Learn Marketing

Season/Course 7: Pricing Strategy
Chapter 3:Price Adaptation

Abstract 4
What is price discount and allowances? Discount is the price differential that quotes the price so that the buyer pays much less than the quoted price. Discount is an allowance made to the buyers in consideration of marketing services rendered. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 3:Price Adaptation

Abstract 3
What is promotional pricing? Promotional pricing is a sales strategy in which brands temporarily reduce the price of a product or service to attract prospects and customers. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 3:Price Adaptation

Abstract 2
What is geographical pricing? Geographical pricing, in marketing, is the practice of modifying a basic list price based on the geographical location of the buyer. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 7: Pricing Strategy
Chapter 3:Price Adaptation

Abstract 1
What is price adaptation? Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands, and prevailing incomes. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 6
What is product bundling pricing? Product bundling is a technique in which several products are grouped together and sold as a single unit for one price. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 5
What is by-product pricing?A pricing method is used in situations where a saleable by-product results in the manufacturing process. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 4
What is captive product pricing?captive product pricing is a pricing strategy devised to attract a large volume of customers to a one-time purchase of a lower-priced core (or main) product that requires accessory (or captive) products for the main product to function. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 3
What is optional feature pricing?Optional product pricing is when a business sets a base product at a lower cost and additional, optional products at a higher price to make up for any losses. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 2
What is product line pricing?Product line pricing is a product pricing strategy, used when a company has more than one product in a product line. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 2:Product Mix Pricing

Abstract 1
What is product mix pricing?Product Mix Pricing Strategy is the strategy for setting a product's price often has to be changed when the product is part of a product mix. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 9
What is selecting the final price? In selecting the final price, a company should consider the influence of other marketing mix elements such as the quality of the product, the advertising budget, etc. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 8
What is the method for selecting the price?An organization has various options for selecting a pricing method. Prices are based on three dimensions that are cost, demand, and competition. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 7
What is analyzing competitors?Competitor analysis also referred to as competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 6
What is estimating cost?A cost estimate is the approximation of the cost of a program, project, or operation. The cost estimate is the product of the cost estimating process. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 5
What is determining demand?The prices of related goods or services—either complementary and purchased along with a particular item, or substitutes bought instead of a product. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 4
What is setting the price objective? Pricing objectives refer to the goals that drive how your business sets prices for your product or service. Let's understand this marketing concept in more detail in this episode.

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Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 3
What is setting the price?In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 2
What are the benefits of pricing?The advantages of a pricing policy lie in its ability to make your product appealing to customers, while also covering your costs. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 7: Pricing Strategy
Chapter 1:Pricing

Abstract 1
What is the pricing?Pricing is the process whereby a business sets the price at which it will sell its products and services, and maybe part of the business's marketing plan. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 5:Level of Customer Involvement

Abstract 5
What is dissonance reducing?Dissonance-reducing buying behavior occurs when the consumer is highly involved but sees little difference between brands. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 5:Level of Customer Involvement

Abstract 4
What is habitual?When a consumer has a low level of involvement in a purchase choice, this is referred to as habitual buying behavior. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 5:Level of Customer Involvement

Abstract 3
What is variety-seeking?Variety seeking or variety-seeking buying behavior describes a consumer's desire to search for alternative products even if she or he is satisfied with a current product. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 5:Level of Customer Involvement

Abstract 2
What is complex buying behavior?Complex buying behavior occurs when the consumer is highly involved with the purchase and when there are significant differences between brands. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 5:Level of Customer Involvement

Abstract 1
What is the level of customer involvement?A consumer's level of involvement is how interested he or she is in buying and consuming a product. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 9
What is a performance review?A performance review is a formal assessment in which a manager evaluates an employee’s work performance, identifies strengths and weaknesses, offers feedback, and sets goals for future performance. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 8
What is the order routine specification?Order-routine specification is a stage of the business buying process in which the buyer writes the final order with the chosen suppliers, listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 7
What is supplier selection?Supplier selection is the process by which firms identify, evaluate, and contract with suppliers. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 6
What is a proposal solicitation?A solicited proposal is one that is submitted in response to a specific work statement from the sponsor. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 5
What is supplier search?Supplier search is a stage of the business buying process in which the buyer tries to find the best vendors. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 4
What is product specification?A Product Specification commonly referred to as a product spec is an important product document that outlines key requirements for building a new feature, functionality, or product. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 3
What is the general need description?General need description is the stage in the business buying process in which a buyer describes the general characteristics and quantity of a needed item. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 2
What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 4:Purchasing Process

