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- 98 - Overcoming Amazon Seller Support Issues with Seller Candy
https://youtu.be/UXNapqDV8J0
Why Is Amazon Seller Support So Frustrating?
Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated and losing sales. To help sellers optimize their time and focus on growing their business, we spoke with Arvin Teano, Chief Delivery Officer at Seller Candy, on the Amazon Playbook podcast. Seller Candy offers dedicated account managers to handle seller support issues so sellers don't have to. Key Takeaways: - Be sure to thoroughly troubleshoot issues yourself before contacting seller support. Follow all the steps they recommend. This shows you've done your diligence when you do need to get the issue resolved.- The top problems Seller Candy helps resolve are restricted listings, buy box issues, updating listings and brand registry, inventory discrepancies, and reimbursements.- Seller Candy managers have experience working for Amazon seller support. They know workarounds and can get issues properly escalated and resolved.- Using Seller Candy frees up sellers' time to focus on critical business priorities rather than spend a lot of time communicating with seller support.- Seller Candy handles issues for both Seller Central and Vendor Central accounts. They can be given access to all or part of the seller's account based on the seller's comfort levels. - Flat files are key to managing listings but can damage your account if misused. 90% of Seller Candy's work involves expertise in properly using flat files. No seller wants to waste time battling seller support. Check out SellerCandy.com to see if their team of Amazon experts can help resolve your seller support headaches.
Wed, 29 Nov 2023 - 27min - 97 - Episode 100: How to Pick a Winning Product on Amazon: 11 Rules for Success
https://youtu.be/BvufZVUH-9I
Mastering Product Selection: Profitable Products on Amazon
Insights, Tips, and Strategies to Help You Stand Out and Succeed on AmazonIn this session, we'll explore the nuances of choosing a winning product on Amazon. Whether you're already exploring the platform or honing in on your options, let these 11 rules guide you in selecting a product set for triumph.Rule #1: The #1 seller on Amazon is selling at least $100,000/month minimumThis indicates a strong demand for the product and signifies potential opportunities for you to make an impact.Rule #2: The Number Ten Seller's PerformanceSimilarly, the number ten seller on Amazon should be selling at least thirty thousand dollars per month for your specific category. This shows that there is enough demand in the specific category that even the tenth seller has strong monthly sales. Rule #3: The #10 seller on Amazon has less than 500 reviewsIts standing is a result of a consistent commitment to delivering exceptional value and ensuring customer satisfaction. Rule #4: You can find at least 1 way to make your version of the product unique and significantly better than 99% of your competitors (longer battery life, durability, user-friendliness, etc..)Differentiation is the key. Your product should offer a unique and superior feature compared to 90-99% of your competitors. It could be a distinct design, improved functionality, or enhanced quality.Rule #5: The Price Point is at least $9.99 - $150This range allows for flexibility in promotions, advertising, and maintaining healthy profit margins.Rule #6: Repeat Purchase Product capability Consider products that have repeat purchase potential. Items like coffee, supplements, and vitamins can encourage customers to become repeat buyers, contributing to long-term revenue growth.Rule #7: You can clearly define and imagine who your ideal customer avatar is that would be proud to share your brand’s products on social media or at a party for exampleClearly define your ideal customer avatar. Understand their needs, preferences, and pain points. Your product should resonate with them, making them proud to share it with others.Rule #8: Smaller and Lighter (ping pong balls) is better than big and heavy (like a ping pong table) because of cheaper storage and shipping costs.When choosing a product, prioritize smaller and lighter options. Amazon fees can be significant, and reducing size and weight helps optimize profitability.Rule #9: You can think of at least 5 other products that compliment this product and would serve the same customer and fit under your brand.Choose a product that can be complemented by at least five other related items. By offering a range of products that cater to the same customer base, you can increase the lifetime value of each customer.Rule #10: Avoid Low-Price CommoditiesSteer clear of low-price commodities like paperclips or easily sourced items with narrow profit margins. Aim for products with at least 50% profit margins to ensure a sustainable business model.Rule #11: Low legal liability or infringement issues (patents/trademarks)Lastly, ensure your product selection has minimal legal liability, including issues related to patents and trademarks. Avoid products with potential infringement complications.Selecting the right product is crucial for the success of any business. By following these rules, you can increase your chances of choosing a profitable and sustainable product. Remember to focus on customer demand, product complementarity, and legal considerations, while avoiding low-price commodities. With thorough research and strategic decision-making, you can find a product that will not only attract customers but also bring in long-term profits. Keep these rules in mind as you continue your journey towards building a successful business.Remember, these rules serve as guidelines rather than strict mandates. Adjust them based on your specific situation and in...Mon, 05 Feb 2024 - 10min - 96 - How to Get More Amazon Product Reviews: Tips to Increase Trust in Your Product
https://youtu.be/Kd6IMvHqEO4
5 Proven Ways to Get More Amazon Product Reviews
Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As an Amazon seller, getting reviews is crucial for driving conversions and establishing credibility. But where do you start when your product is still unknown?
In this podcast, Amazon expert Mary goes over some proven tactics for collecting more reviews in a compliant way. Use these strategies to give your product the social proof it needs to succeed on Amazon.
Key Takeaways:
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Use Amazon Vine when launching new products. This program lets you enroll products to receive up to 30 free reviews from vetted Amazon reviewers. It costs $200 per parent SKU but can give you a major boost out the gate.
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After the Vine reviews come in, tap your friends and family network (in a careful way). Have them organically purchase and leave honest reviews. Space these out over time and avoid reviewers who share your IP address.
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Send review requests to customers. Amazon allows this directly from the orders page. Use browser extensions like Jungle Scout to streamline the process. Wait at least 2-3 weeks so customers have time to try the product.
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Check the review dashboard for any 1-3 star reviews and reach out to dissatisfied customers. Offer assistance or refunds, but never ask for reviews to be changed or deleted.
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Create a review funnel using marketing inserts. Drive traffic to a landing page that rewards customers and nudges them to leave Amazon reviews before redirecting to your product page. This builds your email list too.
Getting reviews requires patience and persistence, but it's essential for every Amazon seller early on. Use these proven strategies to kickstart your product’s credibility and social proof. Don’t take shortcuts that violate Amazon’s terms of service. Maintain a long-term, customer-focused mindset with reviews.
What's worked for building up your Amazon product reviews? Have you tried any of these strategies?
Wed, 04 Oct 2023 - 22min - 95 - Big Amazon Seller Updates You Need to Know!
https://youtu.be/Kd6IMvHqEO4
The Small & Light Program is Ending!
The Amazon Small & Light program is shutting down on 8/28/2023. I know, major bummer! But wait, it's not all bad news...
Low Price FBA to the Rescue
Introducing the new Low Price FBA rate for items under $10! No more weight/size rules - this opens up reduced fees for way more sellers! Time to celebrate and see if your products qualify.
Holiday Deadline Dates
The 2023 holidays will be here so fast it'll make your head spin! Here are the can't-miss deadlines: 8/18/2023: Top Deal submissions due for BF & Cyber Mon! 9/1/2023: Apply for Lightning Deals! 9/14/2023: Last day to ship for Prime Fall deals! 10/19/2023: Final ship date for BF & CM!No snoozing on these dates! Set your reminders and let's get planning!
Prime Fall Event Details
The tea is that Amazon is brewing up a special Prime-only event in October 2023! This will feature large discounts and deals to drive major sales before the holiday rush! Don't miss out! Tips to Conquer Amazon in Aug- Review inventory & prices before holiday chaos- Submit Lightning Deals apps ASAP- See if your products qualify for new low rates! - Use Prime Fall deals to gain momentum!- Call us if you need help preparing!With smart planning, you can absolutely crush Q4 this year! Let's do this!
Mon, 28 Aug 2023 - 5min - 94 - The Power of Networking and SOPs in E-commerce: A Conversation with Jeff Lieber
https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4
Navigating the E-commerce Landscape:
Unveiling the Power of Networking and SOPs for Scaling Amazon BusinessesToday, we have a fascinating conversation with Jeff Lieber, the CEO and founder of Turnkey Product Management, a successful Amazon agency based in San Diego, California. Jeff shares his journey from starting his own brands to exiting them and finally establishing his agency in the ever-changing landscape of Amazon. We'll explore the importance of networking and the role of Standard Operating Procedures (SOPs) in scaling an e-commerce business. So, let's dive in!Getting Started in the Amazon Space:Jeff Lieber began his journey in the e-commerce world back in 2014, selling his own brands on Amazon. With firsthand experience, he witnessed the continuous evolution of the platform over the years. After exiting his own brands, Jeff founded Turnkey Product Management in 2017, transitioning from a seller to an agency owner.The Importance of Networking and Partnerships:Jeff emphasizes the significance of networking and building partnerships in the e-commerce space. He recalls meeting Ryan Moran from Capitalism.com early on, and their friendship led to an official advisory role for Turnkey Product Management. Networking allowed Jeff to learn from others, expand his knowledge base, and foster valuable relationships in the industry.The Value of Standard Operating Procedures (SOPs):SOPs are essential for scaling any business, including e-commerce ventures. Jeff stresses that SOPs streamline operations and enable entrepreneurs to delegate tasks efficiently. A combination of video and written SOPs proves effective in training team members to perform tasks at the same level as the founder. He also emphasizes the need to continuously update and refine SOPs to adapt to changes in the market.Critical SOPs for Amazon Sellers:For Amazon sellers, two crucial SOPs are listing optimization and product launch strategies. Many sellers neglect listing optimization, which impacts conversion rates and overall success on the platform. Jeff advises developing a checklist for listing optimization to ensure all components are present. Additionally, a well-structured product launch SOP can lead to more successful product introductions.Turnkey Product Management's Services:Turnkey Product Management offers a range of services to e-commerce brands. For established brands with consistent sales, the full-service package includes Amazon channel management, listing optimization, advertising management, and launch strategies. Additionally, they provide coaching and SOP development for brands looking to improve their internal processes.The Small World of E-commerce:Jeff shares an intriguing anecdote about meeting Reggie Young, who had previously been a customer of Turnkey Product Management. The story highlights the interconnectedness of the e-commerce community and the importance of strong networking ties.In this blog post, we explored Jeff Lieber's journey from an Amazon seller to the CEO of Turnkey Product Management. Jeff's emphasis on networking, partnerships, and the implementation of SOPs offers valuable insights for aspiring e-commerce entrepreneurs. Whether you're looking to build an agency or scale your own brand, investing in relationships and effective procedures can be the key to success in the e-commerce world. Happy selling!
Mon, 14 Aug 2023 - 21min - 93 - Maximizing Post-Prime Day Success: Tips for Continued Growth and Preparation for Q4
https://youtu.be/TH5GA3W6cV8
Don't Miss Out on These Post-Prime Day Secrets
Prime Day, the much-awaited annual shopping extravaganza, has come and gone, leaving sellers with a surge of traffic and orders. As an Amazon seller, it's crucial to capitalize on this momentum and make the most of the influx of customers. In this blog post, we'll explore essential strategies to leverage the Prime Day success, including requesting reviews, optimizing your review funnel, running regular promotions, engaging with customers, and introducing a new promotional tool, Brand Tailored Promotions. Moreover, we'll also discuss the significance of reflecting on Prime Day's performance to prepare effectively for the upcoming major shopping days in Q4, such as Prime Fall Event, Black Friday, and Cyber Monday.Requesting Reviews: The Key to Post-Prime Day SuccessNo matter the time of year, requesting reviews from customers is essential for building credibility and driving future sales. However, after Prime Day, when there's an increase in shoppers, it becomes even more critical to seek reviews actively. Learn why this strategy is vital for your long-term success and how to approach it effectively.
Optimizing Your Review Funnel for Sustainable GrowthFor sellers with a review funnel, optimizing it is a game-changer. Discover the power of welcome emails and value-added sequences, tailored to the type of products you sell. Uncover effective strategies for supplement and kids' product sellers, such as health and wellness content or parenting videos, to keep customers engaged and coming back for more.Embracing Regular Promotions: Coupons, Lightning Deals, and MoreNow that Prime Day is over, it's time to resume regular promotions. Delve into the different types of promotions you can run, from coupon clippings to lightning deals and best deals. Uncover the potential of subscribe and save coupons for subscription products and learn how to set them up for success.Customer Engagements: Keeping the Momentum GoingWith the influx of traffic during Prime Day, you likely gained new store followers and potential customers. Learn how to set up effective customer engagement campaigns to nurture these relationships, bring customers back to your store, and boost your sales. Discover the optimal frequency for customer engagements based on your catalog size.
