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B2B Marketers Can Laugh

B2B Marketers Can Laugh

Eric Melchor

Drive demand & scale your business with insightful lessons & light-hearted conversations with Europe's greatest B2B Marketers & Founders


(previously Innovators Can Laugh).


B2B Marketers Can Laugh is your essential source for B2B SaaS insights, with a touch of wit. Host Eric Melchor sits down with Europe's seasoned B2B Marketers & Founders to uncover the strategies and lessons that fuel startup growth. Expect laughter, but more importantly, expect valuable insights to drive demand and scale your business. 


Solo episodes with specific podcast marketing and podcast advertising tips you can use today. 

Topics covered: B2B marketing, podcast marketing, demand generation, B2B growth, podcast advertising, go to market strategy (GTM).


The show is brought to you by B2B PodPros. Apply to work with Eric: https://www.b2bpodpros.com/


182 - Tech for Good: Innovating Sustainability in Fashion and Industry
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  • 182 - Tech for Good: Innovating Sustainability in Fashion and Industry

    This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.

    In this episode I chat with Alessandro Nora, co-founder of Stay, a marketplace for sustainable fashion, and Metric Flow, a company that helps industrial companies reduce their environmental impact. Alessandro discusses the innovative approach of Stay, which combines AI personalization and sustainability to match consumers with the best sustainable fashion brands. He shares how they onboarded the first brands and secured financing through angel investors.

    The conversation then moves to Metric Flow - a platform that helps companies track, measure, and improve their sustainability practices. Alessandro shares insights on how they acquired clients through cold emailing and the future plans for Metric Flow.

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our five most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    ...

    Wed, 24 Apr 2024
  • 181 - How to throw a cocktail networking party (and make new friends)

    I share my easy to follow process on how to host cocktail parties that grow your network.

    In the past 18 months, I hosted 8 of them across different cities. Most of the guests I had never met in person, but they were all interesting people I wanted to meet. They are a great way to deepen relationships and help bridge connections with other people. You can host one with these simple to follow steps.

    The original interview was a conversation I had with Michal Domanski on his Doman Network show.  

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our five most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    ...

    Wed, 17 Apr 2024
  • 180 - How to get B2B buyers to respond with a more human-to-human approach with Adriana Tica

    This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.

    If you don't know Adriana Tica, you should. She is one of the best b2b copy writers on the planet. In this conversation, Adriana shares:

    - the importance of writing to one person and being transparent in marketing efforts
    - examples of companies that are successfully blurring the lines between B2B and B2C, such as Groove HQ and Basecamp
    - when writing content, it is important to focus on one person and their pain points, rather than trying to appeal to a broad audience
    - growing an online audience can have its challenges, including dealing with hate and managing time effectively

    This was a really fun conversation. Adriana, thanks for coming on the show!

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our five most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    ...

    Wed, 10 Apr 2024
  • 179 - Moving to New York without a job to follow your dream

    This episode is powered by Planable. Head over to Planable.io and sign up for a no strings attached free trial.

     

    Would you move to New York without a job to follow your dreams?
     Well in my 20s I was crazy enough to do that. In this interview with Andy Chiang from the Foreign Founders podcast, Andy and I dive into my Huckleberry Finn days as a kid to flying to Europe with only a $100 in my wallet. We then get into how I made it in New York and how I ended up in Romania. 

     

    This was a really fun conversation. Andy, thanks for having me on your show!

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our five most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    ...

    Thu, 04 Apr 2024
  • 178 - Throw out style and tone of voice guidelines | SaaS content writing with Ray Berry

    Head over toSessions.usand sign up for a 14-day free no strings attached free trial.

    Eric Melchor is joined with Ray Berry – legend copy writer and founder of DSLX Content. In this episode we talk about how content is changing in B2B and what brands should do if they want to stay with the trends and be competitive from a content standpoint. Ray also shares his experience as a dyslexic founder.


    Thank you so much Ray for coming on. Thanks to B2BPodPros for producing this. 

    Chapters

    00:00 Introduction to Ray Berry and DSLX Content
    00:22 Innovation in B2B Content
    02:15 New and Interesting Content Formats
    03:40 First Person Content in B2B SaaS
    05:03 Launch of DSLX Content Agency
    06:12 Neurodiversity and the Skills of Dyslexic People
    07:18 Dyslexic Superpowers and Problem Solving
    08:59 Weaknesses as a Founder
    10:28 Gamification in Employee Recognition
    13:02 Giving Writers a Voice in B2B Content
    13:42 Rapid Fire Questions

    Find out who upcoming guests are and get my newsletter in your inbox every week, subscribe at https://innovatorscanlaugh.substack.com

    Buying ad spots on large podcast ad networks sucks. We fixed that! Check out https://www.b2bpodpros.com to learn more.


    Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.


    Check out our five most downloaded episodes:

    From Uber and BCG to building a telehealth for pets startup with Michael Fisher

    From Starcraft Player to Maximizing Customer Lifetime Value with Valentin Radu

    ...

    Wed, 27 Mar 2024
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