Beyond Conventional Marketing: A Marketing Leaders Guide to Digital Consumer Experiences

Online shopping has never been easier than it is today. You can order almost everything you could want online, and it will be delivered to you in a matter of days. However, in-person customer experience still plays a big role in the fashion industry. So we wanted to find out how some of the best fashion brands balance and leverage both in-person and digital experiences. To do that, we invited Stephan Lukac, Marketing Director at Indochino, on to the podcast.

In this episode of Beyond Conventional Marketing, Anushka Lokesh is joined by Johnny Russo, Chief Digital Officer at Lamour and MLG Brands. They discuss the five pillars of digital transformation, the new age of leadership, and the importance of prioritizing your goals.

With its ups and downs, 2022 brought us plenty of exciting digital marketing innovations that help marketing professionals take their game beyond conventional. As this year comes to an end, we’re running through the highlights of our most popular episodes of this year to understand how marketing leaders create meaningful and relevant digital experiences for consumers.

In this 15th episode of Beyond Conventional Marketing, Anushka and David discuss why the best marketers thrive when they have to wear multiple hats, dealing with the attribution challenge, and personalizing customer experience through post-purchase surveys.

In this 14th episode of Beyond Conventional Marketing, Anushka and Luis discuss how digital marketing allows you to overcome traditional marketing challenges, adapting to consumer preferences, and digital marketing personalization and data analysis.

In this 13th episode of Beyond Conventional Marketing, Anushka and Angelic discuss why combining experiential and digital marketing become so powerful. Experiential marketing and the importance of a strong community.

In this 12th episode of Beyond Conventional Marketing, Anushka and Ivonne discuss how can you drive marketing innovation, approach to marketing innovation, why should you leverage your strengths, and the impact of technology on marketing.

In this 11th episode of Beyond Conventional Marketing, Anushka and Kate discuss how today’s consumers shop, why you should adapt your marketing to present trends, the evolution of digital marketing, and the three questions every marketer should answer.

In this 10th episode of Beyond Conventional Marketing, Anushka and Logan discuss how the customer journey impact marketing strategies. The importance of the consumer journey, customer journey challenges, and being data-driven vs data flexible.

In this 9th episode of Beyond Conventional Marketing, Anushka and Anna discuss advice on implementing personalization and best practices, what makes personalization complex, and what Customer Relationship Magic is at Vista.

In this 8th episode of Beyond Conventional Marketing, Anushka and Lucas discuss data’s role in the e-commerce space, Zippo’s best practices for aggregating and visualizing data, and Integrating a data-driven approach with the core values of a heritage brand.

In this 7th episode of Beyond Conventional Marketing, Anushka and Kacy discuss the importance of logistics and customer experience in the fresh flower industry, building an e-commerce platform from scratch, and the philosophy of e-commerce brands to learn as you go.

In this 6th episode of Beyond Conventional Marketing, Anushka and Kyle discuss understanding and connecting with the consumer, generationally, layers of audience and the attention spectrum, the role of social media and peripheral touchpoints, and 3 questions you should be asking about attention.

In this 5th episode of Beyond Conventional Marketing, Anushka and David discuss why the future of digital marketing is a blend of Web 2.0 and Web 3.0, category transformation and marketing campaigns in the travel industry, What traits make marketing teams successful, and Ownership of digital assets vs. physical assets.

In this 4th episode of Beyond Conventional Marketing, Anushka and Andre discuss motivating team members to adopt a mindset of innovation, digital personalization in marketing, measurables and content trends for 2022, and Claro’s newest initiatives.

In this 3rd episode of Beyond Conventional Marketing, Anushka and John discuss the success of their influencer program, three years in, the need to move super fast in digital marketing, IBD’s newest digital initiative, Moneyworks, and why John will test anything, even crazy things.

In this 2nd episode of Beyond Conventional Marketing, Anushka and Orchid discuss how to use the Gartner Hype Cycle to identify innovation opportunities, evaluating whether new technology is important for your business or just interesting, resources and best practices for staying current with technology and innovation, and understanding the role of technology as a problem-solving tool and how to scale innovations.

In this inaugural episode of Beyond Conventional Marketing, we discuss the importance of building data-driven brands, the data journey, finding the right partners, and overcoming internal resistance, Daniel’s approach to manage change alongside management, and the need to meet the customer anywhere they are.

In this trailer episode, podcast producer Jay Alford interviews host Diane Keng, CEO and Cofounder at Breinify, about what to expect on the show.