Filtra per genere
WFA's Better Marketing Pod with David Wheldon
- 34 - Ep 32: On AI, sharing and scaling with Asmita Dubey, L'OréalThu, 02 May 2024
- 33 - Ep 31: On championing creativity with Claire Beale and Sonoo Singh, Creative SalonFri, 29 Mar 2024
- 32 - Better Marketing Pod 2023 key learningsWed, 20 Dec 2023
- 31 - Ep 30: On how to be a great senior leader with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.
Mon, 23 Oct 2023 - 30 - Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, DiageoFri, 22 Sep 2023
- 29 - Ep. 28: On brand purpose with Alberto Levy, Grupo BimboWed, 09 Aug 2023
- 28 - Ep. 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick CleggThu, 20 Jul 2023
- 27 - Ep. 26: On WFA's work and the importance of community in the marketing industry with Raja Rajamannar, MastercardWed, 17 May 2023
- 26 - Ep. 25: On the role of business in reaching the sustainable development goals with Rob Cameron, NestléWed, 12 Apr 2023
- 25 - Ep. 24: On how advertising can support quality journalism with Gordon Crovitz, NewsGuardWed, 08 Mar 2023
- 24 - Ep. 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host, David Wheldon, speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
Thu, 09 Feb 2023 - 23 - Ep. 22: On reasons to be optimistic about 2023 with Tom Standage, The EconomistWed, 14 Dec 2022
- 22 - Ep. 21: On brand building within the football industry with Roel De VriesThu, 10 Nov 2022
- 21 - Ep. 20: On diversity and cultural relevance with Susan Akkad, The Estee Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
Mon, 03 Oct 2022 - 20 - Ep. 19: On using creativity to transform the industry with David Droga
WFA podcast host, David Wheldon, speaks with David Droga about his journey from the mailroom in Australia to the highest seat in Accenture Song – and where the agency’s name came from.
Tue, 26 Jul 2022 - 19 - Ep. 18: Cannes special with Rupen DesaiWed, 06 Jul 2022
- 18 - Ep. 17: Cannes Special with Matt BrittinWed, 06 Jul 2022
- 16 - Ep. 16: On the science of marketing with Professor Byron SharpTue, 07 Jun 2022
- 15 - Ep. 15: On marketing effectiveness with Peter Field and Karen Nelson-FieldWed, 30 Mar 2022
- 14 - Ep 14: On lessons learnt in Asia with David PorterMon, 07 Mar 2022
- 13 - Ep.13: On creativity with Sir John HegartyMon, 31 Jan 2022
- 12 - Ep.12: On marketing in Africa with First Bank of Nigeria's Folake Ani-Mumuney
In this episode of WFA's Better Marketing Pod, David speaks with SFolake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First Bank of Nigeria, on why brands need to start focusing more on the African continent.
Wed, 15 Dec 2021 - 11 - Ep.11: On sustainability with Reckitt's Sonia Thimmiah
In this episode of WFA's Better Marketing Pod, David speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt, on how brands can play a decisive role in shaping the sustainable future the world needs.
Wed, 10 Nov 2021 - 10 - Ep.10: On digital platforms and the cookieless world with "The Ad Contrarian" Bob Hoffman
In this episode of WFA's Better Marketing Pod, David speaks with the "The Ad Contrarian" author, Bob Hoffman, about his past as an adman and how the internet changed the industry forever.
Wed, 27 Oct 2021 - 9 - Ep. 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
In this episode of WFA's Better Marketing Pod, David speaks with the inimitable marketing professor and industry commentator, Mark Ritson, on the perils of purpose, the fundamentals of marketing and how brands should be more like Tom Hollander and less like Orlando Bloom.
Mon, 28 Jun 2021 - 8 - Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc., on the strategy fueling Barbie's reinvention and growth and the company's new toy line challenging stereotypes.
Mon, 07 Jun 2021 - 7 - Ep.7: On sustainability and courageous marketing with Unilever's Conny Braams
In this episode of WFA's Better Marketing Pod, David speaks with Conny Braams, Chief Digital and Marketing Officer at Unilever, about sustainability, courageous marketing and ‘purposeful creativity’.
Wed, 14 Apr 2021 - 6 - Ep.6: On humor and catching the 'F-train' with General Mills' Ivan Pollard
In this episode of WFA's Better Marketing Pod, David speaks with Ivan Pollard, Senior VP and Global Chief Marketing Officer at General Mills, about coming to America, the importance of humour, why marketing can’t be replaced by machines and catching the ‘F-train.’
Wed, 31 Mar 2021 - 5 - Ep.5: On digital transformation with L'Oréal’s Lubomira Rochet
In this episode of WFA's Better Marketing Pod, David speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer, about digital transformation, how her diverse background feeds into her leadership role, the rise of e-commerce and TikTok, and service-based marketing in a ‘cookie-less world’.
Tue, 23 Feb 2021 - 4 - Ep.4: On next-generation marketing with Mastercard's Raja Rajamannar
In this episode of WFA's Better Marketing Pod, David speaks with Raja Rajamannar, WFA President and Mastercard's Chief Marketing & Communications Officer, about Raja's early days in marketing in India, what Covid has changed, the global marketing agenda and his new book on next-generation marketing.
Tue, 26 Jan 2021 - 3 - Ep.3: In conversation with Sir Martin Sorrell
In this episode of WFA's Better Marketing Pod, David speaks with Sir Martin Sorrell about what Covid has changed, his advice for marketers, DEI, Brexit and some regrets on not managing the work-life balance.
Wed, 16 Dec 2020 - 2 - Ep.2: On marketing in times of Covid with Jon Wilkins and Paul Kemp-Robertson
In the second episode of WFA's Better Marketing Pod, David speaks with Jon Wilkins, Chairman of Karmarama, and Paul Kemp-Robertson, Co-founder of Contagious, on how brands have responded to the pandemic, highlighting the best (and worst) advertising campaigns and brand actions this year.
The trio also discuss how Covid has given pause for reflection and allowed global society to consider in greater depth racism and inequality.
Tue, 03 Nov 2020 - 1 - Ep.1: On Diversity & Inclusion with Belinda Smith and Jerry Daykin
In the first episode of WFA's Better Marketing Pod, David speaks with WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin, on how brands and the industry have responded to amplified issues of racism in the US and globally.
The trio also discuss the WFA’s D&I Taskforce, the internal and external facets of diversity and inclusion, as well as issues regarding representation and stereotyping.
Thu, 29 Oct 2020
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