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Future of Agriculture

Future of Agriculture

Tim Hammerich

This show explores the people, companies, and ideas shaping the future of the agriculture industry. Every week, Tim Hammerich talks to the farmers, founders, innovators and investors to share stories of agtech, sustainability, resiliency and the future of food. We believe innovation is an important part of the future of agriculture, and real change comes from collaboration between scientists, entrepreneurs and farmers. Lead with optimism, but also bring data! For more details on the guests featured on this show, visit the blog at www.FutureOfAgriculture.com.

609 - FoA 413: Practical Farm Innovation With Brad Fruth of Beck's Hybrids
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  • 609 - FoA 413: Practical Farm Innovation With Brad Fruth of Beck's Hybrids

    Headstorm: https://headstorm.com/

    AGPILOT: https://headstorm.com/agpilot/

    Software is Feeding The World: https://www.rhishipethe.com/sftw

    Beck's Hybrids: https://www.beckshybrids.com/

    The word “innovation” is tossed around quite a bit - I’m guilty of overusing it myself. But what does it mean? There’s probably no better person to dig into this question at least in agriculture than Beck’s Hybrids director of innovation Brad Fruth. 

    “Ideas are cheap.  Motivated people that are passionate about their ideas is what is lacking.”

    Beck’s Hybrids is the largest family-owned retail seed company and the third-largest seed brand in the country. But it’s Brad’s views on innovation and adding value to customers that really stand out today me in today’s episode.

    “Focus on what we're good at, which is seed, and the selection of seed, the placement and management of it, but then partner with best in breed on everything else.”

    Today, Brad shares some of the specific ways Beck’s Hybrids adds value to their farmer customers, and he shares openly and candidly his views on the current state of ag technology. 

    “If you don't have a good value prop and you're not delivering value, then this is just the inevitable. Right? And so the industry probably needs a little bit of belt tightening to make sure that you are delivering direct farm value and you're just not blowing smoke.” 

    Brad Fruth of Beck’s Hybrids sits down with guest host Rhishi Pethe on today’s Future of Agriculture podcast. Brad is the  is the director of innovation at Beck’s. He started there as an intern and has now worked there for about 20 years. Over that time, he has been dedicated to converging IT, data and agriculture into real solutions for farmer customers. This background gives him a perspective that you will really enjoy hearing because it is both technical and relatable, and always focused on what makes a meaningful impact at the farm level. 

    Today’s interview was put together by our guest host, Rhishi Pethe. This is now the third episode Rhishi has brought to the program after Verdant Robotics in 391 and Lavoro Agro in 404. As many of you know, Rhishi writes the newsletter Software is Feeding the World. If for some reason you are not subscribed, you’ll find a link to do so in the show notes.






    Wed, 01 May 2024 - 46min
  • 608 - FoA 412: 'Biological' Is Not A Category (it's the future of agriculture)

    Headstorm: https://headstorm.com/

    AGPILOT: https://headstorm.com/agpilot/

    ELO Life:https://elolife.com/

    Pairwise: https://www.pairwise.com/home

    New Leaf Symbiotics: https://www.newleafsym.com/

    Harpe Bio: https://harpebio.com/

    "Biologicals are ‘economically unfeasible’ According to Report: The Shortcomings and Opportunities" by Upstream Ag Insights: https://www.upstream.ag/p/biologicals-are-economically-unfeasible

    I considered a title for this episode that was something like “The Biological Revolution Coming to Agriculture”. 

    I decided against it, and not just because it’s over-dramatic and the word ‘revolution’ is tossed around way too much, but because it would give many listeners the wrong idea of what this episode is about. 

    This is not an episode about biologicals, which has become a catch-all term for things like biostimulants, biopesticides, biofungicides, and bioherbicides. I’m not a fan of trying to categorize things as “biologicals” for the following reasons: 

      The term “biological” doesn’t tell a farmer customer anything about what the product will do for them. Is it effective? Is it profitable? What value does it have? In fact, in some cases calling it a “biological” is used to almost justify that it’s not as effective. Which brings me to my second point. The term “biological” comes with a lot of baggage. Decades of new products emerging with promises that at best don’t work in all cases, and at worst appear to be snake oil. Some of the benefits of a biological don’t have incentives in place to actually return value to farmers. Meaning, if for example, a biological can improve quality or boost the marketing story of a commodity or reduce emissions, how will the farmer see the money back from their investment? There are products that aren’t purely a biological or a synthetic chemistry, but deliver great outcomes for farmers. They get lumped in at times with biologicals because they have nowhere else to go. We’ve heard this on this show with Sound Agriculture’s SOURCE that uses chemistry to improve the performance of natural microbes, or Vestaron who has peptide products for pest control, and today will add a natural chemistry company to that list in Harpe Bio, which uses formulations from plant extracts for a suite of herbicides. Lastly, the entire industry is looking for ways to reduce reliance on synthetic chemistry whether that’s due to resistance, regulation, or other factors. So being a “biological” is just becoming less and less of a differentiator. 

