Brian Pasch Podcast

Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.

Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency.

Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel.

Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.

Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.

Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.

Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.

Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.

Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation

Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?

Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).

Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.

Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.

Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).

Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.

Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place. 

Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)

Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.

Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.

Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.

Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.

Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.

Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.

Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.

Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).

Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.

AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.

Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers

Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age

Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue

Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.

Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.

Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com. 

Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness. 

Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see. 

Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this! 

Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year! 

Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network. 

Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues.  Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail

Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.

Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?

Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright! 

Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process. 

Join me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.

Join me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth. 

Join me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable used car deals, to the likes that have never been seen before.  Lesson: dealers must have an INTENTIONAL consumer direct strategy and not just a page on their website and a few banners.

Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day.  With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.

Join me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian. 

Join me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.

Join me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in. 

Join me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion. 

Join me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!

Join me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching.  Join me as we talk about the hottest topic in automotoive retail: CDPs. 

Join me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor. 

Join me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss. 

Join me and Ryan Osten Executive VP of Gubagoo to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/

Join me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms. 

Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023. 

Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry.  Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here: https://www.brianpasch.com/brookeai-research-report/

Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.

Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo. 

Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.

Join Me and Amber Daniel from S&P Global Mobility / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access. 

Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns. 

Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store. 

Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.

Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. 

Join me as I interview Matt Mead, CEO and Founder of Drivonic to discuss his viewpoint of modern day CDP/MAP platforms. Matt believes that while CDP/CDXPs are important, his company has upped the game with a new technology platform that will serve dealers more effectively and provide the execution that dealers and dealer groups need.

Matt will be showcasing the Drivonic platform at the Modern Retailing Conference (MRC) in Palm Beach, November 13-15th. 

Join me and Steve Zabawa, CEO of WebBuy as we discuss the latest updates in his dealer-first digital retailing platform that is connecting online shopping to the showroom experience. Steve is a dealer and an entrepreneur so you will not want to miss this candid and forward-looking conversation about modern retailing. Dealers who want to prepare for future retailing trends should register for the Modern Retailing Conference,, November 13-15th in Palm Beach Florida. 

Join me, Karrie Sudbrack from Cox Automtove and Kevin Frye from Jeff Wyler Group to discuss the strategies that dealers should be using to connect their brand with local consumers. Kevin shares which messages are the most relevant and effective. Karrie shares how Cox first-party data is helping the Wyler Automotive Group grow their market share.  This is a great example of how dealers can leverage their partners to gain a competituve edge.  Don't forget that Kevin will also be speaking at the Modern Retailing Conference (Nov 13-15th) in Palm Beach Florida. 

Join me and Steve Apicella from Strategix DX to discuss how dealers can book 15+ additional F&I contract per month by just reconnecting and communicating with an innovative app. Dealers can also increase F&I lifetime value by adding value immediate after purchase and assisting when customers have questions on the protection packages they purchased. You will not want to miss this conversation as we head to the Modern Retailing Conference (MRC) in November. 

Join me and Brad Title President and CEO of Gubagoo...

Join me and Jeff Williams from Absolute Results as we discuss ways in which dealers can increase the Lifetime Value (LTV) of their customer portfolio. Focusing on LTV increase the value of the dealership and maximize revenue from each customer, which should be a string reason for every dealer to listen in to our conversation. Jeff will also be a speaker at the upcoming Modern Retailing Conference and CXO Summit. 

Join me and Atul Patel from Orbee to discuss one of the hottest trends in automotive marketing: Customer Data Platforms. Dealers who have a CDP can lower operating costs by significantly reducing financial investments for customer retention and acquisition (i.e., marketing). CDPs are common outside the automotive industry but their use in our industry has been limited by the lack of robust API access to the dealer's CRM and DMS platforms.  Dealers who want to dive deeper into building their own CDP should attend the Modern Retailing Conference (MRC) in November.

Join me as sit down with Sam Vukas, COO of Dealer eProcess as we discuss their new developments in websites and connected retailing tools. Their company has a unique tradition of building their own software istead of buying other companies, which has given them a competituve edge. Don't miss this conversation as we lead up to the Modern Retailing Conference. 

Join me and Kirsten VonBusch and Kelly Lawson from Experian Automotive as we discuss how Experian is powering the next generation of marketing automation through their real-time data feeds and audience building tools. Data-driven marketing strategies is one of the hot topics that will be discussed at the Modern Retailing Conference (MRC) in November. 

Join me and Derek White from e-Drive Auto to discuss his work to help dealers create an INTENTIONAL consumer direct car buying strategy that works 24x7 and generates high-quality, local trade leads. This is exactly what dealers should be focusing on compared to their half-baked and porly conversting trade messages on their own websites.  Derek will also be sharing his strategy at the Modern Retailing Conference (MRC) in November.  This will be a must-attend workshop for used car managers and general managers.