Introducing Brand Tailored Promotions: The Future of DiscountsPost-Prime Day has brought us a new promotional tool called Brand Tailored Promotions. Dive into this beta program that offers exclusive discounts for past and prospective Amazon customers. Learn how to leverage this tool to increase brand loyalty, bring back past customers, and entice new ones. Preparing for Q4: Reflecting on Prime Day for Black Friday and Cyber Monday SuccessAs we approach Q4, it's time to reflect on your Prime Day strategies and apply successful tactics to Black Friday and Cyber Monday. Discover the importance of early preparation and how to work on your marketing materials, customer engagements, and Amazon posts to make the most of these major shopping days. Navigating Inventory Challenges for Q4One of the most critical aspects of Q4 preparation is managing your inventory effectively. Get insights into how to handle inventory shipments for Prime Fall Event, Black Friday, and Cyber Monday, taking into account lead times and inventory cutoffs to ensure a smooth and successful Q4.Post-Prime Day success hinges on capitalizing on the increased traffic and orders. Requesting reviews, optimizing your review funnel, running regular promotions, and engaging with customers are crucial strategies for continued growth. Additionally, the introduction of Brand Tailored Promotions opens up new opportunities for discounts and customer retention. As we prepare for Q4, it's essential to reflect on Prime Day's performance and prepare in adva...Fri, 28 Jul 2023 - 15min - 92 - Unlocking Business Growth: Exploring Funding Options for Amazon Sellers and Leveraging Kick Further’s Unique Marketplace
https://youtu.be/HfsEOLiqqAE
Kick Further:
Revolutionizing Inventory Financing
Kick Further is a unique funding marketplace that provides capital for businesses to produce inventory that they need to sell at a future date.Many businesses face a cash gap between paying for raw materials or finished goods and receiving the proceeds from sales, especially as they grow. Kick Further offers an inventory financing marketplace to help businesses access capital using inventory as the vehicle.Besides Kick Further, there are other types of funding options for Amazon sellers to consider. These include Amazon's collaboration with Goldman Sachs for proactive funding offers to sellers, revenue financing, loans from friends and family, equity raises through venture capitalists, and traditional bank loans or lines of credit. Each option has its own advantages and considerations, such as cost, eligibility, and the value-add provided by the funding source.When it comes to seasonal fluctuations in demand, sellers should consider partnering with a financing company like Kick Further or planning well in advance. The ideal time to secure financing depends on production and shipping times, ensuring that sellers have enough buffer inventory and can avoid stockouts. Managing cash flow and financial projections is crucial to avoid negative impacts on credit. Sellers should focus on maintaining healthy margins, paying obligations on time, and being realistic about growth and debt.To leverage Kick Further for rapid inventory turnover and prevent sellouts or fulfillment delays, sellers should plan their orders well in advance based on production and shipping times. It's important to have enough buffer inventory while avoiding excessive storage fees. Kick Further offers resources on their website for sellers to better manage their inventory and financing needs.The pandemic has created both challenges and opportunities for financing. While increased strains on the supply chain have led to a higher demand for financing, some businesses have faced difficulties due to changing sales patterns and overstocked inventory. Kick Further primarily focuses on businesses that are confident in their ability to sell through new inventory and facilitate growth.
Wed, 19 Jul 2023 - 25min - 91 - How Accrueme’s Unique Financing Model Can Help Amazon Sellers Save Money and Grow Their Businesses
https://youtu.be/O4-zI0lxkx4
Accrueme: Exclusively Providing Amazon Sellers with Interest-Free Financing
How Accrueme's interest-free financing differ from traditional financing options for Amazon sellers
Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme offers a unique financing model that does not charge interest, fees, or monthly payments. Instead, Accrueme earns a percentage of the profits that sellers make with the money they borrow. This model is designed to be more beneficial for sellers than traditional financing options.
Accrueme is the only company that offers this type of financing for Amazon sellers. The company has been in business for 4 years and has helped over 1,000 sellers grow their businesses.
To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.
The podcast episode highlighted the following key points about Accrueme:
* Accrueme's financing model is unique in that it does not charge interest, fees, or monthly payments.
* Accrueme is the only company that offers this type of financing for Amazon sellers.
* Accrueme has been in business for 4 years and has helped over 1,000 sellers grow their businesses.
* To qualify for financing from Accrueme, sellers must have a minimum of $20,000 in monthly sales and have been selling on Amazon for at least 6 months.
If you are an Amazon seller who is looking for financing, Accrueme is a great option to consider. The company's unique financing model can help you save money and grow your business.
Tue, 20 Jun 2023 - 33min - 90 - Unlock Your Amazon Potential: Embrace the Power of Amazon’s Tools at Every Stage of Your Journey
https://youtu.be/_qUSW3xexjo
Maximizing Amazon's Tools for Your Brand
Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you're an experienced seller or just starting out, it's essential to understand and leverage the various tools and features that Amazon offers.
Amazon's Brand Registry provides sellers with a range of tools tailored to enhance brand visibility, engagement, and performance on the platform. Let's explore some of these tools:
Brand Registry-Specific Tools:
Brand Dashboard: This includes the customer review dashboard, where you can respond to reviews of three stars or below, and brand analytics, which provides valuable data about your brand's performance on Amazon.
Customer Engagements: This feature, which is not available to everyone, allows you to send emails within Amazon to drive sales.
Amazon Storefront: This is a brand-specific tool that provides a landing spot for your brand on Amazon.
Amazon Posts: This feature, is Amazon's version of Instagram, it allows you to post on your storefront while also pushing the content in different placements throughout Amazon.
Advertising Tools: These include sponsored brand ads, sponsored display ads, and Amazon attribution, which tracks the success of your external marketing efforts.
Listing Tools: These include A+ content, Premium A+ Content, brand story, and video on the listing, all of which can enhance your conversion rates.
Brand Support: This includes two levels of support for brand-registered sellers - seller support and brand support. The latter can be accessed at brand services.amazon.com and can be used to report IP issues.
Amazon Promotions:
Lightning Deals: These 12-hour opportunities can feature your product on Amazon's deals page.
Best Deals: Formerly known as seven-day deals, these are located in the deal section under advertising with Lightning Deals. They run for 7 days on the Amazon deals page.
Coupon Clippings: This promotional type can help your product stand out in the search results by offering a dollar-off amount or percentage-off amount.
Subscribe and Save Coupons: These are designed to encourage customers to subscribe to your product.
Prime Exclusive Discounts: These are great for events like Prime Day, Black Friday, and Cyber Monday.
Promotional Codes: These promotions are best used for external efforts where you can provide a private promo code that only certain customers have.
Remember, no matter how long you've been selling on Amazon, it's crucial not to overlook these tools that Amazon provides. If you have any questions about how to best use these strategies for your brand, don't hesitate to reach out to your coach or support team.
Thu, 29 Jun 2023 - 15min - 89 - How to Use Amazon’s Subscribe and Save Coupon Clippings to Attract New Customers and Boost Sales
https://youtu.be/6eO9zqsheHc
Amazon Introduces Subscribe & Save Coupons
New feature lets customers save money on eligible products
Amazon's introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons are accessible through the coupon dashboard under the advertising tab. Users can customize the coupon by specifying the discount type (percentage or dollar off), duration, and budget. The coupon appears as an orange badge with the message "save an extra $X on your first subscribe and save order," but it can only be used for subscriptions, not regular purchases.
The possibility of combining these subscribe and save coupons with prime exclusive discounts is currently being tested for potential use during Prime Day. The effectiveness of percentage off versus dollar off coupons should be tested, although dollar off coupons are generally preferred due to simplicity. The discount range for subscribe and save coupons spans from 5% to a maximum of 50%.
Tracking the performance of these coupons can be done through the coupon clipping dashboard, but evaluating their impact on subscriber acquisition requires monitoring subscription numbers. Comparing the percentage increase in subscriptions during the coupon period to regular months helps gauge the effectiveness of the coupons. Employing this strategy for all subscribe and save products can greatly enhance customer acquisition and subscription rates.
Tue, 23 May 2023 - 8min - 88 - Best Practices for Amazon Sellers on Prime Day 2023
https://youtu.be/yePMrRklx4Q
Mastering Prime Day 2023: Unlocking Winning Strategies for Sellers
Unlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert Guidance
Get ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in the April 2023 roundtable. Optimize your listings, update images and pricing, and run effective PPC campaigns. Explore off-Amazon marketing tactics like engaging social media graphics and impactful email blasts. Take advantage of top promotional strategies such as prime exclusive discounts, coupon clippings, promo codes, and lightning deals. Leverage various on and off-Amazon tactics, including Amazon posts, Amazon Live, social media posts, email blasts, and collaborations with influencers. Increase your PPC budgets, adjust bids, and maintain visibility throughout Prime Day. Don't miss the opportunity to effectively leverage the Prime Day audience. Prepare with confidence and make the most of this highly anticipated sales event.
Mon, 08 May 2023 - 13min - 87 - The Do’s and Don’ts of Selling on Amazon: Tips and Best Practices from a Legal Expert
https://youtu.be/Jv6KG1gux-c
Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the Platform
Learn how to stay compliant with Amazon's policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in preventing Amazon suspensions.Leo, a specialist in Amazon suspensions (Amazon Suspension Lawyer), advises sellers to carefully review Amazon's policies before listing their products to avoid suspension and legal issues. As drop-shipping services and other passive income schemes are prohibited on Amazon, it is essential for sellers to conduct due diligence before starting any business models that may conflict with Amazon's policies. Additionally, it is important for sellers to have a good understanding of the platform's expectations to avoid logistical issues related to order fulfillment that can lead to performance issues and suspension.He emphasizes the significance of providing excellent customer service and addressing buyer concerns promptly to avoid negative reviews and agency claims that could impact a seller's performance. To establish a reputable brand, sellers should focus on providing quality post-purchase customer and tech support, particularly if they sell tech products. Furthermore, Leo mentions Amazon's arbitration process, which serves as a faster and more exclusive dispute resolution mechanism between Amazon and sellers.To succeed as an Amazon seller, it is crucial to be familiar with Amazon's policies and take responsibility for understanding and adhering to them. By avoiding dubious practices, offering exceptional customer service, and building a trustworthy brand, sellers can expand their business on Amazon.
Thu, 27 Apr 2023 - 39min - 86 - Unleashing the Power of PR: How Amazon Sellers Can Build Brand Equity and Boost Sales with Strategic Public Relations
https://youtu.be/GI3NrPI0p_Q
Maximizing Sales on Amazon:
How PR Can Help Businesses Launch Products and Drive Promotions
PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media coverage, PR can generate excitement and increase the visibility of new products, creating a sense of urgency that can help drive sales.
Optimizing product listings is an important part of PR for Amazon businesses. PR can assist in improving the language and visuals used in product listings to make them more compelling and effective in converting shoppers into buyers. Additionally, PR can assist with keyword research and optimization to enhance search rankings.
When partnering with a PR agency, it's crucial to establish clear objectives and expectations for the campaign, such as identifying the target audience, messaging, and desired outcomes. It's also important to establish a timeline and budget for the campaign and to communicate regularly with the agency to ensure the campaign stays on track.
Another benefit of successful PR campaigns for Amazon sellers is improved search engine rankings through generating high-quality backlinks from reputable media outlets. This benefit of PR can have a lasting impact on the business by driving more organic traffic to their listings.
Mon, 24 Apr 2023 - 31min - 85 - Amazon’s Brand-Creator Marketplace to Expand Your Reach with Amazon Creators
https://youtu.be/LvFy1_pZzyM
Introducing Creator Connections:
Amazon's Brand-Creator Marketplace for Increased Reach
Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers to connect with Amazon affiliates without having to search for them organically or pay for third-party services. Creators develop content about the seller's product to help customers make purchases. The current offering, Affiliate Plus, is a pay-for-performance ad model that pays a bonus commission for every qualified sale during a campaign window. This model does not charge any service fees, and brands can request campaigns at any time. Seller participation helps share the Creator Connections marketplace, and they gain access to an all-inclusive end-to-end campaign management program with performance metrics. If interested, sellers can contact Turnkey Product Management to get the sign-up link.
Thu, 23 Mar 2023 - 3min - 84 - Boost Your Online Business with Buy with Prime: Amazon’s Expertise, Your Success!
https://youtu.be/9YA5ynH-zpk
Maximize Your Sales Potential with Buy with Prime
Seamlessly Integrate Amazon Prime into Your Website for Easy Purchases and Hassle-Free Returns!
