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Sport's Cutting Edge

Sport's Cutting Edge

ASTN

This is your home of sports tech, innovation and performance- from the elite through to grassroots. We'll also look at sports business, media, marketing, sports psychology and the power of sport in the community. The latest news, insights and interviews with the people who make it happen!

122 - #77: Empathetic branding, with singer-songwriter Dene Menzel from Branthem
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  • 122 - #77: Empathetic branding, with singer-songwriter Dene Menzel from Branthem

    Dene Menzel is a singer-songwriter who’s gone to Number 1 on the iTunes charts. She’s also an author who has topped Amazon best seller lists in the USA. And Dene is the founder of Branthem.

    Branthem work hand-in-hand with clients to create the right sound to engage their target audience through the power of music.

    Dene joins us to today to speak about her passion for sportstech, and how music branding can help Aussie start ups to cut through the clutter.

    Sun, 21 Apr 2024 - 53min
  • 121 - #76: The world’s leading sports psychologist, Scott Goldman from Athletic Intelligence Quotient

    Scott Goldman is Performance Psychologist at the Golden State Warriors. Prior to that he was at the Detroit Lions, after being the head of Performance Psychology at the Miami Dolphins. 

    Through his own shop, Athletic Intelligence Quotient (AIQ), Scott and his team consult with a wide array of pro teams in the USA (NBA, MLB, NFL), Europe and now Australia.

    Scott is renowned for his humility and sincerity, in an approach where he builds organically with an individual, rather than dictates from on high. 

    Today we hear the role data, analytics and intuition plays in helping to build the mindset of world class athletes.

    Sun, 07 Apr 2024 - 1h 07min
  • 120 - #75: Cutting the puffery: How Graham Dudley is helping sportstech get real with the consumers

    Graham Dudley comes into sportstech companies like a specialist coach, to help them make sense of data, and turn artificial intelligence into actual intelligence.

    He founded Global Performance Testing in 2011, and works with companies in North America, Europe, Australasia and now India.  

    Graham and his team assess products, provide evaluation and validation, tech support, training, analytics and cyber security.

    In today’s show, Graham says overselling and underdelivering is a major modern problem in sportstech.

    Sun, 24 Mar 2024 - 32min
  • 119 - #74: Winning the biggest gig in sport: Craig Green, SprtsHQ & the FIFA World Cup

    Aussie media executive Craig Green was the International Marketing Director & Advertising Boss during his 20-year career with Sony Entertainment. He then did the same thing at EA Games & EA Sport.

    Craig now has his own shop, SprtsHQ, creating an all-encompassing digital collectible business model, amplifying leagues, engaging fans, and integrating commercial partners.

    SprtsHQ won the world-wide race to become official licensee to the FIFA World Cup, and are now surging into both grass roots and elite level sport.  

    Sun, 17 Mar 2024 - 46min
  • 118 - #73: The NFL’s secrets to social media success, with Aaron Eisman

    Aaron Eisman is renowned in America as a social media savant.

    He’s run socials for the NFL Network, Bleacher Report and Turner Sports.

    Aaron now has his own shop, Eisman Digital, and he works hand-in-hand with brands throughout North America, Europe and Asia-Pacific to “cut through the clutter” and “stop the scroll”.

    Today, Aaron opens up with key lessons on his 15 years in the sports entertainment industry, and his time at the coalface of the globe’s social media revolution.

    Sun, 03 Mar 2024 - 42min
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