Join me and Greg Gifford from SeachLab Digital to discuss their powerful Local Search strategies for automotive dealers. Greg is a well-known leader in SEO strategegist that also conducts workshops internationally. Listen to our discussion on the power of organic search and why dealers need to revisit how they are using their Google Business Profile to grow a sustain stream of high converting shopper traffic.  Greg will also be speaking at the Modern Retailing Conference (MRC) so book your ticket today. 

Join me and Mike Trasatti from DealerBuilt as we discuss their flexible DMS platform with robust API support to support dealer innovation and vendor choice. This is one company that will be very busy at the Modern Retailing Conference (MRC) as they share a booth with Vistadash, their most recent business acqusition. 

Join me and Aharon Horwitz from AutoLeadStar to discuss their expanded media platform that delives an automotive specific Customer Data Experience Platform (CDXP) to optimize all retention and acqusition campaigns. The CDP discussion will be one of the Top 5 topics that will be discussed at the Modern Retailing Conference in November. 

Could auto dealers be missing the next big thing? I invited Sarah Ciociola to my podcast to discuss everything that dealers need to start their first TikTok advertising campaigns. It's not what you think! So take a minute to listen today. You will be glad that Sarah is also conducting a workshop at the Modern Retailing Conference (MRC) on TikTok marketing strategies. Get your team registered for MRC and listen in now. 

Join me and Lisa Gener from Dealer Alchemist as we discuss ways to make your marketing reports more transparent and how to develop meaningful metric and KPIs. Don't miss the critical discussion on marketing measurement as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th in Palm Beach Florida. 

Join me and David O'Brien from Quantum5 as we reimagine Automotive Training. Dealers have been scratching their head on how to measure the impact of training programs and Quantum5 has a unique approach to measure the impact of training on revenue per employee.  Don't miss the critical discussion as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th. 

Join me as I sit down with Jade Terreberry and Mike Boyd from Cox Automotive to discuss how Cox is helping dealers maximize the Lifetime Value (LTV) of their customer portfolio. Don't miss the critical discussion on rethinking sales processes as we move closer to the Modern Retailing Conference (MRC), Nov 13-15th. 

Join Me as I interview Tim Cox from CarNow and discuss the next step in the evolution of automotive retailing. Dealers can improve show to close rates by embracing connected retailing strategies and build process that stop chasing consumers when they can serve them in realtime. 

Join me as I interview Aaron Bickart from Offerlogix and learn about their new API which will power online retailing solutions and marketing campaigns with the correct EV Tax credits and incentives to generate penny perfect payments. 

Join me as I sit down with industry innovator Josselyn Boudett, Founder of Telepathy Labs, to discuss the power of digital voice assistants to reduce operating costs and increase sales throughput. Dealers looking for improvments to their botton line must consider DVAs as they grow. 

Join me as I discuss with Jason Beckett from Proactive Dealer Solutions how to increase retention and customer satisfaction by using digital voice assistant.  This is a hot new tech category for automotive retailers and you will not want to miss this conversation.

Join me as I interview Sarah Carter from Upstart and discuss the future of automotive retailing sales platforms and the need for scalable solutions that can be customized to each dealer's sales process. 

Join me today as I sit down with Julie Scott from CARS Inc. to discuss the power of Connected Retailing to drive operational efficiency. 

Join me as I sit down with Andy Arnold as we discuss the current industry trends and how Ansira is expanding its services to the dealer community. I am also pleased to share that Ansira is part of the Automotive Standards Council for GA4.

Join me as I interview Josselyn Boudett, CEO regarding the technology behind Stella.ai and how their proven technology is innovating retail service and sales processes. Dealers who are looking to fill gaps in their sales processes should listen to this interview because few products can truly reduce staff expenses while increasing customer satisfaction.

Join me as I sit down with Kirsten Von Busch from @Experian to discuss how their company is helping dealers develop and executive data-driven marketing strategies. Everyone can agree that great data and proper targeting are the foundation of a good marketing campaign, but for many dealers, their foundation is not on solid ground. Let's see how Experian can help dealers improve marketing ROAS.

Join me as I interview Lindsay Ciavattone from @CarGurus on their platform's introduction of digital retailing, called Digital Deal. The evolution of marketplaces continues with more direct to consumer tools to help dealers engage shoppers online. Don't miss this conversation. 

Join me as I sit down with Brendan Jackson from Effectv to discuss the latest in video marketing strategies for #autodealers. If you have been confused about CTV, OTT, Streaming video terminology,. targeting, and measurement you should tune in today. 

Join me as I sit down with Derek White, CEO of E-drive Auto to discuss how his platform is bridging the gap between dealers who are using digital retailing tools and dealers who are more cautious and concerned about how to engage consumers online to sell more cars in a digital age. This is another great conversation in the Road to DMSC podcast series. Listen in today!