Have you ever visited a website to purchase a product only to be discouraged by a lengthy checkout process? Well, Amazon's "Buy with Prime" feature aims to change that. This feature allows website owners to integrate Amazon Prime into their sites, enabling customers to purchase items with ease.
By clicking the "Buy with Prime" option, Prime members can quickly and easily buy products using their saved contact and payment information, including shipping addresses. The benefits of this feature are numerous, including increased website conversion rates, faster shipping through Amazon's fulfillment, and simplified returns managed by Amazon.
Explore the Buy with Prime feature and how it can benefit website owners looking to boost sales and improve customer experience.
Thu, 16 Mar 2023 - 6min - 83 - Maintaining Brand Reputation: Effective Strategies for Retailers to Thrive Alongside Amazon
https://youtu.be/4ukl3MfWELM
Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail Landscape
Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across all channels to avoid damaging the brand's reputation. Retailers must also ensure their content, such as product descriptions, images, and reviews, is up to date and appealing to potential customers. Controlling access to the catalog by limiting the number of third-party sellers is also important to avoid pricing conflicts and maintain the brand's reputation. To maintain a positive rating on Amazon, retailers should respond professionally to negative reviews and address customer issues promptly.
When expanding their business, retailers should consider selling directly to Amazon via 1p or 3p and evaluate the benefits of using Fulfillment by Amazon (FBA) versus Fulfillment by Merchant (FBM). Johan emphasizes that Amazon is an extension of a retail brand and should be treated as such. Entrepreneurs must carefully consider whether to start their business on Amazon or in a physical retail store, depending on the product category and their goals.
Retailers have adapted to the changing times by offering convenient shopping options like buy-online-pick-up-in-store or curbside pickup. To succeed in the future, entrepreneurs should consider both retail and online platforms and offer customers multiple buying options. This can lend legitimacy to the brand and give entrepreneurs negotiating leverage with retailers. Overall, Johan's expert strategies can help physical stores coexist with Amazon and thrive in the current retail landscape.
Fri, 24 Mar 2023 - 20min - 82 - WNOA October 2022
https://youtu.be/Puz-y8FK0Fg
Manage Your Customer Engagement Efficiently Through
Brand FollowersRecent CustomersHigh Spend CustomersRepeat Customers
Requirements:
Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaignsAverage opt out to click rate less than 1% over the last 10 customer engagement campaigns
Wed, 02 Nov 2022 - 6min - 81 - WNOA September 2022
https://youtu.be/GcD9v13-J_c
For the Prime Fall Event we would recommend the following promotions:
Lightning Deals and 7-Day Deals
Should have been submitted a month ago, need to monitor what date and time you are given
Coupon Clippings
Should have been submitted last week
Prime Exclusive Discounts
Can we be submitted two weeks prior to the event
Additional Exposure:
Customer Engagements
Amazon Posts
Amazon Storefront Deals Tab
A/B Experiments
Our team recommends that during the holidays you use external assets like email and social media to get additional reach to your products.
Your team should consider rolling out the following tactics to get some additional visibility to your products:
Email Blasts
Facebook Advertising
Social Media Posts
Influencers
Google Advertising
Anything else you have at your disposal!
Wed, 14 Sep 2022 - 22min - 80 - August 2022 What’s New on Amazon
https://www.youtube.com/watch?v=Ga9GB9u1YJE
Everything You Need To Know About Amazon Post
In this week's episode, Krista Rinehart, one of Turnkey's Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts.
Why should you use Amazon Posts?
Amazon posts provides an excellent platform for sellers to not only promote their products, but to also share engaging content that tells their brand story. This is a great way to showcase customer photos and build social proof.
Amazon posts are essentially a mini Instagram on Amazon. Sellers can find it in their storefront, on their own listing, and sometimes on their competitors' listing. Here is what it looks like:
Before sellers begin creating their post, make sure they check the following requirements:
* Image size: 640 x 320 px or larger
* Aspect ratio: Between 1:2 and 2:1
* File format: JPG or PNG
Color format: RGB
Also consider the following when designing Amazon Post.
* Lifestyle Images
* Strong Captions
* Tag Multiple Products
* Instagram Content
The primary objective here is to increase customer retention with their Amazon brand followers. By creating Amazon Posts now, they can develop their brand loyalists and be in a better position to manage their customer engagement with Amazon.
Tue, 16 Aug 2022 - 11min - 79 - Episode 80: What’s New on Amazon July 2022 with Jenna
https://www.youtube.com/watch?v=6lzC5d491E8
Now that Prime Day has passed it is important to do the following:
Make sure you are requesting a review on the influx of ordersFor those of you that have a ReviewFunnel make sure we are set up to ask for the review but also get continuous follow upsStart implementing regular promotions again:– Coupon Clippings– Lightning Deals– 7 Day DealsImplement customer engagements if you haven’t done so already
The event is expected to fall between the end of September and early October
* The event is expected to fall between the end of September and early OctoberInventory must be inbound by September 12th in order to be to the FBA warehouses on time for the eventPromotions– Lightning Deals– Right now this is the only promotion being offered– We expect more will be offered soon– Book these by Friday (7/22)Amazon Posts and Customer– Engagements– Once the date is announced we suggest scheduling out both Amazon– Posts and Customer – Engagements for the day of– It should feature products you are having the deal on
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage.
Learn more about our services today! Schedule a call with one of our Amazon Experts.
Talk With An Amazon ExpertTue, 26 Jul 2022 - 1h 02min - 78 - Episode 79: Market Updates for Preparing Your Amazon Brand for Sale
https://www.youtube.com/watch?v=vitxQo5gcPw
What expert says about the state of the market
The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our latest podcast episode of the Playbook For Amazon podcast filled with tips on what you can do to maximize your opportunity this year! There's a ton of potential out there, go take it!
During this conversation, they discuss the state of the market and how consumer behavior has been affected, as well as which buyers are still acquiring. We end with the MASSIVE opportunities for eCommerce business owners scaling a brand in this economy and trust me, you don't want to miss this one!
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage.
Learn more about our services today! Schedule a call with one of our Amazon Experts.
Talk With An Amazon ExpertThu, 21 Jul 2022 - 1h 02min - 77 - Episode 78: Amazon Product Selection & International Expansion of Zonguru
https://youtu.be/cNXP8N1dV3Q
Trying to figure out how to do product research?
When it comes to analyzing ecommerce markets, there’s one thing that matters the most.
It’s a product/market fit.
Don’t get too caught up on specific products, it's the product research niche that you need to key in on for your winning product.
You don’t want to spend money and time on a product that no one or very few people want. That is why keyword research is a good idea.
Demand alone isn’t enough. You need to make sure that your niche has a marketing opportunity for your online business.
In this episode with Jon Tilley of Zonguru, let’s talk more about finding amazing product opportunities, analyzing your market and the best approach when you want to expand your Amazon business internationally.
Get the best deal on Zonguru here:
https://turnkeyproductmanagement.com/zonguru
Timestamp:
* 00:55:22 - What is the story behind Zonguru?
* 04:44:12 - Any tips on finding amazing product opportunities on Amazon?
* 13:03:24 - Are there any tips for testing out international waters when you want to expand your Amazon business?
* 16:34:01 - Strategies for boosting conversions.
* 24:03:22 - Connect with Jon Tilly.
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage.
Learn more about our services today! Schedule a call with one of our Amazon Experts.
Talk With An Amazon ExpertMon, 18 Jul 2022 - 26min - 76 - Episode 77: What’s New on Amazon June 2022 with Jenna
New Brand Analytics search dashboards are now available
* There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top queries relevant to your brand.
* The Search Catalog Performance dashboard provides a comprehensive product view of key shopping metrics such as impressions, clicks, cart adds, and purchases.
* The Search Query Performance dashboard answers the question, “what queries led customers to my product?” and includes Brand and ASIN level performance for each query.
For each term it will break down the following:
Query Volume
Impressions
Clicks
Add to Carts
Purchases
Helps you determine what terms are converting for you the best not only for the PPC side of things but also organically
For each product it will have the following:
Impressions
Clicks
Add to Carts
Purchases
This can really help on the conversion side of things, you can see how many people added the product to the cart and how many actually led to a purchase. Based on this you can decide if your listing is enticing enough.
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage.
Learn more about our services today! Schedule a call with one of our Amazon Experts.
Talk With An Amazon ExpertMon, 06 Jun 2022 - 6min - 75 - Episode 76: What’s New on Amazon May 2022 with Jenna
Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time.
For those of you in that situation, you are able to take Amazon Pre Orders, here is how you do it:
Create an FBM listing for your product (if you do not already have one)
You will then edit the listing to go to the back end
And then set an “Offer Start Date”
Here are some things to keep in mind when using Amazon Pre Orders :
The preorder date must be 30 days or less from the time you are setting it
The preorder date is not flexible so once you set the date you need to make sure you can hit the actual date, if you are not 100% you should not use pre orders
With this feature you will be able to get in stock faster and as a result get sales coming in faster
Still Not Sure How to Launch Products on Amazon?
Use our years of Amazon experience to your advantage.
Learn more about our services today! Schedule a call with one of our Amazon Experts.
Talk With An Amazon ExpertMon, 16 May 2022 - 34min - 74 - Episode 72: What’s New on Amazon February 2022 with Jenna
Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!
Tue, 15 Feb 2022 - 73 - Episode 71: How to get more Amazon reviews without violating TOS with Eva Hart
In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.
Thu, 03 Feb 2022 - 27min - 72 - Episode 69: What’s New on Amazon January 2022 with Jenna
Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before?
Note the same packaging is displayed in the background the same way, and the product lighting and reflection is done the same way across all product line.
Branding consistency allows the viewer to know with certainty and without any effort on their part, that the displayed products are not only from the same brand but promise the same quality experience.
What is the best way to create brand consistency?
* Create Brand Guidelines* Make sure everyone you work with is looped in on these guidelines* Make sure that these guidelines are consistent everywhere! Not just on your website or social media.
The best way to get a forever customer through Amazon is to have this brand consistency, take advantage of it now as Amazon gives you the tools!
https://youtu.be/HY3Tv0Xm_Lg
Tue, 11 Jan 2022 - 15min - 71 - Episode 68: What’s New on Amazon December 2021 with Jenna
Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!
Wed, 08 Dec 2021 - 14min - 70 - Episode 67: What’s New on Amazon November 2021 with Jenna
Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!
Mon, 29 Nov 2021 - 21min - 69 - Episode 66: Mistakes To Avoid When Selling Your Business With Joe Valley
Todays episode is with Joe Valley of The Quite Light Podcast. In this episode, he will share his business expertise, as well as some pointers on what to avoid when you're selling your business!
Tue, 16 Nov 2021 - 46min - 68 - Episode 64: What’s New on Amazon September 2021 with Jenna
In our continued efforts to improve your seller-fulfilled returns experience, we’re excited to announce the launch of the Returns Performance dashboard on October 21, 2021. The Returns Performance dashboard will help you monitor your returns performance and proactively address return-related issues.
The Returns Performance dashboard will focus on three key returns performance metrics:
* Return requests approved in less than 24 hours* Total declined return requests* Return-related buyer contact rate
Each performance metric will contain details for the following areas:
* Current metric performance* Target metric threshold* Definition of the metric* Explanation of metric calculation* Explanation of importance of metric* Policy information
Timestamp:
* 00:41 - Black Friday and Cyber Monday Information Announced!* 03:11 - Coupon clipping feature* 05:27 - Responding to customer reviews in now possible!* 08:50 - Amazon Vine Fee starting October 12th* 11:10 - Brand Referral Bonus* 11:51 - Customer Engagement
https://youtu.be/d9rBoqKpZe8
Wed, 29 Sep 2021 - 13min - 67 - Episode 63: John Lee Dumas Interviews Jeff on the Amazon Formula To Sell 8-Figures and Beyond
Today we get to listen in as John Lee Dumas of EO Fire interviews Jeff on his tips for crushing it on Amazon and getting to selling 8-figures! Jeff was honored to be on JLD's podcast a few months ago, and we wanted to share with you Jeff's powerful insights, because it's some of his best work in the podcast-world yet! Thanks JLD for having us on the show, and for letting us air it to our audience at Playbook for Amazon!