    With all of that said I do believe that advancements in biotechnology will have the single biggest impact of any technology on the future of agriculture. And that’s what I want to talk about here in this episode and highlight four companies that are doing some fascinating work driven by biology, that I had the chance to sit down with at World Agri-Tech this year. 

    So that intro might sound like I’m both criticizing biologicals and calling them the future of agriculture. Let me clarify: my point is that we need to stop lumping everything into this biologicals category and making judgments about a vague category and instead look at how companies and products can stand on their own merits and the value they offer to farmers and consumers.

    In today’s episode, I’ll feature two companies in ELO Life and Pairwise that are using biotechnology, specifically gene editing, to change the game on certain agricultural products and ingredients. What they can do it mind-blowing - they are like the Willy Wonka’s of agriculture. 

    Then we’ll dive deeper into a New Life Symbiotics, which is more of a biological company in the classic sense of the word in that they sell microbes used as biostimulants and biopesticides. This is will give you a great look into some of the challenges and opportunities of these types of products. 

    Finally we’ll take a peak into what Harpe Bio is doing with their natural chemistry made from plant extracts to provide a new suite of herbicide products. 

    All of these examples are enabled by advancements in our understanding of biology combined with the data science and other tools that I think will accelerate innovation in agriculture faster than just about anything else out there today.  

    But let’s not evaluate these stories on how the products were developed, but what problems they solve what value they can offer.

    Thu, 25 Apr 2024 - 44min
  • 607 - FoA 411: Making Technology Your Unfair Advantage with Lawrence King of Headstorm

    Headstorm: https://headstorm.com/

    AGPILOT: https://headstorm.com/agpilot/

    Today’s episode features Headstorm CEO Lawrence King. Lawrence has over 18 years of technology strategy consulting experience. He got his start in agtech with Farmlink over eight years ago where he built an engineering team. That company ran into some hard times, and Lawrence found himself with a talented team of engineers and no work to do. He tapped into his contacts in agtech looking for strategy and engineering talent and Headstorm was born. 

    Today, Headstorm has worked with companies all throughout agriculture and in similar industries who want to implement large-scale technology initiatives in their businesses. He’ll give us a few examples of what that looks like. Also, Headstorm recently announced a product of their own called AGPILOT, which uses generative AI to give ag retailers and other agronomists a new interface to record and access their data which ultimately allows them to better serve farmer customers.

    Lawrence has a lot of battle-tested wisdom about what works and what doesn’t work in agtech, and he shares a lot of those insights in today’s interview.  

    Thu, 18 Apr 2024 - 39min
  • 606 - FoA 410: The Farm to Fashion Supply Chain With Paul Ensor of Hemprino

    Headstorm: https://headstorm.com/

    AGPILOT: https://headstorm.com/agpilot/

    Hemprino: https://www.hemprino.co.nz/

    Prime Future Newsletter: https://primefuture.substack.com/

    We’ve all heard the stats about how little of what consumers pay makes it back to the farmer or rancher. Some producers, like New Zealand sheep farmer Paul Ensor, are seizing the opportunity to capture more of that value.

    "A lot of farmers don't know where their produce goes once it leaves the farm gate, but we're very well connected and we know what standards they require for us to grow the wool under. And so it's all about adding value and the best way to do that is be better connected to our end customer, farm to fashion."

    Paul is capitalizing on this farm to fashion opportunity in a number of ways, including his own natural fiber brand called Hemprino, which is a blend of 80% fine merino wool and 20% hemp. 

    "There's a lot of wool blended with synthetic fibers to give it various attributes, whether to make the yarn stronger or more durable or give it some stretch. So we thought, well, why can't we do that with another natural fiber?"

    Hemprino has been successful and Paul says he’s having a lot of fun, but running a consumer focused business on top of a farming operation, is not an easy challenge to take on.

    "The supply chain is very challenging. So like when the wool leaves the farm, it's almost at times up to 18 months before we can have a garment to sell. So just all that managing that time from leaving the farm gate to hitting the store, if you like, has been quite challenging."

    Paul Ensor of Hemprino talks to guest host Janette Barnard on today’s Future of Agriculture podcast.

