The Jasmine Star Show

Tell me if you can relate to this…

When I get obsessed with something, I start to see a new level of results. But I have to fully immerse myself into that ONE thing and give it my all.

You see, being obsessed helps you narrow down your focus and allows you to dedicate more mental energy (and time) to make quicker progress.

In this episode I’m spilling the tea on my latest obsession, what I’ve learned and realized in quarter one, and the most creative way I’ve ever pitched myself to be on a podcast. (spoiler alert: the crazy podcast pitch worked!)

Click play to hear all of this and…

(00:00:16) THIS is how I know I’m about to level up.

(00:02:18) The decision (and mindset shift) I made that’ll help grow my podcast.

(00:04:21) What the numbers showed me when I analyzed my podcast data.

(00:06:12) The experiment I did that helped set me up for future success.

(00:08:04) The absolute BEST way to network.

(00:13:45) The most interesting thing I learned in Lake Tahoe while spending time with a group of male entrepreneurs.

(00:19:06) The most creative way I’ve ever pitched myself to be a guest on a podcast.

(00:21:49) The reason I’m glad I attended a mastermind while in the midst of a promotional period (even though I wasn’t sure about it).

(00:27:11) The thing everyone wants to avoid even though it helps you grow.

(00:29:44) The emotional rollercoaster I went on and how it ended.

(00:34:11) How I started finding a balance between work and relaxation.

(00:35:16) Why you should reflect on your past experiences and consider them as necessary steps to building.

Resources Mentioned:

Listen toThe Framework You Need When You Pivot with Sam Parr>>HERE<<.Listen to Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio>>HERE<<.

For full show notes, visit:

https://jasminestar.com/podcast/episode421

Can I be real with you for a moment? I mean, you listen to the podcast so I already know you’re a real one.

OK, here I go: I'd rather have someone disappointed, upset, or disliking me for being 100% true to myself, than being a mere carbon copy of who they think I should be.

And that’s a special kind of peace that I wish for you, too.

In this episode that originally aired on the "I Dare You" podcast with Darrin Johnson, I spill the tea on how I was able to adopt this mindset. You’ll also get a (loving) kick in the pants that’ll inspire you to live a more authentic and purpose-driven life.

Click play to hear all of this and…

(00:00:01) The path that led me here to this moment.

(00:04:13) The exact moment of realization I had about living a purposeful life.

(00:08:15) The importance of owning your own decisions.

(00:13:20) What you must do to identify your purpose and forge your own path.

(00:17:12) Finding inspiration and recognizing envy as signals, taking action to explore and align with one's purpose.

(00:19:19) How your purpose can change with actions and experiences.

(00:20:09) What I encourage YOU to do to protect your energy (I’m the Queen of this).

(00:27:09) What I believe to be a HUGE trust-builder.

(00:30:31) My personal approach to creating content.

(00:34:15) Jasmine shares her perspective on using social media as a tool for business and time allocation.

(00:40:19) What to do when you’re experiencing comparison and how it shows up in these THREE ways.

(00:45:07) What I (double-dog) dare you to do.

For full show notes, visit: jasminestar.com/podcast/episode420

When it comes to building a *GREAT* team, let’s just say there are some lessons that I learned the not-so-easy way.

But that’s ok… because now I’m able to share them with you. (worth it!)

Some lessons were as simple and light as implementing mental health days (and scheduling them strategically.)

Others, well, let's just say they stung a bit.

In this episode, you’ll learn the exact strategies my team and I use to create a more productive, feedback-driven, and mentally healthy team culture. (Psst: I’m even giving you my exact team meeting formula to keep things movin’ and groovin’!)

Click play to hear all of this and…

(00:01:04) What the whole team and I do (and don’t do) to increase productivity.

(00:09:49) How the team and I improve, save time, and reach our goals faster.

(00:16:52) Why we implemented monthly mental health days (and the details behind them).

(00:17:54) The extra thought that has gone a *long way* for mental health days and holidays.

(00:19:40) What every leader must do to foster trust and independence in the team.

(00:21:22) The importance of not settling for mediocrity and continuously pushing for improvement.

(00:23:06) The risks of complacency and what it can affect in your business.

(00:24:09) The number one morale and productivity killer. (Avoid this at all costs!)

(00:30:25) Your action step!

Sources:

- Forbes, *[How To Reduce Unnecessary Meetings At Work](https://www.forbes.com/sites/carolinecastrillon/2023/01/05/how-to-reduce-unnecessary-meetings-at-work/?sh=4d14bc5e4b20)*, Caroline Castrillon

For full show notes, visit: [jasminestar.com/podcast/episode419](http://jasminestar.com/podcast/episode419)

STOP: you’ll need to prepare your hearts for this one…

You’re about to experience an inside look with some of the most brilliant minds discussing business, entrepreneurship, and development.

How brilliant you ask? Well…

Jocelyn Moore: Jay Rockefeller, (the U.S senator) pulled up a seat at the table for her, literally.

Chelsea Grayson: American Apparel and True Religion recruited her to be their CEO, and she made them profitable again.

Susan Sierota: built and sold a billion-dollar business, and is now my mentor.

If you’re ready for a discussion on what it takes to truly make it in business, these women have walked the walk to turn their desires into reality and have some invaluable insights to share.

In this episode you’ll hear personal stories of the emotional aspects of entrepreneurship, practical advice on seeking mentors and sponsors, and the answers to some GREAT business questions from my Instagram community.

Click play to hear all of this and…

(00:00:01) Introductions of the BRILLIANT women in business participating in the roundtable conversation.

(00:02:09) How these three women first connected and changed lives (like mine!).

(00:03:30) The importance of sponsorship and how it differs from mentorship.

(00:07:04) Personal stories of how these women were sponsored and the impact it had on their careers.

(00:10:45) What the younger generations need to succeed.

(00:13:13) The importance of giving back and supporting other women in their careers.

(00:14:38) Advice on choosing a mentor and assessing the return on investment.

(00:16:30) Strategies for reaching out to potential mentors and building relationships with them.

(00:17:42) The importance of letting relationships with potential mentors develop naturally over time.

(00:17:46) A discussion on identifying and leveraging your current network for mentorship.

(00:18:53) Debate on paying/charging for mentorship/

(00:22:05) The importance of relationships (regardless of the person’s current status or connections).

(00:25:52) How to manage expectations and boundaries in relationships.

(00:32:29) The right time to launch a product or service.

(00:35:46) What you should know BEFORE launching a new offer.

(00:45:43) How these women balance personal life and entrepreneurship.

(00:50:28) The underlying motivations that drive entrepreneurs.

For full show notes, visit:

https://jasminestar.com/podcast/episode418

Have you ever wondered how struggling companies turned things around to be successful again?

I know I sure have. I always wonder what the bottleneck was…

Was it the leadership? The products? The operations? The experience?

This is why I was THRILLED to bring on Chelsea Grayson to hear all about her experiences doing this exact thing!

Chelsea was sought after and brought in as the CEO of True Religion and American Apparel to make them profitable again.

Think: bar rescue, but for renowned retail companies. We love a good transformation, am I right?

In this episode, you’ll get an inside look into the rebrand strategies that took place to turn things around for American Apparel and True Religion.

Click play to hear all of this and…

(00:01:49) Chelsea’s answer to the question, “Can you have it ALL in life?”

(00:02:40) Chelsea’s experience as a single mom and the challenges of balancing career and family.

(00:06:31) Chelsea’s career progression and the renowned companies she’s been a CEO at.

(00:08:19) How she developed the skill of fearlessness in approaching challenging situations at work.

(00:09:54) Chelsea’s decision-making process and transition to the role of General Counsel at American Apparel.

(00:16:07) Chelsea’s decision to take on a VERY challenging opportunity despite financial limitations.

(00:17:52) How Chelsea handles problems step by step.

(00:26:10) The details Chelsea implemented in her rebrand strategy at American Apparel that made it profitable again.

(00:29:40) The challenges Chelsea faced when revamping the brand at True Religion.

(00:38:26) How to get chosen in a career or sector you want to be in.

(00:43:38) Chelsea’s personal experience of overcoming a scary situation.

(00:46:44) How Chelsea dealt with rejection when she was passed up for a board position.

For full show notes, visit:

jasminestar.com/podcast/episode417

Ever heard of Satya Nadella, the CEO of Microsoft?

Well, let’s just say that back in 2014, Microsoft was well, struggling hard. Their market shares were down, they had a not-so-stellar team culture, and they simply just lacked innovation overall compared to their competitors.

When Nadella took over, he knew things had to change. And, so you know what he did? He started with himself, focusing on empathy and humility.

He listened to his team and customers and made sure everyone had exactly what they needed to succeed.

Under his leadership, Microsoft completely turned things around. They introduced new features and products, like AI and OneDrive. And they made a huge acquisition: LinkedIn, for $26.2 billion. Yep.

In this episode, you’ll learn how aiming for your fullest potential serves everyone around you and how to apply my framework, the "three Ps of reaching YOUR fullest potential”, to your business.

Click play to hear all of this and…

(00:00:01) The truth about reaching your fullest potential.

(00:01:05) Maslow's Hierarchy of Needs and how it relates to business and personal growth.

(00:03:14) How Satya Nadella made Microsoft profitable again.

(00:04:13) Why you should intentionally seek discomfort.

(00:06:14) The value of surrounding yourself with a diverse group of people.

(00:08:15) What it means to practice intellectual humility.

(00:14:44) How your own personal growth can impact the experience and satisfaction of your clients and customers,

(00:18:07) How to sell to the highest need in the hierarchy.

(00:20:26) The three Ps of reaching your full potential.

(00:21:26) My action step for YOU.

For full show notes, visit:

jasminestar.com/podcast/episode416

¡Es mi cumpleaños, y’all!

I think it’s safe to say that the past 12 months have been a potent cocktail of necessary uncomfortability, massive growth, and beautiful challenges. (shaken not stirred)

And as I blow out the candles on yet another year, I'm filled with hope, determination, and a deep sense of purpose for the year ahead.

But instead of the usual birthday wishes for myself, this episode is all about YOU!

In this episode, you'll hear my very transparent and specific goals for the next 12 months—and more importantly—how I plan to help YOU achieve YOURS.

Click play to hear all of this and…

(00:00:01) My birthday plans and my family's traditions that we still do to this day.

(00:08:17) An honest reflection of the past year (the good, the bad, and the ugly!)

(00:12:11) How I pushed myself outside of my comfort zone this past year.

(00:17:04) What I did this past year to SERVE on a whole new level.

(00:19:39) The mindset I carried with me this year in order to GROW.

(00:23:06) My TOP three focuses for the next 12 months.

(00:24:11) The specific actions I’m taking to achieve my goals.

(00:31:41) What I believe to be the most under-utilized marketing component and how you can start doing this ASAP.

(00:33:49) An inside look at the investments I plan on making in the next 12 months.

(00:35:04) My personal experience with masterminds.

(00:35:58) How Gary Vaynerchuk impacted my business mindset.

(00:47:11) A HUGE decision I recently made gasp.

(00:51:24) The BEST birthday present you could ever give me.

As mentioned in this episode:

Join my email list >>HERE<< for my weekly newsletters filled with insider business strategy, personal reflections on resilience, and the journey of being a thought leader.

For full show notes, visit: jasminestar.com/podcast/episode415a

Ever wondered what it's like to sit on a board?

Or, better yet, where to even begin when you're interested in serving on one? Well, wonder no more because Jocelyn Moore is here to share her own personal insights when it comes to all things boards.

Jocelyn is a Startup Advisor, and C-Suite Strategist, and check it… she left a role in the U.S. Senate for an unexpected (and pretty-freaking-phenomenal) opportunity with NFL executives.

In this episode, you’ll get insider tips on how to secure a board seat and what factors you should consider before accepting boardroom responsibilities.

But that's not all. This episode isn't just about the board room; it's about the power of human connection and the potential of genuine relationships.

Click play to hear all of this and…

(00:01:44) The journey that led to Jocelyn's role as a startup advisor, C-suite strategist, and reputation builder.

(00:05:43) What Jocelyn learned working in the Senate.

(00:12:22) Jocelyn's (unexpected) opportunity to join the executives at the NFL.

(00:17:27) What it means and what it’s like to sit on a board and the role it plays in corporate entities.

(00:18:57) What to do if you’re interested in serving on a board.

(00:23:25) What you should know BEFORE taking a board seat.

(00:25:38) The best (of many) ways to get on a board.

(00:28:30) Jocelyn's transition from being a board director to starting her own consulting and real estate businesses.

(00:31:48)The importance of inclusive networks and how they can open new doors.

(00:33:15) Advice on leveraging existing networks for career growth.

(00:43:05) The importance of genuine human connections when networking.

For full show notes, visit:

jasminestar.com/podcast/episode415

I generated an additional $555,000 in revenue with the advice she gave me for free.

That’s when I knew I needed her in my sphere.

And her mentorship has been, dare I say, life-changing.

Everything from helping me empower my team to run the operations to handling (many) business curve balls.

In this episode, you’ll learn how to handle tough situations in entrepreneurship, get more by doing less, and build confidence in yourself as a leader.

Click play to hear all of this and…

(00:00:15) The back story: how Susan and I’s mentoring relationship began and what it looks like now.

(00:02:13) How Susan impacted my business before I ever spent a dime on her.

(00:05:15) What Susan said to me (and didn’t say) that made me CRAVE her leadership.

(00:09:39) The conversation shifts to the challenges of being a CEO and the paradoxes and opposites involved in building and scaling a business.

(00:11:06) The importance of giving yourself credit and recognizing your strengths to build confidence and take action.

(00:12:45) The decision Susan helped me make which allowed me to empower my team and expand my business.

(00:15:07) One of the hardest things Susan helped walk me through.

(00:16:04) How to focus on PLANS instead of problems.

(00:17:15) The work that needs to be relinquished and/or resourced to align with your business goals.

(00:18:00) How to execute and get better results.

(00:22:30) Susan's experience in big companies, startups, and entrepreneurship.

(00:27:29) What to consider when applying advice.

(00:31:51) How to deal with emotions as a CEO.

(00:33:13) The importance of trusting your own judgment as a leader, making tough decisions, and dealing with conflicting advice.

(00:35:22) What it means to “earn the right to bigger problems.”

(00:40:27) Sneak peek of the upcoming podcast guests.

(00:44:53) A recent decision that encouraged me to think bigger.

(00:45:51) The process of thinking bigger by doing less.

For full show notes, visit:

https://jasminestar.com/podcast/episode414

If I’m being honest: I’ve reinvented myself more times than I can count…. and I’m certain I’m not done, yet.

You see, every pivot, shift, and transformation led me to this very spot, here with you today.

And what I’ve learned about the reinvention process is this: if you find yourself constantly feeling disconnected or thinking about the “next thing” you want to pursue, it's a sign that your current path may not be serving you as it should.

Unsure where to even begin the process? Well, my friend, you’re in the right place.

In this episode, you’ll learn the four phases of reinventing yourself and what to do in each phase. Oh and spoiler alert: you’ll even take my Reinvention Readiness Quiz at the end (rewind and pause me as much as you need to.)

Click play to hear all of this and…

(00:00:01) The importance of gaining clarity on YOUR personal desires and goals

(00:03:02) My best tips for taking action in the reinvention process.

(00:16:33) How to stop comparison in its tracks and realize how far you’ve truly come.

(00:17:26) How I deal with uncertainty and doubt

(00:18:10) The harsh truth about reinventing yourself

(00:20:52) How you’ll most likely feel in the reinvention process.

(00:22:16) An example of someone who’s reinvented themselves SO well.

(00:23:08) Your Reinvention Readiness Quiz and decision guide.

For full show notes, visit:

https://jasminestar.com/podcast/episode413

She was denied a business loan again, and again, and again.

Until she got her grandma to loan her some cash and she started her digital advertising business right at her kitchen table.

Long story short: Kim Perell is now a best-selling author, CEO, and a VERY prominent angel investor. Y’all she sold her last company for $235 million And she does it all with… no, not one… but TWO sets of twins.

In this episode, you’ll learn what criteria investors are looking for in companies and founders, the three signs it’s time to pivot your business, and how paying attention to the market can help you make better decisions.

Click play to hear all of this and…

(00:02:08) The importance of embracing uniqueness and self-belief.

(00:09:41) Kim’s pivot with her own digital advertising company.

(00:16:03) Three signs (and commonalities) that show when a business needs to pivot or a strategy isn’t working.

(00:22:28) The traits Kim looks for in founders who are seeking investment.

(00:26:01) Practical advice on how to pitch your ideas (and yourself) to potential investors.

(00:31:06) The concept of “earning out” in business sales.

(00:33:27) How market conditions led to making big big decisions.

(00:35:04) The importance of relationships in business and the power of networking.

(00:39:33) Seeking help: Should investees feel nervous or fearful when asking for help from investors?

(00:47:50) The financial aspects investors look for when being pitched.

(00:49:03) The need for vulnerability in acknowledging the challenges of entrepreneurship and supporting each other through the difficulties.

(00:49:35) The unseen hard work behind entrepreneurship.

(00:50:29) How to reach success in difficult economic situations.

(00:53:43) The role investors play in providing support beyond just financial backing.

For full show notes, visit: https://jasminestar.com/podcast/episode412

You won’t believe this…

The CEO of Google said that AI is fundamentally more important than fire and electricity. (Excuse me, come again…?)

As a SaaS (Software as a Service) Founder who even has an AI feature as part of my service, I learned so much during this conversation with Chris Winfield and Jen Gottlieb.

Whether you’re brand new to AI, logged into ChatGPT a few times, or use it in your everyday work — this episode is for you.

In this episode, you’ll learn practical tips on utilizing AI tools for tasks such as summarizing email threads, transcribing audio and video, website creation, and of course…copywriting.

Click play to hear all of this and…

(00:01:30) Chris's “quick-start” approach and how he embraces the theme of starting before you’re ready.

(00:02:43) How Chris stands out on a panel and delivers actionable advice.

(00:07:40) How Chris helps people connect with the media and build relationships.

(00:14:46) How Chris got started with AI and what the evolution of AI has looked like.

(00:17:07) The intersection of AI and social selling and how they go hand-in-hand.

(00:17:25) The impact of AI on social selling and the success of the AI social challenge.

(00:22:01) How to use media to establish credibility and exposure on social media.

(00:25:06) The most UNDERUTILIZED AI tools that’ll save you a lot of time and money.

(00:27:08) Google Bard vs. ChatGPT: Which one you should use and why.

(00:28:21) The importance of crafting effective prompts for AI and the process of using prompts to generate specific content.

(00:35:18) How AI will help you “start before you’re ready!”

(00:35:51) How to use AI to quickly create a website.

(00:36:41) Do THIS to transcribe your video/podcast into 183 languages.

(00:38:50) An AI tool that’ll help you create pitch ideas.

(00:40:45) How to use social media to establish authority and expertise in a specific field.

(00:41:26) An AI tool you can use for analyzing personalities on LinkedIn.

(00:46:33) An AI tool to use for summarizing and organizing emails.

(00:49:36) Chris’s WHY and how he aims to achieve his life’s purpose.

For full show notes, visit: https://jasminestar.com/podcast/episode411

Did you know that a big (BIG!) chunk of sales actually comes from existing customers?

How big? Well, I’m so glad you asked.

Think of it this way: research shows that, while most businesses make sales to anywhere between 5-20% of NEW customers, they close deals with 60-70% of EXISTING customers.

This means your likelihood of making a sale is doubled when targeting existing customers compared to acquiring new ones.