Show Notes:
https://www.eofire.com/podcast/jefflieber/Wed, 16 Jun 2021 - 66 - Episode 62: Getting Seller Funding with AccrueMe
Are you someone that wants to get into the Amazon game, but funding is an issue, you want to listen in on Jeff's conversation with some of the guys from AccrueMe. They have a unique model and if you need cash in your business, they have some interesting alternatives.
Show Notes:
https://www.accrueme.com/
Free calculator: www.accrueme.com to see if you qualify for the capital and for how much!
Any questions? Email: rob@accrueme.com or don@accrueme.com
Connect then with DonaldHenig at LinkedIn.Mon, 24 May 2021 - 65 - Episode 61: Amazon DSP GEO Tag Interview With Adam & JennaTue, 30 Mar 2021
- 64 - Episode 60: What’s New on Amazon February 2021 with Jenna
Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021
Wed, 10 Mar 2021 - 63 - Episode 59: Steps to Uncommon Success with John Lee Dumas
Today our guest is the legendary, John Lee Dumas. Host of the EO Fire podcast and wearer of many entrepreneurial hats, JLD has become a household mentor to entrepreneurs everywhere. Today we're talking about his background, his path and tips for uncommon success, his podcast and work schedule, and his brand new book available for pre-order.
Minute Markers:
1:50- Background on JLD
5:09- How to manage profitable revenue streams
6:24- How to develop content if your services are not your content
9:30- What is JLD’s actual workload
13:00- How does JLD keep up his energy on long days?
14:30- JLD shares about his new book
17:00- One step common entrepreneurs miss out on
19:52- How to Pre-Order the book (and get the bonuses!)
21:55- How JLD got content to grow
www.eofire.com/book
www.uncommonsuccessbook.com
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Tue, 23 Feb 2021 - 62 - Episode 58: What’s New on Amazon January 2021
Today we're getting you up to speed with what's new on Amazon in January 2021. Don't miss it!
Minute Markers:
1:26- Amazon removed customer review response option
2:35- Inventory threshold changes
3:55- Storage limits for new sellers
4:45- Improving IPI score
6:20- Bulk upload images
7:00- Pricing limitations from Amazon
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategiesWed, 03 Feb 2021 - 61 - What’s New on Amazon: Are you keeping up with the latest and greatest when it comes to A+ content?
**To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Are you regularly optimizing and keeping up with your A+ content?
A+ content (formerly Enhanced Brand Content) is an incredibly powerful tool from Amazon for a few reasons.
* On the mobile app, your A+ is featured before your bullet points making it important to make strong impressions
* It allows you to show your product’s features and benefits in a strong creative way and reflect your brand messaging
* In addition to that, it allows you to add additional backend terms behind each image
Because this tool is so powerful, it is super important that you are keeping up with the latest and greatest when it comes to A+ content.
A few new features to be aware of for A+ content:
* A+ content now enables you to bulk upload changes to A+ content to up to 500,00 ASINS
* A+ content now also allows you to copy drafts over to other countries eliminating the need to start over for different marketplaces
To get and stay on top of the latest Amazon updates and to view and interact during our What's New on Amazon Live every Wednesday please go ahead and join our free private Facebook Group by clicking here
Fri, 03 Jul 2020 - 60 - What’s New on Amazon: Guess What’s Back on Amazon!?
Have you been struggling to keep up with all the updates during the COVID 19 pandemic?
As business owners it has been an incredibly overwhelming time making it challenging to keep up with the updates that have such an impact on your business. Here are a few key updates that we wanted to cover with you:
* Coupon clippings make a comeback! Amazon is officially allowing sellers to set up coupon clippings again.
* USPS has temporarily suspended international mail service to certain destinations. Before seller ship out their order’s they should check here for an update from USPS regarding the destinations suspension.
* Amazon is waiving their May 15th long term storage fees. Sellers can still continue to create removal orders but their will be delays.
As things start to settle into a new normal on Amazon there have never been more seller opportunities than right now. Join us this afternoon on our Facebook group at 11:30 am PST to chat about these updates and what they mean for your Amazon business.
Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.
Fri, 15 May 2020 - 59 - What’s New on Amazon: Have you heard of the new Amazon Advertising portal?
In the midst of all these crazy times, Amazon came out with a big announcement that will be affecting all sellers soon!
They have decided to officially move the Amazon PPC platform to the Amazon Advertising console. For those of you that have not used the Amazon Advertising console, it is very similar to Seller Central’s platform with just minor tweaks!
As Amazon makes this adjustment, your campaigns, stores, and all advertising related reporting will move to the console and out of Seller Central.
To access your PPC ads, you will continue to use the same login information and will even be able to access the new console through Seller Central. According to Amazon, the navigation between the two platforms will be simple and you will be able to access both from one or the other.
Amazon decided to make this adjustment to give sellers easier navigation and new notification and support features.
According to Amazon, sellers will start to see this migration in the coming months! This is great news for Amazon sellers because it shows Amazon is listening to feedback and will hopefully be able to provide additional support for PPC.
Our team is doing our best to keep you up to date with all of these updates coming in, and you can check out the latest updates and strategies by visiting turnkeyproductmanagement.com/corona.
Wed, 08 Apr 2020 - 58 - Blog Post: How to Scale and Grow Profitability on Amazon with FeedbackWhiz’s Henson Wu (Episode 57)Mon, 18 Jan 2021
- 57 - Episode 56: TurnKey’s Biggest Client Wins of 2020
2020 has been an epic year, for more reasons that one. While online sellers have faced a myriad of new challenges with the worldwide pandemic, we have also helped our clients to strengthen and pivot their businesses to become stronger than ever. Has this year been clarifying for you? We hope so. Today, our team is sharing some of our biggest client wins from 2020. And if you are feeling like you wish we were talking about you, be sure to book a call with a member of our client success team and we’ll let you know how we can help you make 2021 your biggest year yet on Amazon! Happy New Year!
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 16 Dec 2020 - 56 - Episode 55: 10 Minutes to Learn about Amazon’s A10 Algorithm Changes
With every online platform, there is an algorithm at play which dictates as user's experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your traffic and sales. What are those changes? Tune in today as Jenna breaks it all down!
Minute Markers:
1:55- What hasn’t changed with the algorithm
3:12- Conversion rate info
4:35- Organic ranking
5:15- Off Amazon traffic is becoming a heavier hitter
6:15- Fear with using off amazon traffic
6:40- Advertising tactics
8:15- Google ads
9:00- Concern about getting data from off Amazon marketing
10:15- Storefront source tags
11:20- Specific promotional codes
12:30- Make sure to build external assets and presence
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 02 Dec 2020 - 55 - Blog Post: Q4 Amazon PPC Advertising Must-Dos (Episode 54)
https://youtu.be/gvqcpUNqhwM
Episode 54: Q4 Amazon PPC Advertising Must-Dos
Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big impact on your sales.
You'll also get to hear from our Ad Manager Neelie, who is passionate about helping our clients in Q4. We really stress DSP usage, and if you aren't doing that already, let's chat about DSP ads can help bolster your sales: www.turnkeyproductmanagement.com/talk.
Minute Markers:
1:05- Meet our Ad Mgr Neelie
2:12- Biggest piece of advice for Q4
3:17- How is Q4 different in terms of ads?
4:55- Video ads
6:30- How is bidding different in Q4
7:49- How can people use past data to inform advertising decisions
9:20- How DSP is great for Q4
12:00- Listener question about DSP vs display ads
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.
We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.
We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategiesWed, 18 Nov 2020 - 54 - Episode 53: Amazon Videos that Convert with Rob Burns
Today we are talking all about videos that convert on Amazon. We are a huge difference in the conversion numbers between sellers that use video and those who do not. But what videos work best for converting a customer to buy? Our guest Rob Burns from Video Telepathy is here to tell you all about how his video production company helps Amazon sellers create professional videos, and where the common missteps are.
Minute Markers:
1:57- Rob Burn’s and Video Telepathy background
3:54- Multi-purpose videos
7:25- What types of videos are working on Amazon right now
10:32- What are some tips for Amazon ads
13:40- What clients are seeing in terms of conversions when adding video
15:00- Dos and don’ts in creating Amazon videos
16:40- Spokesperson approach
20:00- How much should you invest in videos?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 04 Nov 2020 - 53 - Episode 52: How to Prep for the Holidays on Amazon
Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays.
Minute Markers:
1:50- Why the holiday season should be a focus for you
2:53- How to take advantage of new prime shoppers
3:30- Cutoff information and setting up coupon clippings after Sept 18
5:00- New inventory limits
6:20- FBM backup
7:27- Seller Fulfilled Prime as a backup
9:25- Make sure listing is optimized and ready
10:10- Utilize external marketing
11:15- Worried about losing traffic to Amazon?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 21 Oct 2020 - 52 - Episode 51: How to Cure Seasonal Product Dips
Today we are chatting about a common problem sellers face when they have seasonal products. Just because a majority of your sales come during a specific timeframe, it doesn't mean the rest of the year needs to be a wash. Jeff is giving you some great ideas of how to utilize the full year as a business owner.
Minute Markers:
1:00- What if you’re in a seasonal product scenario?
1:40- In season time for your product…
3:00- Study the data on your sales
4:10- Look for opportunities in the off season
5:40- Create your own promotions
6:12- Go international to capitalize on opposite seasons
7:15- Can you expand your product catalogue to make some products not seasonal?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 07 Oct 2020 - 51 - Episode 50: Use Amazon Customer Returns To Your Advantage
Episode 50: Use Amazon Customer Returns To Your Advantage
How can customer returns actually be used to your advantage? Tune in today to find out!
Minute Markers:
:50- How to find customer return info
2:30- Look at the info to address customer complaints
3:30- When should you pull inventory?
3:57- How address bad customer experiences and returns?
5:00- Listen to customer pain points
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year.
We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more.
We’ve had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We’d love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It’s super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We’d love to have you join us on YouTube for even more helpful Amazon tips and strategiesWed, 23 Sep 2020 - 50 - Episode 49: Amazon Updates That Will Gave an Impact on your Q4
What do you need to know going into Q4? Jenna is here to give you all the latest updates!
Minute Markers:
1:45-Rumors about Amazon moving prime day again?
2:10- What to do if Prime day gets moved again?
3:55- Changes to Amazon IPI
4:00- Product limit changes
5:15- Do you have asana or reminders set up to check updates in your account?
5:30- Good NEWS! Amazon is bringing back the free removal promotion
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 09 Sep 2020 - 49 - Episode 48: Is Prime Day Moving Again?
On today's episode, we're covering the topic on everyone's mind... is Prime day moving again?????
Minute Markers:
:50- Coupon clipping recommendations
3:27- coupe clipping rules
4:04- Prime exclusive discount rules
4:35- Price trailing to qualify
5:20- Lead up coupons and Prime day coupon logistics
6:20- Make sure to plan your inventory through the rest of Q4
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 26 Aug 2020 - 48 - Episode 47: Creating Virtual Bundles and Increasing the Customer Value
Today Jenna is sharing about a new Brand Registry feature that allows sellers to virtually bundle their products. This is incredible because you don't have to physically bundle them yourself and create a whole new UPC code. Amazon does the logistical work. What you will need to do is create a new listing for the bundle, but we'll share why it is worth the effort to virtually bundle your products.
Minute Markers:
1:15- Challenges with bundling products
1:57- Amazon’s new Virtual Product Bundles tool
2:28- Requirements to bundle
3:25- Pricing Rule
4:10- How does Amazon bundle the products?
5:30- How do you know what to bundle?
6:55- Why TurnKey recommends bundling
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 12 Aug 2020 - 47 - Episode 46: How to Be Proactive with Amazon Counterfeiters and Hijackers
Hijackers and Counterfeiters are a BIG issue for sellers. Jenna and Amanda are sharing TurnKey's best tips for combatting these issues and how to be proactive in the face of losing the buybox.
Minute Markers:
1:10- The problem with counterfeiters and listing hijackers
2:31- TurnKey’s approach to hijackers
4:15- What role does brand registry play in helping in this area?
5:15- What is the report a violation tool?
6:23- Be proactive about minimizing risk of hijackers and counterfeiters
8:15- A Tip for wholesale sellers
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 29 Jul 2020 - 46 - Episode 45: Optimize Your Amazon Listing for Mobile
Today, Jeff is talking about optimizing your listing for mobile. Many sellers who make their listings on a standard computer don't consider looking at how the listing appears on mobile. And given that a majority of Amazon sales are coming from phone purchases, this is a huge missed opportunity. Take a listen to what you should be looking for on mobile.
