - 6 - How To Build A Website That Customers Love
https://geniusmarketingltd.com/
In Episode 5 we’re joined by Tina McDowell, our Design Genius who has a passion for rejuvenating and propelling the brands that GENIUS has in its portfolio higher than ever before through their websites. Despite new technologies coming to the forefront, the humble website still has a major place in today’s world - it is the gateway customers have to your business and for many, whether it be on their desktop or mobile device, will be their first glance at the products and services you offer. So, how can you attract their attention and more importantly, how can you capture their hearts and emotions through your website - on this show, Tina explains how to make sure your users are first when it comes to how your website should function …Mon, 11 Apr 2022 - 5 - The Importance of Graphic Design in Business
https://geniusmarketingltd.com/
In Episode 4 we’re joined by Rob Franklin, a Design Genius who has helped a range of companies get seen by new and old customers alike. Rob explains what graphics, brands and logos can do for your business and what the process is for bringing ideas to life, as well explore what the future of graphic design for business will look like and how you can capitalise.Mon, 28 Mar 2022 - 4 - How To Create A Successful Brand
https://geniusmarketingltd.com/
For episode 3 we look at not just what a brand is but how to make a successful one.You know tens, if not hundreds of brands that you use every day or have used in the past that are brilliant at what they do … but how can you create a successful one, and, is it even possible? Well, yes it is.
In today’s show, we can talk to Shane Forsyth, Creative Genius, to explore how to build a brand, the advantages it can bring and how to use emotion to create a brand that is successful and cuts through.
Mon, 14 Mar 2022 - 3 - How To Form Successful Business Relationships
https://geniusmarketingltd.com/
In this episode, we’re looking at how your business can form and manage successful relationships. It’s almost impossible for a business to grow without external help, join us, as we explore how relationships can help your business to growToday we’re joined by Louise Milner from Genius who has worked with numerous high profile businesses, helping to bring the people inside and organisations together to the benefit of everyone.
Mon, 28 Feb 2022 - 2 - The Importance of Building A Brand And Where To Start
https://geniusmarketingltd.com/
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield.
In Episode 1 we discuss the importance of brands and their long-lasting influence on people with the Original Genius at Genius, Emma Humphrey.Emma does a wonderful job of explaining why brands make a business attractive, how to discover your own brand story and finally, why a good brand can engage an audience through emotion.
Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.
Mon, 14 Feb 2022 - 1 - Genius Podcast Trailer
Ladies and gentlemen welcome to the official Genius podcast. In this podcast series, with new episodes released every two weeks, we'll be exploring the ins and outs of how to get more eyes on your business as we speak to a range of experts both inside the Genius family and from further afield. Subscribe today to make sure you don't miss out on how to build a successful brand, successful marketing tips, how to build relationships, graphic design tips and so much more.
Thu, 10 Feb 2022
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