This is why your Customer Lifetime Value is so important to figure out and I’m literally giving you the formula to compute it. (It quite possibly may be my favorite math equation to date!)

In this episode, you’ll learn my four-step framework for calculating LTV and my five favorite strategies to boost it.

Click play to hear all of this and…

(00:00:01) How understanding your LTV can grow your business exponentially.

(00:03:08) The importance of existing customers.

(00:05:14) An equation and clear instructions for calculating customer lifetime value.

(00:13:29) Five strategies for increasing your LTV.

(00:18:56) The power of under-promising and over-delivering (and how to do it effectively.)

(00:20:04) How gamifying your offers or programs (like a reward system) can help keep customers engaged and loyal.

(00:22:49) Ways you can increase the average purchase value AND enhance their experience.

(00:26:00) Your next step after listening to this episode

Sources and resources discussed in this episode:

Listen to my podcast episode, How to Create an Unforgettable Experience >>HERE<<.

How to Calculate Your Customer Retention Rate, Max Freedman.

Customer Data: Designing for Transparency and Trust, Timothy Morey.

Step by Step Instructions to calculate your LTV using this equation:  A × B × C =

**(**Listen to the full episode for further explanation.)

Step 1: Calculate your Average Revenue Per User, aka ARPU.

Step 2: Determine the average lifespan of your customers.

Step 3: Find your Gross Margin Percentage.

Step 4: Multiply the variables in the equation.

For full show notes, visit:

https://jasminestar.com/podcast/episode410

What if you treated your life like a puzzle?

Allow me to explain: when you approach a puzzle, you typically start by identifying the corners or edges.

Once you have your corners in place, you begin filling in the pieces, one by one. Each piece represents a small step or task that contributes to the larger picture.

Well, in life, progress is made by breaking down big goals into manageable tasks and tackling them one at a time. By focusing on completing one piece at a time (and not the whole picture), you gradually build momentum and move closer to your goal.

This was one of the many (MANY!) takeaways from recording this episode with my new friend Sahil Bloom, and of course, my temporary co-host Jen Gottlieb.

In this episode, you’ll learn how to make small changes that lead to BIG transformations, and what to do if you want to change your whole life… in just one year.

Click play to hear all of this and…

(00:00:01) Why you must take risks and start before you feel completely prepared.

(00:04:14) How Sahil creates small, daily positive impacts.

(00:05:59) The concept of changing your life in ONE year.

(00:06:52) The concept of making small pivots to reach your goals

(00:10:04) What to do when you’re being consistent but still not seeing results.

(00:15:19) How to get better at doing hard things (and why it’s important).

(00:17:06) How to train yourself to handle stress.

(00:18:42) The realization Sahil had that changed his whole life.

(00:21:19) How Sahil got started in entrepreneurship.

(00:30:12) Why you need to focus on complementarity partnerships instead of compatible ones.

(00:32:36) The importance of putting yourself out into the world to create opportunities and find the right business partners.

(00:32:55) What it means to expand your “Luck Surface Area” (and how to do it!).

(00:33:58) The importance of learning outside of your industry.

(00:37:30) How to find out what you’re fully capable of doing.

(00:40:38) How to rewire your brain to think differently (in the BEST way!).

(00:42:54) The impact of taking immediate action on ideas to solidify learning and understanding.

(00:45:14) Strategies for overcoming fear of large tasks.

(00:48:15) The power of creating momentum with small wins.

(00:48:50) The BEST way to create “winner momentum”.

For full show notes, visit:

https://jasminestar.com/podcast/episode409

Wanna know the most important move you’ll ever (EVER!) make in business?

… The first move.

… And then it’s the next move.

… And then it’s the one after that.

Here’s the thing: I know (I know, I know) that making business moves before you feel ready FEELS very counterintuitive… and that’s why few people do it. But it’s necessary.

And one of my favorite examples of this is Jason Phillips, CEO and founder of the Nutritional Coaching Institute.

When he started his business, he didn't wait for the perfect moment or until he felt completely prepared. Instead, he took action. He launched his coaching program, refined it through trial and error, and adapted based on feedback.

Spoiler alert: He actually just decided to shut down a $6M revenue stream in his business.

In this episode, you’ll learn the beliefs Jason holds to be (extremely) successful, how he overcomes obstacles, and the strategy Jason is using to create his new offer.

Click play to hear all of this and…

(00:04:25) How to overcome self-doubt and limitations.

(00:05:29) Jason’s ONE belief that helps him achieve anything he sets his mind to.

(00:08:00) How Jason overcomes obstacles.

(00:13:29) Our thoughts on if we’ll ever feel like we have "enough".

(00:16:48) How to find the joy in the chase, anticipation, and achievement rather than the end result.

(00:22:45) Developing the drive to constantly improve and surpass previous levels of success.

(00:29:18) The role selfishness and selflessness play in achieving success.

(00:32:24) Jason’s story about his card declining at Starbucks (and how it changed his mindset.)

(00:33:50) Jason's decision to offer coaching for free to a national champion weightlifter and the surprising impact on his business.

(00:35:24) Jason's perspective on authenticity in marketing and sales, and the value of offering free services.

(00:42:48) Jason's decision to close a $6M revenue stream due to feeling out of alignment.

(00:45:00) Jason's plan to “build a whisper”—a concept Alex Hormozi writes about in his book.

(00:47:31) Jason developing his offer (in real time!) and his strategy behind it.

(00:51:41) The mindset of expecting failure and using it as a learning opportunity in business.

For full show notes, visit: https://jasminestar.com/podcast/episode408

Have you ever been captivated by a pitch? Like, you couldn’t look away even if you wanted to?

And I’m sure while keeping your attention the presenter just effortlessly wove in and out of a narrative making you forget you were even being pitched to.

Well, I hate to spoil the enchantment for you, but it’s not effortless.

The preparation, the storytelling, the follow-up: It’s all VERY strategic.

So, ready to learn how to create a pitch that converts (or just helps you get your way in life?)

Ahhh, I know you well, my friend.

In this episode, you’ll learn how to prepare, craft, and deliver your pitch in a way that captivates your audience and makes them want to fling cash money at you.

Click play to hear all of this and…

(00:00:01) The first pitch I ever heard and will NEVER forget.

(00:01:18) The different types of pitches in business.

(00:02:15) The pitch process I used as a wedding photographer to book clients FAST.

(00:04:05) How to keep attention and inspire action during your pitch.

(00:06:57) Why you must use a framework when creating your pitch (and how you can apply my framework in your business!)

(00:08:42) The three things you MUST know BEFORE you pitch your offer.

(00:12:37) How to craft your pitch.

(00:16:37) How to elevate your pitch.

(00:18:43) The impact of using your tone and body language when pitching.

(00:19:46) The BEST thing you can do to become confident when pitching.

(00:23:35) How to follow up after your pitch.

(00:25:45) Examples of really good follow-ups.

(00:27:40) Bonus tips for when you’re following up.

(00:30:30) My personal action step for you based on what you learned in this episode.

After you listen to this episode, learn the BEST follow-up tips in >>THIS<< episode, The BEST Networking Secrets to Grow Your Business with Jen Gottlieb.

As mentioned in this episode, >>HERE<< is a link to the episode, Investing, Fundraising, and Podcasting: How Perseverance Leads to The Greatest Successes with Josh Muccio.

For full show notes, visit: jasminestar.com/podcast/episode407

Be honest: have you ever felt so closely tied to something…

… and then it was just, well, gone? poof

If so, then you know it can feel like your identity is being stripped away from you, forcing you to start over...again.

This is what I’ve learned: if something is being taken away from you, it’s because it’s time for you to let go for something bigger (and more aligned with your future). It’s hard to leave situations (willingly) when they’re comfortable, familiar, and certain—so, sometimes you are forced.

This is precisely the situation Hala Taha, LinkedIn, and Podcast Expert, found herself in when she was let go from her Hip Hop show on Hot 97, and shortly after, her MTV show was canceled. But, because Hala persevered, she’s built a successful podcast and a profitable agency.

In this episode, you’ll learn Hala’s strategies for LinkedIn, business growth, and how she went from a $700-per-month client to a $30,000-per-month client.

Click play to learn all this and…

(00:01:26) How Hala started with a team of unpaid interns.

(00:04:35) The importance of aligning your content to LinkedIn's algorithm to gain popularity and visibility.

(00:07:13) Hala’s transition from a side hustle to a full-time agency.

(00:09:58) How Hala went from a $700-month client to landing a $30,000-month client.

(00:18:23) Overcoming self-doubt after rejection.

(00:24:56) Hala’s decision to start the Young and Profiting podcast after feeling the need to have “her own thing”.

(00:26:59) The pivot Hala made to a “white glove agency”.

(00:28:10) Hala’s strategy when it comes to testing something new and growing.

For full show notes, visit:

https://jasminestar.com/podcast/episode406

Have you ever wondered how to get into “those” rooms?

Become friends with “those” people?

Find “those” opportunities?

Here’s how: build the room.

These types of connections are rarely formed serendipitously. They come from taking intentional ACTION.

My brilliant/kind/incredible friend, Jen Gottlieb (The Connection Queen) says it best. She says, “You’re one connection away from getting what you want.” (Phew. Write that on a Post-it and stick it on your mirror. Eh?)

In this episode, you’ll learn Jen’s (dare I say, BRILLIANT) six-part framework for building powerful connections that’ll catapult your business forward, and help you reach your next level.

Click play to hear all of this and…

(00:02:07) The number one thing successful people do BEFORE they become successful

(00:04:38) How Jen built a dynamite network of hosting curated dinners to connect with people.

(00:09:59) How one connection can help you achieve your goals.

(00:11:28) How to network and create connections intentionally.

(00:13:08) The BEST way to follow up after networking events.

(00:13:57) How to get the most/best shareable content out of your events.

(00:18:34) How to create a safe and vulnerable environment that fosters DEEP connection.

For full show notes, visit: https://jasminestar.com/podcast/episode405

Do y’all remember when Michael Jordan quit basketball? (Hi, am I showing my age?)

Anyway, I’ll never forget that October day in ‘93 (mainly because my dad’s jaw looked like it was glued to the floor). And, it wasn’t just my dad. It was, well… the whole world.

Long story short: Michael Jordan returned to basketball, and when he did - boy, he led his team to not one, but THREE consecutive championships.

Why am I telling you this? Because if one of the most legendary people in the world, like Michael Jordan, can quit, and restart again with the whole world watching — so can YOU.

In this episode, you’ll learn my Five-part Restart Framework to get back on the saddle whether it’s a project, hobby, business, etc. I hope this serves you well.

Click play to hear all of this and…

(00:01:10) My personal experience of starting and dropping a passion project.

(00:07:35) Examples of bouncing back from setbacks and making a successful comeback.

(00:10:46) My Restart Framework to help you get back up and become better than ever.

(00:10:46) The importance of “Emotional Readiness” and how to become emotionally ready.

(00:14:53) How to identify lessons learned from setbacks and quitting.

(00:16:59) What to include in your Restart Plan.

(00:20:05) Why you need to establish a ritual and routine when forming a habit.

(00:21:05) How to develop a contingency plan.

(00:25:07) My pep talk to YOU to help you take action and stay committed.

(00:26:10) The importance of monitoring progress, evaluating efforts, and making necessary adjustments to the restart plan.

For full show notes, visit: https://jasminestar.com/podcast/episode404

Picture this…

You’re having lunch with Oprah at her house (yes, you read that right!) and when you leave, you hug each other, and she gives you her phone number, encouraging you to call her sometime…

But you don’t.

Why on God’s green earth not, you ask?

Because you don’t feel worthy enough to be Oprah’s friend and colleague. (Y’all I couldn’t make this scenario up if I tried…)

This is exactly what happened to my dear friend Jamie Kern Lima, co-founder of IT Cosmetics (which she sold to L'Oréal for 1.2 BILLION dollars) and author of “Worthy”.

In this episode, you’ll learn the difference between self-confidence and self-worth, how low self-worth can disguise itself, and how to raise your self-worth to find more success, happiness, and fulfillment in life and business.

Click play to hear all of this and…

(00:00:14) What worthiness truly is and and its impact on business, mindset, and personal growth.

(00:02:11) The difference between self-worth and self-confidence and the importance of self-worth as the key to success.

(00:04:04) How worthiness disguises itself, affecting people even if they believe they are confident and successful.

(00:14:51) How low self-worth can keep you stuck and sabotaging opportunities.

(00:17:29) Jamie's personal experience of doubting herself out of opportunities.

(00:22:20) How to transform your relationship with rejection and failure to avoid doubting yourself out of destiny.

For full show notes, visit:

https://jasminestar.com/podcast/episode403a

You might know this about me by now, but I believe the best way to learn in your industry is to learn outside of your industry.

This way we aren’t just passing down the same old information again, and again. And when we have experiences that teach us lessons and we apply those lessons in business… Well, then we’re cooking with fire.

And for me, one of the most pivotal times in my life was being a law student. And even though I dropped out, I truly (truly!) believe that I wouldn’t be the entrepreneur I am today without that experience.

So, in this episode, you’ll learn the five BIGGEST lessons I learned in Law School, how they’ve helped me in my business, and most importantly—how YOU can apply them in your business.

Click play to hear all of this and…

(00:01:10) The importance of understanding the lessons from past experiences.

(00:02:14) The value of making courageous decisions.

(00:04:05) The five biggest lessons learned from dropping out of law school.

(00:05:48) How I apply analytical thinking in business.

(00:08:43) A technique I learned to be a better communicator.

(00:16:01) How to get your point across (in the best way!).

(00:19:36) The story behind why I started waking up at 4:30 AM.

(00:24:02) How to shorten the learning curve in business. (What I wish I knew sooner!)

(00:27:22) One of the biggest mistakes I’ve made during my career as a photographer (and the lesson it taught me.)

(00:29:57) How I’m focusing on big-picture thinking and delegating the details as the business grows.

For full show notes, visit:

https://jasminestar.com/podcast/episode403

I remember it like it was yesterday…

Feeling exhausted. Frustrated. Over-worked. Like a frenzied hamster on its never-ending wheel of doom.

There has to be a better way, right? I thought a gazillion times a day.

The answer: Precisely.

And I’ll share what I've learned with you. (Me? Gatekeep?... NEVER!)

In this episode, you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.

So, prepare your hearts because we’re covering everything from creating a high-value masterclass and writing conversion-driven email funnels to using my very own messaging framework and designing a profitable sales page.

The doors are now open to my 8-week LIVE course experience packed with million-dollar strategies, revenue-generating guidance, and proven frameworks designed to make your next launch the biggest ever. >>JOIN NOW<<.

Click play to hear all of this and…

(00:00:14) My (wild) journey of launching and the lessons I learned the hard way.

(00:03:34) The definition and purpose of a launch.

(00:05:33) The realization that truly changed my career path.

(00:07:36) The challenges I faced while running a business (and what I did about it.)

(00:10:52) The transition I made from just selling digital resources to building an actual online business.

(00:16:51) The difference between being an action taker and an observer and how to know which one you are.

(00:19:03) My four-step successful launch framework that has worked for MANY entrepreneurs.

(00:22:25) The importance of understanding your target audience, their desires, and struggles to create a successful messaging framework.

(00:29:39) My experience with launching a masterclass and the importance of making a promise, showcasing transformation, and not revealing the how.

(00:35:10) How to create a sales page that makes people say YES (and gets results!).

(00:42:04) What to include in a conversion-driven email funnel before, during, and post-launch to increase attendees (and conversions!).

(00:45:28) What it took for me to consistently produce million-dollar launches.

(00:52:28) How I want to PERSONALLY help you with your next launch.

(00:55:17) How you can plan for the most effective launch week and execute your launch plan.

(00:56:12) How to create irresistible launch bonuses that overcome objections.

(00:59:21) Details of Your Biggest Launch Ever, my 8-week LIVE course experience

(01:03:32) The importance of visibility and what you can do to increase yours.

For full show notes, visit:

https://jasminestar.com/podcast/episode402

Harsh reality: 44% of sales conversations fail due to unhandled objections.

This is almost half. Hot dang.

But the good news is that objection handling is a skill that is learned, practiced, and refined over time. (Just like anything else in business, eh?)

And because I truly (TRULY!) care about you and your business, I’m sharing all of my objection-handling secrets with you.

Tea? Consider it spilled….

Because, in this episode, you’ll learn how to handle five of the most common objections business owners face and my favorite strategies to close more sales.

Click play to hear all this and…

(00:00:01) The importance of handling objections in business.

(00:09:36) How handling objections can prevent misunderstandings.

(00:13:37) How handling objections builds trust.

(00:15:36) The five most common objections and how to handle them.

(00:21:32) My personal experience and challenges with money (and my solutions).

(00:23:18) Strategies to close your high-ticket offers.

(00:27:04) Strategies to address prospects' hesitation to commit, including free trials and phased options.

(00:30:43) Using a money-back guarantee or free trial to overcome objections.

(00:31:31) Three strategies for getting more yeses.

(00:37:27) How to practice handling objections.

For full show notes; visit: https://jasminestar.com/podcast/episode401

Did you know that our brains are literally wired to not only LOVE but to remember stories?

Cool, huh? This collective love for stories makes storytelling one of the most POWERFUL content (and let’s be real, sales) strategies. It enables us to get our message across in a way that people want to receive it.

And that’s magic.

But when you tell the right story to the right people, they’re able to envision themselves in your story…

And, well, that’s magic with a sprinkle of fairy dust – topped with unicorn sparkles…

And it’s called your conversion story.

In this episode, my very good friend, Colin Boyd, Selling From Stage Coach and Storytelling Expert, shares exactly how to leverage storytelling in presentations and sales calls to increase your conversion rates.

When you listen, you’ll also learn the three elements of a great story, how to infuse teaching with selling, and Colin’s Conversion Story Framework.

Click play to hear all of this and…

(00:04:33) The pivotal moment in Colin’s coaching business that led to a transformation in his career.

(00:07:09) Colin narrates the impact of a successful presentation on his coaching business and career.

(00:08:48) The distinction between origin story and conversion story and the importance of the latter in conveying transformation.

(00:14:50) How storytelling can help you influence and connect with the audience.

(00:16:27) How to choose the right story to tell.

(00:19:29) The three elements of a great story for audience engagement.

(00:24:56) The impact of speaking on stage and running webinars when establishing authority and leadership.

(00:29:04) How to effectively communicate with the audience.

(00:32:03) The importance of shifting beliefs and teaching practical (but non-overwhelming) content in presentations.

(00:35:50) The process of achieving results without explicitly revealing the offer.

(00:38:47) How to teach and sell at the same time to create value and desire in the audience.

(00:45:16) The importance of practicing presentations (in front of a mirror or camera) to connect your thoughts with spoken words.

(00:52:28) The Conversion Story Formula to craft and share a conversion story within 48 hours.

Wanna learn the exact 4 blueprints that I use for my 7-figure launches — and better yet, understand how you can implement them in your own business? Save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan! (Plus, live attendees get access to Your Short Term Revenue Toolkit: my go-to resource for making $$$ fast.)

For full show notes, visit:

https://jasminestar.com/podcast/episode400

Have you ever wondered what makes someone choose one product over another?

Well, it's not just about the price; it's about the perceived value.

And as wild as this may seem, the perceived value is oftentimes associated with a higher price.

Take it from someone who was in the luxury wedding photography industry…

Some people would ask the price not to make sure they can afford it, but to make sure that very few people can.

In this episode, you’ll learn my four-step framework for determining your price, how to increase the perceived value of your offer, and psychological strategies to get more sales.