Minute Markers:
:43- Why pay attention to mobile
2:12- How do the images look on mobile?
3:08- Where does the title get cut off?
4:30- Check A+ content
4:50- What bullet points are displayed?
6:20- Consider other opportunities for optimization (video, review strategies, etc…)
6:50- We can help you look more cohesively at your listing: www.turnkeyproductmanagement.com/talk
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 15 Jul 2020 - 45 - Episode 44: Are you and your team keeping up with PPC updates? with Jenna and Nolan
Today we're chatting about Amazon PPC? PPC is the #1 struggle we hear from sellers, as they feel like they don't know what they are doing and they are wasting money in the process. Jenna is chatting with TurnKey's Amazon PPC expert, Nolan Rakow, all about what's new with PPC, how to test out new features, and his recommendations for keeping up with new trends and changes.
Minute Markers:
1:30-Why do you need to stay on top of Amazon PPC?
2:34- How often does Amazon PPC change it’s features?
3:20- How to use Google Alerts
5:06- What to do when you see a new feature has been released?
6:15- What does it look like to test a new feature?
7:40- How long to test a new feature?
9:55- Do different ads work better for different products
11:00- Does the quality of the asset influence the conversion rate?
12:20- Custom Images
15:30- PPC Trends and where things are heading
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
Have you joined our Facebook Group? It's super fun and helpful!
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/talk
We'd love to have you join us on YouTube for even more helpful Amazon tips and strategies.Wed, 01 Jul 2020 - 44 - Episode 43: Jenna interview with Danny Carlson about A+ Content and Amazon Storefronts
Today Jenna is talking with Amazon mogul Danny Carlson. Danny is a pro seller himself and also helps others to optimize their listings on Amazon. He also shares about his near death experience that drastically changed his life plans. They cover how to endure the pandemic, A+ Content, and Amazon Storefront. Check it out!
Minute Markers:
1:30- Danny’s near death experience
3:15- What Danny is doing now on Amazon
5:42- What does Danny see is working for sellers during the Pandemic
7:45- Multi-channel fulfillment
11::00- Brand registry
11:45- Triple Optimized Amazon listing
12:00- Key info optimization
13:35- Image recommendations
16:00- Tips for knowing your customers
19:08- Backend search terms
20:56- A+ Content Experiments
20:50- Storefront
22:35- Amazon sponsored brand ads
23:50- Strategies for using storefronts
25:25- What videos work on Amazon?
27:40- Danny’s take on the direction of Amazon
30:30- Where can you find Danny?
Podcast- Actualize Freedom
Jeff’s episode coming out soon
www.kenjiroi.com
https://www.facebook.com/iamdannycarlson
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/callWed, 17 Jun 2020 - 43 - Episode 42: What’s New on Amazon? What you NEED to Know About Autoresponders
In today's episode, Jenna is covering everything you need to know about autoresponders and updates Amazon has made with in their autoresponder policies. Do you have an autoresponder in place on Amazon? If you do, make sure you are following the rules!
Minute Markers:
:45- Changes in Autoresponder TOS
1:00- What are autoresponders
1:40- What happens if you break the guidelines?
2:11- No external links
2:53- Don’t include Amazon page links either
3:41- No promotions
4:25- No logos containing links
5:05- Can’t ask for reviews
6:05- Don’t use the work IMPORTANT in subject line (6:05- 6:28)
6:35- Don’t ask for a review
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/callWed, 03 Jun 2020 - 42 - Episode 41: Amazon Sales Trends Post Coronavirus: Interview with Greg Mercer from Jungle Scout
Most every Amazon seller uses Jungle Scout, and today Jeff is chatting with Jungle Scout founder, Greg Mercer. They discuss Greg's unique background that led him to Amazon, how the idea of Jungle Scout came to be, sales info for how Amazon is faring during the pandemic, and overall tips and insights for thriving in 2020.
Minute Markers:
2:00- Greg’s background
4:45- Is Greg still selling on Amazon
5:45- When did Greg make the leap from corporate life to Amazon
6:50- What can brands be doing right now during the pandemic
9:45- How are sales looking on Amazon right now?
11:15- How are brands handling using Amazon as a new sales channel
12:28- Ideas of expanding product catalogue
13:52- Where is Jungle Scout going?
15:55- How to does Jungle Scout keep up?
17:26- Greg’s nonprofit work (Doctor’s without Borders, Pencils of Promise)
18:45- Common bond with Jeff and Greg (SHINGLES!)
20:20- How to grow on Amazon in 2020
23:05- How he’s approached building his team
25:02- What would he say was the secret to his success
Show Notes:
Jungle Scout Blog
YouTube Channel
JungleScout.com
https://www.facebook.com/amazonjunglescout/
https://www.instagram.com/junglescout_/
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 20 May 2020 - 41 - Podcast Episode 40 : What’s New on Amazon May 2020 with Jenna
Today we are hearing from Jenna about what's been going on with Amazon in the past month. Crazy times for sellers around the globe, but we are here to help!
Minute Markers:
0:24 - 1:29 - New Repeat Buyer Analytics on Amazon
1:29 - 2:02 - What To Do With This New Information
2:03 - 3:03 - Amazon Storefront (Expressing Your Brand’s Personality)
3:03 - 3:57 - New Amazon Storefront Feature (Shoppable Images)
4:00 - 4:57 - Coronavirus
4:57 - 5:40 - Business Opportunities (Expanding Catalogs)
5:41 - 6:30 - Channel Expansion (Moving to Other Platforms)
6:31 - 7:09 - Marketing With a Cause Initiative (Donating to Causes)
7:10 - 7:49 - Outro/Turnkey Contact InfoWed, 06 May 2020 - 40 - Episode 39: How To Use Amazon Wholesale, Amazon Merch To Diversify During The Coronavirus: Jeff Interviews Carlos Alvarez
This week, Jeff is interviewing Amazon legend Carlos Alvarez. Carlos has been selling for 14 years himself, and now coaches sellers as well as leads the largest meetup group in the world. He's full of wisdom when it comes to helping his clients through Covid-19, using Amazon Live, hiring, and more. You're going to want to take notes on this one!
Minute Markers:
3:45- Short Version on Carlos’ background (14 year Amazon seller!)
6:28- His take on the Covid-19 climate on Amazon
8:00- Actions he’s helping his clients take to help ride out this time
9:20- Amazon Live video and Amazon Post program (what performs the best)
12:03- How Carlos advises use of Private Label brands
20:20- Rabbit Hold Method- check out YouTube video (Amazon Product Rabbit Hole Method)
https://www.youtube.com/watch?v=gaF35L7X45k
22:52- What is Amazon Merch
27:40- Strategies for ranking higher on Amazon
29:38- Build a list quickly
31:32- Carlos Meetup groups
34:05- How big is Carlos’ team (Great book called “Virtual Freedom” by his mentor)
36:40- Where should you start with hiring?
39:10- Final words of advice
Show Notes:
Call/text Carlos at 305-902-1283
Check out his website: https://wizardsofamazon.com/
Or connect with him on Instagram or Facebook
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 22 Apr 2020 - 39 - Episode 38: Coronavirus Amazon Update: Jeff Lieber and Max Kerwick Give Sellers The Latest
Today, Max Kerwick from Brand Builder Podcast is here chatting with me about the Coronavirus impact on Sellers, our best tips for building your brand during a pandemic, and more. This is for anyone stressed about surviving this crazy time. If you do it right, it can actually be a wake up call for your business and you can end up stronger than ever.
Minute Markers:
4:35- What’s going on with the shipping delays for Amazon
6:30- Why you need to take FAST ACTION and repositioning your messaging
8:15- Why it’s an exciting time to be a small company?
9:25- Can you launch new products that would benefit your customers during this time?
10:29- How we advise sellers to work through shipping restrictions
Check out TurnKey’s list of vetted and recommended Fulfillment Centers- www.TurnKeyProductManagement.com/resource/
14:15- Questions to ask when looking for a third party fulfillment center
17:18- What if your product is not as relevant to the needs of the world right now?
21:15- What is the role of brands during the Pandemic?
22:05- Max’s client reactions to this unprecedented time
27:05- Recommendations for people looking to set themselves up for success online and on Amazon
29:15- What will buying behavior look like?
32:33- Opportunity for Creativity as a business owner
34:16- Should you customize copy for the time of the Pandemic?
35:20- How can you think outside the box to reach your community and customers?
Reach out to Max: max@brandbuilderstrategy.com
Check out our constantly updated Coronavirus Survival Guide: www.turnkeyproductmanagement.com/corona
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 08 Apr 2020 - 38 - Episode 37: Coronavirus Amazon Update: Jeff Interviews Andrew Erickson On What Brands Can Do About The Virus And More
In today's Episode, Jeff is chatting with successful Amazon seller Andrew Erickson. Not only is Andrew killing it as a seller, but he was able to travel the world while doing it. He is also the host of the Zon Con Podcast. Today we are talking about his unique origin story, his best advice for surviving the Coronavirus as an Amazon Seller, and tips for traveling the world and SAVE money on taxes! We know Covid-19 is top of mind for everyone right now, so tune into minute 20:00 for Andrew's take on how he would advise other sellers to come out this weird time well!
Minute Markers:
3:09- Andrew’s origin story and how he started on Etsy
8:20- Andrew’s take on the Coronavirus’ effect on Amazon sellers
11:00- Five tips for handling the Coronavirus (In terms of the economy as a whole)
***ACTION STEPS FOR SELLERS: 20:00
22:00- Can you still make an FBA inventory restock? Do it now!
23:40- check out TurnKey’s Free Coronavirus (COVID-19) AMAZON SURVIVAL GUIDE: https://turnkeyproductmanagement.com/corona
24:32- How to maintain integrity during this pandemic as a seller
26:10- How Andrew has been traveling for a year!
28:35- If you have earned income while traveling for 330 days, you don’ have to pay income tax on the first $250k
33:30- Traction Method from the book series “What the Heck is EOS?”, “Traction”, and “Rocketfuel”
37:45- Andrew’s Easy SOP on how to hire your first second and third VAs (Shareable Google Doc)
43:10- How to keep from feeling lonely as an entrepreneur
44:35- Importance of networking, meetups, and masterminds (Leader of Titan Network titaninvite.com)
Podcast- Zon Con Podcast
FB- Andrew Erickson
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 25 Mar 2020 - 37 - Episode 36: Ezra Firestone Interview: How To Hire and Train a Team To Grow Off Of Amazon, Part 2
Today, Ezra Firestone is back chatting with Jeff all about his tips for building a strong team, what he thinks is next for e-commerce, and more. We can't get enough of Ezra's wisdom and we're so grateful for all the resources he's created for e-commerce entrepreneurs and marketers. If you like what you hear, please give this show a shoutout on social media!
Minute Markers:
2:17- What we covered on the last episode
3:50- How does Ezra manage EVERYTHING he has going on?
5:55- We highly recommend Ezra's Smart Project Management Training and why is it important to invest in well trained team members
10:08- What to sustainably outsource and what to keep in-house
14:25- The main pitfall with hiring
15:40- How do you build an audience and own your customers off of Amazon? Check out his Shopify Academy
20:10- How to use video ads more effectively on Amazon
22:30- Trends coming down the pipeline (SMS revelation)
25:06- Tips for hiring and attracting the right people
31:10- What helped transition from product sales to marketing strategy
34:00- How do you set goals for your team
37:00- Where to find Ezra: Smartmarketer.com or Instagram.com/EzraFirestone
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 11 Mar 2020 - 36 - Episode 35: What’s New on Amazon in 2020 with Jenna Lieber
What's new on Amazon this month? Have you tried out Super URL's and are you aware of Helium10's Gems to help you? We are loving Dynamic bidding with PPC for our clients. We've also had great results with Amazon's IP accelerator, helping our clients get their trademarks approved and our newest client using Vine reviews has received 10 reviews from the program in a week! We're getting you up to speed on what you need to know on Amazon! Minute Markers:
1:05- Amazon IP accelerator
3:05- Amazon Vine
5:25- Helium10 Gem’s: Super URL
8:05- Super URL options
9:05- Dynamic bidding for PPC
11:55- Requesting a Review
13:40- Jungle Scout extension adds request a review function
15:55- Autoresponders
21:07- In summary
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 26 Feb 2020 - 35 - Episode 34: How to Sell Your Business for Maximum Value with Broker Coran Woodmass
Today we are lucky enough to sit down with FBA Business Broker, Coran Woodmass. He is a successful business broker with lots of tips on how to prepare to sell your business and how to get max value! He's a wealth of knowledge and it's a fantastic conversation.