Abstract 1
What is purchasing Process?Purchasing is the formal process of buying goods and services. The purchasing process can vary from one organization to another, but there are some common key elements. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 6
What is post-purchase behavior?The way a person thinks feels and acts after they make a purchase. We're focusing on influencing the action of repeat purchases, but that doesn't mean we can ignore thoughts & feelings. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 5
What is a purchase decision? The purchase decision is the thought process that leads a consumer from identifying a need, generating options, and choosing a specific product and brand. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 4
What is the evaluation of alternatives? Evaluation of alternatives is the third stage in the Consumer Buying Decision Process. During this stage, consumers evaluate all of their product and brand options on a scale of attributes that have the ability to deliver the benefit that the customer is seeking. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 3
What is information search? Information search is a stage of the decision-making process in which consumers actively collect and utilize information from internal and/or external sources to make better purchase decisions. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 2
What is problem recognition? In problem recognition, the consumer recognizes a problem or need, or want. The buyer recognizes a difference between his or her actual state and some desired state. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 3:Buying Decision Process

Abstract 1
What is buying decision process? The buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a good or service. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 9
What are individual and interpersonal factors?An interpersonal factor includes authority, interest, and status. Individual factor includes age, education, job position, risk-taking, and personality. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 8
What are organizational factors? Organizational factors include the buying objective, policies, process, and organization have major influences on the organizational buying. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 7
What are environmental factors? The marketing environment refers to all internal and external factors, which directly or indirectly influence the organization's decisions related to marketing activities. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 6
What is business buying behavior?Business buyer behavior refers to the buying behavior of organizations that buy goods and services for use in the production of other products and services that are sold, rented, or supplied to others. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 5
What are psychological factors? The key psychological factors to understand when considering consumer behavior are motivation, perception, attitudes, and beliefs, along with lifestyle. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 4
What are personal factors?Personal Factors are the individual factors of the consumers that strongly influence their buying behaviors. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 3
What are social factors?Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 2
What are cultural factors? In simple words, cultural factors include the values and ideologies of a particular group of individuals. Culture defines social behavior and sets specific standards and values to be followed. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 2:Consumer and Business Buying Behavior

Abstract 1
What is consumer buying behavior? Buying Behavior is the decision processes and acts of people involved in buying and using products. Let's understand this marketing concept in more detail in this episode.

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Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 8
What is data mining? Data mining is a process of extracting and discovering patterns in large data sets involving methods at the intersection of machine learning, statistics, and database systems. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 7
What is a customer database? A customer database is the collection of information that is gathered from each person. The database may include contact information, like the person's name, address, phone number, and e-mail address. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 6
What is database marketing?Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 5
What is customer loyalty?Customer loyalty describes an ongoing emotional relationship between you and your customer, manifesting itself by how willing a customer is to engage with and repeatedly purchase from you versus your competitors. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 4
What is customer relationship management?Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 3
What is customer profitability?Customer profitability is the profit the firm makes from serving a customer or customer group over a specified period of time, specifically the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 2
What is the total customer benefit?Total customer benefit is the total monetary benefit of the product and the total customer cost is the total monetary costs the customer expects to incur in evaluating, obtaining, and using the product. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 6: Know Your Customer
Chapter 1:Customer Jargon

Abstract 1
What does the total customer cost?Total customer cost is the complete packet or fees a customer expects to pay in the researching, buying, obtaining, and maintaining of a given product or service. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing

Abstract 5
What is individual marketing?Individual marketing is the kind of marketing communication or promotion that is customized for individuals in a personalized manner by the companies or retailers mainly through technology. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing

Abstract 4
What is local marketing?Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing

Abstract 3
What is the difference between niche and segment?A niche is an identifiable group of customers who have unique needs and preferences. The term is typically associated with small companies that produce specialty products or services that strongly appeal to a subset of a market. A segment is a term that large firms use for a niche. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing

Abstract 2
What is niche marketing?A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality, and the demographics that it is intended to target. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing

Abstract 1
What is micromarketing?Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market. With micromarketing, products or services are marketed directly to a targeted group of customers. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 6
ANSOFF Matrix Example: Adidas
Adidas is one of the most well-known firms globally, specializing in the manufacture of a wide range of high-quality sportswear and equipment. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 5
What is diversification?Diversification is the process of allocating capital in a way that reduces the exposure to any one particular asset or risk. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 4
What is market development?Market development is a growth strategy that identifies and develops new market segments for current products. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 3
What is product development?Product development typically refers to all stages involved in bringing a product from concept or idea through market release and beyond. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 2
What is market penetration?Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 8: ANSOFF Matrix