Click play to hear all of this.

Register >>HERE<< for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan!

(00:00:01) The discomfort around money, and beliefs about pricing.

(00:02:13) The impact pricing has on your business.

(00:04:29) Should you discount your offer?

(00:05:37) Strategies to increase the value of your offer.

(00:11:00) How pricing shapes the perception of a brand.

(00:13:57) How to use psychology in pricing to spark emotions and drive sales.

(00:15:52) How to use the “Decoy Effect” in your pricing strategies.

(00:17:57) How to know if you should use odd or even numbers in your pricing.

(00:20:16) The strategy of bundling and adding bonuses to enhance the value of your offer.

(00:21:16) The psychological impact of bundling products and services together to create a perception of value.

(00:25:21) The strategy of creating a sense of scarcity and urgency to encourage faster decision-making.

(00:32:42) The benefits of offering tiered pricing to increase conversion rates.

(00:39:22) How to determine the dollar amount to charge.

For full show notes, visit:

https://jasminestar.com/podcast/episode399

Can I be really real with you for a moment?

Podcasting was starting to feel…well, lonely. As much as I love this creative outlet and especially the opportunity to go deeper with you – I was ready to spice things up.

So, I started asking myself, how might I have a podcast host without having to change the nature of my show?

This single thought led my team and I to the idea of having a temporary co-host. The co-host coordinates and curates the guests and contribute to conversational questions (which takes a lot of the pressure and responsibility off of me).

And y’all this was IT. praise hands

Just like that, the fun/excitement/zest was back.

In this episode that originally aired on the Earn Your Happy podcast with Lori Harder, we discuss the power of creating meaningful connections, staying in your zone of genius as a CEO, and the importance of aligning with fulfilling projects.

Click play to hear all of this and…

(00:00:42) Why I started bringing on a co-host for my podcast and the impact it has made.

(00:09:03) The importance of delegating and staying in your zone of genius.

(00:14:02) My insights on reframing thoughts about money and hiring team members to grow.

(00:19:28) The lessons I learned through personal development.

(00:23:12) My journey of rediscovering passion, purpose, and the creation of new business ideas.

(00:27:25) Why I created my NEWEST offer.

(00:29:07) Strategies for women in male-dominated industries and spaces.

(00:31:46) How understanding your business’s data and metrics builds confidence.

(00:40:33) How to build a strong network through genuinely caring and showing interest in others.

(00:41:48) How to name a project/offer with simplicity and clarity.

(00:49:04) The power a webinar can have on service AND product-based businesses.

Click >>HERE<< to save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan, where you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.

For full show notes, visit:

https://jasminestar.com/podcast/episode398

I  call it…“The Serena and Venus Williams Effect”.

That feeling we get when we see someone claiming victory.

We see the oh-so-prestigious-shiny trophy, but we don’t see what it symbolizes..the cold, dark, and silent work to get it.

And lemme tell you, every olympic level athlete has one thing in common… they’ve had WAY more failures than championships and they kept going.

And that’s what it takes for us as business owners. If you’ve launched a product or service and you didn’t get the results you wanted (no scratch that, DESERVE!) this episode is for you.

Click play to hear all about…

[00:00:14] The assumption I made about the 6 & 7-figure business owners who attended my mastermind (I was wrong!)

[00:02:21] The conversation I had with venture-backed capitalists that led to an aha moment.

[00:04:18] Three frameworks for you to NOT self-sabotage your future launch.

[00:06:18] How to assess and make improvements for future launches.

[00:09:53] The mindset to have around launches and how to learn and move forward from the failed ones.

[00:10:40] What it takes to play at an Olympic athlete level in your field.

[00:13:43] The embarrassing moment I had when attending my first mastermind (and how I met my amazing friend, Amy Porterfield).

[00:18:52] How I stopped trading hours for dollars and created time freedom.

[00:20:57] The experience of having to learn and do everything yourself before being able to hire help and delegate tasks.

[00:22:45] How making small changes can lead to fast results.

[00:23:41] Jasmine emphasizes the need to put in silent, dark, and cold work like an athlete before deserving success and holding the trophy.

Register >>HERE<< for my free masterclass, How to create a promotional launch plan to double your revenue in 60 days!

For full show notes; visit

https://jasminestar.com/podcast/episode397

I’ll NEVER forget the way they made me feel…

We (JD, my business partner and husband, and I) went to Las Vegas with a 24-hour notice to meet our daughter, Luna, for the very first time.

Knowing that this is undisputedly the most important **day of our entire lives, we wanted it to be an incredible experience.

But the hotel that we originally booked reeked of decades-worth of cigarette smoke and dust-filled curtains…

We simply couldn’t stay there… so we called the Four Seasons.

AND THANK GOD WE DID…

It was quite possibly the most incredible experience I’ve ever, EVER had… I’m talkin’ upgraded suits, fresh flowers, hand-written notes, bottles of prosecco…

Y’all, the valet even helped us install Luna’s car seat. Just incredible. And because of this experience, we return (like clockwork) every single year.

The lesson: If you want more referrals and repeat buyers, create an unforgettable experience.

In this episode, you’ll learn how to create an experience that’ll increase customer loyalty and your competitive edge. I also break down the customer journey, sharing strategies for you to create impactful experiences at each phase.

Click play to hear all of this and…

(00:00:01) My unforgettable experience of adopting Luna in Las Vegas (and the unexpected challenges.)

(00:02:08) The extraordinary care and support provided by the Four Seasons during our stay, leading us to yearly visits.

(00:05:54) The importance of creating unforgettable experiences in business and how it can set YOU apart from competitors.

(00:07:01) The HUGE impact of creating great experiences.

(00:08:00) How you can create an experience at each stage of the customer journey (and strategies for doing so!)

(00:08:57) Examples of how a service-based business owner, product-based business owner, and a network marketer can create experiences to capture attention and spark curiosity.

(00:15:42) How to create a killer experience in the purchasing stage with seamless onboarding and shopping experiences.

(00:17:43) The Importance of creating a good first impression and the customer's initial awareness of your product or service.

(00:20:43) How you can provide ongoing support and resources to ensure customers get the best results.

Click >>HERE<< to save your seat for my free masterclass, How to Double Your Revenue in 60 Days with a Proven Launch Plan, where you’ll learn the exact 4 pillars that I use for my 7-figure launches — and you’ll understand how to implement them, too.

For full show notes, visit:

https://jasminestar.com/podcast/episode396

Believe me when I say that I immediately slammed my laptop shut the moment I heard him say $25,000…

Several years back, James Wedmore (my now friend and mentor) was about to open cart for one of his masterminds. JD (my husband and business partner) and I were trying to guess the price before he mentioned it. “$5,000?”… “No way, $10,000?”… whatever it was, we knew it wasn’t going to be cheap.

So, why did hearing him say that the price was $25,000 make me slam my computer shut?

It’s because even considering paying that amount of money made my mind automatically go to feelings of fear, doubt, and uncertainty… emotions that I didn’t want to feel.

But here’s the kicker, slamming my computer shut wasn’t a no. It was an objection that he addressed and handled.

In this episode, you’ll learn how to address your potential customers' objections to increase sales, create content and bonuses that directly refute their fears and concerns, and understand the specific objections related to your industry.

Click play to hear all of this and…

(00:01:20) The importance of creating content that addresses objections and fears to increase sales and revenue.

(00:02:24) The strategy of offering bonuses that refute objections when potential customers express interest in buying.

(00:05:27) What objections ARE (and ARE NOT).

(00:07:09) The importance of empathy when helping your potential customers overcome objections, moving them from fear to possibility.

(00:08:06) How to address and overcome fear, doubt, and uncertainty in the sales process.

(00:15:04) The distinction between universal fears and business-specific fears and how to address them.

(00:16:40) How to use market research to know which questions and fears to address.

(00:17:35) How to use questions to refute objections.

(00:18:33) The importance of understanding and empathizing with customer struggles and fears.

(00:19:33) How I addressed concerns about the length of my course.

(00:24:55) How to reframe fears into objections to better address them.

(00:26:30) The difference between universal and business-specific objections and how to reframe them in sales conversations.

(00:28:25) Examples of creating bonuses that address specific objections and fears.

(00:31:50) How to turn objections into sales.

(00:32:54) Strategies for increasing revenue.

For full show notes, visit: https://jasminestar.com/podcast/episode395

Join me for a Revenue Bootcamp: your secret weapon, community, and (free!) accelerator for setting a plan on how exactly you’ll double your revenue this year. https://jasminestar.com/revenuebootcamp

Quick question: Do you look at your business as a piggy bank or an ATM?

Oof. When my kind/smart/generous friend, Brandon Kidd, asked me this question ya girl had to take a pause…

During that pause, a cinematic flashback of fancy dinners, upgraded plane tickets, and unnecessary business purchases flew through my mind.

It turns out that making business purchases can be a slippery slope to funding your lifestyle, and we NEED to have more conversations around that.

This is exactly why I asked Brandon, wedding photographer and business strategist, to be a guest on the podcast and share some of the magic-ness inside of his brain with you.

In this episode, you’ll learn strategies for financial stability, how to make informed financial decisions, ways to invest in growth, and the significance of building wealth that transcends your life and business.

Click play to hear all of this and…

(00:00:14) How I met Brandon and our shared experiences in life and business.

(00:02:18) How to know if you’re treating your business as a piggy bank or an ATM (and how it affects your financial growth.)

(00:05:59) The importance of aligning lifestyle choices with your business goals.

(00:07:40) How to use business funds wisely to help the business grow and make operations more efficient

(00:09:31) How you should think of your ROI when making business decisions and evaluating expenses.

(00:13:55) How to determine your pricing in the service-based industry.

(00:12:19) How to transform excess cash into wealth.

(00:19:00) Why you should analyze your conversion rates.

(00:20:15) The airline pricing model and how to apply it to your pricing strategy.

(00:25:19) The concept of diversifying revenue streams and managing cash flow.

(00:27:43) The importance of knowing your monthly expenses, hitting income targets, and optimizing your costs.

(00:31:46) How to deal with recessions (and the power of diversifying your income sources and living below your means.)

(00:35:25) Choices that impact wealth and making conscious budget decisions.

(00:39:09) Strategies for building wealth (and investing in other income-producing assets.)

(00:44:30) How to apply the "MAX" method to measure business growth and determine smart investments.

(00:56:30) Short-term sacrifices you can make to create long-term growth.

You can dive deeper into your business finances by booking a free 30-minute call minute call with Brandon >>HERE<<. And visit his website, http://Www.brandonkiddcoaching.com to learn more about his coaching offers!

For full show notes, visit: https://jasminestar.com/podcast/episode394

Want an up-close and personal, behind-the-scenes, look into my next million-dollar-launch? Join ‘Inside Look’ to get exclusive insights, lessons, and updates WHILE I’m launching. >>CLICK HERE<< to join the list!

Real talk: You might believe that something is possible…but do you believe it’s possible for YOU?

If not, it’s time to start.

And you can do this by collecting and creating evidence proving to your “inner jury” that you’re capable of achieving whatever you want to accomplish.

In fact, this is exactly what Heather Hansen, the incredibly talented and brilliant lawyer/advocate/author, explained so beautifully during our discussion (which I’m so EXCITED to share with you.)

In this episode, you’ll learn how to advocate for yourself and your business (in a way that helps you get what you want), the importance of understanding your audience, and how to ask “with delight”. We also touch on overcoming the fear of embarrassment and how the realization that not getting what you want can be just as informative as achieving it.

Click play to hear all of this and…

(00:00:17) Why you need to advocate for your business.

(00:02:10) How to use storytelling while advocating for you or your business.

(00:03:01) The role your “inner jury” plays in self-advocacy.

(00:07:13) How to CREATE evidence to support your self-belief and advocacy efforts.

(00:09:55) How to ask for something “with delight” and how it helps you get what you want.

(00:10:50) How you can advocate for your ideas in a way that resonates.

(00:13:36) The different approaches to advocacy when communicating with a team and prospective clients.

(00:15:28) How to advocate for a cold audience and the importance of building belief through content.

(00:17:35) How to use content to create evidence and use storytelling to build belief.

(00:18:32) The importance of repeating a message in different forms to effectively communicate value and resonate with different people.

(00:25:20) How to ask for help when you need it (and before you can get resentful.)

(00:27:55) Heather’s framework (that you can use) when negotiating a raise, opportunity, or promotion.

(00:35:04) Heather’s journey of advocating for herself and making significant changes in her career and personal life.

(00:38:27) The two biggest barriers when advocating for what you want.

(00:40:23) The importance of understanding the perspective of the person you are advocating to.

Click >>HERE<< to join Revenue Bootcamp where you’ll join me for four live sessions, each focused on setting a clear plan of action for financial growth.

For full show notes, visit:

https://jasminestar.com/podcast/episode393

Have you ever had a conversation that changed your entire life?

That’s exactly what happened the day I met Dr. Gabrielle Lyon…

After facing health concerns (that seemed to be solution-less) I was ready to give up. I, Jasmine Star, had accepted my suffering…

And when I openly shared my newly-accepted fate with Dr. Gabrielle… y’all she wasn’t having it. The words that came out of her mouth were “OH NO, WE ARE HEALING YOU”

And, as you can guess, she delivered.

If you don’t already know, Dr. Gabrielle Lyon is a health expert who cares for people who change the world (like elite military operators, Olympic athletes, and entrepreneurs).

In this episode, you’ll gain insight into (good and bad) entrepreneur behavioral patterns that affect health and business, the different stress responses, and how to maintain wellness during stressful business periods (like launches).

Click play to hear all of this and…

[00:02:14] How Dr. Gabrielle changed my life.

[00:04:32] Dr. Gabrielle’s journey into entrepreneurship and integrating health and wellness into her work.

[00:07:42] The predictable patterns and behaviors of successful entrepreneurs in managing their health and wellness.

[00:10:02] The importance of cultivating resistance to burnout and the impact of entrepreneurship on health.

[00:15:21] Advice on how to prepare for a big project or launch while maintaining health and wellness.

[00:20:54] The different stress responses and their importance for entrepreneurs.

[00:27:02] The difference between internal and external drivers of discipline.

[00:33:57] How to handle discomfort when making decisions.

[00:36:33] My personal experience with Dr. Gabrielle's approach to health (and the impact it had on my life.)

[00:43:05] Dr. Gabrielle’s simple framework for making lifestyle changes.

For full show notes, visit https://jasminestar.com/podcast/episode392

Y’all, I was FLOORED.

$255,000? In one week?

It all started in 2016, I realized my income was limited with photography and I needed to diversify my income…

So, I created my first digital offer, “Insta 180”.  It was an online store for photography resources like educational PDFs, templates, and short video tutorials. It was something I knew was a definite need in the photography industry.

And I’ll tell you what, hand to heaven, that digital offer transformed my entire business, no scratch that, it transformed my entire life.

You deserve this, too. Freedom, money, sustainable success - I believe a digital offer is what can get you there in the shortest amount of time.

In this episode, you’ll learn how to decide on an offer that works for your business, my five-step framework for planning your offer, and how to determine a price point.

Click play to hear all of this and…

[00:01:13] The SIMPLE digital offer that helped me earn $255,000 in a week.

[00:04:56] The benefits of having a digital offer (and how it can complement your current offers!).

[00:08:34] Three steps to take when deciding if creating a digital offer aligns with your business goals, ideal client, and resources.

[00:16:00] My five-step framework for conceptualizing and planning your digital offer.

[00:18:51] How to decide what to price your offer and if you should offer tier pricing.

[00:26:12] The importance of creating a realistic timeline for the course creation and launch.

[00:26:59] How to research and test different platforms for hosting the course.

[00:28:44] The importance of setting conversion, client satisfaction, and revenue goals for your offer.

[00:30:25] My five-step framework for breaking down your course content and organizing the course flow.

[00:32:22] How to define specific learning objectives and outcomes for each course module.

[00:34:12] What you need to know about writing the course content scripts, outlines, or presentations.

[00:35:02] The course content execution: recording and editing videos and writing the text-based materials.

[00:37:36] How to test to make sure your course is working properly before students join.

Ready to take action? I thought so! >>Click here<< for a copy of my free downloadable workbook to gain clarity about creating your digital offer.

For full show notes, visit: https://jasminestar.com/podcast/episode391

There’s something we must do when creating a new offer.

Rewire our brains to allow us to think differently.

Here’s the deal: our brain wants a sense of security and safety and to do what has worked in the past (which is great for survival, but no bueno in business.) It will talk us out of experimenting with new ideas, testing different strategies, and creating something that isn’t yet proven.

Ok, so how do you do this?

That’s the question Blessing Richardson, one of our members on the inside of Social Curator, asked during a recent group coaching session.

In this episode, you’ll hear our coaching session - and lemme tell you, it was NEXT LEVEL. If you’re in the season of creating something new, this short episode is for you!

Click play now to hear all of this and…

[00:01:59] Why you must shift your mindset when developing a new offer.

[00:05:16] The importance of clearly identifying the target audience and understanding their specific needs and willingness to pay.

[00:06:21] Why you should create different offers for different segments of your target audience and provide a tailored experience.

[00:07:49] How you can guide your decision-making and provide a sense of security.

Want to join Social Curator and be a part of a Community that helps you reach your next level in business? Click >>HERE<< for a free trial!

For full show notes; visit https://jasminestar.com/podcast/episode390

This is a full-circle moment right here…

A podcast host that I listened to religiously (and helped me gain a deeper understanding of fundraising, company evaluation, and investing) is on the show!

And lemme tell you - I couldn’t be more THRILLED.

Listen y’all, my incredible friend Josh Muccio created a podcast out of sheer BOREDOM. And even though the podcast seemed like a failure at the time, it eventually led to *The Pitch* podcast, which has been downloaded tens of millions of times. (OK, I see you, Josh!)

I mean, the show is so good that Spotify bought it. Hot dang!

In this episode, Josh shares his very honest story that led to his wildly successful podcast, the challenges and setbacks he faced, and a breakthrough moment that every business owner needs to hear.

Click play to hear more about…

(00:02:04) How "The Pitch" podcast came to life (inspired by the idea of telling the true story of how deals are done).

(00:02:44) How listening to "The Pitch" podcast helped me gain a deeper understanding of fundraising, company evaluation, and investing.

(00:04:54) How Josh accidentally built an e-commerce company in college and then sold it.

(00:10:48) The pivotal moment that led to over $1 million committed to companies on the show.

(00:14:22) The loneliness and isolation Josh experienced while building his podcast.

(00:21:37) The story of Spotify buying “The Pitch” in an effort to make a big splash in the podcast industry.

(00:24:00) The impact of COVID-19 had on the podcast production of "The Pitch" in creating new episodes.

(00:27:26) The HUGE realization Josh had that every business owner should know.

(00:30:12) How Josh bought back "The Pitch" from Spotify.

(00:37:28) My story of missing out on investing in Lululemon (and how it influenced my decision to invest in The Pitch's fund).

(00:50:46) My experience of investing in a company through The Pitch show fund and why I chose to invest in it.

For full show notes, visit https://jasminestar.com/podcast/episode389

Josh Muccio is a founder turned podcaster turned VC. After exiting his first company in 2015, Josh got bored and started a podcast. That podcast failed of course, but it eventually led to The Pitch, a show that's been downloaded tens of millions of times. Now he's bringing listeners behind the scenes by letting them invest in the startups featured on the show.

It hit me out of nowhere like a drive-by bullet…

“Selfish, money-driven women like you who adopt are shameful.”