    Wed, 10 Apr 2024 - 39min
  • 605 - FoA 409: Is Agtech Entering A GenAI Era? Conversations From World Agri-Tech

    Headstorm: https://headstorm.com/

    AGPILOT: https://headstorm.com/agpilot/

    Bayer Announcement: https://www.bayer.com/media/en-us/bayer-pilots-unique-generative-ai-tool-for-agriculture/

    Bayer AgPowered Services: https://www.bayer.com/media/en-us/bayer-collaboration-with-microsoft-connects-farm-data-to-address-lack-of-data-interoperability-in-agriculture/

    Microsoft World Agri-Tech Reflections: https://www.microsoft.com/en-us/industry/blog/sustainability/2024/04/02/world-agri-tech-2024-pioneering-agriculture-resilience-with-ai/

    Claudia Roessler World Agri-Tech Reflections on LinkedIn: https://www.linkedin.com/posts/claudia-roessler-microsoft_world-agri-tech-2024-pioneering-agriculture-activity-7180973495110057984-Bay4?utm_source=share&utm_medium=member_desktop

    FoA 111: Artificial Intelligence and Machine Learning with Jeremy Williams https://futureofagriculture.com/episode/future-of-agriculture-111-artificial-intelligence-and-machine-learning-with-jeremy-williams-of-monsanto 

    FoA 361: Meet Norm, FBN's AI-Powered Ag Advisor with Kit Barron and Charles Baron https://futureofagriculture.com/episode/foa-361-meet-norm-fbns-ai-powered-ag-advisor-with-kit-barron-and-charles-baron

    FoA 266:Microsoft Wants to Democratize Data-Driven Agriculture https://futureofagriculture.com/episode/foa-266-microsoft-wants-to-democratize-data-driven-agriculture 

    FoA 345: Alphabet's Moonshot to Scale Sustainable Agriculture via Machine Learning with Dr. Elliott Grant of Mineral https://futureofagriculture.com/episode/foa-345-alphabets-moonshot-to-scale-sustainable-agriculture-via-machine-learning-with-elliott-grant-of-mineral 

    “Yield Maps Killed Agtech Software, Can AI Fix It?” https://tenacious.ventures/insights/yield-maps-killed-agtech-software-can-ai-fix-it 

    Bailey Stockdale LLM Benchmarking: https://www.linkedin.com/posts/gbstockdale_anthropic-claude-opus-is-the-new-leader-in-activity-7173365123196112896-SkEt?utm_source=share&utm_medium=member_desktop 

    A couple weeks ago, I had the chance to attend World Agri-Tech in San Francisco. I spent the vast majority of my time there in one-on-one conversations, some recorded and some not, about the future of agriculture. It was really an embarrassment of riches to have so many interesting people in one place who work in agtech or agribusiness. ReThink Events was kind enough to provide me with a media pass for the event, and our quarterly presenting sponsor Headstorm helped to coordinate some key interviews that will be a part of today’s episode and a few other episodes that you’ll hear later this quarter. Take note that all of these recordings happened live at an event with thousands of other people, so there will be occasional background noise, but overall I was pleased with the quality of audio I was able to get considering the circumstances. 

    There’s a temptation at this event in particular and others like it to ask what’s new and what’s next? That begs the question of “does there always need to be something new to talk about?” because we probably have a lot of “old” things to still be working on and working through. I actually encountered what I would consider a healthy mix of innovations that aren’t new but still requiring a lot of work to make an impact. This would include a lot of topics that won’t shock you if you’ve been listening to this show for any amount of time: data, automation, biologicals, regenerative, climate change, venture capital, etc. 

    But if there was one topic that was new - or at least new-ish - it was the talk of the potential of generative AI to drive positive change in agtech. It’s clear several companies have been working on this or at least thinking a lot about it. And if you want a quick and oversimplified explanation of generative AI, think of it as a tool that can take raw data and create content in the way of text, like Chat-GPT, images like Midjourney, audio, like you heard last year in episode 361 when I used Descript to generate the intro to the episode in my voice from text generated from FBN’s Norm. 

    All of those are examples of generative AI using more mainstream applications, but all they require is a prompt by me typing or speaking what I want the tool to make for me. This what makes it generative - the tool is making the content - not me.  But what does this really mean for for the future of agriculture? Are these just fun and interesting tools, or do they represent a massive step forward in technological capabilities? 

    That was the tone of a lot of the GenAI conversations I was a part of. One of the more intriguing panels at World Agri-Tech, at least in my opinion, was titled “The GenAI Era: Navigating Opportunities and Challenges in Agtech”. It actually included three former guests of this podcast: Ranveer Chandra at Microsoft (266), Jeremy Williams at Bayer Crop Science (111), and Elliott Grant at Mineral (345). Also sitting on the panel was Elizabeth Fastiggi at AWS and Feroz Shiekh at Syngenta. 

    If I had to summarize, every member of the panel was eager to say that generative AI represents a dramatic shift in the capabilities we have to actually make data valuable. Or to use the cliche term “to turn data to insights”. 

    But what exactly is generative AI? And what is so dramatically different about it? Is this just filling the need to have another “big new thing” that will potentially not live up to the excitement like agtech has developed a reputation for? Those are the questions I wanted to ask at World Agri-Tech, and will seek to help answer for you in this episode. 


    Wed, 03 Apr 2024 - 37min
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