Abstract 1
What is an ANSOFF matrix?The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 6
BCG Matrix Example: Zara
Zara is a Spanish apparel company started in 1975 in the Artexio Galicia by visionary Rosalia Mera and Amancio Ortego. Let's take a look at the BCG matrix example, Zara to understand that.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 5
What are question marks in the BCG matrix?Products with high market growth but a low market share. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 4
What are stars in the BCG matrix?Stars consume a significant amount of cash but also generate large cash flows. As the market matures and the products remain successful, stars will migrate to become cash cows. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 3
What is a dog in the BCG matrix?A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 2
What are the cash cows?A cash cow, in business jargon, is a venture that generates a steady return of profits that far exceeds the outlay of cash required to acquire or start it. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix

Abstract 1
What is the BCG matrix?The Boston Consulting Group's (BCG) growth-share matrix is a planning tool that employs graphical representations of a company's products and services to assist management in determining what to keep, sell, or spend. Let's understand this marketing concept in more detail in this episode.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 7
Porter's Five forces Example: Uber
Uber has emerged as a major cab service, operating in more than 900 metropolitan areas worldwide and employing more than 22,800 people worldwide. Let's take a look at porter's five forces example Uber to understand that.

For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com

Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 6
What is the threat of substitute products?Companies are concerned that substitute products or services may displace their own. The threat of substitution is high when rivals, or companies outside the industry, offer more attractive and/or lower-cost products. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 5
What is the bargaining power of buyers?The Bargaining Power of Buyers, one of the forces in Porter’s Five Forces Industry Analysis framework, refers to the pressure that customers/consumers can put on businesses to get them to provide higher quality products, better customer service, and/or lower prices. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 4
What is the bargaining power of suppliers?The Bargaining Power of Suppliers, one of the forces in Porter's Five Forces Industry Analysis Framework, is the mirror image of the bargaining power of buyers and refers to the pressure that suppliers can put on companies by raising their prices, lowering their quality, or reducing the availability of their products. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 3
What is the threat of new entrants?The threat of new entrants is the risk a new competitor creates for current companies within an industry. This occurs when a new company begins selling a similar product or service as an existing company. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 2
What is a competitive rivalry?Competitive rivalry is a measure of the extent of competition among existing firms. Intense rivalry can limit profits and lead to competitive moves, including price cutting, increased advertising expenditures, or spending on service/product improvements and innovation. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces

Abstract 1
What are porter's five forces?Porter's Five Forces Framework is a method of analyzing the operating environment of a competition of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability.  Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 9
PESTEL Analysis: Canada
Canada is the second-largest country in the world. Canada has become a mighty country with a service-driven economy and growing manufacturing rates. Let's take a look at the PESTEL analysis Canadato understand that.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 8
What are ethical factors?These refer to moral and ethical obligations that can rise around businesses. Ethical and moral principles such as fair trade, slavery acts, and child labor must also be taken care of. Certain industries feel greater pressure to be involved in charitable and philanthropic activities. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 7
What are environmental factors?Environmental factors refer to external influences on a business that it has limited control over but that it must consider as part of strategic planning, according to Lumen Learning. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 6
What are legal factors?Legal factors pertain to any legal forces that define what a business can or cannot do. Political factors involve the relationship between business and the government. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 5
What are technological factors? Technological factors include production techniques, information and communication resources, production, logistics, marketing, and e-commerce technologies. These affect how an organization operates, sells its products, interacts with, and gathers intelligence on customers, suppliers, and competitors. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 4
What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 3
What are economic factors?Inflation, demand, and supply, interest rates, taxes, and recession all influence how much money people have to spend as well as the price of your products. These factors have a direct impact on the market as well as your customers. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 2
What are political factors?Political factors relate to how the government intervenes in the economy. Specifically, political factors have areas including tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 5: PESTEL Analysis

Abstract 1
What is PESTEL analysis? PESTEL Analysis is a strategic framework used to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 9
What is the difference between conventional and non-conventional marketing? The market has to be categorized into different segments each one with specific demographic, psychographic, and behavioral characteristics. Each segment will react and behave in a particular way to different mediums and messages. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 8
What is non-conventional marketing? Non-traditional marketing is any unconventional, strategic marketing program, activity, or tactic that uses innovative methods to reach a target audience in a new way. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 7
What are image and emotional marketing? Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 6
What is green marketing? Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 5
What is cause marketing?Cause marketing is marketing done by a for-profit business that seeks to both increase profits and better society in accordance with corporate social responsibility, such as by including activist messages in advertising. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 4
What is ambush marketing? Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 3
What is experiential marketing? Experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 2
What is digital marketing? Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 4: Marketing Strategies

Abstract 1
What are marketing strategies? Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve sustainable competitive advantage. Let's understand this marketing concept in more detail in this episode.

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Season/Course 5: Market Strategy & Framework
Chapter 3: Marketing Research and Demand

Abstract 13
What is full demand? Full demand is the perfect scenario for businesses where their supply is equal to the demand. This means that consumers are buying products or services at the same rate that the product or service is available. Let's understand this marketing concept in more detail in this episode.

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