And that was just a small part of a lengthy DM I got after sharing my experience of being the only woman in a group of founders at a mastermind event to my stories. (I share the stories and full DM in this episode.)

What I didn’t expect was that the very same experience at the mastermind that I was criticized for, prepared me to handle the DM in a way I wouldn’t have before.

In this episode, I’m sharing the lessons I learned from the mastermind hike we took in the Phoenician Desert, my breakthrough moment while feeling uncomfortable and different, and how to access high-level business networks before you have the money to invest.

Click play to hear all of this and…

[00:01:20] The negative DM I got from my Instagram stories and how it made me feel.

[00:07:00] My fear of feeling different and how I’m starting to embrace my differences.

[00:09:36] How the Phoenician Desert hike prepared me for the negative DM I received.

[00:01:13] How I felt being the only woman in a group of founders at a mastermind event.

[00:09:54] The three lessons learned from hiking through the Phoenician desert and how they can be applied to dealing with challenging situations.

[00:12:48] Answers to the questions I’ve gotten most about being the only female in the mastermind.

[00:15:26] What you need to know to “get in the room”.

For full show notes; visit

https://jasminestar.com/podcast/episode388

Do you want to learn how to hire, train, and retain high-performing team members?

Then trust me when I tell you that you NEED the wisdom Natalie Dawson is dropping in this episode! She reveals the secret sauce to building a dream team that will skyrocket your business to new heights and breaks down exactly how you can align your team members' goals with your business goals in a way that makes everyone win.

Listen now for all this and….

[00:01:23] Natalie's background as a co-founder, best-selling author, and podcast host.

[00:03:16] How Natalie began leading massive teams at the age of 20.

[00:06:24] The most important lessons that Natalie has learned about building teams.

[00:06:56] What the employee life cycle is and how to use it to discover where problems may exist in your business

[00:09:53] The importance of asking employees about their personal, professional, and financial goals

[00:12:03] The three lessons that will transform the way you build a team.

[00:13:32] Natalie’s proven 3-part interview process.

[00:22:43] How Natalie became a cofounder, met her husband, and began her current business

[00:36:04] How to get creative and find ways to get the attention of people you want to collaborate with.

[00:39:18]: Why collaboration is the new currency.

[00:40:54] What Natalie has learned about working with family (and how to do it well).

Natalie graciously offered podcast listeners a free copy of her book - you can get it now at cardoneventures.com/teamwork and follow her on Instagram, TikTok, YouTube and more @nataliedawson.

(And don’t forget to tag us both on social media when you listen to this episode - we’d love to know what you found most helpful!)

To view the full show notes for this episode visit:  jasminestar.com/podcast/episode387

Lemme tell you: it has been A YEAR. I recently took some time to reflect on the lessons I’ve learned over the past 12 months and, as I did, I noted the mindset shifts that I embraced along the way. These shifts were powerful tools in enabling me to move forward and grow, (regardless of how I FELT in any given moment), and I’m excited to share them with you today.

Click play to hear about these mindset shifts and…

[00:01:08] An overview of the mindset shifts I learned in 2023 and am taking with me into 2024

[00:01:46] Mindset Shift #1: Replace the need for motivation with momentum.

[00:05:00] Mindset Shift #2: Celebrate continuous improvement. Adopt the belief that small incremental changes lead to bigger changes over time.

[00:08:20] Mindset Shift #3: Embrace non-dualistic thinking. Shift your mindset from assuming things must only be a certain way.

[00:12:24] Mindset Shift #4: Understand that being present is a choice.

[00:15:01] Mindset Shift #5: Embrace an infinite identity. (I share how I learned this mindset shift on my first alone trip ever.)

[00:19:14] Mindset Shift #6: Learn the power of “yet.”

[00:21:14] Mindset Shift #7: Challenge the story you’re telling yourself.

Click play to listen now!

If you’ve struggled with addiction to work and placing your value in the success of your business, this episode is for you.

My amazing co-host, Lori Harder, connected me with the magical, mythical creature that is Chalene Johson. In this episode, we're lucky enough to hear Chalene's candid and fascinating entrepreneurship journey. From flipping cars as a teenager to navigating her husband's gambling addiction AND holding the Guinness world record for most fitness classes taught, Chalene's journey has been nothing short of unique.

Click play now to hear her story and all this…

[00:01:22] Hear Chalene’s story and more about her life’s mantra of “let's figure out a way”.

[00:03:01] Chalene shares how she has to break the belief that she is only valuable because she makes money.

[00:06:50] The point at which Chalene shifts to therapy and learning was when she had an implosion in her marriage after finding out about her husband's gambling addiction.

[00:08:48] Chalene realized that she also had an addition to work.

[00:09:50] It was in high school that Chalene realized she was different. At 16 she had her first business flipping cars.

[00:14:12] Chalene learned she’s good at seeing patterns and solving problems which would lead to her success in business.

[00:17:47] A mentor told Chalene “You’re just working and working, you need to pick just one thing and pick the thing where there is an opportunity”. This was when she realized she wanted to pick the fitness industry.

[00:22:10] Chalene shares her business success was by learning to make something unique even in a saturated market.

[00:27:14] Chalene shares what she would do differently if she could go back.

[00:31:43] The best advice Chalene would give is to hire the best attorney you can find.

[00:33:02] In 2005, Chalene had the most famous fitness infomercial.

[00:35:29] After the selling of her business, Chalene learned to trust that there were other people that could do what she thought only she could do.

[00:37:23] Despite selling her business, Chalene never worried it was the last idea she would have success at. This thought would lead to her next business venture.

[00:49:34] Chalene predicts that the next big thing online will be Long Form Video. She believes that our brains want to slow down and have control over our attention.

[00:53:05] The way Chalene sees it, the entrepreneurs who will succeed are the ones who invest in others.

[00:54:07] Two common theme Chalene sees throughout her life is that she is a problem solver and that she is a teacher at heart.

[00:55:48] Chalene shares her advice to young entrepreneurs that you shouldn’t try to do it yourself. “You save yourself so many headaches and so much trial and tribulation by investing in that person who’s done it”.

[00:56:59] Chalene shares how to connect with her online. You can listen to her business podcast,Build Your Tribe, or listen to her personal podcast The Chalene Show. You can also check out her Youtube channel, @chalenejohnson, or follow her on Instagram @chalenejohnson.

Don’t forget to tag me, Lori, and Chalene when you listen to this episode!

To view the full show notes for this episode visit: jasminestar.com/podcast/episode385

Y’all, I’m getting real honest in this episode/audio diary. That’s right - you’re going to hear six real-time voice memos I recorded during my week as a way of documenting the (many) unexpected “flops” that happen in life and business. I hope it encourages you that these moments are VERY normal.

Click play to hear all this and…

[00:00:40] Why setbacks and challenges are neither good nor bad.

[00:02:23] Why I’m normalizing flops/set-backs in business

[00:04:37] Audio Diary entry #1: I share a situation where I felt like I didn’t prepare my team the way I wanted.

[12:20:00] Audio Diary entry #2: I talk about how I underestimated the time I needed to review content and had pull back even further to look again at my goals.

[00:18:36] Audio Diary entry #3: I share about a moment when I needed to request an extension on a few tasks from my team.

[00:23:23] Audio Diary entry #4: I talk about dealing with an unexpected change in my work day when we got a last-minute interview for Luna’s preschool

[00:29:04] Audio Diary entry #5: I recorded this clip while blowing drying my hair in my pantry because Luna got sick right before I had a speaking event and I had to pivot quickly

[00:34:14] Audio Diary entry #6: I share why I’m choosing to work on a weekend, even when I don’t want to.

[00:36:26] Review of the lessons I learned this last week from the “flops” I shared with you.

To view the full show notes for this episode visit: jasminestar.com/podcast/episode384

Are you ready to let go of the thoughts that are no longer serving you and confidently move towards your full potential in business and life? (yes or yasss?) Grab your favorite beverage and settle in - the wisdom and insights shared on this episode just might change your life.

In this episode, Lori Harder (my resident co-host) and I chat with Kathrin Zenkina, aka The Manifestation Babe, and hear her story of how she went from $25,000 in debt and sleeping on her grandma's couch to building a multi-million dollar business that’s in full alignment with who she is and what she believes today.

[00:01:36] How Lori unknowingly inspired Kathrin to take a whole summer off to take care of herself.

[00:02:20] How Kathrin first became interested in personal development and manifestation

[00:03:20] What Kathrin learned in the first 12 months of living like her success was inevitable.

[00:06:07] How Kathrin discovered the online business space

[00:08:44] What happened when Kathrin went to a Tony Robbins event

[00:09:34] The question Kathrin asked herself that changed everything

[00:13:26] The importance of “living as though your prayers have already been answered.”

[00:14:28] How Kathrin started to build her Manifestation business and what she did to overcome the fear of going live.

[00:27:27] Kathrin’s strategy for dealing with those who doubt and those who leave negative comments

[00:34:27] How to use the 3rd-person perspective” tool to eliminate limiting beliefs.

[00:36:09] How to approach a new idea in business.

[00:40:10] How Lori practices manifestation in her business

[00:54:48] Key lessons Kathrin learned from her launches

If you’d like to connect further with Kathrin, you can follow her on instagram at @manifestationbabe or visit her website manifestationbabe.com. You can also listen to her podcast -Manifestation Babe.

For complete show notes visit: https://jasminestar.com/podcast/episode383

I might be going out on a limb here…

But I’m going to say you’ve evolved since first starting your business.

And since evolving, you might have noticed yourself getting pulled back down to who you once were or who people WISH you were. (Because it feels safe and cushy!)

But holding yourself back to those previous versions of yourself is playing small which serves… Well, absolutely no one.

What DOES serve your people well is playing bigger, living to your fullest potential, and embracing the growth that you've worked so hard to achieve.

In this episode, I share four strategies (with frameworks, of course) that will help you up-level and gain influence in your business and life.

Click play to hear all of this and…

[00:01:19] What I learned being the only female in an all male mastermind.

[00:04:13] The role I played in my family and the responsibilities I took on for YEARS.

[00:06:57] The importance of figuring out what gives you the most purpose in YOUR business.

[00:09:52] How to be who you are NOW and not who you were or who people want you to be.

[00:11:05] How to set hard boundaries to protect time and energy.

[00:12:03] How I’ve reframed "no" as a strategic decision that empowers you to say yes to other things.

[00:21:16] My four-part framework for making GOOD decisions.

[00:28:34] The importance of forming and communicating your own opinions.

[00:32:39] The importance of being vulnerable and transparent to build trust with your audience.

For full show notes; visit: https://jasminestar.com/podcast/episode382 

If you’ve been thinking I’m ready for my next thing, but I don’t know what it is… well, buckle your seatbelts and hang on tight. Brit Driscoll is about to come in HOT with advice and guidance just for you!

If you haven’t heard of Brittany Driscoll, you’re in for a treat. She’s a friend of Lori Harder’s (my co-host for this episode) and spent years learning business and marketing as a key leader at Drybar. More recently, she co-founded Squeeze and in this episode she shares how she built it into the “Love Brand” it is today, despite having to shut down operations for an entire year during the COVID pandemic.

In this episode, we talk about how important it is for entrepreneurs to surround themselves with others who are willing to have raw conversations about the ups and downs of owning a business, and we then deep dive into the everyday life of entrepreneurship, discussing the journey from idea to execution, and the importance of choosing the right business partners.

Brit also spills the tea on what a “love brand” is (and the key ingredients for creating one), and how Squeeze navigated the challenges of the pandemic and maintained a sense of purpose for their employees and members.

[00:01:00] About Brittany Driscoll and her career.

[00:01:40] Brit and Lori’s first meeting.

[00:04:32] Brit’s background from “hot wheels to hot air”

[00:07:20] How Brit transitioned from marketing employee at Drybar to co-founding Squeeze.

[00:11:13] The structure of the relationship Brit had with her co-founders.

[00:15:28] The framework Brit used to have the conversation to build Squeeze with her co-founders.

[00:18:56] The key ingredients to creating a ‘Love Brand’

[00:22:40] How to apply Brit's EIC model for your business.

[00:26:45] The first major challenge (that she didn’t see coming) that shaped Brit.

[00:30:34] What Brit did to keep herself in a place of leadership when faced with her biggest challenge in business.

[00:34:29] When everyone else said “this is the end” Brit made sure that it wasn’t.

[00:38:44] How to know when to push or take a step back.

[00:40:01] Lori and Brit’s relationships with investors.

[00:45:55] How Brit and I actually met.

[00:51:10] How to connect with Brit and Squeeze.

Friends, I can’t wait to visit Squeeze soon and you better believe I will share my experience with you. I don’t call myself an influencer, but an entrepreneur with influence, and I'm ready to hype up Squeeze!

Do you want to own a Squeeze? You can head to https://www.squeezemassage.com/franchising or visit their website at https://www.squeezemassage.com/. You can also find Brit on Instagram @britdrisc

If you’d like to support the Jasmine Star Show, please leave us a review and tag me and Brit and Lori (@loriharder) on Instagram!

If you’re ready to learn how to create a ‘Love Brand’, click PLAY to listen now!

For complete show notes visit: https://jasminestar.com/podcast/episode381

I’m thrilled to share the latest episode of the Jasmine Star Show with you! Not only did I have the pleasure of sitting down with my dear friend and fellow entrepreneur, Lori Harder, I also had the privilege of introducing her as my co-host in a series of upcoming episodes. Over the coming weeks, we’ll be dropping new episodes with several other powerhouse female entrepreneurs that I can’t wait for you to hear.

Lori and I first met at a mastermind event hosted by Lewis Howes. Lori, with her kindness and brilliance, quickly became a close friend and a source of inspiration for me.

She emphasizes the importance of building a network and being in rooms that stretch you. One of the best pieces of advice she gives when you’re nervous about networking and possibly feeling intimidated by the room you’re in is: “It's about how you can serve others, not what you can get from them.” With this mindset shift, you can completely reframe the interactions you’ll have and walk away with so much more.

Lori candidly shared her struggles of starting a company from the ground-up during the height of the pandemic. Not only does she walk through her journey to raise over $2 million (having NEVER fund raised prior), she shows us how to embrace doing it messy and not letting lack of experience or knowledge stop you from taking action.

Sidenote: you’ll DEFINITELY want to listen in to learn about Lori’s “Freedom Phrases,” which are the BEST way to handle answering questions that you don’t know the answer to!

She shares her lowest of low moments along her journey when things seemed to be failing left and right and she had to make “the best worst decision.”

She felt immense pressure to not disappoint her investors and was fearful of disappointing them, but knew she couldn’t continue on the same path and had to make BIG changes.

If you find yourself in a similar situation to Lori being paralyzed by the fear of disappointing others after they’ve shown belief and support in you, be sure to tune in to this episode for tips and encouragement on moving forward and making hard decisions.

Key Moments

6:14 - Three questions to help you figure out what’s next for you and your business.

10:41 - Tips for networking in a room of people that intimidate you with their knowledge and achievements.

13:33 - Lori’s simple hack when you don’t know the answer to questions you’re asked.

15:00 - How Lori successfully raised $1 million in a year by specifically targeting women investors and hand-picking strategic guests for her podcast, leading to referrals and further investments.

27:57 - Lori’s moment of realization and how she decided to pivot her business.

For complete show notes for this episode, visit: jasminestar.com/podcast/episode380

“Jasmine, should I start a podcast?”

Ahh, a question I’ve gotten countless times since I started The Jasmine Star Show in 2019.

And this might come as a surprise (since I’m pro-long-form content)… but the answer isn’t always yes. In fact, depending on your business goals, sometimes it can distract you from your most urgent business needs (meaning it isn’t always the best use of your time/energy/effort.).

Now you might be thinking… ‘but how do I know if it’s the right time, and if it is, how do I even get started?’

I got you, friend. In this episode, I’m sharing my framework to help you decide if podcasting is the right move for your business, my step-by-step process on how to get started, and everything I wish I had known before I started my show.

Click  play to hear all of this and…

[00:00:13] Why I started my podcast and the importance of audio-only content

[00:01:16] The questions and framework to consider when deciding if podcasting is right for your business.

[00:06:16] The lessons I’ve learned while growing my podcast (the ugly parts of podcasting).

[00:09:19] Four simple steps when starting your podcast from scratch

[00:14:34] The key questions to ask yourself before getting started.

[00:21:55] The possibility of monetizing podcasts and using your show as another revenue stream.

[00:22:45] My top tips on planning, creating, and scheduling podcast episodes

[00:23:39] How to gain a loyal audience that can’t wait for your new episodes to air.

[00:29:10] How to determine your content pillars for your podcast.

[00:29:10] The best ways to make your podcast stand out from others in the same niche.

[00:30:03] Three steps to streamline content creation!

Wanna learn my framework for writing your podcast scripts and outlines? I break down all things script-writing in the episode “How to Become a Better Speaker and Communicator”.

For full show notes; visit: https://jasminestar.com/podcast/episode379 

Can you imagine Beyoncé wanting to be a part of your marketing campaign?

(Yes, THAT Beyoncé!)

This actually happened to a client of Denise Lamberstson (aka the“Godmother of Influencer Marketing”and founder of the LMS Agency and Constellation Capital).

But before Denise started her own influencer agency, she was Madonna’s right-hand woman where she learned what made really GREAT partnerships between celebrities and brands.

Today, she uses the knowledge she gained to help brands find their dream influencers, create a powerful brand community, and make good investment decisions.

In this episode, Denise so graciously shares with us her top three tips for evaluating equity deals (for businesses of all sizes!). She also lets us in on what has (and hasn't) worked in marketing campaigns, along with her insights on the future of influencer marketing.

Click play to hear all of this and…

[00:00:14] The business lessons Denise learned from working closely with Madonna

[00:04:02] How Denise’s client landed a partnership with Beyoncé.

[00:07:28] Why Beyoncé decided to invest in the company instead of doing a traditional marketing campaign.

[00:09:17] The importance of finding celebrities (and influencers) who align with the product and company.

[00:12:20] How Denise built a foundation for influencer partnerships.

[00:19:50] Denise’s top three tips when deciding whether to take an equity deal

[00:22:39] The mindset Denise had when she left her job with Madonna and started her own business.

[00:25:48] What HASN’T worked well in influencer marketing.

[00:28:21] How to determine product market fit in brand partnerships.

[00:32:27] Denise’s predictions and insights on the future of influencer marketing

[00:35:18] How to create a POWERFUL brand community that keeps your business relevant (like Peloton and Instapot!).

For full show notes; visit: https://jasminestar.com/podcast/episode378

Denise Lambertson is an influencer marketing expert, with a focus on startup consumer products, as well as an investor and managing partner of a venture capital firm. As founder of the LMS Agency & Constellation Capital, Denise Lambertson pioneered the pairing of celebrities with venture-backed consumer startups by implementing sweat equity compensation for marketing services and capital investment. Lambertson began her career in the entertainment world as Madonna’s right-hand woman, where she spent six years immersed in the superstar’s multi-hyphenate career. Applauded by Forbes as "changing the influencer marketing platform between celebrities and startups", LMS is the most effective agency for celebrity partnerships, influencer marketing & social media strategy for consumer startups. Constellation Capital is a boutique venture fund that is made up of high-profile investors and has a unique expertise in brand building. Constellation Capital provides a differentiated venture deployment model that effectively de-risks investment decisions.

I REALLY don't want to share this story…

But I think it's important that we normalize failures in business.

So, here I go…

In October of 2022, the Social Curator team and I hosted a week-long social media challenge…and we shut it down within the first 48-72 hours.

