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Witness History

Witness History

BBC World Service

History as told by the people who were there.

4460 - How to win friends and influence people
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  • 4460 - How to win friends and influence people

    In 1936, Dale Carnegie wrote one of the world’s most popular self help books - How to Win Friends and Influence People.

    The idea was suggested by a book editor who had attended one of Dale’s public speaking courses in New York.

    The result was a mix of psychology, philosophy and good old-fashioned common sense. Dale offered advice like: Smile. Give praise. Be a good listener. And remember people’s names.

    The book went on to become a best seller. Today, more than 30 million copies have been sold worldwide, and it has been translated into 36 languages. Even the title is part of popular culture.

    Dale’s daughter Donna Dale Carnegie tells Jane Wilkinson about the secret of its success.

    (Photo: How to Win Friends and Influence People in 1955. Credit: Frederic Hamilton/Hulton Archive/Getty Images)

    Wed, 01 May 2024
  • 4459 - How the Milgram 'obedience' experiment shocked the world

    In 1961, the American psychologist Stanley Milgram began a series of controversial experiments on ‘obedience to authority’.

    His study aimed to show how ordinary people could be capable of committing evil acts, if ordered to do so.

    He wanted to understand the psychology behind genocide, telling the BBC: “How is it possible that ordinary people who were courteous and decent in everyday life, can act callously, inhumanely, without any limitations of conscience?”

    During the tests, participants were led to believe that they were assisting an unrelated experiment, in which they had to administer electric shocks to another person.

    These fake shocks gradually increased to levels that would have been harmful had they been real volunteers.

    Vicky Farncombe looks back at the experiment, using BBC archive.

    This programme includes original recordings of the experiments which listeners may find disturbing.

    (Photo: Stanley Milgram beside the shock generator. Credit: BBC)

    Tue, 30 Apr 2024
  • 4458 - Finding the victims of Stroessner's Paraguay

    It’s 70 years since General Alfredo Stroessner seized power in Paraguay in a military coup.

    Stroessner remained in power for almost 35 years, before being toppled in 1989.

    More than 450 people were murdered under Stroessner's rule, with the fate of thousands more unknown. They are remembered as 'the disappeared' of Paraguay.

    One man has dedicated his life to finding the victims of Stroessner's dictatorship, including the remains of his own father.

    Rogelio Goiburu shares his story with Matt Pintus.

    (Photo: Rogelio Goiburu digging for the remains of Paraguay's 'disappeared'. Credit: Getty Images)

    Mon, 29 Apr 2024
  • 4457 - Oliver Tambo returns to South Africa from exile

    On 13 December 1990, the anti-apartheid politician Oliver Tambo returned to South Africa after 30 years in exile.

    As the president of the banned African National Congress (ANC), he had lived in Zambia building the liberation movement while other key ANC members including Nelson Mandela and Walter Sisulu were political prisoners.

    By lobbying around the world and attracting talented South African exiles such as Thabo Mbeki, he built the organisation into a legitimate contender for government.

    When President FW de Klerk unbanned the ANC, Oliver or OR Tambo was finally able to return home where he was greeted by a crowd of thousands at the airport.

    Oliver Tambo’s son, Dali Tambo, recalls to Josephine McDermott how his father and other ANC exiles danced in the aisle of the plane as they crossed into South African airspace.

    (Photo: Oliver Tambo at Jan Smuts Airport. Credit: AP/John Parkin)

    Fri, 26 Apr 2024
  • 4456 - Sarah Baartman's 200-year journey back home

    In August 2002, the remains of an indigenous South African woman called Sarah Baartman were returned to South Africa after almost 200 years away. Sarah died in Paris in 1815 after being forced to perform in European 'freak shows' where people considered to be biological rarities were paraded for entertainment. She had been subjected to racist and degrading treatment and her remains were exhibited at a French museum until 1976.

    When Nelson Mandela became the president of South Africa in 1994, he requested that Sarah's remains be returned to her homeland. However, by 1998 that had not happened. Poet Diana Ferrus decided to write about Sarah’s limbo. Her poem became so popular that it was noticed by politicians in France. Diana shares her memories of that time with Matt Pintus.

    This programme contains discriminatory language.

    (Photo: Sarah Baartman likeness at French museum. Credit: Getty Images)

    Wed, 24 Apr 2024
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