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Unlocking Africa

Unlocking Africa

Terser Adamu

Terser Adamu, who is an Africa Business Strategist, International Trade Adviser, and Director at ETK Group, hosts the award-nominated Unlocking Africa Podcast. During each episode he shares his thoughts on how to unlock Africa’s economic potential in the 21st century. This is delivered through engaging and thought-provoking discussions with innovators, entrepreneurs, investors, policymakers, and business leaders who are unlocking Africa’s economic potential. Whether you're a business leader, an aspiring entrepreneur, have a comfortable side hustle, or want to take your business to the next level, each episode is jam-packed with information and insight that will enable you to take immediate action and implement key strategies to successfully launch and grow your business in Africa.

122 - Trade, Tech, and Transformation: Creating a Lean and Trusted Ecosystem for Trade in Africa with Geoffrey de Mowbray
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  • 122 - Trade, Tech, and Transformation: Creating a Lean and Trusted Ecosystem for Trade in Africa with Geoffrey de Mowbray

    Episode 121 with Geoffrey de Mowbray, who is creating a lean and trusted ecosystem for trade through his two business ventures. He is the Chief Executive Officer at Via.Trade, which enables trade by digitising several aspects of the supply chain and bringing customers and suppliers together, all supported by a financial solution and world-leading logistics.

    He is also the Chief Executive Officer of Dints International, a company that leverages industry expertise and cutting-edge technology to provide supply chain solutions to the mining, construction, and heavy equipment industries, enabling them to connect with new customers and enter new markets.

    What We Discuss With Geoffrey

    Can you tell us about your entrepreneurial journey and what inspired you to launch ViaTrade and Dints International?Dints International and ViaTrade are heavily focused on Africa. Why do you think these solutions are needed on the continent?What are some of the particular challenges that African SMEs face when accessing credit for expansion, and how does ViaTrade solve them?How does ViaTrade use technology to digitise various areas of the supply chain, and what effect does this have on efficiency and transparency?Could you tell us more about the intersection of finance and technology in trade, and how ViaTrade navigates this landscape?

    Did you miss my previous episode where I discuss Pulse Sports Journey and the Rise of African Sports Media? Make sure to check it out!

    Like this show? Please leave us a review here-- even one sentence helps!

    Connect with Terser
    on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

    Connect with Geoffreyon LinkedIn at Geoffrey de Mowbray, and Twitter (X) @geoffdemowbray

    Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

    Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

    Mon, 06 May 2024
  • 121 - From Zero to Millions: Pulse Sports Journey and the Rise of African Sports Media with James Torvaney

    Episode 120 with James Torvaney, the visionary Managing Director behind Pulse Sports, a thriving online sports news platform with a staggering 2 million monthly users. James's journey is one of amazing growth, having guided Pulse Sports from its inception to become the leader in the field in Nigeria, Kenya, and Uganda.

    Pulse Sports is part of the renowned Ringier Sports Media Group, which includes well-known businesses such as Livescore.com and other top sports media websites throughout Europe. James' strategic vision has solidified Pulse Sports' position as an industry leader, setting new benchmarks for online sports news in Africa.

    What We Discuss With James

    What key strategies did you use to rapidly grow Pulse Sports to over 2 million monthly users within six months?What does this growth say about the appetite and potential of Africa's sports fanbase?Is there an opportunity for African sports brands to leverage the growth of African sports media to promote their brands globally?Could you highlight some of the important milestones you've witnessed during the recent rise of Africa-focused sports media?What are the most important insights you've gained while working in the African sports space?

    Did you miss my previous episode where I discuss Advancing Women’s Economic Power in Africa Through Financial Access and Digital Technologies? Make sure to check it out!

    Like this show? Please leave us a review here-- even one sentence helps!

    Connect with Terser
    on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

    Connect with Jameson LinkedIn at James Torvaney, and Twitter (X) @jamestorvaney

    Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

    Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

    Mon, 29 Apr 2024
  • 120 - Advancing Women’s Economic Power in Africa Through Financial Access and Digital Technologies with Rachel Toku-Appiah

    Episode 119 with Rachel Toku-Appiah, who is the Director of Program Advocacy and Communications for Africa at the Gates Foundation, and is at the forefront of advocating for gender equality across the African continent. Her extensive expertise and leadership within the foundation's advocacy efforts position her at the forefront of this critical movement.