We knew very quickly it wasn’t going to work.

We’ve hosted very successful challenges in the past, but this time we did things differently (without testing it…*sigh*). And as a result, we confused our challenge participants.

I was embarrassed, hurt, and extremely upset at myself for not testing it beforehand. (I’m feeling this way now just thinking about it!)

It was an expensive lesson to learn… But dang it, I’m so much stronger, smarter, and better for it.

But I must say, I’m only better for it because I reflected, took responsibility, and applied the lessons.

It’s important to me that you’re able to grow from the failures you experience in business too. In this episode, I’m sharing with you how to recognize four types of business failures AND my four-part framework for turning those failures into lessons.

Click play to hear all of this and…

[00:01:15] The profound words my mom would say to me as a kid during my “failures”.

[00:05:23] How I’ve taught myself to reframe (even my most gut-punching and soul-sucking) failures into lessons.

[00:09:02] How to use failures to help push you to think outside the box and come up with new solutions.

[00:09:02] How to improve your self-awareness to understand yourself better and build stronger relationships in business.

[00:12:53] How failures can help you grow by understanding your strengths and weaknesses.

[00:19:50] The four types of failures in business and the lessons to extract from each one.

[00:37:50] Why you need to take responsibility for your failures (and not shame or blame others).

[00:38:51] The process of dissecting failures to understand the underlying factors and patterns that contributed to them.

[00:39:43] How to put the lessons learned into action, adjust strategies, and measure progress.

For full show notes; visit: https://jasminestar.com/podcast/episode377 

She sold the proposal of her book…and then changed the title.

She bought a domain… and then decided not to use it.

She spent hours creating her book’s outline… and then she scratched it. 

And it was the absolute BEST use of her time. Sounds crazy? Lemme explain…

When Jen Gottlieb, co-founder of Super Connector Media decided she was going to write her book, Be Seen, she took immediate action. She just started.

And because she took fast/messy/imperfect/scary action, she was able to improve, get feedback, and create her best work.

In this episode, Jen shares how  she pushed past the fears and handled challenges that came her way while building her business, gaining visibility, and living out her fullest potential.

Click play to hear all of this and…

[00:01:17] The fears and excuses that can prevent you from being seen and sharing your gifts with the world.

[00:03:45] The REAL symptoms of fear and how to overcome them.

[00:06:17] How Jen overcame fear and imposter syndrome which helped her be a guest on Ed Mylett's podcast.

[00:09:33] What a psychic told Jen that facilitated a mindset shift and inspired her to instantly write a book.

[00:10:19] How Jen forced herself to be seen on a new level and overcome her fear of being vulnerable.

[00:11:57] The messy action Jen took to get started writing her book (and the valuable lessons she learned along the way!).

[00:12:27] Why Jen changed the title of her book even though she already sold the proposal.

[00:19:44] The #1 tactic Jen uses to confront fear and take action despite being scared.

[00:21:14] The results Jen got from joining a mastermind that cost $100,000.

[00:29:58] What to do when hitting rock bottom and starting over after losing everything.

[00:31:27] How Jen rebuilt her life and started her business.

[00:36:06] The challenges Jen faced with her book launch.

For full show notes; visit: https://jasminestar.com/podcast/episode376

Jen Gottlieb is a powerhouse entrepreneur, international speaker, host of the I Dare You Podcast, and co-founder of Super Connector Media - an award-winning training, events, and online education company. With a successful five-year stint as a VH1 host and a career as a Broadway actress, Jen has been making waves in the entrepreneurial world by teaching business owners how to build profitable brands and become "The Recognized Expert" in their field. Jen's company, Super Connector Media, was recently listed on the INC 5000 list

of fastest-growing private companies in America, and Jen herself was named one of the "Top 50 Speakers in The World" by Real Leaders Magazine.

Have you ever felt stagnant in your business?

Like no matter how much you do/give/teach/share things just… don’t move. And even though this is so common in business, it doesn’t make it any less frustrating. Does it, friend?

And before anything else, I want you to know that YOU are not the problem.

But there are things you can do to jump over your revenue hurdles - which is why I had to bring Dan Martell (someone who’s mentored me) on the show to share his wisdom and strategies on how to break through these barriers. I hope this episode encourages and teaches you how to push through and build the business (and life) you so greatly deserve.

Click play to hear all of this and…

[00:01:10] The patterns and mindset that hold business owners back from growth

[00:02:06] The two revenue milestones that business owners often cap out at and the skills needed to overcome them.

[00:03:38] The lessons Dan learned from his two failed businesses and what he changed in order to build a wildly successful company.

[00:08:26] How to make your audience problem-aware and NEED your solution

[00:14:16] Where to start when working on becoming more disciplined in life and business.

[00:16:16] The BIGGEST life lesson Dan has learned that helped him get results

[00:16:42]  HOW and WHEN you should raise your standards to demand better results in your life and business.

[00:24:40] The “1-3-1 rule” Dan uses to build a solution-focused team that solves problems on their own.

[00:37:46] How Dan overcame being overworked and stressed (working over 100 hours a week and running on 3-4 hours of sleep a night!).

[00:38:46] Dan’s way of gaining leverage in business through “The 4 C’s” and how to use them!

[00:40:33] The two departments in business you should be reinvesting the most in.

For full show notes; visit: https://jasminestar.com/podcast/episode375

Dan Martell is a WSJ best-selling author, entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period. He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.

“Serve, serve, serve.”

“Serve before you sell.”

“Just give value.”

Sound familiar?

We hear a lot about WHY we need to give value, but when it comes to the HOW - the only thing really taught is to post educational content (totally fine by the way!)

But in a world where information is SO easily accessible, you must lean into the other ways to serve your audience as well.

Not sure where to start? I got you, friend.

In this episode, I’m giving you four specific strategies so you can serve your audience well and build a community of people who can’t get enough of you.

Click play to hear all of this and…

[00:01:14] The “Backfire Effect” - how over-delivering information can sometimes backfire.

[00:02:15] How to research your ideal client’s habits and preferences to serve them well.

[00:08:05] Ways to facilitate mindset shifts in your audience to make them crave more of you.

[00:09:11] The importance of building a community just for people seeking similar solutions.

[00:11:13] How creating personalized resources can make you unforgettable (and how to do it!).

[00:16:03] Ways you can create meaningful relationships with your audience and make them feel significant and valued.

[00:19:13] One simple thing that makes your audience feel TRULY connected to you.

Wanna take serving your audience a step further? After you listen to this episode, click play on: "How to Create More Meaningful Relationships in Business”

For full show notes; visit: https://jasminestar.com/podcast/episode374

Sources:

When Corrections Fail: The persistence of political misperceptions, Brendan Nyhan and Jason Reifler, https://cpb-us-e1.wpmucdn.com/sites.dartmouth.edu/dist/5/2293/files/2021/03/nyhan-reifler.pdf 

“Jasmine, they're selling for me…”

That’s what my brilliant speaker/author/master community builder of a friend replied when I asked her questions about her ad spend, list-building, and marketing tactics.

The answer to her wildly successful business wasn’t more marketing… 

It was that her community was selling for her.

You see, when you make people feel like they are contributors to the community, they take ownership and eventually start to introduce the community to new people. 

And honestly, I’ve never seen anyone create this kind of community culture quite like Lindsey Schwartz. In this episode, Lindsey graciously shares her insights (and her three-part framework for retaining members!) so y'all can build a community that sells for you, too!

Click play to hear all of this and…

[00:03:06] How Lindsey scaled her business and improved her launch numbers by 50% by leveraging community.

[00:04:04] The mistake that most entrepreneurs make when it comes to community building.

[00:05:20] The very first step to building a community where your members sell for you.

[00:11:13] How a typo on the cover of Lindsey’s first book turned into a great thing.

[00:13:51] How Lindsey transitioned a passion project into a successful business (and overcame the challenges and emotions of people pleasing while doing so!)

[00:17:19] How to draw the line of “too much giving” when it comes to building a community.

[00:20:36] How to plan, structure, and host your in-person event.

[00:25:37] The importance of collaborating with other brands and leveraging each other's resources and audiences.

[00:28:06] How Lindsey created and marketed her first mastermind with a small audience.

[00:33:53] What it means to build a brand with “inviting energy” that makes people feel at home and CRAVE more.

[00:34:49] How you can involve your audience and community in decision-making to create a culture of ownership.

[00:37:24] How to make a free community PROFITABLE.

[00:45:16] The three main factors that have contributed to the consistent growth and success of Lindsey's business.

For full show notes; visit: https://jasminestar.com/podcast/episode373

I wasn’t born a determined person… 

And I definitely wasn’t born a patient person (oldest siblings, stand up.)

These are skills I became aware of, practiced, measured, and eventually developed. But some of my favorite skills are the underrated ones… why you ask?

You see, the only thing I love more than underrated skills is being underrated.

There's something about walking into a room and having people glance at you and then look away to carry on in a different conversation... And then they hear the person they overlooked get announced as the keynote speaker. (Booyah!)

In this episode, I'm sharing the four most underrated qualities that I believe make up the best business owners and how you can develop them too. And even though all of these strategies are great on their own, when combined... chef's kiss.

Click play to hear all of this and…

[00:01:08] One of my all-time favorite underrated moments.

[00:03:53] The four most underrated skills to have as an entrepreneur.

[00:04:29] A strength that makes you absolutely unstoppable in business (and how to develop it.)

[00:07:09] How to make better decisions in business.

[00:08:00] The strange (but very effective) thing I do that helps me challenge my thinking and decision-making.

[00:10:36] How to practice getting uncomfortable so you can persevere when things get hard.

[00:11:30] How I prepared and practiced a collaboration pitch with a rare and HUGE opportunity.

[00:14:50] The importance of recognizing patterns in your business and a framework to improve recognizing them.

[00:19:44] The leadership skill that can 1.) create a positive team culture, 2.) connect you with clients on a personal level, and 3.) increase sales.

[00:25:45] How you can start thinking outside the box to improve innovation and creativity in your business.

[00:27:38] How to ask questions that create new possibilities.

For full show notes; visit: https://jasminestar.com/podcast/episode372 

Lemme tell you one of the best gifts I’ve gotten this year…

The opportunity to rediscover who I am and what kind of business I want to have.

And this started because of something my team said… “Let us run the operations”. 

You see, the business had reached a point where we had a strong team in place, and they generously offered to handle the day-to-day, giving me the freedom to focus on casting the vision for Social Curator and deciding our next moves.

After making what felt like a “selfish decision” and releasing the things I thought only I could do, I started realizing how powerful the team was and how ready and willing they were to take the ball and run it down the field. 

I had the opportunity to talk about this process in detail with Jen Kamara on her podcast, The Jennifer Kamara Podcast. 

In fact, Jen asked me “Who is Jasmine Star, today?” and that led to an entire conversation on rediscovery, taking risks, making “selfish” decisions, and prioritizing both work and family. I loved it - and I hope you do, too. 

Click play to hear all of this and…

[00:02:04] Why I started this new rediscovery journey and how I had to release control and trust my team to handle the operations.

[00:03:18] Advice my mentor told me that has made a HUGE impact on my business.

[00:07:08] My VERY difficult decision to not move forward with a second cohort of my mastermind. 

[00:10:35] The mindset shift that helped me rethink what a “selfish decision” really was. 

[00:16:21] The mindset I developed while being unfunded, uneducated, and unqualified while building each of my businesses.

[00:21:08] The importance of trusting energetic cues and my gut to make decisions

[00:32:02] How to stop basing decisions on other people's judgments.

[00:43:28] How I design and prioritize my time and relationship with JD (my husband and business partner) and Luna while remaining CEO of the business.

For full show notes; visit: https://jasminestar.com/podcast/episode371

‘You're not doing enough.’ 

‘Couldn’t you have avoided this? I'm sure you could have avoided this.’

‘Why couldn't you see this coming six months ago?’

I came across these words I journaled last year and cringed. Now that I’m in a place where I’m able to reflect without being so self-critical, I realize that I did do the best I could with what I had and what I knew at the time.

The thing is… in business, the unexpected is inevitable. 

But if I could go back in time, I would have reacted to the unexpected differently.

In this episode, I’m sharing the four-part framework of what to do when the unexpected happens that I’ve developed since I wrote those words in my journal. I originally shared it with our Social Curator Community and it struck such a chord, I knew I had to share it with you.   

Click play to hear my four-part framework of what to do when the unexpected happens and…

[00:02:09] The words JD (my husband and business partner) told me 365 days ago that ended up being true, even though I didn’t want to believe them then.

[00:05:21] What motivates and inspires me when I’m facing unexpected challenges.

[00:06:21] The importance of being kind to yourself when facing setbacks.

[00:09:40] How to allow yourself to feel emotions and move through them.

[00:10:36] Why you must have a clear vision for your life and business.

[00:11:37] The value of being surrounded by like-minded people who are in similar seasons of business as you. 

If you enjoyed this episode, I'd love to invite you to a free 14-day trial of Social Curator, where thousands of business owners come together for mindset moments like this, group coaching and weekly training, and marketing plans to take your social media to the next level. (PLUS you'll get to meet Dottie, your AI Social Media Manager who creates content for you in just seconds). Learn more >>HERE<<) 

For full show notes; vist: http://jasminestar.com/podcast/episode370

Have you ever had one of those big lightbulb moments when creating an offer?

One of those moments where the pieces all seem to fall into place and you’re figuring out how a new revenue stream is about to make a big impactfor your people?

This is exactly what happened on one of my consulting calls with a client when she hashed out the details of her new membership program(including a six-week launch plan!).

And lemme tell you, by the end of the call… we were lit. 

In this episode, I’m sharing the insights of our conversation about starting a new membership, and (surprise!)  my thoughts on how to scale an existing membership.

Whether you're in the beginning stages of creating a digital offer or ready to take it to the next level, I hope you enjoy this off-the-cuff conversation.

Click play to hear all of this and…

[00:01:19] The very first step you need to take when creating your membership program.

[00:02:19] How to make your membership program stand out in the market.

[00:03:38] How to create “exclusivity” in your membership.

[00:05:55] The importance of reverse-engineering your revenue goals when you’re in the beginning stages of creating a membership.

[00:06:04] The six-week launch plan I created with my client (you can steal our framework!) 

[00:10:56] How to determine if you need to restructure your current membership (and the results one of my clients got when they did).  

[00:12:13] The one thing you NEED if you're going to launch your membership successfully.

[00:13:30] How to create a masterclass (and how to title it) that makes people want to sign up for your membership ASAP.

[00:16:53] How to know if it’s the right time to leverage paid ads for your masterclass.

For full show notes; visit: https://jasminestar.com/podcast/episode369a

Do you ever feel like it's difficult to stand out online? 

If so, I feel you. The online space can feel…well, crowded.

But, I often hear entrepreneurs say the reason they aren’t getting the results they WANT and DESERVE is because of the over-saturation in their industry…

And I don’t think that’s the case. So, what is?

Business owners don’t know how to identify the deepest needs and desires of their ideal clients - the things their ideal client REALLY wants, but might not even know how to express. 

As a result… 

Business owners are stuck talking about the same ol’ surface-level problem that everyone else in their industry is talking about. They blend in (rather than stand out), because they don’t know how to dig deeperand find the core problem.

But don’t fear, my friend - today I’m sharing my step-by-step process of figuring out exactly what your ideal client really wants and desires and spilling the tea on how to create or revise your offer so it speaks directly to these needs. When you’re done listening, you’ll be well on your way to standing out in your industry and serving the people who need you most. 

Click play to hear all of this and…

[00:01:06] How to identify your ideal client’s core needs and desires

[00:07:54] How to identify the places in your industry where your ideal client isn’t being served.

[00:08:51] How to create an offer that meets your ideal client’s needs and serves them in a way others aren’t (i.e. - how to create a solution for the “gap” in the market) 

[00:13:25] How to make improvements to your offer based on research and client feedback.

[00:16:18] How to create clear messaging that not only shows the value of your offer, but resonates with your ideal clients

[00:19:03] The importance of clearly stating not just WHAT your offer is, but the transformation it provides

[00:19:53] How to market your offer when it's brand new and you don't have many testimonials

(PS Wanna learn how to sell the transformation of your product or service? Listen tothe episode where I teach our FBI sales method, Three Sales Strategies to Increase Your Revenue >>HERE<<!)

For full show notes; visit: https://jasminestar.com/podcast/episode369

Have I told you about the time someone tried to copy Social Curator?

I’m talkin’ they were stealing our content, resources, Action Plans, the whole nine-yards… AND I even think they called it something like “Socially Curated.”

I felt angry. Disheartened. The team and I had poured so much time, energy, and money into making Social Curator something that was truly magical… and someone was COPYING it?! 

But I couldn’t let those copycats consume my thoughts and energy. Instead, I had to focus on how we were going to move the company forward -  and in doing so, I learned some important lessons.

I recently had a consulting session with a client (let’s call her Kelly) who was in a very similar situation, and so I shared what I learned with her… and then I realized: I should also share with YOU!

So, I grabbed my mic and recorded this honest, unscripted conversation… I hope it serves you well. 

(You’ll also get some bonus tips on how to format and deliver an engaging keynote presentation - my client asked for this as well and I wanted to let you in on what works well for me.)

Click play to hear all of this and…

[00:00:34] The two topics I'm sharing with you that a client and I discussed: Formatting keynote presentations and handling industry copycats.

[00:02:01] What to include in each section of your presentation.

[00:03:57] My secret to inspiring action and building trust with my audience during the presentation.

[00:09:10] How to deliver your presentation and increase engagement with your audience.

[00:10:07] My thoughts on copycats in business and the lessons I’ve learned on how to handle them.

[00:14:23] How to not let copycats affect your mindset and my strategies for preventing them in the first place.

For full show notes; visit: https://jasminestar.com/podcast/episode368a

Is it necessary for me to be in that meeting?

Is it necessary that I'm in that Slack channel?

Is it necessary I’m cc’d on that email?

These are some of the questions I’ve been asking myself lately… but it took me a long time to even know to ask these questions. (Like years and years!)

Why? These are questions you learn to ask when you know you’re in the stability phase of a business project. (More on that phase in this episode!).

You see, I had to learn to ask different types of questions in distinct phases of my business (or distinct phases of a business project) in order to grow and take effective action.

Why am I telling you this? Because I learned that the mindset I needed to embrace and the actions I needed in each phase are totally different (and lead to different results).

In other words: my growth was stymied until I learned WHAT phase I was in and WHAT types of questions to ask.

In this episode, I’m sharing everything I’ve learned about the different phases of business and I’m breaking down the questions you should ask in each, the mindset you’ll want to embrace, and how to know what actions to take as you move forward.

Click play to hear all of this and….

[00:02:04] How to know if you’re asking questions in the foundational phase (and the mindset you’ll find helpful in this phase)

[00:06:03] How to know if you’re asking questions in the stability phase (and the mindset you’ll find helpful in this phase)

[00:09:07] How to know if you’re asking questions in the scale phase (and the mindset you’ll find helpful in this phase)

[00:11:10] How to find and connect with complementary businesses to market and grow your businesses together

[00:12:11] How to reframe your “I want” questions to create actionable steps that will help you achieve your business goals

[00:17:49] How to reframe your dead-end questions into open-ended questions to find the answers and get results

For full show notes; visit: https://jasminestar.com/podcast/episode368

“Jasmine, you need to take a break…”

JD (my husband and business partner) said these words to me a few weeks ago.

I immediately replied, “No. I need to work more. I need to do more.” (Can you relate?)