Minute Markers
4:40- Coran’s professional background
8:35- Advice for getting started on Amazon (acquiring a business)
10:00- Ideas for leverage when competing to buy a business
11:35- Strategic vs. Non-Strategic buyers
13:06- What kind of multiples are you looking at when you go to sell an FBA business?
15:04: When is a business ready to sell?
17:15- Brand building vs product launching
20:35- Do buyers usually want someone to stay on to manage the Amazon business?
22:00- How important is selling on multiple channels?
26:20- When should people start prepping to sell if that’s their goal?
28:00- What is Coran’s FBA Business Scorecard? (www.FBAscorecard.com)
29:35- What’s the different options you can choose when selling a business?
33:25- What’s one action step you can take to prepare to sell
(Podcast)- Truth About Exits
Contact: www.thefbabroker.com, sales@thefbabroker.com to email any questions
Quote: “We don’t put list prices on businesses. We let the market dictate what people are willing to spend.” -Coran Woodmass
Audio- 15:03- 16:02
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 19 Feb 2020 - 34 - Episode 33: Counterfeiters and Coming Back from Low Sales Live Coaching Call with Paul Fertitta
Ever wonder what it's like to get coaching from an Amazon expert? Our live coaching call with Amazon seller Paul Fertitta will give you a behind the scenes look at the type of coaching we offer at TurnKey. Coaching is completely customized based on the client's needs, questions, and struggles, and while we covered certain topics in our live call with Courtney Lee (Episode 26), we cover different topics with Paul. You'll hear about: counterfeiters, growth strategies for when your sales have declined, the importance of strategic keyword placement, A+ Content, working with influencers, and more!
Minute Markers:
Check out episode 26 with Courtney Lee if you enjoyed this Coaching Call
YouTube link to view our live screen share looking at Paul’s listing
3:35- Paul’s background
4:30- How to address the issue of time management
6:20- Current picture of Amazon status and current struggles
9:03- Shipping recommendation
10:00- Jenna’s tips for optimization on Paul’s listing (checkout YouTube to see what they are looking at)
12:20- Questions about keywords in the Title
15:45- Think about the listing from a customer’s perspective
19:00- Image tips
23:00- A+ Content
27:00- Brand Dashboard
31:10- What about launching multiple products at the same time?
32:50- Outlet deals
36:00- How to jumpstart more sales
40:00- The importance of leveraging external assets
41:40- New release of external ad tracker
45:30- Influencers
51:30- Keyword research tips
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 12 Feb 2020 - 33 - Episode 32: How To Build A Brand, Leverage Outside Traffic & Crush It On Amazon! with Scott Voelker
Today our guest is a big name in the Amazon space. Scott Voelker is not only an incredible Amazon seller, but he is also a fantastic mentor to others in the space. His podcast, The Amazing Seller, offers Amazon sellers invaluable support and insights and today we are picking his brain about his background and his best tips for YOU!
Minute Markers:
2:19- Background on Scott
5:06- How did you transition from your photography business into Amazon?
6:55- How his prior business experience helped him be successful in Amazon
8:20- What advice does he have for new sellers getting into Amazon?
12:17- How do you build a BRAND and generate traffic?
21:20- How consistency is everything!
24:20- His favorite current growth strategy right now
28:53- Tip for anyone using links to guide customers
30:10- How does he know where to focus his attention with so much going on?
34:00- How has he learned to step out of the day to day operations?
Show Notes:
Takeactioneffect.com- His book on how to be an action taker!
Check out Scott's Podcast and YouTube Channel
If you want to work with Scott, head over to his website.
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/apply
Wed, 05 Feb 2020 - 32 - Episode 31: What’s New on Amazon in 2020 with Jenna Lieber
We are so excited to bring you a new series on the Playbook for Amazon Podcast. On the last Wednesday of the month, we'll be sharing "What's new on Amazon?" with Client Management Director Jenna Lieber. She's going to share all the most critical new information you need to know to succeed on Amazon. It's a fast paced, educational episode, so make sure you have a pen and paper handy. You don't want to miss this! And if you want this in email form, be sure to sign up for our What's New Wednesday newsletter.
Minute Markers:
1:13- Join our What’s new on Amazon newsletter and FB
1:45- What’s new with the Brand Dashboard
3:05- What happens if you sign up for the Intellectual Property program through Amazon?
3:32- Why do you need a Trademark and the benefits on Amazon
4:50- New things available on the Brand Dashboard
6:55- What if you’ve launched a product in the last 60-days?
7:52- What’s new with Customer Reviews and Autoresponders?(Check out 2020 Communication Guidelines)
11:00- Request a Review Button
12:00- Amazon Vine
15:09- Improving listings for 2020, using Splitly
17:30- Split test A+ Experiments (already available within Seller Central)
19:54- Promotions
22:!8- FBA Global Export
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 29 Jan 2020 - 31 - Episode 30: How To Add Kickstarter Crowdfunding Launches To Your Business: Interview with Will Ford of Launchboom
Our guest is Will Ford, founder of Launchboom, the most successful company there is for running successful crowdfunding campaigns. Today he shares with us his background in business, how he got into the crowdfunding space, and his advice for those wanting to successfully run a campaign. He holds nothing back and if you are ever in a place where you want to know more about how to do crowdfunding the right way, we cannot recommend Launchboom enough!
Minute Markers:
2:15- Will’s background before Launchboom
3:45- How Will used influencer marketing with his first company
5:40- How Will got into crowdfunding
7:30- How does Launchboom look different today, 5 years later?
9:40- Jeff’s Kickstarter experience
13:15- What products are not a good fit for crowdfunding
16:50- When should established brands use crowdfunding
18:55- Why his original business model had a major flaw
20:13- Kickstarter vs. Indiegogo
23:!5- How does Launchboom ensure successful outcomes?
26:25- Top mistakes people make with crowdfunding campaigns
28:50- How do you start generating buzz for a pre-launch?
34:20- Tips for then moving onto Amazon
37:05- How Launchboom then helps sellers post-campaign
39:25- Best tip for deciding if crowdfunding is a good fit for your product
www.kickstarter.com, www.indiegogo.com, www.launchboom.com
Interested in launching a crowdfunding campaigns?
Go to www.launchboom.com and go to the Apply button to talk out the logistics
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 22 Jan 2020 - 30 - Episode 29: Advice for Selling Internationally On Amazon – Interview with Kevin Sanderson
Today's guest is Kevin Sanderson, from Maximizing E-Commerce. Specifically we are covering how he started selling internationally and what made that a successful venture for him. If you're interested in expanding your Amazon sales internationally, this episode is for you! What should your revenue thresholds be? Which countries should you start with? Kevin's recommendations are all in there. Enjoy!
Minute Markers:
1:58- Kevin Sanderson’s business background
4:30- Early Amazon days- Customer reviews and More
6:50- Initial thoughts about expanding internationally
8:40- Has any of his previous hospitality experience impacted how he handles customer service on Amazon?
11:05- Jeff awkwardly quotes “The Hangover”
12:55- What was a game changer that helped you to believe in the trajectory of your business?
13:30- Advice from another massive seller
14:50- What is the potential for sellers selling internationally?
15:50- When does it make sense to expand internationally?
17:25- Why Canada is a good first step
18:10- How to build an audience in a foreign country
18:54- Do US reviews transfer?
21:40- Less competition
22:53- How to handle translations in different markets
25:40- International Launch strategies
27:47- Keyword research and running PPC effectively
31:07- Is there a minimum amount you should be selling in the US before going internationally?
32:10- Main recommendations for achieving internationally success
34:40- Check out the Maximizing E-Commerce Podcast and YouTube Channel
Check out maximizingecommerce.com/playbook for an International selling checklist
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 15 Jan 2020 - 29 - Episode 28: Setting Amazon Goals for the New Year in 2020
In today's episode, TurnKey founder Jeff Lieber is discussing how he sets goals at the beginning of a new year. He talks about what works well for his goal setting and what hasn't worked as well that he's learned from. We wish everyone a very happy and prosperous New Year.
Minute Markers:
1:30- The act of writing down goals
4:30- Writing plans for achieving goals
5:10- Share goals with your whole team
6:20- Delegating aspects of a goal to cultivate teamwork
7:55- Keep on track with meeting goals by setting sub-task deadlines
9:20- Strategies for growing revenue (annual and quarterly)
9:53- Amazon PPC goals
11:45- TurnKey’s newest Accelerator course
12:25- Setting personal goals
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applyWed, 08 Jan 2020 - 28 - Episode 27: How to Pick Products to Sell, How to Compete Against Big Brands, and More with Jeff Lieber
In today's episode, Jeff is answering some of the most recent questions on how to choose products to sell on Amazon, and how to compare against big brands.
Check out this awesome free download on how to choose what products to sell on Amazon!
Minute Markers:
1:25: How do I pick new products to sell on Amazon?
3:20- How to pick your first product EVER
7:00- How can you sell on multiple platforms without stealing sales from yourself with bigger fees?
12:19- How to be a small brand and compete against larger brands?
16:00- How to hire an expert when cash flow is low
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full-service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings, and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 18 Dec 2019 - 27 - Episode 26: Live Coaching Call with Prymal Coffee Creamer Founder Courtney Lee
Today’s guest is Courtney Lee, founder of the Prymal Coffee Creamer. Courtney is an extraordinary entrepreneur and her brand story is incredible. While she has an awesome product, she’s just getting on Amazon and she sought out Jeff at a Backroom event because she knew she needed some expert guidance.
So today, Jeff and Jenna Lieber are hopping on a live coaching call with Courtney, to tear apart her listing and give her some insights to ensure she’s starting out on Amazon the RIGHT WAY! Because we are actually going through her listing, you’d really benefit from watching a video of our coaching call. So join us over on YouTube to see exactly what we are working with. And while you're there, be sure to Subscribe to our YouTube Channel.
If you’ve considered becoming an Inner Circle Coaching member with TurnKey, this will give you a taste of what being a coaching client is like. And if you’re interested in becoming a coaching client yourself, head over here.
Minute Markers:
3:15- How a coaching call looks at TurnKey
4:12- Background on Courtney’s business, Primal Coffee Creamers
5:00- Insecurities about Amazon
6:13- Brand story
10:00- Would she do Shark Tank?
13:05- The power of social media
15:15- What are good review rate percentages?
16:05- Amazon cracking down on review activity
19:25- Listing audit
20:40- Keyword research
21:35- What can you learn from PPC reports?
22:55- Keywords in your title (we love. Helium10 for research)
24:30- Careful on the use of symbols
25:56- Does order matter with keywords?
28:32- How does your title and listing look on mobile?
29:18- Bullet points
31:40- What is PSL??? (Haha!)
35:32- Guarantees
39:20- Returns through Amazon
43:45- Images
48:35- Are YOU part of your brand story?
51:40- Video
55:50- A+ Content
57:50- Marketing inserts
59:30- Simple value adds
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free:Wed, 11 Dec 2019 - 26 - Episode 25: Showing Gratitude for Your Customers to Maximize Sales
Sometimes selling can feel like you are only focused on moving product. But customers aren't just interested in the product. They want to feel like they are seen, heard, and contributing to something bigger. Today we are talking about how you can show gratitude to your customers. When they feel like they aren't just another number, they are more likely to return to purchase, tell their friends, and become a raving fan. And thanks to all of YOU for listening to this podcast and supporting Playbook for Amazon. We really enjoy producing this podcast for you and wish you a very happy Thanksgiving!
Minute Markers:
1:45- What type of experience do you like when you shop in a store?
2:45- What experience do your customers have when they first learn about your product?
3:30- Images and sales copy from a customer perspective
4:15- Autoresponders
4:55- Loyalty clubs
6:35- Thank you mailers
7:29- Answer their questions
8:50- How would you feel as a customer going through your sales process?
11:30- Benefits of going through your sales process on Amazon and on your own website
12:15- How can I WOW my customer?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 27 Nov 2019 - 25 - Episode 24: Maximizing Website conversions – Live Chat with Jon Tucker from Help Flow
Today's guest is Jon Tucker, from the live chat company Help Flow. HelpFlow.com provides 24/7 live chat teams to 100+ eCommerce stores to drive more sales and conversions (i.e. their agents can chat with your visitors 24/7). In the interview, Jon will share insights on how to maximize conversions based on seeing the inner workings of 100s of e-commerce stores. Jon is a super impressive entrepreneur and his services are not only amazing, but today he's sharing some critical insights that could literally change your business today. If you don't already have a chat option on your site, we highly recommend hopping on a strategy call with Help Flow to see how they could add incredible customer service to your business.
