Rep Matters

In this episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones dive into the transformative world of AI with Jonathan Kvarfordt, the visionary behind GTM AI Academy. They explore how AI is revolutionizing the sales enablement landscape, making processes more efficient and empowering sales teams to achieve unprecedented success. Jonathan shares his insights on the practical applications of AI tools in everyday sales activities, from prospecting to crafting personalized outreach stra...

In this episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones welcome Jarrett Thomas from OTB Digital. They dive deep into the essence of effective sales and marketing strategies in today's digital landscape. Jarrett shares his journey from starting in traditional sales roles to leveraging digital platforms like LinkedIn for building meaningful business relationships.The conversation highlights the importance of authenticity and personal branding in the digital age. Jarrett emphas...

In this episode of Rep Matters, Zoya Segelbacher and Caroline Jones delve into the world of marketing and reputation management with Jen Allen-Knuth, the founder of DemandJen. They discuss the importance of building a trusted brand and how companies can navigate the complexities of market demands with integrity.Jen shares insights from her journey of establishing DemandJen, emphasizing the need for authenticity in marketing strategies. She highlights how transparent communication and genuine ...

In this episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones dive deep with guest Blake Hudson, a seasoned sales leader and the founder of Story Selling University. They explore the transformative power of storytelling in the sales process. Blake shares insights on how effective storytelling can not only captivate prospects but also significantly boost sales by making connections more meaningful.Blake outlines the foundational elements of a compelling story and how sales professi...

In this episode of Rep Matters, Zoya Segelbacher and Caroline Jones dive into the innovative world of Hyperbound, a company transforming sales training. Atul Raghunathan and Sriharsha Guduguntla, Hyperbound's CTO and CEO, share insights into their journey. They discuss the challenges and triumphs of developing technology that enhances sales conversations.Atul and Sriharsha emphasize the importance of understanding customer needs and adapting technology to meet those demands. Their story illus...

In this episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones chat with Brian LaManna from Gong. Brian shares his journey in sales, starting from his college days to becoming a top performer at Gong. He emphasizes the importance of resilience, learning from every experience, and the value of direct, honest communication in sales. The episode dives into Brian's approach to sales, including his multi-channel prospecting strategy and the significance of writing skills in the sal...

In this episode of Rep Matters - Uncapped, hosts Zoya Segelbacher and Caroline Jones welcome Corrina Owens from Purple Cork. The conversation opens with a deep dive into the internal dynamics of organizations, specifically the need for marketers to make information readily available and understandable, both internally and for customers​​.Corrina shares her extensive experience in account-based marketing (ABM), shedding light on the common misconceptions and complexities in this field. She emp...

In this episode of Rep Matters - Uncapped, hosts Zoya Segelbacher and Caroline Jones engage with Maureen Gallagher from Electric, exploring her dynamic career in sales and personal growth.Maureen starts by discussing her serendipitous entry into sales, stemming from a mix-up with Morningstar, a financial services company she mistook for a veggie burger brand. This amusing start to her career highlights the unpredictable nature of career paths and the importance of seizing opportunities.Transi...

In this episode of Uncapped, hosts Zoya Segelbacher and Caroline Jones welcome Lori Richardson, a renowned Revenue Growth Strategist from Score More Sales. Lori shares her extensive experience in B2B sales, emphasizing the importance of visualization and confidence in the sales process. Her insights offer valuable guidance for navigating the complexities of sales and the significance of asking the right questions to foster success.The conversation delves into the challenges and opportunities ...

In this episode of Rep Matters, hosts Zoya Segelbacher and Caroline Jones welcome Andy Laws, a senior business development manager at Braze. Andy shares his journey from being an elite sportsman to a key player in the tech industry. He discusses the importance of quality research and creative problem-solving in business development. His story is a testament to the power of adaptability and resilience.Andy recounts the exhilarating experience of Braze's IPO, highlighting the sense of community...

In this first episode of Rep Matters, produced by Marketers in Demand, hosts Zoya Segelbacher and Caroline Jones sit down with Ty Smith, a seasoned Channel Manager at Cox Business. Ty shares his extensive 18-year journey in the telecom industry, highlighting his evolution from sales roles to a leadership position in channel management. He emphasizes the importance of understanding and navigating the complex telecom landscape, including the nuances of various services and jargon.Ty dives into ...