It was while recording this podcast series with my co-host Marcus Murphy, I realized it wasn’t the work that was keeping me from stepping away, it was the pressure of coming back and people asking what I was going to do/accomplish/create/build next.

That’s right, the expectations of returning kept me from taking time away to just…be.

(Spoiler alert: I ended up taking the break.. AND, I put up parameters and said, “I'm taking a break without expectation and I need to do this for myself.”)

In this conversation with Marcus, you'll hear me process the uncomfortableness of taking a break without knowing my next move. You'll also hear us both share candidly about how we got to where we are today, in hopes that our journeys will inspire and encourage you.

Click play to hear all of this and…

[00:02:02] Marcus’s transition to becoming a CEO of a tech company and developing his company, The Five Percent.

[00:06:04] Why Marcus believes in observing the market to build a business

[00:09:33] How building your own brand helps you take control of your own circumstances and improve your organization.

[00:10:18] How Marcus decided to focus on professional athletes as his niche.

[00:17:24] How to create awareness around your brand, build recognition, and engage your audience.

[00:18:21] What skyscrapers and athletes have in common - and how to apply it to business

[00:22:04] Marcus’s goal of building awareness for his business and how he plans to make this goal a reality.

[00:27:23] The value of being “a sherpa” and helping others navigate their own path to success.

[00:31:17] The responsibility and significance of being a minority founder in the business world.

[00:33:43] My journey and challenges of transitioning from consulting to becoming a CEO.

[00:42:50] Why I plan on taking a break and how I’m handling the expectations upon returning.

Marcus spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

For full show notes visit: https://jasminestar.com/podcast/episode367 

I’m a little skeptical when someone wants to sell me something.

Back in college, I served tables at a steak and rib house and lemme tell you: I could rack up a receipt.

Oh, I could not only sell you on the best steak, but I could have you upsize it, add on a loaded baked potato, and convince you that you couldn’t leave without trying the famous banana cream pie, served in a mason jar. 

I knew exactly what to say, exactly how to convince you that the loaded baked potato would uplevel your entire meal, and exactly how to tell you to use the leftovers the next day so you felt like you were getting at least two meals out of one.

I was so good that I was employee of the month for the entire organization of steak and rib houses - not just the place where I worked.

But here’s the thing: I was (and still am) a vegetarian. I never once tasted the steak.

I just knew exactly how to talk about it.

Why am I telling you this? 

I believe that communicating - whether it be on stages, team meetings, or business negotiations - is one of the very best ways to grow your business. I’ve been honing my skills since my days talking about steak and potatoes, and in this episode, I’m sharing everything that I’ve learned with you (including some of the lessons I’ve learned most recently as I’ve spent more time on stages). Click play to hear all of this and…

[00:05:35] Why I'm convinced that honing your speaking skills will help you grow your business (hint: it will help you lead your team, close sales, and more!)

[00:12:44] What I do when I feel anxious before speaking

[00:16:44] How I choose between using an outline or a script for a presentation (and what the difference is)

[00:22:27] How I craft a presentation to fit the needs of the audience and the event host

[00:26:17] Six things I incorporate in my speeches to keep engagement high throughout 

[00:31:24] How I think about structuring and presenting my presentations 

[00:33:20] When and how I use statistics, expert opinions, and personal stories 

[00:40:21] The importance of including a call to action (and how to choose one!) 

For full show notes; visit: https://jasminestar.com/podcast/episode366 

He dropped out of college without a clear sense of direction.

Then one day, while working in the “dish pit” at a restaurant, he received a call that Usher Raymond wanted to collaborate with him (cue the lyrics to Let It Burn).

It was a 7-year journey of financial struggles, latte-making shifts, and uncertainty that ultimately led to exhibitions across the globe – from the USA to Australia, Hong Kong, Finland, London, Berlin, Beirut, and Shanghai.

In this episode, Marcus Murphy, my co-host, and I have the privilege of interviewing Jonni Cheatwood about the business of art, the lessons he gained from more than a few mistakes along the way, and his path from college dropout to a successful full-time artist (y’all, Jonni is LEGIT - he has collaborations with businesses like Target and TedX!).

Click play to hear all of this and…

[00:01:05] Jonni’s upbringing in a home filled with art and his early exposure to art museums.

[00:05:00] Jonni’s journey from taking art classes in high school to dedicating his whole life to art and his career.

[00:08:59] How Jonni experimented with trying different things to discover personal passions and self-understanding.

[00:11:27] How Jonni views failures as learning experiences and navigates how to find his place in the art world.

[00:16:18] Jonni’s early experiences with art and the start of his painting career.

[00:17:08] How Jonni felt when he made his first sale and the realization that his artwork can be bought and sold.

[00:20:53] The role of friends and community in Jonni’s artistic journey 

[00:24:17] The power of painting in public 

[00:26:01] The process of starting a painting and the challenges of working with a blank canvas.

[00:29:15] The importance of taking breaks and gaining perspective in the creative process.

[00:34:54] How Jonni’s painting in a Tumblr competition led to Usher reaching out to collaborate on a project.

[00:39:05] The challenges Jonni faced when he moved to LA to pursue his art career and how he eventually got introduced to an artist's residency.

[00:44:49] How galleries represent and advocate for artists, and the dynamics of reaching out to galleries.

[00:47:18] The importance of persistence in the art world and the ability to say no to opportunities that don't serve the artist's goals.

[00:49:49] The importance of seeing the process of creating art and the challenges of sharing it on social media.

[00:54:06] The importance of sharing an artist's journey and experiences with the world, and the value of interviews and storytelling in the art community.

For complete show notes, visit: https://jasminestar.com/podcast/episode365

Jonni Cheatwood is a self-taught artist living and working in Los Angeles, California. He is known for his energetic large-scale paintings that are often characterized by their vibrant colors, bold brushstrokes, and college-like compositions. He often uses found materials in his work such as scraps of fabric and photographs. Jonni's work has been exhibited in solo and group exhibitions in the USA, Australia, Hong Kong, Finland, London, Berlin, Beirut and Shanghai.

Around 2013, I completely tapped out my market. 

I was photographing luxury weddings for $15,000-$20,000 - but could only do 25 a year (due to travel).  

I was also hosting in-person educational events and creating digital products for other photographers.

I wanted to do MORE… but I knew I needed to shift my strategy to scale (because there is only one of me!)

So I did a business audit. I’m not gonna lie to you… It wasn’t the MOST FUN. 

You wanna know what IS fun? Running a growing business that serves people well, is profitable, and provides a way for me to sip on frosty beverages on a beach vacation whenever I want to! 

But the only way to do that was to do a business audit. So I buckled down and did it. 

Click play to hear the six-step audit framework I’ve developed and how you can implement it right away… I promise you’ll be glad you did!  

[00:02:18] Why auditing your business strategy is important for long-term growth.

[00:04:41] The importance of revisiting your goals and aligning them with your vision.

[00:06:44] How to stay ahead of the curve and identify market gaps.

[00:09:04] Ways you can leverage team skills, strengths, and interests to meet increased demand.

[00:10:12] Tips to improving customer satisfaction through customer feedback and data

[00:11:20] How to evaluate expenses and make cost-saving decisions by cross-training team members.

[00:12:22] Why you need to establish key performance indicators (KPIs) and measure progress towards goals.

[00:14:17] How to create your “Business Strategy Audit Document” to keep all of your decisions in one place.

[00:14:30] Three ways to measure the performance of your new business strategy.

After you listen to this episode, I encourage you to listen to 8 Mindset Shifts to Transform your Relationship with Money.

For complete show notes, visit: https://jasminestar.com/podcast/episode364

“I’m having a Bianca on hurdles day.”

I’ll text my sister this whenever it feels like nothing in life or business is going as planned.

Let me explain.

When we were in high school, Bianca, my twin sister, decided she was going to run the 300-meter dash with hurdles. After clearing the first three hurdles with ease, Bianca broke the number one rule from Coach Julia which was looking over at her opponents. Bianca then lost her cadence and fell over hurdles 4-10 in front of hundreds of people, but she got back up and still limped to the finish line with bloody shins.

I met her there to tell her how proud of her I was for not quitting… oh, and her response, you ask?

She looked at me, stopped crying, and said, “Wait a minute, I could have quit?”

She didn’t know that quitting was an option… so she didn’t quit. (Think about that for a moment.)

Even though Bianca and I aren’t technically identical, our upbringings were pretty darn close.

And one thing that we definitely share is our desire to help others remain resilient. 

We believe resilience is a choice that we make every single day (sometimes multiple times a day!), and you’d better BELIEVE we have stories to prove it. 

I invited Bianca to come on this episode to share some of the lessons that we learned growing up together (in fact, we learned so many that she just released a brand new book about them: “Grit Don’t Quit”).

Click play to hear all of this and…

[00:03:45] The origins of our (Bianca and my) resilience and grit, and how it shaped our lives.

[00:08:15] Our experiences running track in high school, including Bianca's resilience while running hurdles where she fell multiple times but didn't quit.

[00:13:50] The moment when I realized quitting was an option and the societal privilege of being able to quit.

[00:17:17] The five key questions to ask yourself before deciding to quit, including whether the season is done and if you feel released from the situation.

[00:20:15] How to remain resilient when wanting to quit and the importance of choosing to persevere in the face of challenges.

[00:24:18] The significance of resilience not just for ourselves, but for paving the way for future generations and inspiring others to keep going.

[00:28:58] The importance of practicing gratitude and how it can help overcome failure and exhaustion.

[00:30:49] The importance of learning from failures and embracing them as opportunities for growth.

For complete show notes, visit: http://jasminestar.com/podcast/episode363

More about Bianca Olthoff: Bianca is a Bible-teaching, word-slanging “MexiRican” who is passionate about raising up a generation of people passionate about Jesus Christ. As an author, speaker, and podcaster, she knows the power of words and wields them wisely. As a church planter and leader, she is committed to proclaiming the gospel domestically and internationally. Grab a copy of her brand new book, Grit Don’t Quit >>HERE<<.

In this episode of The Jasmine Star Show, there are sensitive topics mentioned related to suicide, mental health struggles, and emotional distress. The content may be triggering for some listeners. If you or someone you know is currently struggling with these feelings, we encourage you to seek support from a mental health professional or call or text the Suicide and Crisis Lifeline by dialing 988 in the United States. Listener discretion is advised and I hope you realize how much that YOU MATTER.

Have you ever wondered what exactly makes a great work culture?

There’s obviously a few factors, but here’s a big one: helping employees find purpose in their roles. When employees feel a sense of purpose at work and in what they do, they are more engaged, motivated, and fulfilled, leading to increased productivity and overall satisfaction.

But how do you do that? 

In this episode, Marcus Murphy (my co-host for the next few weeks) and I interviewed Matthew Emerzian, founder and CEO of Every Monday Matters, a non-profit organization that has impacted millions of lives by providing tools, training, and resources to help everyone (especially leaders) learn how to help others realize how much they matter.

As you listen to this episode, you’ll learn not only HOW to show others they matter, but you’ll also hear Matthew’s powerful story of his mental journey and the self-transformation he experienced by way of serving others. 

[00:04:27] Matthew’s motivation for building his personal brand after years of working behind the scenes for his nonprofit organization.

[00:07:42] The common mistakes of LinkedIn messages.

[00:09:57] Matthew’s journey from working in the music industry to becoming a band manager.

[00:21:34] How self-transformation leads to social transformation and the impact of influential people in bringing a message of purpose and fulfillment.

[00:22:34] How to create a culture that values and supports employees, and the responsibility of individuals to be the change they want to see.

[00:24:21] The importance of mental health and well-being in the workplace, and the need for organizations to prioritize the well-being of their employees.

[00:29:00] The practical and strategic approach to culture change, starting with understanding pain points and creating a tactical plan.

For complete show notes, visit: http://jasminestar.com/podcast/episode362

More about Matthew Emerzian: For the past 15 years, Matthew has been on a mission to create a world where everyone embraces how much and why they matter. He is the bestselling author of four books, a highly sought-after keynote speaker, having taken the stage for Zoom, Google, Outreach, HP, Jack in the Box, Chili’s, Genentech, Amgen, and more, and his work has been hailed by Oprah.com, The Today Show, Fast Company, and several other media outlets. He is also the founder and CEO of Every Monday Matters (EMM), a non-profit organization that has impacted millions of lives.  After achieving great success in the music industry as the SVP of Robert Kardashian’s music marketing company and working on projects for the biggest artists in the world, including U2, Avril Lavigne, Coldplay, and more, Matt woke up on a Monday morning with a massive panic attack that turned into chronic anxiety and depression. Realizing everything he thought mattered actually didn’t, he set out on a journey to rediscover his life’s purpose and why he matters. Matt realized that mattering is at the heart of everything and developed The Mattering Mindset™— a methodology that has transformed countless lives, organizations, and communities.

Wanna know how to become someone that people WANT to work with?

Build meaningful relationships. 

As a business owner, building and sustaining meaningful relationships will help you build trust and credibility, which can lead to more referrals, collaborations, and customers and clients.

You might be thinking, ‘Ok, I’ve heard this before, but HOW… how do I create and build these relationships with people?’

Lean in, this episode was made for you. 

I’m diving deep into four tried and true ways to build and maintain connections. 

Through intentional listening, being a connector, leading by example, and showing gratitude you can make people feel significant, seen, and validated…and build the type of relationships that make others love working with you.  

Click play to hear all of this and…

[00:04:27] How to intentionally listen to your audience through content and conversations.

[00:08:17] How to create a safe space for your team by encouraging open communication and honest and open dialogue.

[00:02:21] The importance of seeking feedback from customers and clients for future content and offers.

[00:09:25] The importance of openly and safely sharing perspectives in a team meeting to make informed decisions.

[00:10:22] Why my team and I share pre-meeting notes and action items in advance and how it improves productivity and ensures everyone has a chance to be heard.

[00:11:26] The importance of active listening, maintaining eye contact, nodding, and using appropriate facial expressions and body language to convey engagement.

[00:19:17] Ways you can follow up with leads by creating content based on their ideas.

[00:20:09] How connecting community members can help them learn and scale their businesses together.

[00:21:01] The Law of Reciprocity and how connecting with others can build trust and lead to new relationships.

[00:29:41] How to lead by example by demonstrating core values, investing in personal growth, and showing resilience and adaptability.

[00:36:18]  The importance of following through on promises, addressing issues for all customers, and maintaining trust and reliability.

[00:38:15] The importance of answering messages promptly to maintain trust.

[00:39:11] The significance of expressing gratitude to community members through sharing their content and sending personalized thank you messages.

[00:45:59] How showing gratitude to customers and clients strengthens emotional connections and increases lifetime value. 

[00:48:54] The importance of publicly acknowledging clients' support and achievements on social media to make them feel valued and appreciated (and tips on how to do it!).

For complete show notes, visit:http://jasminestar.com/podcast/episode361

Sources:

Cision PR Newswire, Motista,https://www.prnewswire.com/news-releases/new-retail-study-shows-marketers-under-leverage-emotional-connection-300720049.html 

The New York Times, Andrew Gelman,https://www.nytimes.com/2013/02/19/science/the-average-american-knows-how-many-people.html 

How do you feel when you hear the term “paid ads”?

I’m guessing that you feel one of two ways. 

Overwhelmed thinking about pouring money into something that may not pay off.Liberated at the thought of marketing passively to the right people.

And either way is completely valid! 

There are numerous approaches to business and content creation and you have to choose what works best for you and YOUR business. This is why Marcus Murphy (my podcast co-host for the next few weeks) and I invited marketing guru Billy Gene on the show to share his methodology on strategic marketing (which is completely different from mine!)

In this episode, Billy shares his step-by-step strategy of creating high-quality content pieces and strategically turning them into paid ads to reach a larger audience. 

And the best part? Even if you’ve never ran paid ads before, Billy breaks down exactly what he would do if he were new to ads. (Thanks Billy!)

But Billy doesn’t stop there. He also shares about the importance of setting boundaries and saying no to opportunities that don't align with his vision. (In fact, he’s a MASTER at this…he turns down $50,000 speaking opportunities if it doesn’t feel in alignment with them!).

Click >>PLAY<< to hear all of this and…

[00:01:01] The value of being the same person offline and online.

[00:01:47] Different strategies for business and content creation, and the importance of finding what works for each individual.

[00:02:25] Billy Gene's strategy of creating a few quality content pieces and running paid ads to reach a larger audience, and the importance of taking action.

00:09:07] Our personal experiences with money and the value they place on it in their lives.

[00:09:56] The importance of saying no to opportunities that don't align with their vision and how it can impact their personal lives.

[00:10:44] Billy’s strategy of creating high-quality content and using paid ads to reach a larger audience and the importance of leveraging and amplifying content through advertising.

[00:36:36] How digital marketing allows me to help people change their environment and improve their lives.

[00:38:08] My strategy of providing valuable content for free to help people and build trust.

[00:40:31] Billy’s success in selling a course for $31 and how it allowed her to reach a larger audience and make a significant impact.

For complete show notes, visit: http://jasminestar.com/podcast/episode360
To gain access to Billy's free courses, visit: www.billysfreecourses.com

Billy Gene is the founder and CEO of Billy Gene Is Marketing LLC. - A top-ranked agency & educational hub for digital advertising and customer acquisition. His personal ads have been seen over 1 Billion times across Facebook, Instagram, and YouTube. Billy has over 175,000 students in 75 countries, has worked with several of the largest franchises across the globe, and has been featured in some of the leading publishing companies around the world such as Forbes, Entrepreneur.com, SD Business Journal, and the Huffington Post. He has also key-noted or spoken on dozens of the most well-known stages in front of tens of thousands of people, was nominated for the San Diego Ernst & Young Entrepreneur of the Year Award, and ranked in 2019, 2020, & 2021's “Inc. 5000 Fastest-Growing Private Companies in America”.

Have you taken a leap of faith that felt scary at the time, but you just KNEW it was what you needed to do?

In this episode, my friend (and podcast co-host for the next few weeks) Marcus Murphy shares his journey from the days when he was broke and in the trenches to leaving his dream executive job to become an entrepreneur.

Marcus and I go way back (like, I photographed his wedding) and one thing I love about him is that he is as real and vulnerable as it gets.

You’ll hear stories about asking (and getting denied) for a raise at one of his jobs, realizing when he hit a ceiling in his career, and how he decided to keep pursuing his dreams when others thought he “had enough.”.

Since Marcus left his executive role in 2020, he has founded six businesses and become a member of the advisory board at Linkedin.

Click play to hear all of this and…

[00:00:01] The story of my friendship with Marcus Murphy, my podcast co-host for the next few weeks.

[00:02:00] The email Marcus sent me over 10 years ago asking me to shoot his wedding and the evolution of our friendship.

[00:07:03] Marcus' growth and journey from struggling to successful entrepreneur.

[00:09:40] Marcus’ career trajectory when he was working at Yelp and how he started speaking and training.

[00:12:43] A pivotal moment for Marcus at Yelp and how it led him to pursue a new job at Infusionsoft

[00:14:03] Marcus’ experience at a company with a dream coach and a unique company culture.

[00:16:01] How Marcus felt about being asked to do a presentation on the spot during his interview and how he handled it.

[00:22:00] Marcus’ experience the first time he met Ryan Deiss at a business event and his immediate desire to work with him.

[00:24:25] How Marcus became friends with Ryan Deiss and eventually transitioned to working at Digital Marketer

[00:27:16] Marcus’ role at Digital Marketer.