Minute Markers:
1:30- What does HelpFlow do?
2:30- What makes Help Flow different than just using software?
3:30- What do sellers need to know about customer service through chats?
5:12- How to streamline the checkout process
6:00- Why to Auto-populate the address?
6:40- Make sure to have a persistent shopping cart
7:20- How can you save an abandoned cart?
9:30- How do you train your customer team well to answer questions effectively?
11:20- How often to update your knowledge base?
13:10- High level and low level conversion points
16:10- Easiest way to answer questions on your website
18:00- FAQ hack
20:00- Make it easy to find products on your site
22:07- How did Jon build an effective team?
24:33- Where to start when your client base is growing
26:00- Why to use Live Chat?
27:00- Do a strategy call with Help Flow to see how this service could benefit your site
Show Notes:
Check out Helpflow.net to schedule a Live strategy call with Jon!
eCommerce Conversion Optimization Guide: www.helpflow.net/turnkeyguide
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 20 Nov 2019 - 24 - Episode 23: How To Get More Sales By Understanding Amazon’s A9 Ranking Algorithm
Today we are covering the A9 Ranking Algorithm. Is your product listing ranking the way it should? If not, listen in to hear what you might be missing so that you can start ranking TODAY! Join us as our Client Services Director, Jenna Lieber, covers all the factors that you need to know about.
This is a lot of information covered in the episode. For a written list and our take on all the factors, check out our blog article here.
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 13 Nov 2019 - 23 - Episode 22: Sales Copy Secret Sauce
Today's episode we are going through the do's and do not's of sales copy. Many brands just slap up a list of features and expect the listing to convert. No, no, no. There's so much that goes into crafting compelling copy on your listing, and it's worth investing a bit of time into getting it right! Listen in as Jeff shares how we help clients to get their listings optimized, what you can learn from your competitors, and more!
Minute Markers:
1:34- What are buyers looking for above the fold?
2:53- What to include in your sales copy? What makes your product superior?
4:05- Value of looking at customer questions
5:01- How to get customer feedback
5:45- Communicate benefits and results of using your product
6:06- Guarantees that convert
7:40-How to actually put the sales copy together
8:21- Critical next step after you write the sales copy
9:24- Gather data on how the new sales copy worked
9:46- Is sales copy something you should hire out?
10:48- Hire an expert to go over it and make suggestions
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 06 Nov 2019 - 22 - Episode 21: Biggest Mistakes Amazon Sellers Make with Jessica Dahlquist
Our client success team at TurnKey have talked to hundreds of Amazon sellers, all with pain points keeping them from reaching their sales goals on this platform. While each situation is unique, there are common threads that unite Amazon sellers and today's episode is chatting with a member of our Client Success Team, Jessica Dahlquist. She's sharing what these common pain points are, what recommendations we give, and when you KNOW you need to hire an expert to help you grow.
Minute Markers:
2:45- What are we wearing are the pain points from Amazon sellers?
3:45- PPC issues
4:45- How to get more customer reviews
5:50- Pro tip for really taking your listing to the next level
7:55- What to do for PPC without even raising your ad budget?
9:10- What was the first thing Jeff hired out in his business?
9:27- Time management suggestions
12:30- Main issues with getting customer reviews
13:50- Check out our Customer review course
14:05- Jeff speaks to how review generation has changed (check out our episode 17 on the best review strategies)
15:30- What if you are a one man show? Where should you spend your time?
17:30- When should you consider bringing in outside experts to help grow your business?
20:07- What do I tell every prospective client our our consultation calls?
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 30 Oct 2019 - 21 - Episode 20: The Importance of Self-Education: Tips for Maximizing ROI on Online Training Programs
Today on the podcast, Jeff is sharing about why it's important to invest in self-education. Many are over the idea of buying courses, but we're here to share why courses are the best investment you can make in your business.
Minute Markers:
2:40- Why buying a course gives you more motivation
3:18- How courses can save you time
5:05- How courses can help you build team unification
7:28- How can a course make you more money
8:42- Look for a guarantee
10:10- How to make the most of the education you get from courses
11:45- Note taking pro tip
12:45- Assigning time lengths to tasks
161:16- If you need help with generating customer reviews on Amazon, check out our COURSE!
17:10- Growth Strategies Course for selling on Amazon
19:45- Special deal: Sign up for one month of Inner Circle Coaching and get the Accelerator courses for FREE!Wed, 23 Oct 2019 - 20 - Episode 19: Ezra Firestone Explains How To Grow Amazon, Shopify and Paid Media Simultaneously Part 1
Today our guest is the incredible, Ezra Firestone. Ezra has helped online sellers around the world to make pivotal changes in their marketing and strategy to drastically change their business. We are talking about some of those strategies today, that apply not just to Amazon, but to your website as well. It was a great interview, but there was so much more to say. Be on the look out for Part 2 in the coming months.
Minute Markers:
2:45- Ezra’s background
3:30- Early career for Ezra
6:35- How to connect with customers who are a different demographic than you
8:29- Why Amazon for ecommerce sellers?
9:40- Best tip for using Amazon profits
10:25- What assets do an Amazon brand have?
11:02- How to build a footprint off of Amazon (Zipify pages)
14:00- Best recs for Amazon growth strategies
15:34- Customer reviews
17:15- Why review rules help even the playing field
21:02- Are you feeling stuck growing on Amazon?
Show Notes:
Check Ezra out on Instagram
smartmarketer.com
Zippy.com for Shopify sellers
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 16 Oct 2019 - 19 - Episode 18: How To Maximize Amazon Holiday Sales In Q4 With Jenna Lieber
Today on the show we are talking about making the most of Amazon holiday sales in Q4. Epic sales in Q4 don't happen by accident. It takes planning, intention, and strategy to achieve chart topping sales, and Jenna Lieber from TurnKey Product Management is chatting with Jeff today about how she is helping clients prep for Q4. Are you doing the strategies she mentions?
Minute Markers:
1:50- When should you start planning for the holidays?
4:48- How our clients use a promotional calendar
7:45- When should you set up promotions on Amazon?
9:10- What are the best deals to run?
10:55- What are 7 Day Deals?
11:28- What kind of discounts do we recommend?
13:12- How to make the most of holiday promotions?
14:45- How to build anticipation
17:00- Biggest tip for maximizing Q4
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 09 Oct 2019 - 18 - Episode 17: How To Get Amazon Customer Reviews Now With Jenna
Today we are talking how to get customer reviews. The landscape of Amazon has changed dramatically when it comes to getting reviews and remaining compliant, but never fear, we are here to offer you tangible strategies to get more customer reviews on your listings. Jeff is chatting with TurnKey Client Manager, Jenna Lieber, about how she is helping her clients everyday in their pursuit of more reviews.
Minute Markers:
1:35- How has getting reviews changed on amazon?
4:50- Should you write reviews for competitor products?
6:30- How is amazon monitoring review generation?
7:34- What number of reviews flags Amazon?
7:51- Facebook Review Groups
9:05- Amazon watches where reviews come from
10:00- How do you make sure you’re compliant
10:35- Why buy your competitor’s product
13:30- Strategies that we use with our clients
19:10- TurnKey’s new Customer Review Accelerator
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowWed, 02 Oct 2019 - 17 - Episode 16: Best Tips for Achieving Massive Growth on Amazon from Bradley Sutton of Helium 10
Today's episode is with Bradley Sutton of Helium 10. He's a massive seller who has launched over 400 products on Amazon. His selling success got him noticed by Helium 10, and now he works with them to help companies to really thrive on Amazon. Bradley shares very graciously about his selling experience and a few strategies that have really been game changers for sellers. It's an episode that will leave you with a ton of new ideas and actionable steps. We cannot recommend using Helium 10 enough! Helium 10's software has been a game changer for our clients, and if you aren't already using it, we really encourage you to try it out and you can even use the coupon codes below for a great deal!
Show Notes:
https://www.turnkeyproductmanagement.com/helium10/
Use code: TPM50 for 50% the first month
Use code: TPM10 for 10% off ongoing services
Helium 10 FB group
Helium10.com
Minute Markers:
2:05- Bradley's Background and First Business
4:28- What changed everything for his selling on Amazon?
5:01- How Bradley got discovered by Helium 10
6:22- What differentiates his experience on Amazon?
7:42- What previous work experience ended up helping him as a seller on Amazon
9:33-Check out Jeff on Helium 10's podcast
10:21- #1 tip for launching a new product on Amazon
13:53- How Bradley suggests you get initial reviews
15:39- How to find incredible reviewers
19:00- Best advice for targeting the RIGHT keywords on Amazon
24:25- Next steps once you know your top keywords
26:10- How you can get on page 1 with your keywords
28:22 -Free Helium 10 option to set up an ASIN 2-step URL
29:19- How can sellers set themselves up for success long-term?
32:20- Unconventional strategies that work (speak to the buyers emotions!)
38:58- How sellers can emerge out of the day to day selling tasks
41:38- Best ways to get in front of new audiences
44:00- Have products that are FBA and FBM
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Wed, 25 Sep 2019 - 16 - Episode 15: Are you a fit for Seller Fulfilled Prime? – Playbook for Amazon
On today's episode of the podcast, Jeff is sharing all about Amazon's Seller Fulfilled Prime option, which is the perfect fulfillment option for some businesses who weren't a perfect fit for FBA. He walks you through who SFP is good for, how to sign up, and more. Do you use SFP?
Minute Markers:
1:35- Why we recommend FBA for most products
2:15- Reasons FBA may not be a good fit for your products
4:22- What is Seller Fulfilled Prime?
5:49- Why it's worth going through getting approved for Seller Fulfilled Prime?
6:23- Why does Amazon offer SFP?
7:14- What are the steps to getting approved for SFP? https://services.amazon.com/services/seller-fulfilled-prime.html
8:35- Can your warehouse fulfill orders according to Amazon's strict guidelines?
9:25- What happens after the trial period is done?
9:52- Additional requirements when you have Seller Fulfilled Prime
10:24- Make sure to look at your margins and FBA fees. Does SFP make more sense for your margins?
Sign up for Seller Fulfilled Prime Here!
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowSun, 15 Sep 2019 - 15 - Episode 14: What it REALLY Means to be a Brand Builder with Ryan Moran – Playbook for Amazon
We’re so excited to announce that on this episode of Playbook for Amazon, Jeff sits down with one of his most influential mentors and a future Cleveland Indian’s owner, Ryan Moran. Listen to Jeff pick his brain and ask him questions about his backstory, his wisdom, wins and losses, how to thrive on Amazon and so much more! Grab a pen and a piece of paper because you won’t want to miss out on this unforgettable interview.
Minute Markers:
* Ryan’s Background Story- 2:25
* Doing the Things People Won’t do for Long Enough- 7:03
* Ryan’s Typical Workday- 10:03
* “Monkey Mode”- 11:40
* Staying Focused- 13:30
* Ryan’s Challenges- 14:20
* Amazon in Today’s World- 17:53
* What Product Owners Should be Focusing on for Long Term Success- 20:27
* Building an Audience off of Amazon- 22:23
* Stuck in the One Man Show- 25:15
* Actionable Steps- 28:53
* Being your Own Bottleneck- 31:20
* Ryan’s Investor Opportunities- 34:28
* The Slight Edge by Jeff Olsen- 36:40
* Ryan’s Backroom- 37:24
* What Would Ryan Change about his Entrepreneurial Journey- 41:27
* Wrap up- 44:36
Ryan Moran Quotes:
* “The biggest lie is that we're supposed to be good at everything”
* “Thinking about the very long term things that knock over the right dominos that open new opportunities”
* “The real growth happens when you address the person behind the business”
Link to purchase “The Slight Edge”
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynowThu, 12 Sep 2019 - 14 - Episode 13: Communicate Your Brand on Amazon- Playbook for Amazon
Summary:
With Amazon becoming increasingly competitive everyday, many people pick a product to sell because it’s a hot commodity without a real emotional connection to that niche. In this episode of Playbook for Amazon Podcast, Jeff, will teach you actionable steps to brand your product and create separation between you and your competitors on and off Amazon. Happy Branding!