    Before joining the foundation in 2021, she spent more than two decades in key global health and development roles, most recently as director for food security and nutrition at Global Citizen. Earlier, she worked for the Graça Machel Trust, launching the organisation and later working to build up its nutrition programme across the African continent and beyond. As country director in Lesotho for the Clinton Foundation, she oversaw programmes that strengthened all aspects of the country’s health system, from human resources and infrastructure to laboratory services and supply chain management.

    What We Discuss With Rachel

    How would you describe the current state of financial access for women entrepreneurs in Africa?What role do you see digital financial services playing in bridging the finance gap for women entrepreneurs in Africa? What are the key challenges you encounter in promoting financial inclusion for women in Africa?How does the foundation navigate the cultural and societal barriers that limit women's access to finances in Africa?Are there any current positive trends or activities in Africa aimed at enhancing women's economic empowerment through improved financial access?

    Did you miss my previous episode where I discuss The Incredible Story of Happy Coffee's Impact on Nigeria's Coffee Culture and Value Chain? Make sure to check it out!

    Like this show? Please leave us a review here-- even one sentence helps!

    Connect with Terser
    on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

    Connect with Rachelon LinkedIn at Rachel Toku-Appiah, and Twitter (X) @GatesAfrica 

    Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

    Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

    Mon, 22 Apr 2024
  • 119 - The Incredible Story of Happy Coffee's Impact on Nigeria's Coffee Culture and Value Chain with Princess Adeyinka Tekenah

    Episode 118 with Princess Adeyinka Tekenah, CEO of Happy Coffee, an indigenous Nigerian coffee brand and coffee solution company that has been actively dedicated to creating awareness about the Nigerian coffee value chain and improving the production and consumption of locally sourced Nigerian coffee since its establishment in 2015.

    Despite facing challenges common to startups in Nigeria, such as limited funding opportunities, Happy Coffee has thrived through bootstrapping and reinvesting profits. They have actively designed innovative solutions to withstand shocks like the COVID-19 pandemic. Happy Coffee offers a range of coffee products sourced from the Mambilla Plateau in Taraba, in addition to providing services such as mobile café service, coffee catering for indoor and outdoor events, barista training, café setup programmes, and consultancy services.

    What We Discuss With Princess Adeyinka

    What specific challenges did you face as a startup in Nigeria's coffee industry?What innovative solutions has Happy Coffee developed to address challenges within the Nigerian coffee value chain?How have you gone about forming relationships with farmers and investing in farms to strengthen the coffee value chain?How does Happy Coffee actively contribute to promoting the consumption of locally sourced Nigerian coffee?What are your thoughts on the belief that Nigerians or Africans in general don’t consume coffee or that there isn’t a coffee culture in Nigeria?

    Did you miss my previous episode where I discuss Discovering, Developing, and Signing Emerging World-Class Football Players From Africa? Make sure to check it out!

    Like this show? Please leave us a review here-- even one sentence helps!

    Connect with Terser
    on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

    Connect with Princess Adeyinkaon LinkedIn at Princess Adeyinka, and Twitter (X) @Yinkaah

    Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

    Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

    Mon, 15 Apr 2024
  • 118 - Discovering, Developing, and Signing Emerging World-Class Football Players From Africa with Kingsley Pungong and James Woods

    Episode 117 with Kingsley Pungong, the Founder and CEO, and James Woods, a Partner and Director of Rainbow Sports Global.

    Rainbow Sports Global is a leading sports enterprise with a global footprint that has successfully positioned itself as a leading Pan-African sports entity, providing holistic management, marketing, and media solutions for football sports agencies, clubs, and talented African football players.

    The company controls multi-continent football club relationships and has unique expertise in sourcing and signing emerging world-class football talents from Africa.

    What We Discuss With Kingsley and James

    What inspired Rainbow Sports Global to focus on African football specifically?What are some of the challenges Rainbow Sports Global faces in sourcing and signing emerging football talents from Africa?How does Rainbow Sports Global ensure that its talent identification and recruitment process is effective and ethical?Would it be safe to say that African football stars currently stand out as some of the continent's most valuable exports?What work is being done at the grassroots level to encourage and develop future African football stars?

    Did you miss my previous episode where I discuss Improving the Inefficiencies of Traditional Trade in Africa Through a Technology-Driven Platform? Make sure to check it out!

    Like this show? Please leave us a review here-- even one sentence helps!

    Connect with Terser
    on LinkedIn at Terser Adamu, and Twitter (X) @TerserAdamu

    Connect with Kingsley on LinkedIn at Kingsley Pungong, and Twitter (X) @RainbowSports1

    Connect with James on LinkedIn at James Woods, and Twitter (X) @Jamesfwoods

    Do you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group.

    Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk

    Mon, 08 Apr 2024
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