[00:29:51] Why Marcus left his dream job as a Digital Marketer and started consulting

[00:33:33] Marcus’ process of developing the idea to start a media company

[00:34:24] Why Marcus and I are co-hosting this podcast series

[00:34:48] The challenges and benefits of being okay with imperfections and how they relate to our personal growth.

For complete show notes, visit: http://jasminestar.com/podcast/episode359

Marcus

spent the last 15 years building the foundation for a life of serial entrepreneurship. In 2020, he left his dream job as a senior member of the executive team at DigitalMarketer. He literally cried himself to sleep the night he made this decision... but it was the right one. Marcus is currently the co-founder and CEO of

The Five Percent

, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging entrepreneurs.

Did I ever tell you that I IRONED my money? 

Yes, as in, I'd iron my dollars because I wanted them crisp and new. 

Then I would neatly fold them and keep them in a tin can BandAid container in my mom's closet under a pile of laundry that - despite her best efforts - just would never (ever) get folded. 

To say I was fascinated with money would be an understatement. Money wasn't something we had in my family, so whenever I got it, I hid it. Looking back, I now realize that hiding money made me feel safe.

Can you relate?

It’s taken a lot of continuous work around money for me to be at the place I am today - a place where I know my numbers, feel empowered to make investment decisions and feel capable of handling unexpected financial hurdles.

(And If I can change my mindset around money, that means you can too.)

In this episode, I’m highlighting eight mindset shifts that I have made over the years, including rewriting my money story, identifying limiting beliefs, reframing past experiences, and taking ownership of my finances - so that you can do this work too.

Because the truth is when you start believing in abundance, recognizing your value, and effectively communicating and marketing your worth - you show up differently. 

So what do you say? Ready to do this work? If so, press play to hear all of this and…

[00:02:00] How to shift your mindset around money by becoming aware of limiting beliefs.

[00:04:53] How to recognize and challenge beliefs that hinder business growth and replace them with empowering beliefs.

[00:07:43] The importance of creating and writing down a new financial reality.

[00:09:33] Why you need to acknowledge and analyze financial data and how I visualize my future success. 

[00:10:21] How to track and analyze financial data regularly and conduct regular financial audits.

[00:12:32] The power of shifting to the mindset of abundance and how money in the hands of small business owners can benefit society. 

[00:13:27] A conversation I had with Gary Vaynerchuk that inspired me to believe in abundance and the importance of supporting other entrepreneurs.

[00:19:32] How to define your differentiating factor and effectively communicate it to stand out in oversaturated industries.

[00:23:23] The importance of embracing growth, having trust in investments, and making confident decisions before making large investments in your business.

[00:30:14] How to overcome avoidance and take ownership of finances by looking at numbers and taking control of the financial side of your business.

For complete show notes, visit: http://jasminestar.com/podcast/episode358

Do you ever want to give up and quit? 

Crithicca, co-host of the Motiversity podcast, recently asked me this question. 

My response was instantaneous:“Every single week.”

You see, every single week I have my fair share of doubts… the nights of questioning what the heck I’m even doing.  

But here’s what I’ve learned: the doubt and the challenges don’t go away… we just get more resilient the longer we keep going. 

It’s like going to the gym, right? The weights don’t get lighter, we just get stronger. 

When I was asked by Joel (the other co-host of the Motiversity podcast) what I thought led to my success in business, I told him that I believed it was a combination of two main things. 

First, building trust by years of freely serving my audience, and second, the promise, value, and timing of my offer (Social Curator).

But success rarely comes from just one or two things… It also comes from things like learning to overcome the fear of rejection, knowing which questions to ask to get results, and staying disciplined with daily habits in order to maximize productivity.

We discussed these things in detail in this episode, so click play to hear all of this and:

[00:00:56] My personal story–and how being a daughter of an immigrant, dropping out of law school, and my mother's illness shaped me into who I am today.

[00:02:24] Why I decided to become a photographer and how I started my own business.

[00:03:30] How I transitioned from being a photographer to becoming a consultant and creating online courses.

[00:08:30] The moments that motivated me to pursue my dreams despite feeling unqualified.

[00:09:36] The difficulties I faced in launching Social Curator.

[00:13:45] My mission to build a profitable business while empowering others and what keeps me going.

[00:17:24] The growth of the creator economy and how Social Curator helps people get started with marketing their business on social media.

[00:20:41] My personal journey of overcoming doubt and taking small steps toward empowerment in my photography career.

[00:26:40] The mindset I had in my 20s and how I wished I had taken more risks and been unattached to the outcome.

[00:29:46] The advice I received from a photographer about taking risks and jumping in, even when there is no net.

[00:31:36] The importance of falling and getting back up as an entrepreneur and how failure is a normal part of the process.

[00:36:32] The significance of identifying and targeting a specific audience for effective marketing and business growth.

[00:44:14] How my husband inspires me with his intentional approach to success and his ability to find success in any situation.

More about Motiversity: Motiversity is one of the largest motivational media companies in the world and includes 4 of the most popular brands in the personal development industry: Motiversity, Motivation2Study, MotivationHub, and T&H Inspiration. Combined with over 10 million subscribers and 25 million monthly views, they are a fast-growing media company that keeps motivation and creativity at the heart of everything they do. They produce and release original, highly edited, exclusive speeches for speakers, including Marcus Elevation Taylor, Coach Pain, Pete Cohen, Billy Alsbrooks, Walter Bond, and many more. Follow Motiversity on YouTube.

For complete show notes, visit: http://jasminestar.com/podcast/episode357

Have you ever completed a big project and thought…I want to capture what I learned so I can make it better next time… but HOW? 

Enter the Post-Project Assessment Framework.

What is that, you ask?

This framework is something I use every time I finish a big project - it helps me to capture what I learned and provides me with key takeaways for next time.  

In this episode, I’ll walk you through HOW to use the  Post-Project Framework, and then I’ll turn the tables on myself and use it in real-time to candidly assess the results of my very first mastermind.

(Speaking of which - did you hear I opened the doors to my next mastermind? Check out all the details >>HERE<<... doors close Monday, July 31!) 

Ready? Press play to hear all of this and…

[00:00:39] My Post-Project Assessment Framework and the four questions to assess the outcome, wins, lessons, and obstacles of a project.

[00:03:58] The mindset of feeling behind in business and how everyone starts at the same point when starting a new project.

[00:06:41] Stories from members of my first 2023 mastermind, including one member who built an online course and another who mapped out an entire product suite in six months.

[00:25:36] The importance of curating a diverse and complementary group, identifying patterns, and being open to feedback for improvement.

[00:27:17] The value of an environment where candid feedback is encouraged and how it helps in personal growth.

[00:28:24] Details about the process and timeline for launching the mastermind program, including application deadlines and in-person interviews.

[00:29:37] The potential for significant business transformation within a short period of time 

For complete show notes, visit http://jasminestar.com/podcast/episode356a

Is it me? Am I the problem? 

Have you ever asked yourself questions like this when experiencing low conversion rates, stagnant sales, or when business was just…tough?

In this episode, I share about a time when a launch was feeling disastrous. We spent tens of thousands of dollars on ads…and halfway through the launch, the sales were abysmal. I made a million mistakes. I felt humiliated, and worse, I was panicked. I kept on telling myself that I wasn't ready (or destined) to sell a two-thousand-dollar offer. 

But during a conversation with my mentor, he helped me remember who I was…a fighter. So, I fought. Every day for the rest of the launch, I went live, sent personalized videos, and sent well over a thousand messages. I didn’t care what it took. For the last three days, I fought.

We ended up closing that launch with $355,000 in sales. 

In this episode, I’m sharing more about how I  turned that disaster into a profitable launch and offering a few tangible tips to help you develop belief, gain confidence, leverage persuasion, and sell the transformation of your own products or services. 

Press play to hear all of this and….

[00:01:22] My experience of launching a $2,000 course and the initial disaster I faced.

[00:05:03] The importance of belief and confidence in selling, and the three psychological strategies to shift one's approach to selling.

[00:09:25] How to use the FBI method to highlight the feature, benefit, and impact of a service for a service-based business.

[00:10:36] How to use the FBI method to highlight the feature, benefit, and impact of a product for a product-based business.

[00:11:38] The importance of selling the transformation and how it can impact the decision-making process of potential customers.

[00:20:41] The importance of clear communication and the impact of body language and tonality in sales.

[00:19:40] The more persuasive words in the English language and how they can be used to capture attention and drive sales.

[00:26:47] The process of becoming confident in sales through practice and perseverance, and the importance of not letting others' opinions dictate one's confidence.

[00:27:54] The importance of showcasing the impact of your offer and leaning into the transformation, rather than just listing features and benefits.

[00:30:02] How to believe in your own worth and capabilities, and tell yourself a better story to overcome self-doubt and make sales for your business.

For complete show notes, visit http://jasminestar.com/podcast/episode356

Sources:

Albert Mehrabian, Mehrabian's Communication Model, https://www.mindtools.com/ao9kek8/mehrabians-communication-model

Jay Fuchs, 12 Ridiculously Persuasive Words Salespeople Thrive On, 

https://blog.hubspot.com/sales/crazy-persuasive-words-thatll-immediately-motivate-your-prospects-to-take-action-infographic

Do you ever struggle to find joy in the entrepreneurial journey? 

In this episode (that originally aired on The CLS Experience with Craig Siegel), we didn’t shy away from the hard stuff. Craig and I discussed perfectionism, taking uncomfortable action, practicing self-forgiveness, and navigating tough conversations, which are all inevitable in the entrepreneurial journey (or any journey worth embarking on).

As you may know, in 2020, I became a mother and adopted my baby girl, Luna. One of my biggest regrets was being impatient, not trusting the journey, and not having faith that the perfect baby girl was waiting for me. 

What was the lesson here?

You must trust (and find joy) in the journey in order to stay resilient, knowing that every step forward, no matter how challenging, brings you closer to your success and fulfillment.

You can spend your life thinking that something isn’t even a possibility. But the truth is, everything is figureoutable, and it was believing that the impossiblewas possible that changed my life. 

How did it change my life, you ask?

When I began to believe that anything was possible, I allowed myself to take messy (and sometimes scrappy) action. I spent countless hours on YouTube and Google to get to where I am today in business. (I basically got my MBA from Google University.) 

But I must say, entrepreneurship is the school of hard knocks. The lessons, successes, and results come from taking ACTION. 

With action come many mistakes and failures, but a failure is only a failure if you don’t learn from it (this is where forgiveness comes in).

Craig and I also discussed how we extend grace as we handle negative conversations on social media and navigate tough conversations in business. 

Click play to hear all of this and: 

[00:04:21] The importance of uncomfortable action for personal growth and success

[00:13:54] My three-part framework for handling negative comments on the internet

[00:26:23] My experience with the adoption process and how it helped me reframe rejection as redirection.

[00:41:24] Why lack of qualifications shouldn’t stop you from pursuing your dreams.

[00:49:01] My company's induction program and how it includes check-ins at 30, 60, and 90 days to assess the progress and fit of new hires.

[00:50:33] How to reframe tough conversations as just regular conversations and the importance of having them.

[00:51:18] Exploring the concept of the story we tell ourselves and how it can affect our relationships and communication.

More about Craig Siegel: Craig has dedicated himself to personal growth and transformation by revamping his mindset. He now helps others manufacture BIG breakthroughs of their own. His mission is to elevate your state and get you on absolute FIRE for life! On his podcast The CLS Experience, you’ll hear from people who overcame struggles on their journey to achieving massive success in different facets of life. You can connect with Craig on Instagram at @craigsiegel_cls or check out his YouTube channel, Craig Siegel.

For complete show notes, visit: http://jasminestar.com/podcast/episode355

Have you ever thought: 

If so, I got you. In this episode, you’ll hear three mindset shifts that you can make TODAY that will help you get out of this comparison and lack mindset and into a state of joy, abundance, and gratitude. 

In fact, when you begin to practice these mindset shifts, you’ll discover an increased inner resilience and a renewed ability to stay focused and take aligned action toward your goals.

After you listen to this episode, tag me on stories @jasminestar and share what you are grateful for - I’d love to know!

Press play to hear all of this and more about:

[00:02:26] My childhood neighbor Lupita Guzman, who found joy in receiving hand-me-down roller skates without comparing her gifts to others.

[00:03:35] The negative effects of comparison on social media and my personal experience of comparison during Memorial Day Weekend.

[00:08:39] The Gap and the Gain: the mindset shift of moving from the gap (measuring progress against an ideal) to the gain (measuring progress against previous selves) and the psychological benefits of living in the gain.

[00:10:38] How to shift from focusing on what we lack to appreciating what we have.

[00:11:49] How we increase resilience by practicing gratitude and how gratitude strengthens and improves mental clarity, focus, and self-belief.

[00:14:10] How expressing gratitude enhances relationships, improves communication, and attracts what we want in life.

For complete show notes, visit: http://jasminestar.com/podcast/episode354

Shout out to Dr. Benjamin Hardy and Dan Sullivan for explaining this concept in the book called, The Gap and The Gain.

Do you ever struggle with brain fog? 

Brain fog can lead to forgetfulness, fatigue, and a lack of productivity, which can be detrimental to entrepreneurs. 

What causes brain fog, you ask?

In this episode, Tanessa Shears, Health Consultant for high-achieving entrepreneurs, explains that brain fog is caused by insulin levels, hormone imbalances, and blood sugar stability, which can all be affected by ineffective or inadequate sleep. 

And let’s be honest, as entrepreneurs, it’s easy to work late nights and to compromise sleep for extra hustle time or to finally get in some “me time.”

How do we improve sleep?

Tanessa graciously gives us actionable tips in this episode, including monitoring light intake, considering the timing of meals, and identifying if the activities before bed are promoting restful sleep.

Tanessa also suggests strategies that will help you feel energized in the morning and kickstart your circadian rhythm (hint: she suggests taking a cold shower… !!) 

What is the circadian rhythm? 

The circadian rhythm is the physical, mental, and behavioral changes that follow a 24-hour cycle. These natural processes respond primarily to light and dark and affect most living things, including animals, plants, and microbes. When you're more aligned with your circadian rhythm, you can identify which parts of the day you’re going to be the most productive and alert and can plan your day for success.

Tanessa also helps us identify when we should be scheduling extra rest time and giving ourselves grace for staying in bed longer. 

If you’re ready to feel better AND get more done, click play to hear more about…

[00:02:41] The explanation of brain fog and how it impacts an entrepreneur's productivity and creativity.

[00:06:50] How overcoming brain fog led to financial independence for Tanessa and the ability to pursue other passions.

[00:09:19] The importance of sleep as the foundation of health and how it affects an entrepreneur's productivity, mood, and overall health.

[00:13:24] How circadian rhythm affects the body's 24-hour clock and tips on how to optimize it.

[00:07:52] How brain fog can impact an entrepreneur's productivity and creativity. 

[00:15:33] How monitoring lighting and eating habits can improve sleep quality.

[00:20:49] How the belief that less sleep equals more productivity and the need for “me time” can hinder personal and professional breakthroughs.

[00:23:53] The importance of identifying activities that give peace, joy, and refreshment and how to incorporate them into daily routines.

[00:25:43] Strategies for protecting the sleep you are getting including using light exposure in the morning and getting outside for at least ten minutes.

[00:30:11] Two ways to increase body temperature in the morning: moving your body and taking a cold shower, both of which can help you feel more alert, energized, and focused.

[00:36:29] The importance of distinguishing between excuses and self-care when it comes to skipping workouts and proactively scheduling rest time to avoid feeling guilty or not good enough.

More about Tanessa: Tanessa Shears is an experienced health consultant who specializes in helping high-achieving entrepreneurs completely overhaul their health so they can achieve massive breakthroughs in their personal and professional lives. She rolls up her sleeves and gets elbows deep with her clients as she guides them to work through all of it, piece by piece. 

For complete show notes, visit: http://jasminestar.com/podcast/episode353

Have you ever been around someone (or a group of people) who made you want to be better?

You know, the ones who push you, support you, and never let you slack off? The ones who constantly remind you to get uncomfortable and GROW? I’ve experienced this a few different times this year.

One of my most recent experiences was learning how to drive a rally car in Texas.

And this is how it went… 

I was planning on attending a retreat for an incredible mastermind community for CEOs and founders called Hampton. Inside of the Hampton slack chat, where we all communicated, I saw a rally car driving invitation inside…and well, I accepted.

I had no idea what a rally car even was (I mean, ya girl had to google it), but I knew I needed to say yes. I said yes because of the people I would meet and the fact that it would be a really uncomfortable experience. 

When I arrived at the rally car race track, I learned that the rally car was a stickshift, which I did not know how to drive. (What’s a good lesson without a little setback, am I right) So, the instructor had to teach me how to drive a stick before the actual rally car lesson.

It was pouring rain, and the windows were completely foggy inside. (You can probably see how difficult this was, right?) And I just kept on reminding myself that I WANTED to be uncomfortable.

But I was so embarrassed. I just kept telling the instructor how sorry I was, and even though he was so patient, I am sure he had nightmares about teaching me. 

But at some point during the lesson, I started listening to his rally car advice differently, and I found myself applying it to business.

I think sometimes the best way to learn in your industry is to learn outside of your industry.Would you agree? Press play now to hear more about:

[00:00:13] My word of the year, "rebirth," and how it has manifested in different areas of my life.

[00:02:12] My experience with Hampton, a community for CEOs and founders 

[00:06:40] Stepping out of my comfort zone and normalizing failure and adventure for my daughter, Luna.

[00:7:10] Why I asked JD if Luna could come to the rally car race with us

[00:08:28] Why it’s important to normalize failure and vulnerability in business and what we did during our “F-Up Night” 

[00:13:51] Three business lessons I learned from rally car racing

For full show notes, visit jasminestar.com/podcast/episode352 

Have you heard of a Force Multiplier?

A Force Multiplier serves as the behind-the-scenes, right-hand person to the CEO or founder of an organization. 

This term was coined by Adam Hergenrother (CEO and Founder) and Hallie Warner (Chief of Staff) with Adam Hergenrother Companies, who have been working together for over 12 years. The Founder and the Force Multiplier is a concept that started with a blog that later became a book, then a movement, and now an organization.

But Adam didn’t hire Hallie to become a Force Multiplier. 

He hired her to be a Marketing Assistant, and after about 3 months of working together, he realized that she would become his Executive Assistant (it took 6 or 7 Executive Assistants before finding her!). 

Now, Hallie serves as the Chief of Staff, and Adam considers her his Business Partner.

In this episode, Adam explains the three most important things a Founder must do: cast a vision, provide clarity and direction, and make quality decisions every day.

But if the Founder is unclear on what the vision is and struggles to provide clarity and direction to others, making good decisions becomes much more difficult, and too much time is spent making decisions on 80% of the things that don’t matter.

I had to pause Adam here: Why 80%? Where did that number come from?

He referenced the Pareto Principle (also known as the 80/20 Rule): 80% of X is caused by 20% of Y. (Here is an example: 80% of results come from 20% of actions.)

These 80% of decisions can be handed off to someone who has the ability to think like an entrepreneur, while the CEO or founder focuses on the 20% of decisions that move the needle forward.

Basically, Force Multipliers and CEOs are like Batman and Robin. And what’s really cool? The CEO/founder isn’t Batman. 

Intrigued? Wanna know more about Force Multipliers, how to find them, and the hiring process? Gotcha covered! Click play now to hear:

[00:01:05] The role of a Chief of Staff as a force multiplier and business partner to the CEO or founder.

[00:03:27] How Hallie helped Adam with a morale issue in their organization by taking his thoughts and triangulating with other leaders to come up with a plan.