Minute Markers:
Ethos, Pathos, and Logos- 1:45
Finding your ‘Why’- 4:09
Ryan Moran’s Building your Brand- 6:39
Defining your Brand- 7:37
Translating your ‘Why’- 8:32
Branding Experts- 10:04
Wrap up- 11:49
Take away quote: “People don’t buy what you do they buy why you do it - Simon Siek”
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
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Thu, 12 Sep 2019 - 13 - Episode 12: Making the Most of Coupons on Amazon – Playbook for Amazon
Summary:
No matter how amazing your product is, or how out of this world your listing might be, creating product visibility can be challenging for any seller. If an Amazon customer can’t visually see your product they don’t know it even exists in the first place. In this episode of Playbook for Amazon, Jeff discusses taking advantage of good ole- fashioned coupons virtually using Amazon’s Coupon Clippings, to boost your visibility to shoppers. Plug your headphones in and get ready to increase your sales today!
Minute Markers:
Introduction to Coupon Clippings- 1:36
Visuals- 4:26
Setting up Coupon Clippings- 6:26
Recap- 7:47
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 12 - Episode 11: SOPs for Automating Your Business – Playbook for Amazon
Are you overwhelmed with the amount of work on your plate? Do you feel like there’s never enough time in your day? Trust me, we’ve all been there. In this episode of Playbook for Amazon, Jeff will walk you through how to create a Standard Operating Procedure to run an effective business. Never spend another hour working on those time sucking tasks. Listen here.
Minute Markers:
Identifying the Bottlenecks- 1:09
TurnKey’s Top Systems- 2:05
How to Develop a Standard Operating Procedure- 4:46
Performing the Tasks- 8:53
Execution- 10:07
Project Management Software- 11:00
Self Reflection- 11:37
Wrap up- 13:04
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 11 - Episode 10: What to do BEFORE Increasing your PPC Ad Budget – Playbook for Amazon
In this episode of Playbook for Amazon, Jeff, founder of TurnKey Product Management, talks about the necessary steps you need to take before pouring a bunch of money into Amazon Ads. If your listing isn’t fully up to snuff, driving traffic through paid ads won’t result in higher conversions. All the principles discussed in today’s episode can be replicated into any paid media ads, such as Facebook, Youtube, Instagram Ads, etc.. Enjoy!
Minute Markers:
Amazon PPC ads- 1:35
Listing Foundations- 3:35
Above the Fold- 4:25
Listing on a Mobile Device - 5:56
Inventory and Buy Box- 8:13
Customer Review- 8:57
Wrap Up- 9:38
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 10 - Episode 9: How to Study Your Competitors to Beat Them – Playbook for Amazon
In this episode of Playbook for Amazon, Jeff, shares three easy to implement strategies on how to study your competition and use it to your advantage! As you grow your brand on and off Amazon, you will learn how competition within your niche can be a good thing. You don’t want to reinvent the wheel, there’s never just one winner, everyone can win in the game of Amazon!
Minute Markers:
Learning from your Competition (Vitacup)- 1:34
Studying Sales Copy- 4:07
Value Ads- 5:25
Product Reviews- 6:40
Social Media- 9:05
Complimentary Products- 9:56
Compiling Reports- 10:56
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 9 - Episode 8: How to Make Simple and Inexpensive Product Videos – Playbook for Amazon
Product Videos are becoming more and more important when it comes to converting customers on your sales pages, and if you aren’t utilizing it yet it’s time to make it a priority!
In this episode of Playbook for Amazon, Jeff discusses product videos that sell! There are 3 different types of videos you can create with any budget: Do it yourself, slideshow video, and commercial grade videos. Take a second to think about where you are in your business and what kind of videos you need for content. Then take action and add a video to your listing this week!
Minute Markers:
The many uses of videos- 1:34
How to make a Do it Yourself Video- 3:05
Slideshow Video- 5:56
Softwares to Create Video- 9:40
Hiring a Professional- 10:05
Commercial Grade Video- 12:16
Getting ALL the shots- 14:21
Tell a story with your shots- 17:00
Why it might be better to put up a DIY video first- 21:15
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 8 - Episode 7: The Fundamentals Big Brands Miss – Playbook for Amazon
In this episode of Playbook for Amazon, Jeff discusses the fundamentals that even large brands often overlook. Ask yourself this...If an Amazon customer lands on your product page, does your listing match your brand voice and the “why” behind your business? When was the last time you looked at your conversion rates? It’s easy to get caught up in the nitty gritty and let your listing go. What might have worked months ago might not be working today. It’s time to take a deep dive into mastering the fundamentals!
Minute Markers:
Third party set of eyes- 3:16
The importance of images- 5:30
Video on your Product Listings- 7:28
Solve the Customer’s Problem- 8:50
Enhanced Brand Content- 9:26
Title/Keyword Optimization- 9:56
Split Testing- 10:32
Recap- 15:07
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 7 - Episode 6: Prepping for Prime Day and Other Promotions – Playbook for Amazon
In this episode of Playbook for Amazon, Jeff shares his tips on how to maximize the sales and increase traffic on the biggest day of the year... AMAZON PRIME DAY! Whether you think it’s too late to take advantage of Prime Day, you are still able to apply these TurnKey tips to future national holidays. Happy listening!
Minute Markers:
Back Story of Amazon Prime Day- 1:30
How to Turn Promotions into 2 Week Events- 3:00
Inventory Planning- 5:30
Promotional Types- 7:38
Leveraging Social Media- 8:54
Optimizing Product Listings- 9:58
Wrap Up- 12:00
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 6 - Episode 5: Prepping your Business to SELL – Playbook for Amazon
In this episode of Playbook for Amazon Podcast, Jeff discusses the do’s and don’ts of selling your business, and the painful lessons he learned while selling his 2 businesses. Whether you’re looking to sell you business in the near future, or if you haven’t yet considered this option, this podcast episode will open your mind to creating a bigger impact on the world with your business and how to get top dollar for the business when you’re ready to sell.
Minute Markers:
The Importance of Preparing your Business to be Sold Now- 2:00
Lesson learned in Selling my Business- 6:37
Bookkeeping- 7:33
Accounting Software- 9:33
Biggest Lesson Learned- 10:05
Increasing the Value of your Business-15:38
I want to go on Vacation- 18:18
Hiring Experts- 21:40
Put Yourself in Buyers Shoes- 23:30
Creating a Feeding Frenzy- 25:30
Finding the Best Broker- 29:46
Recap- 34:07
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 5 - Episode 4: How VitaCup Sold Over $3M on Amazon in Year 1 on Amazon – Playbook for Amazon
In this episode of Playbook for Amazon, Jeff shares his $3 Million dollar case study with us! When TurnKey started working with this small coffee company they were struggling to make ends meet, only making about $10k a month on Amazon. Less than a year later, they were surpassing $300k a month in Amazon sales! Want the insider information on the actionable steps Jeff and his team took? Listen in to learn how they crushed the competition in this competitive niche.
Minute Markers:
How did they know they needed an Amazon expert?- 1:20
Step 1 to Grow your Business: Make a great product- 2:02
Boosting Conversion Rates- 3:53
Sending Additional Traffic- 5:07
Social Media- 8:03
Analyzing the Competition/ Power of Ads- 9:10
Wrap Up- 12:22
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 4 - Episode 3: How to Build a Huge Audience for a Product Launch and More, with Multi-Million Dollar Business Owner Kevin Liang – Playbook for Amazon
In this episode of Playbook for Amazon Podcast, Jeff interviews Kevin Liang, a 26 year-old entrepreneur who shares about his journey owning multiple brands and selling over 7-figures. What strategies worked best for Kevin? What is he doing today and how did he scale his business? Kevin shares with us his best tips for Kickstarter campaigns, creating an email list, and hiring a rockstar Amazon team. Along with his biggest failures, Kevin shares his greatest accomplishments, and biggest lessons that he learned along the way that helped him create a huge network at such a young age.
Minute Markers:
Kevin’s Product Idea 3:50
How Kevin launched his products- 6:38
Kevin’s goals for his company- 9:10
Who’s a good fit for crowdfunding campaigns- 12:40
Building an audience- 14:59
Facebook advertising strategy- 16:10
Post Kickstarter life for Kevin’s business- 18:38
How TurnKey was able to escalate his sales- 21:00
Building a rockstar team- 23:33
Making connections- 34:29
Healthy lifestyle habits- 37:58
Recap/Takeaways- 40:22
Have you considered hiring an expert to help accelerate your sales on Amazon?
Jeff Lieber and his team at TurnKey Product Management, have helped companies sell over 8-figures in revenue on Amazon this past year. We are uniquely positioned to help brands scale their sales on Amazon through a variety of services: full service management, Amazon PPC management, 1-on-1 coaching, standard operating procedures, online trainings and more. We've had incredible results, like taking a client from $10k/month to $180k/month in 90 days! We'd love to see how we can help your business.
For free resources and trainings that can grow your business, go to: TurnKeyProductManagement.com/resource
To see what services you qualify for, apply here for free: TurnKeyProductManagement.com/applynow
Share this podcast with your followers using this link:
Follow us: Facebook,Instagram, LinkedinThu, 12 Sep 2019 - 3 - Episode 2: How to Take Advantage of TOS-Compliant Amazon Giveaways – Playbook for Amazon
A Quick Note From TurnKey:
In this article we briefly mention Amazon Giveaways. While the rest of the article is still up to date and valid, as of October 10, 2019, Amazon Giveaways is no longer a feature hosted by Amazon. We loved this strategy so much and are sad to see it go. That being said, the principles that made the giveaway effective still apply:
* Leverage social media, email lists, etc. in order to send people over to a landing page to collect even more customer email addresses.
* Use squeeze pages to share more information and connect with customers. Video is a fantastic medium to include on the landing page because it gives you the unique opportunity to talk to your customers and pitch to them as if you were in the same room.
* Offer a discount code to people who watch the video.
So don’t worry just because Amazon isn’t offering this feature anymore. You can still find ways to incorporate the aspects of this strategy in order to impress your customers and increase sales! If you need more support, we have lots of other strategies to help you grow your sales, so don’t hesitate to reach out.
Over the span of 2 months, Jeff helped his client earn $9,500 in trackable revenue, 23,000 webpage visits, 176,000 youtube views to retarget and pixel, all from giving away 26 products ($1000 in product) . How did he do it? Listen to this episode of Playbook for Amazon and Jeff will walk you through TurnKey’s Profitable Amazon Giveaway Strategy, and how you can create a replicable system to do the same.
Minute Markers:
Phenomenal Case Study- 1:30
What should I give away?- 3:10
Where do I find Amazon Giveaways- 4:00
How to set an Amazon giveaway- 5:17
How to put the strategy on steroids- 11:12
Bonus Tips- 13:16
Recap- 16:12Thu, 12 Sep 2019 - 2 - Episode 1: The Backstory and Biggest Lessons Learned from Starting and Selling Businesses with Jeff Lieber – Playbook for Amazon
https://turnkeyproductmanagement.com/wp-content/uploads/2019/09/TK-Episode-1-Backstory-NEW.m4a
Summary:
In this episode of Playbook for Amazon, Jeff, Founder of TurnKey Product Management shares his biggest lessons and failures that helped him lay the foundation for building his successful business. Jeff shares with us the best advice he has been given by his good friend Ryan Moran, along with advice from Priceline Founder Jeff Hoffman and a life changing tip from Tim Ferris that help him quit his day job.
Minute Markers:
Jeff’s Story- 1:20
Don’t chase trends- 5:50
Tim Ferris life-changing fear setting advice- 7:50
Why Jeff started TurnKey- 10:47
Jeff Hoffman Story and HUGE takeaway- 15:00
Why Jeff sold his Amazon business- 17:42
Take away quote: “Don’t try to get a gold medal doing 6 things at once. Get a gold medal in one thing”
Connect with Jeff online in the following places:
You can listen to Jeff’s podcast, by going to:
Visit: https://www.turnkeyproductmanagement.com/
Share this podcast with your followers using this link:
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Thu, 12 Sep 2019 - 1 - Intro to the Podcast
Welcome to the podcast. We are so glad you're here. On the Playbook for Amazon Podcast, Jeff Lieber, Founder of TurnKey Product Management, will be sharing his best tips, tricks, and strategies for growing your business on Amazon. He'll also be talking to major thought leaders and influencers in the e-commerce space, and you'll be able to learn from their business journeys. Be sure to subscribe so you never miss an episode. Let's GO!
Thu, 12 Sep 2019 - 3min
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