[00:04:51] Adam explains that the three most important things a leader must do are to cast a vision, provide clarity and direction, and make quality decisions every day.

[00:09:14] How The Pareto Principle applies to decision-making, and Adam’s advice to leaders to focus on the 20% of decisions that matter instead of getting caught up in the 80% that don’t matter.

[00:11:51] How to know if you need a Force Multiplier and (if so) what the hiring process looks like.

[00:21:53] How to know when it's time to make the initial hire of a Force Multiplier.

[00:24:17] What to do if you don't have the funds to pay for a Force Multiplier and the first steps in crafting a job description to attract the right candidate. 

For complete show notes, visit: http://jasminestar.com/podcast/episode351

Are you a force multiplier or do you know someone  who is? I'm hiring! Check out this link or send it to your friends! https://jasminestar.com/projectmanager

Getting out of your comfort zone and choosing to play at a bigger level is a DAILY choice, my friend.

But how do you stay accountable to showing up bigger and not shrinking back down when you just feel like hiding under a rock?

That’s the exact question that Suzan Czajkowski, one of our members on the inside of Social Curator, shared during a recent group coaching session. 

In this episode, you’ll hear our coaching session - and lemme tell you, it was POWERFUL.As Suzan courageously shared her struggles and stepped into her power, we talked about several techniques for showing up as our true selves and taking up space in the world. 

If you’re ready to quit playing small and start stepping into your power, this episode is for you! 

Click play now to hear more about:

[00:02:11] The process of making a declarative statement and verbalizing goals.

[00:07:47] The impact that taking up space has on others.

[00:08:41] The daily decision of taking up space.

[00:09:34] The practical aspects of playing big and taking up space.

[00:10:27] The importance of having safe people to help you take up space and show up as your fullest self.

Want to connect further with Suzan? You can find her on Instagram.

Want to join Social Curator and be a part of a Community that cheers you on and pushes you forward? Click >>HERE<< to learn more!

For complete show notes, visit: jasminestar.com/podcast/episode350a

Hold tight, friend - we’re taking a deep dive into my story and the many pivots that I’ve taken in order to be standing here today. 

As a bootstrapped founder, I’ve learned many lessons, encountered many challenges, and pivoted MANY times. 

At each turn, I was uneducated, unfunded, unqualified, and unprepared to start a new business, but I did. 

In my first year of business as a photographer, I earned six figures. 

Within three years, I got awards for my work and traveled the world with my camera.  My career took off, and I began creating content, teaching, and consulting, which generated multiple 7-figure revenue streams.  Here’s a peek at my career iterations…

2006: Photographer 

2010: Content Creator 

2012: Consultant 

2015: Course Creator 

2017: Membership Founder of Social Curator

2020: SAAS CEO of Social Curator

When we built our own tech stack on the inside of Social Curator in 2020, I had no idea how to run a tech company. I was paralyzed with fear, and the responsibilities intimidated me.

I was seriously so nervous about going to the tech meetings that my stomach churned with acid waves.

But more than that fear, I loved our team. I was determined to learn as fast as I could, so I invested in coaching, mentors, and communities to figure out how to actually run a software company.

Now, Social Curator integrates with all of the major social platforms and helps entrepreneurs plan, create, and schedule their content, saving them so much time and energy.

Our upgraded platform debuted earlier this month, and the feedback was incredible.

We celebrated by hosting a free masterclass that showed our attendees how to create a month of content in less than two hours with our upgraded platform. (Wanna learn more about Social Curator? Click >>HERE<<)

Friend, I hope that hearing these challenges and lessons that I’ve learned over the past several years will help you in some way. 

Click play now to hear all about: 

For complete show notes, visit: jasminestar.com/podcast/episode350

Did you know that the human brain is literally wired to LOVE and REMEMBER stories, making storytelling one of the most powerful forms of communication?

Intrigued?

Then you’re gonna love this episode with copywriter and author Laura Belgray, where we chat about her new book, the importance of sharing powerful stories, and creating content when feeling uninspired. 

Fun fact: Laura is one of the most loved guests I’ve had on the podcast – if you haven’t yet listened to our conversation “How to Get Paid to be You,” - click >>HERE<< to do so! You won’t regret it! 

But back to this episode… you’ll wanna listen in if you’re curious about Laura's approach to writing and her top tips for how and when to incorporate personal stories into your work(and when not to). She also graciously shares her storytelling techniques and how to authentically integrate personal stories into professional content effectively… this episode is a GOOD one, friend.  Click play to hear more about:

If you’d like to connect further with Laura, visit Talkingshrimp.com. You can also follow Laura on Instagram at @laurabelgray and listen to her previous episode on the Jasmine Star Show >> HERE <<

More about Laura:

Laura Belgray is the founder of Talking Shrimp, co-creator of The Copy Cure, and author of Tough Titties: On Living Your Best Life When You're the F'ing Worst. An award-winning copywriting expert, she helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield), she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, sharing your ideas, and happily click your Buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Tough Titties, her first book, comes out via Hachette in June 2023.

For complete show notes, visit: jasminestar.com/podcast/episode349 

Have you ever set an unrealistic timeline to hit a goal or complete a project?

Actually, let me rephrase that.

Have you ever started a project and set a deadline by which the project should be done - and then at some point realized that deadline was going to be harder to hit than you thought?

I’ll be honest: this has happened to me.

Multiple times.

In fact, in 2020 our team was working tirelessly to prepare for a big promotion. We had set a deadline and, after a few weeks, I realized that it was going to be hard to meet it.

I was talking this through late one night with JD and he asked me, “Why can’t you move the deadline?”

His question (though annoying in the moment) was brilliant. It helped me realize that I had unknowingly applied a meaning to the deadline - if we hit it, it meant we were a capable team.

But that wasn’t at all true. It was just a story I was telling myself.

So I started asking myself a different question: could I have the courage to change the deadline without it meaning something about myself and/or my business?

If the answer was yes, I needed a framework to know if changing the deadline was in the best interest of our team and our customers. If you’re in need of this framework - I call it the “decision to delay” framework - then click play now to learn:

For full show notes, visit jasminestar.com/podcast/episode348

Welcome to an episode of the Real World, friend. 

A show that I was definitely not allowed to watch when I was younger, unlike all of my friends (not bitter at all). 

All of this to say, a couple of weeks ago, I announced on Instagram something incredible that happened in the business, and it was a moment that made me feel extraordinarily proud and blessed. 

I signed with a speaking agency and officially became a represented public speaker.

In this episode, I’m sharing the full story with you – and it all started at a mastermind where I learned to ask the right kind of questions - the questions that get results. I’m sharing this story NOT to brag… but to provide you with the exact framework for asking questions that  I learned so that you can apply it to your own business.  Click >>PLAY<< to hear all about:

For complete show notes, visit: jasminestar.com/podcast/episode347 

Ok, ok, so if you listened to my recent conversation with Rory (Episode 341: How to Discover Your Uniqueness and Gain the Recognition You Deserve), you might have asked yourself: How exactly do I make money after I do the work to build my brand?

In other words: how do I use this information to build a profitable business and not just have a shiny brand?

If that was your question, then this episode is for you, my friend. Grab a notebook or open a Google doc and get ready to furiously take notes as Rory spills the tea on what to do to use your uniqueness to serve others AND make a profit.

Click play now to hear Rory and I talk about:

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show about building a brand right >>HERE<<.

A little bit more about Rory:

Rory Vaden, MBA, CSP, CPAE is the New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. A recognized expert in business strategy and leadership, insights have been featured in the Wall Street Journal, Forbes, CNN, Entrepreneur, Inc, on Fox News national television, and in several other major media outlets. As a world-renowned speaker, his TEDx talk has been viewed over 4 million times, he is a 2x World Champion of Public Speaking Finalist, has been called one of the top 100 leadership speakers in the world by Inc Magazine and was recently inducted into the professional speaking Hall of Fame. He is the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast.

For complete show notes, visit: jasminestar.com/podcast/episode346

Have you ever found yourself in the middle of a pivot?

Perhaps you’ve ended (or are moving away) from one aspect of your business (or even your entire business) and you’re moving towards something else - but aren’t fully sure what that something else is.

You feel both confident in your decision and uncertain about what’s next … and are looking for a framework on how to navigate this “middle” season.

If you’ve been in this place - or perhaps you’re there right now - then this episode with Sam Parr is exactly what you need.

Click play right now to hear our conversation about pivoting and business building, including:

If you want to learn more about Sam, you can follow him on Twitter or Instagram at @thesamparr. You can learn more about Hampton at joinhampton.com

For complete show notes, go to jasminestar.com/podcast/episode345

I think this episode should come with a warning: Do not listen unless you want practical tips on how to increase your sales without sounding sales-y.

That’s right - this episode is a conversation that I had with Jason Marc Campbell on his Selling with Love podcast and it felt so practical and honest that I asked him if I could share it with you.

(Thank you, Jason!)

If you want to promote your offer but are struggling to do so in a way that feels both strategic and authentic, you’ll want to click play ASAP and hear our conversation about:

Click >>HERE<< for full show notes.

This episode is not what you think.

Yes, it’s practical - but it’s also real and honest and a little messy.

I get vulnerable and I share that I had a realization last year that I had subconsciously stopped sharing an inside look at my business.

If I’m honest - I stopped sharing because I felt uncertain with how I was doing things and I felt exposed. I knew I was doing things wrong, but I didn’t know how to do it right. Sharing that felt like too much.

But a few things happened in early 2023 that shifted my perspective - and I recommitted to sharing the journey - the good, bad, and ugly - with you.

In this episode, I detailed WHAT happened and the biggest takeaway I learned from it all: avoid dead end questions.

(Dead end questions are questions that lead you nowhere and get you stuck. They don’t have logical answers and use the past to prevent the future).

If you want to know more about this recent shift in my business AND learn how I’ve opened up possibilities by avoiding dead end questions (and how you can do the same), click play. You’ll hear:

For full show notes, visit jasminestar.com/podcast/episode343

Have you ever looked at someone’s life on social media and thought “why does showing up look so easy for them… when it’s so dang hard for me?”

If so, you’re gonna want to click play on this podcast to hear the conversation that I recently had with Carly Meyers on her Made For More Podcast. We talked about what it truly feels like to show up for our businesses (hint: even when we know it’s the absolute best thing to do, it can feel hard) and how creating strategic content is one of the most important things we can do as CEOs and business owners. Of course, we also chatted about:

If you need a reminder that the work of building a business is far from easy but that you CAN do it, then click play now… I think you’ll find exactly what you need.

I gotta admit: I was nervous to record this episode. So nervous that I actually delayed recording this for two days. My mouth felt pasty as I talked. But I knew I needed to speak my truth and share with you how to NOT get business.So if you’re ready to learn from my mistakes and save yourself a little time, heartache, pain, and resentment, click play now to hear:

- [02:32] What prompted me to record this episode
- [04:04] How I felt when I was second shooting a wedding and the photographer asked me to hand out her business cards
- [05:41] The very important lesson I learned about reputation and trust
- [08:53] My guiding rule when deciding to work with someone (*hint*: how they treat others is likely the way they will treat you)
- [13:29] The importance of clearly stating your terms and never apologizing for them
- [14:32] Why I believe your work ethic and ability will be the things that set you apart

For full show notes, visit jasminestar.com/podcast/episode341a

When I started my career years ago, I made a promise to God that if I got to where I wanted I would always share as much as I could of the journey it took to get there. I would do this as a give back - a true testament to pave the way for others.

This podcast episode is just that - it’s a recording of a session I had with Rory Vaden, Co-Founder of the Brand Builders Group, and the work we’re doing together to define my brand even further.

It’s raw, it’s vulnerable, and it’s not all tied up in a cute bow. I cringe when I think about how awkward it is.

This episode isn’t just about me though - in fact, it’s quite the opposite. Rory breaks down a very specific framework that anyone can use as they build their business and expand their impact and influence. If you’re ready to get clear on exactly what your uniqueness is so that you can gain the recognition you deserve, grab something to take notes with and click play right now to hear:

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup and listen to his previous episode on the Jasmine Star Show right >>HERE<<.

For complete show notes, visit: jasminestar.com/podcast/episode341

When she said this phrase during our conversation, I scribbled it down as fast as I could. It was truth… with a capital T.

I know mindset is trendy and sounds like a “nice to have” in the way that extra guac is always a “nice to have” - but here’s what I’ve learned: it’s a necessity.

(So is extra guac… but I digress).

In fact, when I started focusing on my mindset several years ago, everything changed in my business and my life. If you’re intrigued by this idea of mindset and want to learn why it’s so powerful and how to get started, then I’d love to invite you to click play and listen to this conversation with Megan Hyatt Miller, CEO of Full Focus. You’ll learn:

Megan’s new book - Mind Your Mindset - is available wherever books are sold. You can access the free bonuses she mentions at the end of our conversation by going to mindyourmindset.com/jasmine. Full podcast show notes can be found at: jasminestar.com/podcast/episode340

Have you ever found yourself comparing your journey or your results to someone else’s? Have asked yourself questions like: Why hasn’t it happened yet? What am I doing wrong? Why does it feel so hard?

If so: you’re not alone. It’s common to use other people’s timelines or results as a measure of what we should do or should have in a certain amount of time.

But here’s what I’ve learned about this: I have NO idea how someone got their results. None. And so to compare myself and what I have (or don’t have) is simply a waste of time, energy and focus.

Instead of asking “why not me?” I’ve learned to ask different questions - questions like “who must I become to get what I want? What must I learn to get what I want? How must I be patient to get what I want?

If you want to know my exact process for getting out of the comparison trap and staying focused on what matters, click play now to hear me share:

For full show notes, visit: jasminestar.com/podcast/episode339

Have you ever wanted to have an honest conversation on what it looks like to find contentment as a business owner, especially when others seem to have more and do more? If so, you’re gonna want to click play right now and listen in on the conversation that I recently had with Lindsey Schwartz on the Powerhouse Women podcast.

(We also chatted about experiencing and redefining overwhelm, embracing the power of choice, and what friendship looks like for us as introverted business women who care deeply about our families and our businesses… it was one of those conversations you just don’t want to end).

For complete show notes for this episode, visit jasminestar.com/podcast/episode338.

Did you know that our brains are more inclined to avoid pain than work towards the thing that we want? In fact - our brains will often do everything they can to “keep us safe” from perceived discomfort or pain.

That’s right - as you’re thinking about all the things you wanna do this year and the big ways you want your business to grow, your brain is actually sending out blaring signs like “AVOID THAT. IT MIGHT BE PAINFUL.”

In this episode, I walk through the 10 sneaky messages the brain often sends us to keep us stuck - and then I share how we can actually achieve progress by doing the exact opposite of what our brains tell us.

Click PLAY now to hear:

For complete show notes, visit: jasminestar.com/podcast/episode337

Want to build a wildly successful business? Then you’re gonna want to click play on this episode with Leila Hormozi NOW and be prepared to take notes.

(I’m not kidding - this might be one of the most practical episodes you listen to all year).

Leila Hormozi is the CEO of Acquisiton.com (a $200 million portfolio company) and in this episode she walks through what she does, how she builds her teams, and what it looks like to embrace the ever-present uncomfortableness of running a business.

Intrigued? Click play now to hear:

If you want to learn more and connect with Leila, you can find her on Instagram at @leilanhormozi.

For complete show notes, go to jasminestar.com/podcast/episode337

If you’ve listened to the Jasmine Star Show for awhile, you may remember our Crypto Curious series in early 2022 where I - along with my favorite crypto-savvy co host Daniel DiVenere - talked about cryptocurrency, NFTs, web3 and what they could mean for business owners.

It’s been a year since our last conversation and things have changed: crypto is currently in a bear market and AI is now the darling of the tech world. I invited Daniel back on the show to have an honest conversation about how we’re thinking about crypto and ways we’ve seen business owners use AI to empower their growth.

If you’re curious about AI, crypto, or simply want to be challenged to think in different ways, click play and listen in. You’ll hear us talk about:

Have you ever gotten a negative or just downright rude comment?

If you have, you know the feeling you get when you read it - it just sucks the energy straight out of you.

And then you have to decide - do I respond? And if so - how?

I was recently asked this very question - How do you respond to rude comments? - during the Q&A portion of a live speaking event.

Little did the person asking the question know that I had JUST received a negative comment that morning and had to decide if and how to respond.

I shared with this person the three-part framework I’ve developed for responding (your girl is no stranger to negative comments) and in this episode, I’m breaking it down for you.

Click play to learn:

For complete show notes, visit jasminestar.com/podcast/episode335.

We were sitting in a podcast studio in LA when he said these words:

“Healing is a journey of facing yourself consistently.”

Lewis Howes is a friend, a brilliant mind, and a living testament to how to move from a place of fear, discouragement, and stuck-ness to a place where you’re truly living in your purpose. When he said these words in this conversation about his new book (The Greatness Mindset: Unlock the Power of Your Mind and Live Your Best Life Today), I just had to pause.

He was right.

Overcoming fear and embracing your worthiness is not easy work, but it is possible work - and in this conversation, Lewis shares a process for doing so that you can begin today.

Click play now to learn:

Friend, whether you doubt if you can truly get unstuck or believe you can but just need some practical steps to get there, today’s conversation with Lewis Howes is exactly what you need. Click play right now to get started.

Resources mentioned in this episode:

As entrepreneurs, we’re constantly looking at our numbers - how much money did we make this month? What was our profit? Our revenue? Was that new tool/team member/course a good investment?

But when it comes to talking about the numbers with our partner, we freeze. We don’t know what to say or we don’t know how to say it… and so we avoid, we fight about the cost of tomatoes, and we get stuck in the same arguments again and again.

How do we get out of this cycle and create a life we love with our partner?

Enter this conversation with financial expert Ramit Sethi.

In this episode, he not only gives practical money advice for entrepreneurs at all stages of their business journey - he pairs this advice with scripts for how to involve your partner and have meaningful, productive conversations about money and building a rich life together.

Click PLAY now to hear:

If you learn more with Ramit, you can find his I Will Teach You To Be Rich podcast >>HERE<<. His money coaching program can be found

>>HERE<< and you can follow him on instagram @ramit.

You can find complete show notes for this episode >>HERE<<.

Have you ever struggled with a decision in your business? Have you ever laid in bed and thought “is this decision the right decision?”

(Ok, that was a trick question: we all have).

A few months ago, in Episode 304, JD and I shared about how we were learning to embrace uncertainty and how that played out in our life and business.

A podcast listener reached out to me after that time to share how meaningful the podcast had been to her - and then she shared her own framework for making a decision that was just so dang good, I had to share it with you. Here’s the cliff notes version of the three questions she asks herself - but you’ll want to click play to hear the full context so you can apply it to your next business decision.

Question 1: Do I have the chops to do this new thing? [04:01]

Question 2: One year from now, would I regret not giving this a shot? [04:12]

Question 3: What’s the worst that could happen if it didn’t work out? [04:27]

“I buy boring businesses and talk about it on the internet.” That, my friend, is how Codie Sanchez describes what she does… but I’ll deal it to you straight:, her life and business is anything BUT boring. You’ll gonna want to click play on this conversation ASAP - in just over 30 minutes we cover everything from the importance of asking questions while embracing the truth that there is no such thing as a “right” question… to how success is rarely linear… to how create content that positions you as a thought leader… and why Codie intentionally choose at least one day each year to do something so hard that the other 364 days in the year are easy by comparison. (And a whole lot more!)

Check out the full show notes with links to all resources mentioned in this episode >>HERE<<.